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Built to Respond»
We are Built to Respond.
» SPC is a third generation, family-owned, mid-size, direct marketing company with a targeted, data-driven communications focus.
» We take a consultative approach, stay ahead of market currents, and help you respond with agility and effectiveness.
» Our objectives are clear - to help you produce programs with minimal stress, maximum efficiency and optimal results.
– 3 production facilities based in the Midwest
– 4 additional Sales offices across the country
Introduction to SPC
»
Introduction to SPC
» Collaborative Entrepreneurship
» Applied Knowledge
» Focused Assets
Our Modus Operandi
Collaborative Entrepreneurship
» We are problem solvers committed to making your programs exceed your objectives.
» Forward leaning — continual re-investment in building strategic solutions through equipment, technology and people.
» Performance driven — Our success is directly linked to your ROI.
Collaborative Entrepreneurship
Applied Knowledge
» Applying knowledge begins with asking the right questions and finding appropriate, creative solutions. SPC applies knowledge with relevance and precision to help build your brand and your business.
» Deliver customer advantages through flexibility, speed to market, responsiveness:
– Leverage power of customer data - execution of relevant communications
– Paper and creative formats - correct solutions for your budget/objective
– Postal stream optimization – cost savings/improved in-home delivery
– Sustainability: FSC, SFI, PEFC, Recycle Please Program, soy-based ink, etc.
Applied Knowledge
Focused Assets
» Great Equipment and Expertise
» Breadth and depth. We offer a wide range of state of the art technology to provide solutions to any DM challenge and help reduce your stress.
» We are a single source solution that eliminates multiple vendors and compresses your production schedule.
Focused Assets
Greenify
Green Matters
» Your partner in sustainability - finding balance between environmental stewardship and economic sensibility
» Triple certified - FSC, SFI, & PEFC• Certified FSC Xpert™ on staff
» Member Green Business Alliance
» Charter member of DMA Recycle Please Program
SPC Solutions
Full-Solution Provider
» Integrated print, personalization and mailing services combined:
• Printing - Web, Sheetfed, & Digital Options with Inline / Offline capabilities; what’s right for your project?
• Lettershop - complexity simplified
• Direct Mail - Data-driven communications + postal stream optimization
• Loyalty - cross-platform engagement to boost relevancy and lifetime customer value
• Monogram - turnkey campaign manager tool for smarter communications
The Power of Inline – Think Web™
» Open up a world of possibilities for adding impact, interactivity and personalized messaging to your DM campaign.
– Pattern perfs, remoist glue, Spot gluing, spine pasting, die-cutting, folding/pop-ups, kiss-cutting, Scratch-off/Scratch-n-sniff, UV coating, label application, insertion technology (double cutoff)
– The power of personalization (Kodak Versamark simplex or duplex imaging)
– Collective benefits: Efficiency, speed to market, streamlining execution, interactivity, relevance
Focused Assets
»»
The Power of Digital – Think Digital™
» Personalization, on demand, web-to-print, PURLs.
» Fifth unit capabilities.– NexGlosser
– Intelligent Watermarking
– Color Gamut Expansion
Focused Assets
» »
Complete the Package — Think Sheetfed™
» Cost-effective, high quality, short runs.
» Perfecting capability, the XL 105 advantage.
Focused Assets
»
Fulfillment - Think Lettershop™
» Database Management
» Postal Stream Optimization
» Freight Logistics / Distribution
» Inkjet Capabilities
Focused Assets
»
» Laser Capabilities
» Bindery Capabilities
» Inserting Capabilities
» Fulfillment / Kit Packaging
Relationship Driven — Think Loyalty™
» Deliver intelligent, customer-focused communications
» Strengthen one-to-one brand experience
» Build Lifetime Value of Customers
Make your communications count.
Applied Knowledge
»
How We Do Loyalty
Bolster brand loyalty; drive recurring sales & build retention by blending innovative technologies -
» Develop & execute media platforms merging a digital dimension with traditional direct mail to deliver a two–way, measurable audience experience
» Improve audience communications – gather better intelligence to speak directly to individual consumer preferences or profiles using appropriate media
» Identify most active customers and measure their value
» Create more profitable relationships with specific audience segments
» Offer creative versatility with a comprehensive range of data driven capabilities and formats
Applied Knowledge
Think Monogram™
» Optimize customer touchpoints, humanize your Brand, build a relationship and continue a dialog with our proprietary, turnkey direct marketing campaign tool
» Create customized, data-driven materials, in print or digital form, from a secure portal on-demand
» Personalized marketing marries relevance and motivation with automation, ease-of-use, and waste reduction
» Streamline your effort and create simply smarter communications
Applied Knowledge
Moving Forward - Think SPC
» Build customer relationships to better optimize lifetime value via database management, multi-channel integration, customer segmentation, predictive modeling and smarter, more relevant communications
» To help achieve your objectives and goals, SPC offers
• Collaborative Entrepreneurship
• Applied Knowledge
• Focused Assets
Collaborative Entrepreneurship
» Expand your resources.
Thank You. 847.588.2580www.specialtyprintcomm.com