Spark People Media Kit

8/6/2019 Spark People Media Kit

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SparkPeople Confidential | 2011 SparkPeople All Rights Reserved.

SparkPeople

Digital Marketing Media Kit

Q2 2011


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SparkPeople Confidential | 2011 SparkPeople All Rights Reserved. 2

SparkPeople Is

SparkPeople is the Largest Healthy-Lifestyle Destination on the Web*With millions of active members engaged in healthy activities: improving their health, reaching fitness goals, managing their

weight, improving medical conditions, and much more. Whatever the goal, people get started (and stay on track) atSparkPeople.

Monthly Average Traffic (Jan-Feb, 2011)

6.5 million unique visitors per month

15.8 million visits per month

140 million page views per month

and Growing FAST!

8,000 new members join SparkPeople.com each day

8,0009,000 people download our mobile applications each day

SparkPeople will add more than 3 million new members in 2011

* 2010 (full year) Comscore unique visitor comparison vs. consumer facing diet & fitness sites.

The Marketing Opportunity:Introduce your brand to the largest online community devoted to building and living a healthy lifestyle.


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SparkPeople Mission

Our Results (so far):

10 Million Registered Members Reach Their Healthy Living Goals with Us

They have lost almost 14.5 Million Pounds!

Our members have logged nearly 1.9 BILLION fitness minutes

They have burned over 16 BILLION calories

And have consumed and tracked over 325 Million cups of water

Our Mission:To Spark Millions of People to Reach Their Goals and Live Healthier Lives

The Marketing Opportunity:

Align your brand and its benefits with people who are setting goals and taking action to improve their lives.


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Engagement Metrics Comparison (Comscore)

What Is SparkPeople?

*comScore Media Metrix (Averages) - Jan-Nov, 2010

AverageMonthlyMetrics*

(Jan-Nov, 2010)

eDiets MayoClinic

MSNHealth

SparkPeople WebMD(network)

WeightWatchers

YahooHealth

Pageviews

(Millions)

3 56 58 97 299 54 28

Minutes Spent(Millions)

1 52 40 57 286 54 31

The Most Active & Engaged Healthy-Lifestyle Community In The World!


SparkPeople attracts an engaged, high-quality audience that generates the second-highest pageview and time-spentmetrics in Comscores entire health category and the highest engagement among all diet and fitness sites.

This incredible stickiness provides the consumer engagement needed to help you build a true brand relationship with your

target consumers.


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The SparkPeople Community

SparkPeople Members Make Millions ofFood and Fitness Choices Each Month at SparkPeople

FOOD INTENDERS

SparkPeople members make over 25 Million food decisions monthly

(Each month, our members select and track over 20 Million food choices inSparkPeoples Nutrition Tracker and download 5 million recipe selections)

SparkPeople members track 7.5 Million cups of water per month (304Million cups total)

77% say they are likely to seek out and purchase new brands of healthyfoods in the next 6 months

FITNESS ENTHUSIASTS

Members track an average of 50-Million fitness minutes each month(and have tracked 1.7 BILLION minutes over time)

77% exercise 3-4 times per week 74% say they are likely to seek out and purchase new exercise shoes or

apparel in the next 6-months


Create awareness and interest in your brand as food and fitness decisions are being made.


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SOCIAL / INFLUENCERS Sending 6 million internal communications per month through community

posts, comments, and SparkMail

76% regularly use social media sites, including Facebook, MySpace,Twitter and LinkedIn*

95.3% say they actively try to be a positive influence on others

GOAL SETTERS 90% of SparkPeople members are actively pursuing goals most of them

multiple goals

70% plan workouts and meals in advance On average, approximately 80% of SparkPeople members say they have

met or achieved at least one goal since joining SparkPeople

Our Members are Social Setting and Reaching Millions of New Goals,While Engaging Their Friends, Family and Community


Because SparkPeople members are goal-oriented and highly social, they help proactively build buzz foryour brand - both on SparkPeople and the other social sites they frequent.

*Data collected December, 2009 - current percentage is estimated to be higher.


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PROACTIVE INFORMATION SEEKERS* 98% of members actively seek out health & wellness information

77% say they spend more than 6 hours per week using the internet (45% more than 12hours, 20% more than 24 hours)

OPEN TO TRYING NEW THINGS* 92% say they like trying new things

58.9% say they try new and different exercises to stay motivated over time

POSITIVELY INFLUENCERS!* 95% say they are actively trying to be a positive influence on others

74% say they actively encourage/help other people on their fitness journeys

After joining SparkPeople 96% claimed to have either a somewhat or very positive outlook

What Is SparkPeople?

SparkPeople Members are Positive, Proactive and Passionate

* 2010 SparkPeople Member Survey. N=23,000


SparkPeople advertisers reach consumers in a very positive state of mind, when they are being informed, encouraged and

supported. This helps to create a positive association with your brand in the consumers mind, increasing brand favorability

and purchase intent.


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SparkPeople: The Benefits of Being Member-Based

Being Member-Based Allows SparkPeople to Provide Specific andReliable Targeting for Advertisers, Including:

Demographic Targeting - (age, gender, height, weight, BMI, number and age of kids inhousehold and more)

- Geographic Targeting - (down to the zip code)

- Health Condition Targeting - (during registration, we collect information about thehealth conditions that affect our members)

- Activity / Purchase Behavior Targeting (we know the food brands members buy, thefitness activities they engage in and more)

Being Member-Based Allows SparkPeople to Personalize the UserExperience, Through Features Like: Personalized meal plans and fitness plans to help users reach their specific goals

Featured health-condition Information that is relevant to each user

Suggested teams and community groups that are relevant to the specific user

The SparkPeople.com Homepage is Different, By Design: Our homepage is designed to convert new site traffic into registered members that we

know more about and create a personalized experience for

Once registered, members visit their personal home/start page and engage deeply intools, content and community designed to support their healthy-living journey


Advertising on a member-based website provides a greater level of targeting and personalization for your brand.


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Health Condition Targeting

In the SparkPeople registration path, we collect health condition

information that can be used to target relevant messages to users

across our websites and eNewsletters.

Condition areas we currently collect information about

include:

Allergies Pregnancy

Anxiety & Stress Osteoarthritis

Asthma Sleep Problems

Beauty/Appearance Vision Care

Bladder Issues Womens Health

Depression Chronic Pain

Diabetes Heart Health / Heart Disease

Digestive Health / IBS High BP / Hypertension

Emotional Health High Cholesterol

GERD / Heartburn / Reflux Migraine / Severe Headache

Mens Health Skin Problems

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Health-Condition Targeting


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A Few Brands That Have Advertised on SparkPeople



Media Options

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Targeted Display -SparkPeoples powerful member-based targeting is used to target consumers across our websites and within

SparkPeoples huge eNewsletter and solo-email database.

Mobile -Our Diet & Food Trackerand Healthy Recipesapplications are available for iPhone, Android, iPad & Blackberry,and provide several engaging ad/sponsorship opportunities.

Offline OpportunitiesSparkPeople offers live healthy-lifestyle events, access to our experts, custom publishing and more.

SparkPeople Provides Multiple Media Options to Help You Reach Your Audience!

Custom Sponsorships -Tailored to meet your brands specific objectives, SparkPeoples custom programs provide some of the mostengaging and contextually-relevant media opportunities you will find anywhere on the web.



Engaging Custom Solutions

Custom Solutions Are Our Specialty!

SparkPeople creates engaging custom solutions to help meet the

specific objectives of our advertisers and site sponsors.

Custom solutions can take many forms, including:

- Custom content destinations / micro-sites

- Custom sponsorship of tools, content or community areas

- Custom widgets

- Site/section takeover

- Competitive/category brand usage or activity targeting (food &

fitness brands)

- Mobile sponsorship opportunities

- Offline sponsorship opportunities, i.e. live events and custom

publishing

What Can We Create For You?If you have specific marketing objectives that we might be able

to help with, please let us know. Our team would be happy toput together some custom concepts for you!

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Questions / Contact Us

To learn more about how SparkPeople can help you reach your marketinggoals, or to request a proposal, please contact:

Sean McCosh

VP Sales & MarketingDirect: 513.484.5658

[email protected]

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Documents

Spark People Media Kit