Spanish Peaks ResortSpanish Peaks ResortRetreat from the Ordinary!Retreat from the Ordinary!

Brian DolanBrian DolanRob SalakiRob Salaki

Frank J. BrunoFrank J. BrunoChris JoyceChris Joyce

Erin FlanaganErin Flanagan

HistoryHistory Founded in 2002Founded in 2002

Private Golf/Ski Private Golf/Ski CommunityCommunity

Old Indian Crow legendOld Indian Crow legend

Abraham LincolnAbraham Lincoln

Situation AnalysisSituation Analysis Second/Third HomeSecond/Third Home

Social Appeal for “Montana”Social Appeal for “Montana” Untamed westUntamed west

Escape from Busy life to serenityEscape from Busy life to serenity ““Get Away”Get Away”

ProspectProspect Who: Philip VanderwallWho: Philip Vanderwall

Where: From ConnecticutWhere: From Connecticut

Why: (same as in Situation Analysis)Why: (same as in Situation Analysis)

How: Informed through Direct Mail How: Informed through Direct Mail

Why Spanish Peaks?Why Spanish Peaks? Last undeveloped western ski marketLast undeveloped western ski market

First Entry, unspoiled MontanaFirst Entry, unspoiled Montana

Heritage – Yellowstone National ParkHeritage – Yellowstone National Park

Hotness, great appealHotness, great appeal

Remote but not removedRemote but not removed

Marketing MixMarketing Mix ProductProduct

PricePrice

PlacePlace

PromotionPromotion

Promotional PlanPromotional PlanAdvertisingAdvertising

Use New and Current AdsUse New and Current Ads MagazinesMagazines Wall Street JournalWall Street Journal Painted PostersPainted Posters ““Built-out” ski areasBuilt-out” ski areas

Sales PromotionSales Promotion General MotivesGeneral Motives

GMC Celebrity Pro-Am Golf TournamentGMC Celebrity Pro-Am Golf Tournament

Bottom LineBottom Line

Attraction + Awareness = AdvancementAttraction + Awareness = Advancement

Marketing ObjectiveMarketing Objective Past/PresentPast/Present

July 2004 July 2004 80 members80 members

Clubhouse CompletionClubhouse Completion

$37 mil. Infrastructure $37 mil. Infrastructure Improvements Improvements Summer 2004Summer 2004

FutureFuture

Spring 2006Spring 2006 296 members296 members

Lodge CompletionLodge Completion