Soverign Turban Final

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Sovereign Turban Spring 2016

TURBAN SovereignNovember 23, 2015MDSE 3250 Product Development IIFinal Project

Alexandra CaballeroLana Mufleh Michelle Prosser

FALL / Winter 2017By LAM

TURBAN Sovereign

Business Plan

Company Name is LAM Private Brand Name: Sovereign TurbanOur goal is to fully recognize and cater to the wishes of our customers. We have turned fashion into a modest affordable look, thus our customers appreciate that. Our customers walk into a line of culture, art, and values. This becomes instantly appealing to them. Product Category: Womens apparelModerate Price PointSize Ranges are 0 -18

TURBAN Sovereign

Target Market

Age range is 18-30Our customer is a fashionable young woman who values and truly thrives for the unique comfortable stylish look. Working woman, she still takes care of her appearance though her wardrobe. She lives in the city, and she is successful. Moderate price rage for women that want style at a decent price. She splurges on brands such as Ralph Lauran and Loft, but she is extremely loyal to LAM.

TURBAN Sovereign

TURBAN Sovereign

Analysis of Inspirational GarmentCouture FW 2014 Mustard Velvet Dress $3,460www.nicolasjebran.comPolyester/elastane/polyamideThe Nicolas Jebran customer craves one of kind designer gowns with a unique touch. The customer mainly wears the beautifully made gowns down the red carpet or high status events.UPDATES: Using cheaper materials, and less trim. Only using 2 colors.

StrengthsUniqueHigh qualityOpportunitiesMass productionLower costWeaknessExpensiveLimited quantityChallengesLower cost

TURBAN Sovereign

SOVEREIGN TURBAN

Apparel Line Page FW 2017

TURBAN Sovereign

JUMPSUIT

Available Colors: Peony, Black RomanEmerald Crest, Warm WaterFiber Content: Polyester, Spandex / Lining: PolyesterCare: Machine wash cold, do not bleach, hang dry Retail Price: $49.95Description: Ready for a night out, this tuxedojumpsuit provides elegance and comfort in one. The crisp design gives a tailored look on all sizes. Offered in three bold colors ranging from size XS-XL.

FW 2016 Sovereign Turban by LAM Mirrored

TURBAN Sovereign

TOP

FW 2016 Sovereign Turban by LAM

Available Colors: Persian Pink, Tigers Blood, Liquid Gold, Emerald Crest, Arabian sea, Royal JesterFiber Content: Cotton/Polyester/SpandexCare: Machine wash cold, do not bleach, hang dryRetail Price: $29.99Description: This stylish crossover crop top is amust have in every fashionistas closet. This comfortable, versatile top comes in many eye popping colors to give our girl a trendy statement without sacrificing comfort and fit. Sizes range from XS-XL Majestic

TURBAN Sovereign

COAT

Available Colors: Royal Jester/Peony/Persian Pink/Desert Knight, Emerald Crest/Tigers Blood Desert KnightFiber Content: Polyester/Viscose, cotton, polyester Care: Dry CleanRetail Price: $89.95Description: Whether cruising downtown or attendingan event, this stylish coat will be the life of the party. The coat is a mixture of matte faux leather and vibrant velvet details. The coat sits comfortably above the knee and is paired with a faux leather belt to give an hourglass silhouette. Sizes range from XS - XL

FW 2016 Sovereign Turban by LAM Free-flow

TURBAN Sovereign

SKIRT

Available Colors: Emerald Crest, Cool Water, Joyal Jester, Warm Water, Tigers BloodFiber Content: Polyester, SpandexCare: Machine wash cold with like colors, hang dryRetail Price: $39.99Description: The Dare to flare skirt will have otherslook twice. The skirt has a cinched in waist and volume on the bottom to give an hourglass silhouette. The skirt falls at a comfortable mid calf length. The skirt is a bright statement for any outfit because of the wide range of vibrant colors. Sizes range from 0 - 18 FW 2016 Sovereign Turban by LAM Dare to flare

TURBAN Sovereign

TROUSER

Available Colors: Peony, Emerald Crest, Desert Knight, Cool Water.Fiber Content: Polyester, spandexCare: Machine wash cold, do not bleach, tumble dry lowRetail Price: $45.95Description: Ready for a casual day out, this high-waisted trouser provides great fit and mobility. This flattering silhouette comes and many fun and neutral colors. Sizes range from 0 - 18

FW 2016 Sovereign Turban by LAM

Crowned

TURBAN Sovereign

DRESS

Available Colors: Liquid Gold, Arabian SeaFiber Content: PolyesterCare: Machine wash cold, do not bleach, tumble dry lowRetail Price: $60.99Description: Giving you softness, vibrant colorsand elegance all in one dress. This flattering dress is floor-length coming in one fun color combination. Sizes range from 0 - 18

FW 2016 Sovereign Turban by LAM Lovely Velvet

TURBAN Sovereign

Price: $49.95

TURBAN Sovereign