Southern Automotive Journal

VW Tiguan

Collision Repair Industry's First Online Lean Six Sigma Training

Course

OEM Non-deployed Airbags to CIC Body

June 8-14, 2009 is Automotive Service Professionals Week

Monthly Video Tips for Auto Service Center

Technicians

Reynolds Announces New GM Parts Integration Software

Auto Library Friends Pick Dodge Challenger as 2008's

'Collectible Car of the Future'

February 2009

Southern Automotive JournalP.O. Box 675097Marietta, Ga 30006-0009(770) 321-9920

Converj Please Turn to Page 5

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IN-HOME: Dec. 1, 2008

General Motors unveiled a further glimpse at the potential of electric propul-sion today, this time in the form of luxury transportation, with the Cadillac Converj Concept. The Cadillac Converj was devel-oped as a well-appointed grand touring coupe with a bold design and a host of inter-active technology.

The four-passenger Converj concept is intended to show how GM’s revolution-ary electric propulsion technology – called Voltec – can power a luxury coupe with a typically Cadillac “no compromises” design. The technology enables up to 40 miles of gas- and emissions-free electric driving with extended-range capability of hundreds of miles.

Bob Lutz, GM's vice chairman of Global Product Development, said the Converj concept has production sub-stance. “It’s a logical extension of our plan to reinvent the automobile,” he said. “It clearly shows what a Cadillac electric vehicle could look like, and clearly indicates that global luxury cus-tomers can have a car that has both strong design and electric propulsion with a total range of hundreds of anxi-ety-free miles.”

Cadillac’s extended-range electric vehicle (E-REV) concept has a new body style that is an evolution of the brand’s

Converj: The “Cadillac” Of Electric Vehicles

Hyundai Crafts A Rival to

Acura Jackson Acura 678.259.9500 877.622.2871 678.259.9555 Nalley Acura 770.422.3138 800.899.7278 770.590.4154 SONS Acura 866.961.SONS 770.968.5507Audi Jim Ellis Audi 770.955.2580 800.253.8242 770.952.6199 Nalley Audi 678.795.3500 877.625.5393 678.352.3450

BMW Global Imports BMW 770.951.9389 800.235.2987 770.952.3390 BMW of South Atlanta 678.479.4622 800.959.2241 678.479.4695 Nalley BMW 404.296.8644 800.622.2021 404.297.9134 United BMW 770.476.8413 800.334.5645 770.623.4320

Chrysler Jim Burke Chrysler 205.320.7320 866.320.7320 205.458.4452 Don Drennen Autos 205.823.5237 800.633.4304 888.815.5238 Hayes Chrysler 770.963.6263 800.241.8124 770.237.8174 Nalley Chrysler 770.643.3103 800.752.5337 770.518.4185 Landmark Dodge-Chrysler-Jeep 678-251-2371 800.726.4044 678-442-6664

General Motors Jim Burke 205.320.7320 866.320.7320 205.458.4452 Don Drennen 205.823.5237 800.633.4304 888.815.5238 Honda Nalley Honda 770.306.4646 800.367.9834 770.306.4640 SONS Honda 770.228.2888 800.243.4130 770.228.8483

Hyundai Jim Burke Hyundai 205.320.7320 866.320.7320 205.458.4452 Infiniti Nalley Infiniti- Marietta 770.281.8645 877.625.5392 770.281.8646 Nalley Infiniti- Decatur 404.292.0831 800.522.3324 404.296.8701Izuzu Jim Burke 205.320.7320 866.320.7320 205.458.4452 Jaguar Jim Burke 205.320.7320 866.320.7320 205.458.4452 Nalley 770.664.4408 800.328.4833 770.664.4338 Kia Kia of Union City 770.964.8252 800.43.PARTS 678.815.1010 Kia of Town Center 770.423.4404 770.423.3518

Mazda Jim Ellis Mazda of Marietta 770.590.4468 800.543.4647 770.795.0645 Merecdes-Benz Atlanta Classic Cars 678-924-4249 800-241-6086 678-924-4257Mini Global Imports 770.951.9389 800.235.2987 770.952.3390 Mini of South Atlanta 678.479.4622 800.959.2241 678.479.4695 Nissan Jim Burke Nissan 205.320.7320 866.320.7320 205.458.4452 Nalley Nissan 404.292.4774 800.647.7278 404.297.6962 Nissan of Union City 770.306.9817 800-43-parts 770.964.5754 Nissan of South Atlanta 770.968.3582 800.422.6783 770.968.6938 Lexus Nalley Lexus Marietta 770.514.7408 800.966.5398 770.590.4132 Nalley Lexus Roswell 678.795.2050 877.495.3987 678.795.9606 Porsche Jim Ellis Porsche 770.216.7580 888.685.3280 770.216.7560SAAB Jim Burke 205.320.7320 866.320.7320 205.458.4452

Scion Limbaugh Scion 205.788.9390 800.239.5050 205.780.5215

Subaru Jim Burke Subaru 205.320.7320 866.320.7320 205.458.4452 Troncalli Subaru 770.889.8951 800.646.9438 770.889.2545 Suzuki Suzuki of Birmingham 205.838.4575 888.859.8553 205.278.1220 Son Suzuki- Metro ATL 866.961.SONS 678.487.7835 Toyota Bill Reilly Toyota 770.692.2900 888.698.3853 770.969.0887 Limbaugh Toyota 205.788.9390 800.239.5050 205.780.5215 Nalley Toyota of Roswell 678.832.4300 877.594.8696 770.552.2365 Volvo Nalley Volvo 770.951.1043 800.782.9313 770.933.0118 Volkswagen Jim Ellis 770.955.2580 800.253.8242 770.952.6199

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Southern Automotive Journal February 2009�

Congress is busy developing a stim-ulus plan to address the serious concerns with the American economy. One provi-sion under consideration would provide car owners’ federal funds if they trade-in their older vehicles for vouchers to obtain newer, more fuel efficient vehicles. The Automotive Recyclers Association (ARA) continues to urge the U.S. Congress to address deficiencies in vehicle retirement programs that could adversely affect American consumers’ pocketbooks and limit their motor vehicle choices. ARA opposes any vehicle retirement legislation that restricts the sale of high quality, low cost “green” recycled auto parts.

Over the past several months, professional automotive recyclers have articulated our concerns to members of Congress and stakeholders regarding restrictive vehicle retirement programs

Automotive Recyclers Association Urges Congress To Protect Consumers’ Vehicle And Automotive Part Choices

that prohibit the sale of high quality, low cost “green” recycled auto parts for con-sumers. What may be a voluntary program for a consumer turning in a vehicle on the front end, quickly becomes a compulsory program for other consumers on the back end from reduced access to replacement parts for vehicle repair and inflated prices on those essential replacement parts. Not to mention, the harmful effects on the independent automotive repair facilities in the United States that employ more than 850,000 people.

Unless crafted properly, vehicle retirement programs paint a bull's eye on countless small businesses in the profes-sional automotive recycling industry by eliminating some of the very vehicles, vehi-cle parts, and marketing opportunities that the industry needs to survive. Since “recy-cled” parts used in the repair and upkeep

of mid to older vehicles is the back bone of commerce for our nation’s automo-tive recyclers, any restrictive motor vehicle retirement programs pose serious eco-nomic threats to the industry.

In addition, current proposals being floated contain “vague” language on appropriate measures to ensure that the deregistered automobile or light-duty trucks are handled in an environmentally responsible manner. Also, no standards are suggested for setting fair or adequate payment levels for the processing of vehi-cles that are turned in under this program. As professional automotive recyclers, our business is to efficiently and environmen-tally responsibly process end-of-life motor vehicles. Unfortunately, we time and time again are subject to unfunded mandates related to vehicle retirement or automo-tive component disposal concerns.n

�Southern Automotive JournalFebruary 2009

Converj From Front Cover

traditional Art and Science design theme. An aggressive, forward-leaning arc pro-file is the foundation for the sporting stance. And more than a Cadillac in form, C o n v e r j is also inte n d e d to be a Cadillac in substance, with the premium mate-rials, technology and driv-ing dynamics that are hallmarks of the brand.

The Cadillac Converj’s Voltec electric propulsion sys-tem is made up of a 16-kWh, T-shaped battery, an electric drive unit, and a four-cylinder engine-generator. It uses electricity as its primary source to drive the car.

A thermally managed bat-tery pack contains more than 220 lithium-ion cells that provide the primary power to drive the Converj electrically up to 40 miles without using fuel or producing tailpipe emissions. The battery is integrated into the Converj’s chassis and stores electricity from the grid when the vehicle is plugged in. It takes less than three hours to recharge the battery at 240V, or about eight hours from a 120V outlet.

When the battery’s energy is low, the Converj seamlessly switches to extended-range mode. During this secondary level of operation, electricity needed to power the vehicle is created on-board by a flex-fuel-powered engine that operates much like a home gen-erator to create electricity. The engine-generator ensures a constant supply of power for hundreds of miles until the car is refueled or plugged in to recharge the battery. This extended-range mode eliminates the range anxiety that comes with driving pure electric vehicles that offer no backup power when the battery charge is low.

Whether in electric or extended-range mode, the Converj is propelled all the time by an electric drive unit. It con-verts electrical energy from the battery or the engine-generator into mechanical energy to drive the front wheels. It also

delivers 273 lb.-ft. (370 Nm) of instant torque, for a quick launch, and 120 kW of power. The top speed is 100 mph.

There is no compromise in vehicle performance in either mode of oper-

ation. To enhance the ride feel, the Converj also features

GM’s Magnetic Ride Control; and for even greater efficiency, energy during brak-ing is captured and

stored in the battery.There’s no mistak-

ing the Converj for anything but a Cadillac, according to Lutz. “An aggres-sive, forward-lean-ing profile hints at a new, progressive theme and proportion in Cadillac’s design evolu-tion,” he says. “The new proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2.”

The overall shape is reinforced by a prominent, sweeping body line with large, 21-inch (front) and 22-inch (rear) wheels pushed to the edges of the body. The Converj exterior is painted a dark silver tri-coat that GM designers dubbed “Reaction.”

An all-glass roof incorporates solar panels that help offset power drain from the vehicle’s accessories. Additionally, several aerodynamic and design effi-ciencies were incorporated to enhance the driving range, including:

• A full under-vehicle cover (belly pan)

• Minimal grille openings that reduce drag at the front of the vehicle

• Low-profile rearview cameras replace conventional outside mirrors to

reduce drag• Wheels are shaped to push air

outward for smoother body side airflow• The Converj also incorporates ver-

tical headlamp and taillamp elements, with light pipe technology.

“Vertical lamps are Cadillac sig-natures and the Converj builds on the brand’s light pipe technology with bold-er light emitting diode (LED) and high-intensity discharge elements front and rear,” said Clay Dean, global design direc-tor for Cadillac. “There is also a unique

daylight light ‘spear’ at the top of the headlamps.”

The Converj’s interior has advanced features and luxuri-ous appointments blending effi-ciency and environmental con-sciousness. The 2+2 configuration is trimmed in contrasting Winter White synthetic suede – including the top of the instrument panel – and Midnight Black leather, with polished aluminum and wood

grain accents. Renewable materials are used

th ro u g h o u t such as

w o o l -blend car-peting, a

headl iner made from

silk, suede made from post-industrial con-

tent and more.A technologically advanced driver

center increases efficiency and reduc-es the draw on the battery. Features include:

• New, organic light-emitting diode technology used on reconfigurable instrument cluster

• Touch-screen navigation, climate, center-stack controls and audio systems

• Adjustable, overhead white ambi-ent lighting

• Unique “power on” sequence fea-turing blue-lit console graphics

• Screen displays for features includ-ing regenerative braking, battery charge level and power output

• No inside rearview or outside mir-rors; cameras provide surrounding imag-es on a screen placed high on the instru-ment panel for a full, panoramic view

• Push-button ignition and power-folding front seats.n

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Southern Automotive JournalFebruary 2009

The Toyota Corolla Matrix, the sporty five-door vehicle that helped redefine the concept of a crossover vehi-cle, has been redesigned for the 2009 model year to offer better performance while maintaining fuel economy with a wider choice of functional options.

Designers created a more coupe-inspired exterior while providing enhanced interior utility and improved dynamic performance. The result is a package that has a wider, lower stance than the previous model, but main-tains driver roominess and creates a more engaging to drive. The 2009 Matrix offers the choice of two different engines, 1.8- or 2.4-liters, a five-speed manual transmission, and either four- or five-speed automatic transmissions.

Matrix is available in three grades – Standard, S and the XRS. All-wheel drive (AWD) returns to the Matrix in the S grade, teamed to the new 2.4-liter engine.

The Matrix XRS features the 2.4-liter four-cylinder engine. Every engine part was changed to reduce friction, increase output and ensure smooth, quiet operation. The 2.4- liter produces 158 hp at 6,000 rpm and 162 lb-ft of torque at 4,000 rpm. A balance shaft suppresses vibration, and oil jets to help piston cooling. The exhaust system is engineered for reduced backpressure for improved performance.

The 2.4-liter engine transmits its power through the five-speed manual transmission and is available with a five-speed automatic. The AWD Matrix S

is equipped with the 2.4-liter four-cylinder engine and the Super ECT 4-speed automatic transmission.

Estimated-EPA fuel economy ratings are 26 MPG city/32 MPG highway for 1.8-liter manual trans-mission models and 25/31 MPG for the 1.8-liter automatic trans-mission models. Matrix models powered by the 2.4-liter engine with five-speed automatic transmission have EPA-estimated fuel econo-my of 21/29 MPG.

Like that of the Corolla, the 2009 Matrix chassis begins with a very stiff, rigid body structure that relies on high tensile-strength steels, gussets and crossmembers for its strength, rigidity and light weight. Front sus-pension is operated by a compact, rigid L-arm-type MacPherson strut with a stabilizer bar.

In the 1.8-liter Matrix models, a tor-sion beam rear suspen-sion with a coil-over-shock arrangement allows efficient packag-ing along with excel-lent handling and ride

comfort. The 2.4-liter models get a fully independent double wishbone rear sus-pension system with coil-over shocks.

The available AWD system is front-wheel-drive-based and distributes torque to the rear wheels through an electromagnetic coupler when needed. This active torque control system detects available traction based on signals sent from the anti-lock brake system (ABS) sensors on each wheel to the ECU.

Toyota gave the 2009 Matrix a coupe-like exterior while maintaining

All-New 2009 Toyota Matrix Completely RedesignedFor Improved Performance And Utility

Matrix Please Turn to Page 14

�


Jim Ellis PorscheWholesale Parts Division770-216-7590888-685-3280770-216-7560 fax

Genuine Porsche Parts Delivered The Next Day

Identifix(R), (www.identifix.com) one of the nation's premier sources of online and hotline diagnostic and repair informa-tion, today announced that it has part-nered with AutoNetTV, to provide video content for its Pro Channel. The Identifix Tip of the Month will include valuable information on how to diagnose and fix tough vehicle repair problems. It will be broadcast each month on the AutoNetTV Pro Channel, viewed by owners and team members at approximately 4,700 English-speaking service centers throughout North America. The channel provides business and marketing insights, technical train-ing, and other industry-specific messages devoted to the professionals working in the automotive aftermarket.

"We are thrilled to include the

Identifix(R) Partners With AutoNetTV to Provide Monthly Video Tips for Auto Service Center Technicians

Identifix Tip of the Month on the Pro Channel for the technicians, and others working at our subscriber locations," says AutoNetTV co-founder, Sean Whiffen. "We've been fortunate to work with some of the best content partners out there, like CBS and Identifix, to make the AutoNetTV and Pro Channel programs entertaining, educational and motivating. Identifix has a great track record of identifying prob-lems and providing solutions for vehicle repairs. We are sure the owners and staff will look forward to the Tip of the Month segment."

The Identifix Tips of the Month are hosted by Jim Newkirk, an Identifix master certified technician, the Identifix European carline team leader and Direct-Hit product specialist. Newkirk brings over

32 years of diagnostic experience and has worked for Identifix Repair Hotline for 15 years. Identifix will provide a tip seg-ment each month, and the first of 12 will air in February. Each Identifix Tip of the Month is a known fix from the Identifix Hotline Archives(TM), which are designed to help technicians across North America diagnose and fix tough problems on the vehicles that they encounter.

Identifix collects and stores known good fixes in what is referred to as a Hotline Archive. A Hotline Archive con-tains the information and tests a techni-cian will need to diagnose problems on all types of vehicles and systems in one easy to read and use document. They

The National Institute for Automotive Service Excellence (ASE) has declared June 8-14 as National Automotive Service Professionals Week. Building on the success of Automotive Service Professionals Day established in 2001, ASE launched National Automotive Service Professional's Week in 2005 to honor the commitment and dedication of automotive, truck and collision tech-nicians, along with parts specialists and other support professionals who serve the motoring public. This will be the

June 8-14, 2009 is Automotive Service Professionals Weekfourth consecutive year that ASE contin-ues this recognition and has it listed in the 2009 Chase's Calendar of Events.

"Twenty-five states issued procla-mations honoring National Automotive Service Professionals Week in 2008," said Trish Serratore, ASE Senior VP. "We will once again push to have all fifty states recognize the outstanding work done by automotive professionals across the nation in 2009." ASE will provide a form letter and enlist the aid of local shop own-ers in each state to petition their respec-

tive Governors to mark this special week."ASE created National Automotive

Service Professionals Week to recognize the men and women who service and maintain the highly complex vehicles upon which we depend so much for our day-to-day transportation," said Tim Zilke, ASE president and CEO. "This event acknowledges that skill and dedication, and ASE is proud to help recognize these individuals for their commitment to their customers, their craft and the American economy." n

Monthly Video Please Turn to Page 10

Southern Automotive JournalFebruary 2009 9

Approximately one in six drivers across the United States may be driving uninsured by 2010, according to a recent study from Insurance Research Council (IRC). Although the estimated percent-age of uninsured motorists decreased nationally, from 14.9 percent in 2003 to 13.8 percent in 2007, the recent economic downturn is expected to trigger a sharp rise in the uninsured motorist rate.

The recently released study, Uninsured Motorists, 2008 Edition, esti-mates the percentage of uninsured driv-ers countrywide and by state for the period 2005 to 2007. The IRC estimates the uninsured driver population using a ratio of insurance claims made by indi-viduals who were injured by uninsured drivers to claims made by individuals who were injured by insured drivers. The study contains recent statistics by state on uninsured motorists claim frequency, bodily injury liability claim frequency, and the ratio of uninsured motorists to bodily injury claim frequencies.

The magnitude of the uninsured motorists problem varied widely from state to state. In 2007, the five states with the highest uninsured driver esti-mates were New Mexico (29 percent), Mississippi (28 percent), Alabama (26 per-cent), Oklahoma (24 percent), and Florida (23 percent). The five states with the lowest uninsured driver estimates were Massachusetts (1 percent), Maine (4 per-cent), North Dakota (5 percent), New York (5 percent), and Vermont (6 percent).

The report also found a strong cor-relation between the percent of unin-sured motorists and the unemployment rate: An increase in the unemployment rate of one percentage point is associ-ated with an increase in the uninsured motorist rate of more than three-quar-ters of a percentage point. Based on current unemployment rate projections, the percentage of uninsured motorists is expected to rise from 13.8 in 2007 to 16.1 in 2010.

"An increase in the number of uninsured motorists is an unfortunate consequence of the economic downturn and illustrates how virtually everyone is affected by recent economic develop-ments," said Elizabeth A. Sprinkel, senior vice president of the IRC. "Responsible

Economic Downturn May Push Percentage of Uninsured Motorists to All-Time Highdrivers who purchase insurance end up paying for injuries caused by uninsured drivers."

The IRC study examined data col-lected from nine insurers, representing approximately 50 percent of the private passenger auto insurance market in the U.S. For more detailed information on the study's methodology and findings, contact David Corum by phone at (610) 644-2212, ext. 7506; by fax at (610) 640-5388; or by e-mail at [email protected]; or visit the IRC's Web site at www.ircweb.org. Copies of the study are available for $125 each in the U.S. ($140 elsewhere) postpaid from the Insurance Research Council, 718 Providence Rd., Malvern, Pa. 19355-3402. Phone: (610) 644-2212, 7574. Fax: (610) 640-5388.

The Insurance Research Council

is a division of the American Institute for CPCU and the Insurance Institute of America. The Institutes are independent, not-for-profit organizations dedicated to providing educational programs, profes-sional certification, and research for the property-casualty insurance business. The IRC provides timely and reliable research to all parties involved in public policy issues affecting insurance companies and their customers. The IRC does not lobby or advocate legislative positions. It is supported by leading property-casualty organizations. n

Estimated Percentage of Uninsured Motorists by State in 2007

State Uninsured State Uninsured State Uninsured

Southern Automotive Journal February 200910

Audatex North America, Inc. today announced the release of the industry's first online Lean Six Sigma training course, a convenient and cost-effective way for learning how to apply proven Lean principles specifically to auto colli-sion repair.

The 10-module, self-paced online course provides targeted methodologies for cycle time reduction, waste elimi-nation and process improvement that can help quickly improve shop produc-tivity, customer satisfaction and busi-ness-growth potential. The program also provides optional continuing education units and Audatex certification.

"It opened my eyes," Vartan

Audatex Launches Collision Repair Industry's First Online Lean Six Sigma Training CourseGhazarian, Assistant Manager of Supreme Collision Centre, said of the Audatex Lean Six Sigma course. "We anticipate a 35 per-cent increase in efficiency and through-put in all areas, including average length of jobs, parts and supplies procurement and cycle times."

Supreme Collision, which operates four facilities in Ontario, Canada and par-ticipates in several direct repair programs, is applying Lean principles throughout its organization. Twelve Supreme Collision employees will take the Audatex training, while managers will also attend class-room-based Six Sigma training on best practices provided by a leading U.S. paint company.

Lean Six Sigma is at the heart of some of the world's most success-ful companies, including Toyota Motor Corporation. Since 2006, Audatex has implemented Lean Six Sigma practices in its daily operations. The company, part of Solera Holdings, Inc., employs Lean Six Sigma experts and trainers known as "Black Belts," the highest level of Lean Six Sigma certification that can be attained.

"This course provides comprehen-sive coverage of Six Sigma and Lean principles and concepts including 5S, Waste, Pull, Flow, Value Stream Mapping, Mistake-proofing and Kaizen," said David Trissel, Certified Black Belt and Associate Vice President of Process Excellence at Audatex.n

Monthly Video From Page 8

can shortcut diagnostic time and get the technician to a solution quickly and accu-rately. Each Hotline Archive starts with the vehicle description, mileage and a short description of the customer concern. It then walks the technician through the Confirmed Fix(TM). A Confirmed Fix is the result of a technician using a Hotline Archive to fix a problem, confirming exact-ly how they were able to fix their specific problem.

When validated by an Identifix tech-nician, the Confirmed Fix is then added to the Hotline Archive making it even more valuable, because experience-based fix information is added to the Hotline Archive. These Confirmed Fixes provide unique experience-based diagnostic infor-mation and are extremely useful to techni-cians searching for a quick fix for a vehicle.

The Identifix Tip of the Month will provide technicians with a monthly selec-tion of real world test information and Confirmed Fixes contained in Hotline Archives.

"We are very excited to partner with AutoNetTV.com. Video is such a great medium to communicate how to diagnose and fix tough problems faster and more accurately. By using Identifix, a shop is able to see whether other shops are observing similar problems on vehicles. The shop can then take advantage of the short cut tests created by our master technicians and use likely causes to find fixes faster," said Jeff Sweet, Identifix President.n


A jury of 50 automotive journal-ists from the United States and Canada has selected the Hyundai Genesis as the 2009 North American Car of the Year and the Ford F-150 as the 2009 North American Truck of the Year.

The awards are designed to recog-nize the most outstanding new vehicles in their segments.

The awards are based on factors that include innovation, design, safety, handling, driver satisfaction and value for the dollar. Because the vehicles are new, reliability is not a factor.

The awards are unique in the United States because they are given by automotive journalists who represent magazines, television, radio, newspa-pers and web sites instead of a single publication. Also, unlike some other awards, the awards are financed entire-ly by the jurors.

2009 North American Car and Truck of the Year Winners Announced

The winners were announced at the North American International Auto Show in Detroit, however, the show does not give the awards and the voting does not take place there.

In December the top three cars and trucks were announced. The car finalists were the Ford Flex, Hyundai Genesis and the Volkswagen Jetta TDI. The truck finalists were the Dodge Ram, the Ford F-150 and the Mercedes-Benz ML320 BlueTEC.

The Genesis received 189 points, the Flex received 180 and the Jetta TDI received 131.

The F-150 received 259 points, the Ram received 167 points and the Mercedes received 74 points.

The awards were first given in 1994. This was the first time a Korean automaker has won. This was the fifth time Ford has won the North American

Truck of the Year and the third win for the F-150. The other winners were the Expedition and Escape Hybrid.

To be eligible, vehicles must be "all-new" or "substantially changed" from the previous model. This year the jury considered more than fifty 2009 vehicles and settled on 14 cars and 11 trucks that deserved to be on the bal-lot.

Michelle Collins, Vice Chairman Automotive at Deloitte & Touche, was responsible for counting the bal-lots, which jurors sent directly to the accounting firm. Until the news con-ference announcing the winners Ms. Collins was the only person who knew the winners.

Last year the North American Car of the Year was the Chevrolet Malibu and the North American Truck of the Year was the Mazda CX-9. n

2009 North American Car of the Year nominees:

Audi A4 BMW 1 Series Cadillac CTS-V

Dodge Challenger Ford Flex Honda Fit

Hyundai Genesis Jaguar XF

Lincoln MKS Mazda 6

Nissan GT-R Pontiac G8

Toyota Venza Volkswagen Jetta TDI

2009 North American Truck of the Year nominees:

BMW X6Chevrolet Traverse

Dodge RamFord F-150

Honda PilotInfiniti FX35/50

Kia BorregoMercedes-Benz ML320 BlueTEC

Nissan MuranoSubaru Forester

Volkswagen Tiguan

Hyundai Genesis Ford F-150

Magna International, the world's most diverse auto parts supplier, announced recently a vehicle-develop-ment partnership with Ford Motor Company to introduce a zero-emis-sion lithium-ion battery electric vehicle (BEV) to be delivered to market in 2011.

The electric vehicle, which Ford announced at this year's North American International Auto Show in Detroit as a key vehicle in their elec-trification strategy, will be a small car with an expected range of up to 100 miles without using a drop of gasoline and without compromising customer performance expectations. The Ford BEV is expected to offer consumers a familiar driving experience - it will oper-ate similar to a conventional vehicle, but with smoother acceleration, less noise and zero emission.

"This vehicle adds an important piece to Ford's product lineup with a zero-emission vehicle that will be both affordable and meets custom-ers' needs," said Don Walker, co-CEO of

Magna International. "In addition, the joint partnership demonstrates valuable OEM/supplier collaboration by sharing

in the expertise and investment that the auto industry now requires for new advancements in energy independence and reduced CO(2) emissions."

"Our collaboration with Magna on a Ford BEV is the result of a shared vision of the potential of electrification in transportation," said Derrick Kuzak, Ford's group vice president, Product Development. "This partnership leverag-

es the technical expertise of two global companies to achieve a common goal, delivering a no-compromise, zero- emis-

sion, battery pow-ered car for the retail market."

Magna will be responsible for pro-viding critical com-ponents that make-up the powertrain and battery mod-ules in the vehicle. In addition, Magna will also play a key role in the engi-neering required to integrate the electric propulsion system and other new systems into the vehicle archi-tecture.

The partnership with Ford and development of the Ford BEV demon-strates Magna's commitment to indus-try-leading innovation in materials, processes and products. From reducing mass to increasing comfort and forging new paths in customer collaboration, Magna's expertise in design, engineer-ing and manufacturing continues to play a role in the development of next-gen-eration cars and trucks.n

Magna And Ford Motor Company Partner To Introduce Zero-emission Battery Electric Vehicle

Vehicle/Technology Specifications

- Small car powered by an electric motor;

- Single-speed transmission;

- Battery pack expected range of up to 100 miles;

- On-board battery charger capable of plugging into a 110- or 220-volt standard outlet;

- Expected 12 hour charge time at 110 volts; 6 hours at 220 volts;

- High-voltage powered HVAC compressor; and

- High-voltage auxiliary heater.


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interior utility and increased rigidity with reduced vibration and noise – all without any major change to the pack-age size. The result is a sporty, dynamic shape that provides room for five peo-ple to ride in comfort.

The 2009 Matrix is 0.6 inches longer than the previous version, and about a half-inch lower in height. From the rear, the Matrix has rounded rear windows and continuous character lines that run from the front grille to the A-pillar. The S and XRS models integrate a front underbody spoiler with a large mesh fog lamp bezel and rear under-body spoiler. A rear deck spoiler is stan-dard for all XRS models.

The Matrix interior is completely redesigned to enhance driving enjoy-ment, comfort and utility. Cabin space remains equal to that of the previous Matrix, though seating positions are lower to accommodate the vehicle's new lower profile.

The standard tilt and telescopic steering wheel enhances driving posi-tion comfort for a wide range of driver

physiques. New front sport seats are equipped with standard seat-mounted side airbags. Expanded front-to-back couple distance yields more rear seat room, and the 60/40 split folding rear seat includes a center-position head-rest.

Cockpit styling is anchored by a driver-oriented instrument panel and console controls. The Optitron instru-ment panel gauges feature bright white lighting and red needles. A large round speedometer is mounted in the center, with a tachometer to the left. A combi-nation gauge to the right of the speed-ometer houses a fuel level indicator, an engine temperature indicator, and an

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s p a c e s are located throughout the interior, including front and rear door pockets that each hold a 20-ounce plastic bottle. Four side panel shopping bag hooks and four D-rings in the floor provide luggage tie-down convenience. A folding tonneau cover also comes standard.n

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The Reynolds and Reynolds Company announced General Motors (GM) has approved its Parts Availability and Parts Information integration soft-ware for GM dealers in the U.S. using the Reynolds ERA(R) and POWER dealership management systems (DMS). These two new enhancements allow parts depart-ment personnel to retrieve important GM Parts information directly from the DMS screens, eliminating the need to toggle between separate DMS and GM Parts

Reynolds Announces New GM Parts Integration Software for the ERA(R)

Workbench screens."Reynolds is committed to con-

tinually enhancing our dealership man-agement systems -- and the integration to them -- to help automotive retailers operate more efficiently and more prof-itably," said Cathy Orrico, vice president of OEM Solutions for Reynolds. "The GM Parts Availability and Parts Information integration software is another example of how increased manufacturer inte-gration with our systems can help GM

dealerships improve the accuracy and productivity of their parts department employees, which, in turn, can improve the overall profitability of their dealership operations."

GM Parts Information provides parts department personnel with the ability to view in the DMS information from the GM Parts Workbench screens, including parts pricing, supersession history, and special return criteria. GM Parts Availability allows parts personnel to view the availability of

a specific part at the dealership's local GM Parts Distribution Center (PDC) along with two additional GM Parts Distribution Centers, as well as displaying key ordering and shipping information such as stock availability, weight, and haz-ardous material indication.

GM Parts Availability and Parts Information integration can help dealers:

• Increase the productivity of parts personnel by reducing time spent switching between applications.

• Help ensure part number accuracy by providing the most current information from GM Parts.

• Increase customer satis-faction through quick answers to their parts inquiries.

• Help reduce the time ser-vice technicians wait for parts requests to be fulfilled.n

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The 13th Annual International Car of the Year Award's (ICOTY) jury presented the winners of the 2009 International Car and Truck of the Year Awards. Held at the MGM Grand Detroit, the black-tie event hosted more than 500 industry leaders, VIPs, and media on the eve of press week of the North American International Auto Show. Among the political elite in attendance was U.S. Senator Debbie Stabenow, who provided opening remarks for the ceremony.

The mission of the ICOTY Awards is to honor new-year model vehicles that reach beyond power and performance by tapping into lifestyle compatibility.

The jury, made up of 16 nationally-renowned automotive journalists, selected the new-year models with ballots tabulated by J.D. Power and Associates to ensure accuracy and credibility. The event was hosted by Edmunds.com Editorial Director, Kevin Smith and Road & Travel Magazine (RTM) Editor-in-Chief, Courtney Caldwell. The winners are:

International Car of the Year Awards Announce 2009 Winners

Nissan GT-RInternational Car of the Year

Dodge Ram 1500International Truck of the Year

2009 Earth, Wind & Power Awards(TM) Debut At IcotyThe 2009 ceremony also debuted the Earth, Wind & Power (EWP) Awards(TM), honoring the most environmentally-friendly

car and truck of the year. The mission of the EWP Awards is to recognize new-year model vehicles driven by a power source that help reduce global warming, are conducive to promoting a cleaner environment and support the mission to achieve energy inde-pendence through alternative sources. And the EWP winners are:

Earth Angel AwardHonda Motor Company was awarded the second annual EARTH ANGEL Award for most environmentally-

friendly automaker. The mission of the award is to recognize the automaker demonstrating the most significant progress with environmental initiatives and partnerships worldwide. U.S. Congressman Gary Peters provided opening remarks for the award, which was sponsored by Bridgestone.n

Volkswagen Jetta TDIEARTH, WIND & POWER - Car of the Year

Ford Escape HybridEARTH, WIND & POWER - Truck of the Year

20

V o l k s w a g e n of America, Inc. announced recently that its all-new and highly anticipated compact sport utility vehicle Tiguan is now available in dealer showrooms. Staying true to Volkswagen’s autobahn heritage, the Tiguan is truly the GTI of compact sport utility vehicles.

Tiguan brings new standards of design aesthetics, driv-ing dynamics, safety features, and a host of luxury and conve-nience attributes to an emerging category. Tiguan offers distinctive European design charac ter is-tics such as a sophis-ticated a n d e y e -catch-i n g face, an available panoram-ic sunroof enabling almost 13 square feet of sunshine, and three trim levels allowing personal-ized configurations for a wider range of CUV shoppers.

Tiguan features the “fun to drive” handling and performance expected from a Volkswagen. A standard 2.0L TSI engine delivers turbocharged accelera-tion while still delivering responsible fuel efficiency. This award winning tur-bocharged four-cylinder power plant delivers 200 horsepower and 207 lbs –ft of torque. The combination of four valves per cylinder, direct fuel injection and turbo charging delivers the opti-mum balance of power and economy. European tuned suspension enables con-nected handling, while also providing a

Volkswagen Tiguan: GTI Of Compact Sport Utility Vehicles

smooth and compliant ride. Both front wheel drive and 4Motion®

all-wheel-drive is avail-able to suit any

weather or road condition.

Tiguan also is unique in the catego-ry by offer-

ing a choice of either

s i x -speed auto-matic or s i x - s p e e d m a n u a l t r a n s m i s -sion options. Like all Vo l k s w a g e ns , Tiguan includes the Prevent and Preserve Safety System, consisting of 45 safety features. As standard equip-ment, Tiguan includes six airbags, with rear side airbags available as an option. Like all 2009 model year Volkswagens, Tiguan also features standard Electronic Stabilization Program (ESP) for added

safety.Tiguan was

designed with driver and pas-senger conve-nience in mind. Flexible seating, with reclining rear seats with six inches of fore and aft travel, allow for additional leg room or cargo space depend-ing on individual needs. The front passenger seat also folds flat for carrying longer objects. The inte-rior also includes various clips and

storage bins ensuring safe space for all types of items that travel in the vehicle.

This vehicle also features an avail-able state of the art navigation system, combining a sophisticated radio with a precise touch screen navigation system and easy to use map views through its 6.5 inch high resolution wide-screen display. The system includes a 30GB hard drive to store map data and audio files that can be brought into the device

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airbags consistently rank in the top 15 part inquiries for many recyclers.

The presentation went further to explain that the ARAPro is a standard-based alternative solution for vehicle repair when used as appropriate and can lessen the severity of the repair. Among the listed conditions in which to con-sider the use ARAPro airbags in vehicle repair are: when a new OEM airbag is not available due to prolonged backorder or obsolescence, the customer is fully informed and consents, the customer asks for an ARAPro airbag and when using an ARAProg airbag will keep vehi-cles from becoming a total loss. Listeners were also assured that ARA will continue to review and upgrade the ARAPro stan-dards as airbag market trends and technol-ogy advance.

The pre-sentation was reported to be well received by the colli-sion indus-try and was a very success-ful event. As described by ARA President Sandy Blalock of Capo's Truck and Auto Parts, NM,

The Automotive Service Association (ASA) is pleased to announce six new associate members that have recently joined the association. The decision to become an associate member displays a strong commitment to ASA and its efforts to serve the automotive service and repair industry - including its many dedicated independent repair profes-sionals. New associate members joining ASA during the fourth quarter of 2008 include:

Alltech Inc. Deluxe Corporation

New ASA Associate Members Show Support for Independents Europroject Ltd. Greystone Equipment Finance MDH Automotive Services Thorsen Tool Company

The associate category of ASA membership is designed for companies or groups that supply goods, services or equipment to the industry, especially to ASA’s regular category of membership - businesses that perform automotive repair services. ASA’s full list of associate members can be found on the ASA Web site, www.ASAshop.org. The associate member list is categorized according to

the products or services the member provides to the industry. From air sys-tems and tools to wheel alignment sys-tems, associate member categories run the gamut in the automotive service and collision repair industries.

“ASA members continue to have a great selection of business services. These choices continue to improve with the addition of these six new associate members,” said John Scully, ASA’s execu-tive vice president. “I want to person-ally thank each one for joining and also encourage each new member to take advantage of the ASA value package.”n

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The ARAPro Airbag Protocol was presented before the Collision Industry Conference (CIC) body dur-ing the Parts Committee meeting headed by Committee Chairman Ken Weiss of Comsearch and coordinated with the help of Don Porter of State Farm Insurance. ARA Past President and Vice Committee Chair Jim Watson of A B C Auto Parts and Wreckers, Inc., IL, represented ARA and offered a pow-erful presentation which detailed the industry’s market and demand for OEM non-deployed airbags, the scope of the ARA Airbag Resources’ Airbag Protocol and its implementation through Airbag Resources.com in the training, employee certification, handling, inspection and branding of ARAPro OEM non-deployed airbags. Watson also expressed the common industry goal of lowering total loss rates and therefore increasing the number of repairable vehicles.

During the presentation, the col-lision industry was invited to ask ques-tions regarding the sale of OEM non-deployed airbags and was surprised to find that in the statistical data col-lected by 25 facilities, approximately 6,000 airbags have been sold within the past year. According to Car-Part.com, there have been requests for 800,000 airbags made on their site alone. This data supports ARA’s report that, while no major insurance company publicly acknowledges their use of OEM non-deployed airbags, replacement airbags are in strong demand nationally and

ARA Presents OEM Non-deployed Airbags to CIC Body“I believe this was a shining moment for ARA and ARAPro.” ARA thanks the CIC, Chairman Ken Weiss, Steve Nantau of Ford, Gary Ledoux of Honda, Keith Jones of the Insurance Company of British Columbia (ICBC) and Don Porter of State Farm Insurance for making this exchange of information and dialogue between the industries possible. Don Porter summarized the meeting by say-ing, “Information of this nature is an integral part of the education process for the collision industry, OEM manu-facturers, automotive recyclers, insurers and the customers. All parties need to

Airbags Please Turn To Page 24


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Photos are for illustrative purposes only and are based upon the latest information available. European vehicles or product may be shown. Vehicles may also be picturedwith non-US or optional equipment. We make reasonable efforts to provide accurate information but we do not provide a warranty of accuracy. Consult your authorizedBMW center or www.bmwusa.com for more information. ©2005 BMW of North America, LLC. The BMW name and logo are registered trademarks. All rights reserved.

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Volkswagen Group of America today announced the formation of its new manufacturing compa-ny, Volkswagen Group of America Chattanooga Operations, LLC, to be based in Chattanooga, Tenn. At a com-munity briefing regarding the progress of the new Chattanooga facility, the company also unveiled the architectural renderings for the $1 billion plant.

"2009 will be a big year for Volkswagen in Chattanooga, and I am pleased with the continued progress we have made at the plant. With the

Volkswagen Group of America Announces Formation of Chattanooga Manufacturing Company

formation of the manufacturing com-pany, the architectural renderings and construction set to begin on the paint shop, we are well on track to meet all our scheduled milestones," said Frank Fischer, CEO, Volkswagen Group of America Chattanooga Operations. "Our commitment to manufacturing in the U.S. is reinforced at the highest levels of our company. The Chattanooga facility is a critical part of our 2018 strategy and will be a benchmark for all future plants across the company."

The architectural renderings of the

plant show an integrated assembly, paint and body shop, with a full-scale training center located immediately adjacent to the facility. The training center, devel-oped in conjunction with Chattanooga State Community College will include a lean/corporate training center, a basic training center focused on the produc-tion processes, an advanced training center focused on the automotive com-ponents, an apprenticeship training cen-ter and a conference center. The training facility is scheduled to be completed by the 3rd quarter of 2009.

Progress also continues for hiring and supplier procurement. The company, which now has a head count of close to 100 full time employees, is preparing to move into new office space at Chestnut Towers in downtown Chattanooga in February.

"In a tough economic cli-mate, Volkswagen is pleased to be bringing jobs and investment to Tennessee," Fischer said. "We appreciate the commitment from our state and local partners and look forward to an eventful year."

With an 18 percent down-turn in automobile sales for the U.S. market in 2008, Volkswagen Group of America sales remained close to its 2007 totals. As a result, the company's U.S. market share increased more than 20 percent. Additionally, Volkswagen Group globally saw an increase in overall sales in 2008.

Last year, Volkswagen Group of America announced plans to invest $1 billion in a new produc-tion facility in Chattanooga, Tenn. The plant will build a new mid-size sedan designed specifically for the U.S. market and is destined to play a key role in meeting the compa-ny's long-term goals. The plant will create 2,000 direct jobs in the region. According to studies, the new plant is expected to gener-ate $12 billion in income growth and an additional 9,500 jobs over the life of the project. Start of production is slated for early 2011, with an annual capacity of 150,000 vehicles, 30 percent of which will be powered by Volkswagen's TDI clean diesel technology.n

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IADA Opposes Proposed Legislation that Would Benefit Only U.S.-Built

Vehicles

"Cash for Clunkers" Amendment Does Not Go Far Enough

In a letter sent to Capitol Hill ear-lier today, the American International Automobile Dealers Association (AIADA) voiced its opposition to the current ver-sion of the "cash for clunkers" amend-ment set to be considered by the Senate during debate on the economic stimu-lus package. The Automobile Trade in Program also known as the Harkin/Stabenow Amendment was introduced by Senator Debbie Stabenow (D-Mich.) and Senator Tom Harkin (D-Iowa) last night. In order to receive a rebate for trading in their older, less fuel efficient cars, the legislation requires consumers to purchase only new cars "assembled in America."

"We should not take away the consumer’s right to free choice. Any relief for consumers during these eco-nomic times should apply to ALL new vehicles for sale in the U.S. – not just those assembled here," said AIADA President Cody Lusk.

American auto dealers represent 20 percent of all retail sales in the United States. With auto sales at historic lows Congress must pass comprehen-sive economic recovery legislation that benefits consumers, the auto industry, and the American economy. n

Airbags From Page 22

understand the changing dynamics of vehicle construction, repair processes and what the future may hold in store for all of us.”

ARA would also like to thank Peter Byrne of ARA Airbag Resources for compiling the PowerPoint presenta-tion used for this meeting. If you would like to view a copy of the presentation and would like to promote the sale of ARAPro airbags in your local area, please click here. For more informa-tion regarding Airbag Resources and the ARA Airbag Protocol, please visit www.airbagresources.com. n

2�

From all of America's new cars and trucks in 2008, the all-new 2009 Dodge Challenger will become the most desired by future car collectors. That is the prediction of the Friends of the National Automotive History Collection (NAHC).

"The 2009 Dodge Challenger selection is unique among all the 'Vehicle of the Year' awards, because it is selected by 'car buffs' who know what future collectors will value," said Matthew Lee, chairman of the NAHC Board of Trustees. "We asked our members to predict which of this year's new vehicles will turn heads in the Woodward Cruise of 2033 -- and

Vehicle of the Future" from the year's new American-built cars and trucks. The all-new 2009 Dodge Challenger was selected from 17 all-new vehi-cles launched in 2008.

"It is a great honor to have the Friends of the National Automotive Historic Collection select the all-new 2009 Dodge Challenger as America's most desired new car by future collectors," said Tony Elias, Chief Engineer -- Dodge Challenger. "The all-new Dodge Challenger pays homage to a rich performance heritage and integrates the

best of modern American muscle-car characteristics -- unmistakable design,

Southern Automotive JournalFebruary 2009

Challenger Please Turn To Page 30

Auto Library Friends Pick Dodge Challenger as 2008's 'Collectible Car of the Future'

the 2009 Dodge Challenger is it."Members of the organization, which

supports the world-famous automotive collection at the Detroit Public Library, vote annually to predict the "Collectible

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performance through a 3.8-liter DOHC V6 engine that delivers an estimated 290 horsepower and 264 lb.-ft. of torque. To maximize the power spread, the engine utilizes Continuously Variable Valve Timing (CVVT) on intake and exhaust cam shafts and a new Variable Intake System (VIS) that helps cylinders

breathe efficiently at low and high RPM. The better breathing results in outstanding off-the-line accelera-tion and passing performance, and remarkable fuel efficiency.

Even with their impres-sive output, both Genesis engines are also environ-mentally friendly, achieving Ultra Low Emission Vehicle (ULEV) cer-tification levels.

The Genesis V6 engine is mated to an Aisin 6-speed SHIFTRONIC auto-matic transmission that features an overdrive lock-up torque converter for improved high-way fuel economy. The transmission offers smooth shifts and a wide

spread of ratios that ideally suit the engine's characteristics including a tall-overdrive sixth gear for quiet, efficient highway cruising. Drivers can access the SHIFTRONIC® feature by moving the gear selector into a separate gate. Pushing the selector forward or pulling it rearward will shift the transmission up or down sequentially, adding to driver control. A clear LCD readout on the instrument panel shows the gear that's in use.

ing outstanding handling and steer-ing performance. Standard Electronic Stability Control (ESC), the industry’s most important new safety technology, further enhances the vehicle’s driving confidence. Hyundai leads all popular car brands in the standard application

of ESC, with

more than 70 percent of 2008 Hyundai sales featur-ing ESC as standard equipment.

Headlining the Genesis’ perfor-mance capabilities is Hyundai’s all-new Tau 4.6-liter V8 engine mated to a ZF 6-speed automatic transmission with SHIFTRONIC® manual control. The Tau V8 delivers an estimated 375 horsepow-er to fit the demands of performance-oriented consumers. This powertrain combination will launch Genesis to 60 miles per hour in less than six seconds.

Genesis 3.8 also delivers spirited Genesis Please Turn To Page 28


Can Hyundia shatter premium automobile paradigms with the intro-duction of its new flagship, the all-new Genesis sports sedan. With capabilities and features comparable to the world’s leading premium sports sedans,

Genesis is built on Hyundai’s all-new, performance-driven rear-wheel-drive architec-ture. It offers two power-trains, the Lambda 3.8-liter V6 engine, and Hyundai’s all-new Tau 4.6-liter V8 engine. The Tau produc-es 375 horse-power using p r e m i u m fuel and 368 horsepower using regu-lar unleaded, leading all competitors in specif-ic output with 79.5 to 81.0 h o r s e -p o w e r per liter r e s p e c -t i v e l y . W i t h technol -ogy rival-ing more expensive luxury sedans, Genesis showcases features such as XM NavTraffic, Adaptive Front Lighting System (AFLS), Lexicon® audio systems and electronic active head restraints.

Genesis is built on an all-new rear-wheel-drive architecture, its first appli-cation in a U.S. Hyundai model. Genesis boasts a near ideal 52/48 front-to-rear weight distribution for exceptional han-dling and more refined steering charac-teristics. The rear-wheel-drive layout allowed engineers to position the car’s front wheels farther forward deliver-

Hyundai Crafts A Rival to The World's Premier Sport SedansRear-wheel Drive and High-output V8 Engine Deliver World-class Driving Experience

Genesis Named 2009 North American Car Of The Year

Genesis Named 2009 Cars.com New Car Of The Year

Genesis Honored With "best Bet" Awards From The Car Book 2009

Awards and accolades for all-new 2009 Ford F-150 include:

• 2009 North American Truck of the Year • Detroit News Truck of the Year • Motor Trend 2009 Truck of the Year Award™

• 2009 Best Redesigned Vehicle from Kelley Blue Book’s kbb.com • Top honors as “Truck of Texas” as well as “Best Luxury Pickup” for the 2009 F-150 King Ranch from Texas Auto Writers Association• “Best Overall Half-Ton Pickup” from PickupTrucks.com• “Automotive Excellence” award in the Workhorse Category from Popular Mechanics

• “Top Safety Pick” from the Insurance Institute for Highway Safety for its standard safety tech-nology: Safety Canopy side curtain air bags and AdvanceTrac with Roll Stability Control

• “Residual Value”

award from Automotive Leasing Guide (ALG) for retain-ing the highest percentage of its original price among 2009 full-size light duty pickups at the end of a conventional three-year

lease, based on ALG projections

• Motor Trend's Truck Trend Top 5 Trucks from Specialty Equipment Market Association (SEMA) for 2009 Ford F-150 Heavy Duty DeWalt Contractor Concept • “Accessory-Friendly Truck” Design Award from SEMA

the new 2009 F-150,” Fields added. “With Ford’s product-led transformation in full swing, the new F-150 could not have come at a better time – for Ford and for our customers.”

In all, more than 1,000 Ford engi-neers, designers, researchers and others worked together to develop the new 2009 F-150. The team drew inspiration by listening to Ford’s large customer base.

The vision for Ford’s truck team was clear: Redesign America’s favorite truck inside and out to give custom-ers unrivaled capability, unprecedented choice and a host of smart, game-chang-ing features.

T h e result is the new 2009 Ford F-150, the new benchmark in the full-size pickup seg-ment from the industry’s truck leader – which has built more than 33 mil-lion F-Series pickups since 1948.

The Ford truck team adopted a holis-tic, 360-degree approach to revamping the new 2009 F-150 – from its s e g m e nt- f i r s t features to the tough new exte-rior highlighted by a dramatic three-bar grille and more spa-cious, flexible and refined interior, to the unparalleled choice of cab styles and trim levels – including a new Platinum series that rede-fines truck luxury.

The improvements are just as dramatic beneath the sheet metal. A new high-strength, lighter-weight chassis is the back-bone that allows this tough truck to deliver more horsepower, better fuel economy and safety, and additional tow-ing and payload capacity.

“The Ford F-150 is an American icon,” said Mark Fields, Ford’s president of The Americas. “Ford is the truck leader, and F-150 customers expect and demand the best truck on the market.

“Our team not only met those expectations, they exceeded them with

Southern Automotive JournalFebruary 2009 2�

New 2009 Ford F-150: More Capability, More Choice, More ‘Smart’ Features For America’s Truck

F150 Please Turn To Page 28


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Genesis From Page 26Genesis features a suspension

design that is among the most sophis-ticated and refined anywhere, at any price. The front five-link suspension fea-tures upper and lower arms linking the front wheels to the chassis. This artfully

articulated arrangement creates a virtual king pin axis that dramatically reduces unwanted kickback through the steer-ing wheel as well as improving respon-siveness. The five-link independent rear suspension is equally sophisticated, enabling precise suspension geom-

etry for a premium ride and engaging handling prowess. The capabilities of the advanced front and rear-suspen-sion are maximized through Amplitude Selective Dampers (ASD) allowing tun-ing flexibility at smaller damper dis-placements. n

“Before we started working on the new truck, we continued the conversa-tion with people who use these trucks every day for work and play,” said Matt O’Leary, chief engineer of the 2009 F-150. “We went to their ranches, their job sites and their homes, making sure we crafted features that would improve their owner-ship experiences and, really, their lives.”

“The new, improved chassis helps deliver additional payload and towing capacity as well as improved fuel econ-omy, which we know is top of mind for customers,” O’Leary said.

Thanks to the strength of the frame and comprehensive package of standard safety equipment, including side-cur-tain air bags, the new F-150 is engi-neered to earn top safety ratings from the National Highway Transportation Safety Administration and the Insurance Institute for Highway Safety.

Complementing the modern frame is a high-tech suite of features that ensures the F-150 is sure-footed and safe in all driving and load conditions. The new F-150 offers segment-first standard AdvanceTrac® with RSC® (Roll Stability

Control) and Trailer Sway Control plus available Rearview Camera Assist as well

as Integrated Trailer Brake Controller a segment-first on light-duty pickups.

The interior of the new 2009 F-150 SuperCrew offers more usable space for moving more people and gear thanks to a 6-inch stretch that improves rear seat legroom and cargo capacity. A mechani-cally articulated second-row seat flips up and out of the way. Combined with a truly flat load floor, the feature gives the new SuperCrew class leading 57.6 cubic feet of space behind the front seats and can accommodate items up to 47.9 inches tall, such as flat-screen TV that needs to be hauled from the electronics store to home.

In response, Ford’s truck team designed a truck that offers more choice than any full-size truck on the market. With three cab styles, four box options and seven unique trim levels, the F-150 comes in 35 different configurations to meet the widest range of customer needs and wants – all delivered with quality.

Buyers can choose from the no-fuss XL workhorse, to the sporty STX and off-road capable FX4, to the mid-range XLT. For those looking for tough luxury, Ford offers the high-end Lariat and King Ranch F-150 models.n

F150 From Page 27

The New Ford F-150 features the industry-first Tailgate Step to make accessing the bed of the truck easier.


A fleet modernization program has been proposed by U.S. Sens. Dianne Feinstein, D-Calif. ; Susan Collins, R-Maine; and Charles Schumer, D-N.Y., which would establish a national incen-tive program for voluntary retirement of fuel-inefficient vehicles through the Department of Energy. Princeton University's Dr. Alan Blinder, in a New York Times article published in 2008, referred to this policy option as "Cash for Clunkers" - government payments to remove older, less-fuel-efficient or high-polluting vehicles from America's highways.

Cash for Clunkers Program Introduced in SenateSpecifically, the program would

compensate drivers $2,500 to $4,500 for exchanging their fuel-inefficient vehicle for a more fuel-efficient vehicle. The American Council for an Energy-Efficient Economy predicts that, if implemented, the program would save motor fuel and reduce greenhouse gases and ground-level ozone levels.

The Automotive Service Association (ASA) supports a Cash for Clunkers program if it includes these following important points:

• Includes a vehicle repair option for consumers.

• Programs should be adminis-tered by the states.

• Vehicle participation should be tied to emissions and improving air quality.

• Repair cost allowances should be sufficient to address emissions repairs.

There are several Cash for Clunkers initiatives being discussed as part of the Stimulus legislation. To review the Feinstein legislation or other related Cash for Clunkers infor-mation, please visit Automotive Service Association's legislative Web site at www.TakingtheHill.com.n

Southern Automotive Journal (ISSN: 1092-6321) is pub-lished monthly by Southern Automotive Journal Inc. P.O. Box 675097, Marietta, Ga 30006-0009.SAJ accepts no responsibility for the opinions, views statements of the authors or for claims made by advertisers. Views expressed by writers are not necessarily those of the publication. Subscription: $12.00 per year. No representation is made as to the accuracy or the completeness of the information provided by this publication. Entire contents copyright 2009. All rights reserved.

ContributorsDennis Martin

Ami VoneshJoyce Ethridge

Russ Heaps

Southern Automotive Journal

P.O. Box 675097Marietta, Ga 30006-

0009(770) 321-9920

[email protected]

Volume 13 Issue No. 1

Jim TuckerPublisher

Michele TuckerEditor

ATX Group, the leading indepen-dent provider of telematics services to global automobile manufacturers, announced today the deployment of the BMW Assist(TM) enhanced Automatic Collision Notification (ACN) application for most 2009 and later BMW models. This represents the next step forward in the rapid and appropriate deployment of emergency response following a vehicle accident.

BMW's enhanced ACN sends addi-tional data from the vehicle's control units automatically to the BMW Assist response center, operated by ATX. There, the data is evaluated using a unique algorithm jointly developed with BMW and the William Lehman Injury Research Center in Miami, Florida. This analysis allows the response center to determine the risk of severe injury.

This information can help local emer-gency services set dispatch priority, identify the most appropriate response team and the most appropriate treat-ment facility to transfer the injured par-ties.

ATX has served as the BMW Assist response center since 2001 in North America and since 2003 in Europe. The ACN service helps ensure rapid response after a crash by sending an alert promptly and automatically, including the vehicle location. Simultaneously, a voice call is placed to the response cen-ter. ATX then contacts the appropriate Public Safety Answering Point (PSAP) with jurisdiction at the accident site and conveys both the crash information as well as occupant-provided information. More than 500,000 BMW vehicles are now in operation in the U.S. and Canada

ATX Launches Enhanced Automatic Collision Notification for BMWwith this core BMW Assist feature.

"ATX is proud to partner with BMW Assist to set the pace for leading-edge, connected vehicle applications that enhance emergency response to vehicle crashes and advance traditional telematics safety to a broader plat-form of end-to-end, mobile emergency management," said ATX President Steve Millstein. "This is a critical next step in using vehicle generated-data to help emergency dispatchers more quickly assess the nature of the emergency, and aid emergency responders in more accurately determining triage cri-teria. It has the potential to save pre-cious minutes in identifying and trans-ferring critically injured patients to the appropriate care, as well as providing more information to prepare awaiting hospital emergency staff."n

Parts ManagersWhy Setttle For Only Part of Your Delivery Area?

We Go Where You Go

Call Jim Tucker at 877-791-9972

March 2008

Supplier Spotlight


P.O. Box 675097Marietta, Ga 30006-0009

(770) 321-9920

Scion xD

Sons Acura

CR-Z Please Turn to Page 9

Audi TT

MECHANICAL NEWS

DEALER NEWS

COLLISION NEWSSCRS Continues Efforts to

Protect Repairers DataI-Car Refocuses Itself With

Volunteers And Program Instructors

House Judiciary Subcommittee Holds

Design Law Hearing

ASA Opposes State Parts

Certification LegislationHouse Judiciary Subcommittee Holds

Design Law HearingHyundai Motor America

Implements OEConnection’s D2d

Express® Technology

Making its North American debut,

the CR-Z is a next-generation lightweight

sports car concept equipped with Honda’s

original gas-electric hybrid system that

achieves both clean performance and a

high level of torque. The CR-Z stands for

“Compact Renaissance Zero” - an expres-

sion intended to capture the idea of a

renaissance in the design of compact cars

that begins anew from fundamentals. The

design research model of a lightweight

hybrid sports car features advanced tech-

nologies that deliver elevated driving per-

formance while reducing the vehicle’s envi-

ronmental footprint.Designed to be futuristic and dynamic,

the CR-Z combines powerful performance in

Honda Introduces the CR-Z Hybrid Vehicle Introduce

Next-Generation Green Cars

January 2008

Supplier Spotlight

Southern Automotive JournalP.O. Box 675097Marietta, Ga 30006-0009(770) 321-9920

Mitsubishi Lancer

Nalley Nissan

KND-4 Please Turn to Page 12

Buick Enclave

Kia Motors America (KMA) unveiled the all-new KND-4 compact SUV concept vehicle at the Los Angeles International Auto Show in November. Having made its world debut at the Seoul Motor Show in April 2007, the KND-4 concept was specifically designed to provide an idea of what next-generation Kia compact SUVs will be like. Conceived at the Kia Design Center in Korea, the new concept exhibits a powerful and strong character that corresponds with Kia’s philosophy of “Exciting and Enabling.”

“The KND-4 compact SUV is a vital vehi-cle because it showcases dynamic and sophis-ticated styling cues that are strongly indicative of future Kia SUV models,” said Len Hunt, executive vice president and COO of KMA.

“Designed with active and independent consumers in mind, KND-4 demonstrates Kia’s ongoing commitment to making vehicles that are both stylish and techno-logically advanced.”

Athletic and Sleek ExteriorKND-4 appeals to consumers who

crave freedom and an active lifestyle, while removing the boundary between the city and outdoors to allow the driver to express his or her unique personal-ity. The swift, rounded front end fea-tures LED headlamps and a sleek radiator grille, which flows smoothly into flared

Kia Debuts KND-4 Concept Vehicle

MECHANICAL NEWS

DEALER NEWS

COLLISION NEWSEPA Publishes Final Auto Refinishing Regulation

Recycled Rides Vehicle Donation Program

Reinforces the Positive Imageof the Collision

Industry

ASA Testifies in Opposition to Super

Warranties at Florida DEP Workshop

More Congressional Support for ‘Right to

Repair’ Legislation

Volvo Announces New Collision Avoidance

Package

Suzuki Selects Oeconnection To Advance

Parts Supply Chain

December 2007

Supplier Spotlight


P.O. Box 675097

Marietta, Ga 30006-0009

(770) 321-9920

MECHANICAL NEWS

DEALER NEWS

Audi S4 Cabriolet

COLLISION NEWS

Jim Ellis Porsche

I-Car Announces Industry-

focused Re-organization

CARS 2007 'Best Yet' with

16 Education Sessions,

Networking, Expanded

Exhibitor Showcase

Final Regulation Order

Approved for OBD-II,

Emission Warranty

Regulations

5th Anniversary

of Service Information

Agreement

Georgia Resident Named

Semifinalist in National

Hero Award Program

One Millionth Alabama-

Built Mercedes-Benz

Vehicle Rolls Off the

Production Line

Kubura Please Turn to Page 6

Mercedes-Benz E-Class

The essence of Mazda’s Zoom-Zoom

spirit is providing customers with stylish,

insightful, spirited products capable of enrich-

ing their lives in exciting ways. At this year’s

North American International Auto Show,

Mazda is presenting Kabura, a design concept

that ventures beyond the compact sports

coupe norm to explore several fresh ideas that

could appear in future production models.

To deliver the true “Soul of a Sportscar”

that is the essence of every Mazda, Kabura

incorporates the front-engine, rear-drive lay-

out universally admired by driving enthusi-

asts and long delivered by Mazda’s MX-5 and

rotary-engined sportscars.

To support youthful lifestyles,

Kabura stretches the bounds of interior

versatility in radical directions. Replacing

the typical 2+2 layout is a clever 3+1

arrangement which establishes a new

interior concept giving greater passen-

ger comfort versus a traditional coupe

without increasing weight or size.

Obliging spur-of-the-moment adven-

tures and shopping sprees, all passen-

ger seats fold flat to make way for snow

Mazda Kabura Concept: Redefining

The Compact Sports Coupe

The Spring 2007 Collision

Industry Conference will be held

at Atlanta

April 11th and 12th

U.S. Senate, House Offer

Bipartisan Antitrust Law

Legislation

Mitchell 1 Accepting

Applications for its 2007

Automotive Technology Student

Scholarship GM Extends its Warranty on

Performance Parts

Huntsville Dealer Gets Time

Quality Award

Cars That Warn Each other

of Impending Danger

Toyota To Build

Highlanders in Mississippi

March 2007

Supplier Spotlight


P.O. Box 675097

Marietta, Ga 30006-0009

(770) 321-9920

MECHANICAL NEWS

DEALER NEWS

SATURN AURA

United BMW

Nissan Frontier 4x4

COLLISION NEWS

FJ Holden Please Turn to Page 6

A wild 21st Century hot rod reincar-

nating Australia's most fam

ous car, the FJ

Holden, was unveiled at the 2005 Australian

International Motor Show in Sydney. Efijy is

a radical pillarless custom coupe boasting V8

Supercar power under the bonnet, Chevrolet

Corvette underbody and state-of-the-art

automotive technology throughout.

The ‘Soprano Purple' paintwork high-

FJ Holden

A Wild 21st Century Hot Rodlights its curvaceous 201.3-inch body,

reinterpreting the classic design cues

of the iconic 1953 FJ Holden. It delivers

retro, mum

bo and gizmos in one glori-

ous package.

Design Philosophies

Holden Chief Designer and Efijy

Half Page Full Color

Advertisement For only 595.00 Issue

Buyer’s Guide ListingThe Source Shops Use Month After

Month to Find Suppliers and Buy Parts

Suppliers Spotlight StoryEditorial Story and Photography

Communicates Your Entire Message to Your Wholesale Customers

Our Circulaton Area

Plus

chromed fuel-filler door with classic 'FUEL' script and a performance hood with scoops designed to cover and cool the iconic HEMI V-8 engine.

The award will be presented to

Dodge executives by the Friends of the NAHC at their annual holiday recep-tion on Saturday, January 17, the pub-lic opening day of the North American International Automobile Show. It will be at the NAHC's quarters in the Skillman Branch Library in downtown Detroit.

Challenger From Page 25 The NAHC is the world's largest public archive of automotive lore and a treasure for automotive historians, jour-nalists and collectors. Its collection of books, manuals, photos, company histo-ries, and historic documents is open to the public.n


Documents

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