Industrial Training reportDone By-

Roll no.- 11-ME-

AtEscorts Limited

Spare Part DivisionSector-24 ,Faridabad, Haryana

Submitted toEchelon Institute of Technology

Jasana-Manjawali Road, Kabulpur , Haryana

ACKNOWLEDGEMENT

Gratitude unlocks the fullness of life. It turns what we have into enough,

and more. It turns denial into acceptance, chaos to order, confusion to clarity.

It can turn a meal into a feast, a house into a home, a stranger into a friend.

Gratitude makes sense of our past, brings peace for today, and creates a vision for

tomorrow.

----Melody Beattie

 

With all my inexpressible gratitude, I dedicate my work to the Almighty who has given me the strength to live and accomplish my dreams. Words are inadequate to express my gratitude to my parents, for me they are never ending source of love, support and inspiration. Sincere thanks to them for trusting me and being there for me always. I remain indebted

to them.

I deem it a privilege to record by profound sense of gratitude to my research supervisor, Department of Mechanical Engineering, Echelon Institute of Technology, for her sagacious guidance throughout this study. His scholarly suggestions,

immense interest and affectionate behavior have been a foundation of inspiration to me. I was indeed fortunate to have been associated with him.

Special thanks to Mr. Rajan Chugh , Head – Escorts Limited , SPARE PART DIVISION , Faridabad who gave me an opportunity to work and learn in such a prestigious organization.

Words fail me to thank my industrial supervisor, Mr. Sanjay Bhatia DGM – Escorts Limited , SPARE PART DIVISION , Faridabad , for giving me the opportunity to work on this project and for his liberal and incessant help and for

the meticulous guidance and encouragement he rendered to me throughout my training.

I owe a note of special thanks Ms. Bindu Sharma (Assistant manager- Project management) Escorts Limited , SPARE PART DIVISION , Faridabad for her immense help and affectionate encouragement during my work. I benefited a lot from her experience and knowledge. I will also cherish her very friendly nature.

A special word of thank goes to to Mr. Vivek Malik (Sales Head) Escorts Limited , SPARE PART DIVISION , Faridabad for constant help and support.

Let us be grateful to people who make us happy--

they are the charming gardeners who make our souls blossom

---Marcel Proust

 

Mr. Saumen Das is also acknowledged for his invaluable help needed every time of my training .

I am greatly indebted towards my beloved parents, and sister, Shayana Gora, for their categorical support which was indeed pivotal to accomplishment of my entire endeavor. They have been the driving source throughout my training. I thank them for believing in me, listening to my complaints and frustrations and for sharing my thoughts.

Above all, I again thank Almighty for showering his infinite love and blessings on me.

 Parv Gora

Project – HumDum Customer Loyalty Programme

Objective & Design

Objective- Influence the Influencers

• Create a loyal mechanics who can be our

brand ambassadors in the market and

Influence other mechanics & customer.

• Enrollment- Enrollment of new & Existing

mechanics in the program

• Transactions- Registrations of points via

SMS or CRM website or

Registered mobile no.

• Redemption – Gift redemption via SMS

or CRM website or

Registered mobile no.

Escorts

limited Tractor

dealer

Tractor Customer

MECHANIC

Retailer

Distributor

Escorts Spare Parts

Transfer of service provider

HCRM to Infinity e services

• Data auditing• 3 months pending issues

Registrations Redemptions

Look and Feel

New Website New Gift catalogue

User friendly and attractive website More variety and valuable gifts

KYC – Know you customer• Stratification of mechanics

Diamond Platinum Gold Silver

• JCP - Journey Cycle PlanWhere and How frequent to visit

Points For all• From 3600 parts – 11300 parts Even Including Ferrari parts• Updation of points

Changes made for revised MRP or introduction of new parts

• SOP of updationTo update the point sheet and the software immediately as there is a change in MRP or addition of new part.

Training

• Help center trainingTo have a better insight of the programme and to touch the mechanic soul for a better connect

• HSO trainingTo know how to promote HumDum help Mechanics on field . To catch view from the field.

Mechanic Classification – Based on their performance

Platinum Club

Diamond Club

Gold Club

Reward and Recognition

A Step Ahead – Promotion• Schemes for every month on the parts & lubes

To provide attractive scheme to increase engagement• Awareness calling

To keep in touch with the mechanics and keeo them updated about schemes and changes

• Redemption DrivesGive a trust and taste of the gifts

• Touching the remote areasBetter Penetration all over India

• Promoting Lubes

To Enhance Visual Experience at Retailer

Table Mat at Retail Counter , 600X400 mm

Carry Bag for Customers - Completely Bio degradable material

For Local Mechanic

Traditional Way

Modern Way

Different medium for sharing information and reinforcing the fact that we are better

Promotional Material

T-shirt

Tractor Model

Cap

And this for you to promote these products to bring more visibility

Thank You