Presentation ByAniket BushalMohit Malviya

Chandraprakash Moolchandani

Founded in 1971 by Herb Kelleher and Rollin King Headquartered in Texas, U.S.A. Largest airline in the world in carrying passengers American low cost airline Sixth largest U.S. airline by revenue As of May 3, 2009, operates approx. 3500 flights daily Third-largest passenger fleet in the world One of the world’s most profitable airline Posted a profit for 36th consecutive year in January 2009

Customer service delivered with a sense of warmth Friendly atmosphere Individual pride Company spirit Low cost provider

Be the low cost provider Southwest’s Unique Methodology People job security. People work for their compensation. Fare structure system Fair reservation system Airports utilized.

In this organization they only want people oriented customer service.

It means put people first, by that they know their views about South West airlines.

They make strategy to find out the hidden needs of customer about any airlines.

There is no place for any employee who is “Self Oriented” They need people who are motivated by serving others

Employees are company’s only true competitive advantage.

Family-friendly Maximum investment in employee training Empowering their employees Higher employee productivity and satisfaction. People first strategies lead the organization to recruit

smarter, positive, and loyal employees.

We know that the high standards of service depends upon having staff who are proud of the company.

Employees are only the person in our organization who take care of every field, relating to the company.

Richard Branson successful entrepreneur in airways he said such a good ex . 1.people come first. 2. customer 3. shareholders .

The rational for this ranking is sound, its logic firmly based on the connection between how firms manage people and the profit they achieve.

We know that the customer satisfaction which generates all important recommendations.

For any organization success technology, financial structure, competitive strategy will play different role for short time. But employee will play a very vital role.

Founder Herb Kelleher do song and dance routinely for his employees.

He is known for his high energy, enthusiasm, and motivation, not only in Southwest but also in whole of the American industry.

Kelleher step down as chief executive when he turned 70 said one of the supervisors. He says “if he can why can’t we.”

Employees are also rewarded with high perks and compensations for their work apart from salary.

Employees are awarded for their team skills. Southwest have combined market capitalization of all

other US based airlines put together.

◦ Many of the airline workers came from employee referrals.

◦ Libby Sartain, Vice President, Southwest says that “In this economy, we still need to do everything we can to attract new employees.”

◦ Company use incentive programs to improve moral, attendance goals, and to recruit employees.

◦ They distribute cars to the employees through competitive programs.

◦ "Any time you give something to an employee, they are reminded of a milestone. If you give the cash equivalent, for example, they're going to put it towards a bill and forget about it in two days," official says.

THANX