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SPECIALLY CONCEIVED FOR STUDENTSSTUDYING SPORT MANAGEMENT, TOURISM AND
HOSPITALITY MANAGEMENT OR OTHERS
The following Universities have participated at the I, II and III Madrid Weekender
Content
4th Madrid Weekender 2018 ............................................................................ 4Schedule .......................................................................................................... 5
Thursday 10th .................………………….......................................................... 6Friday 11th …….............................................................................................. 7Saturday 12th ………………............................................................................. 10Sunday 13th ………………............................................................................... 13
Testimonials .................................................................................................... 14Summary ......................................................................................................... 16Leisure Time .................................................................................................... 17What we’ve done............................................................................................ 21
Costs ................................................................................................................22
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Bridging the Gap between Theory and Practice for Students and
Graduate Students in Sport Management,
Tourism and Hospitality Management or others.
What is the 4th Madrid Weekender 2018?
Discover one of the most vibrant cities in
Europe and theirculture.
Increase your international networking
opportunities
Explore the culture by visiting and enjoying
Sport events &significant monumental buildings.
Improve your knowledge in Sport
Events Management by attending to lectures
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Thursday,10th
Time EventArrival at Madrid Adolfo Suárez Barajas International Airport and
Check in at 3* Hotel Senator Castellana
From arrival -20.00
Leisure time opportunities inMadrid
20.00Opening Weekender, Welcome
by Events GB
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Friday,11th
Time Event
07.00 – 08.00 Breakfast
09.00 – 09.30Guided Visit at the Microsoft
Global Sports Innovation Center
10.30 – end of the matches
Discover La Caja Mágica (“TheMagic Box”) and enjoy some ofthe Mutua Madrid Open TennisQuarter-Final Matches (ATP100)
13.00 – 14.00 Lunch (self-service)
18.00 – 20.00 Leisure time opportunities in Madrid
20.30 Dinner at Realcafé Bernabéu
The GSIC is part of Microsoft’s innovation centers’ globalnetwork. It is based in Madrid and was created as a meetingpoint for all the economic sectors linked to sports (performance,health, fitness, fan engagement, IT, sporting goods, wearables,tourism, education).
Sport Technology and Real Madrid
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Friday,11th
Visit La Caja Mágica (“The Magic Box”): the most modern tennisvenue in the world. Its name refers to the dynamic design of theangular, shifting shell that covers the two pavilions.
* Tickets will be in Category 3 (Session Day) seating areaallowing for the best views
Sport Event
Time Event
07.00 – 08.00 Breakfast
09.00 – 09.30Guided Visit at the Microsoft
Global Sports Innovation Center
10.30 – end of the matches
Discover La Caja Mágica (“TheMagic Box”) and enjoy some ofthe Mutua Madrid Open TennisQuarter-Final Matches (ATP100)
13.00 – 14.00 Lunch (self-service)
18.00 – 20.00 Leisure time opportunities in Madrid
20.30 Dinner at Realcafé Bernabéu
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Friday,11thNetworking Dinner Opportunities
The restaurant is clearly divided into two different areas. Its topfloor is itself a key attraction, with its summer terrace, builtwithin the terraces of the play ground, a place which can serveas a venue for meetings and events, all year round. The groundlevel is ideal for having a drink or a snack at any given time ofthe day.
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Time Event
07.00 – 08.00 Breakfast
09.00 – 09.30Guided Visit at the Microsoft
Global Sports Innovation Center
10.30 – end of the matches
Discover La Caja Mágica (“TheMagic Box”) and enjoy some ofthe Mutua Madrid Open TennisQuarter-Final Matches (ATP100)
13.00 – 14.00 Lunch (self-service)
18.00 – 20.00 Leisure time opportunities in Madrid
20.30 Dinner at Realcafé Bernabéu
Saturday, 12th
Sport Business LecturesTime Event
07.00 – 08.00 Breakfast
09.00 – 13.30
Lectures:Sport Business Lectures at Escuela
Universitaria Real Madrid-Universidad Europea Real Madrid
14.00 – 15.00 Lunch
14.00 – 16.00Leisure time opportunities in
Madrid
16.00 – 18.00Visit of Real Madrid Stadium and
The Bernabéu Tour
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Saturday, 12th
Luis ManfrediHead of Internal Coordination at La LigaLa Liga economic control and financial fair play regulation
Dr. Robert WilsonPrincipal Lecturer in Sport Business at Sheffield Hallam UniversityThe impact of managerial change in professional team sport
Celia Morales GarcíaHead of Operations, Area-VIP Corporate Hospitality of Real MadridCreating the ultimate premium sports experience
Alfonso RoberesCEO AROWANA Premium Sports AgencyThe New Management of a top Football Club in a global
environment
Finance
Management
Time Event
09.00 – 10.00Luis Manfredi
10.00 – 11.00 Dr. Robert Wilson
11.00 – 11.30Networking Coffee
Break
11.30 – 12.30 Celia Morales García
12.30 – 13.30 Alfonso Roberes
Lectures
Sports Experience
Global Enviroment
Lecturers
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Saturday, 12th
The legendary Santiago Bernabéu Stadium, has more than 60 yearsof history and in these days, it has become one of the main touristattractions in Madrid and a “must see” for any football lover.You will have the chance to look through the Stadium, and evenhave access to those places that you only had pictured in yourmind, like the tunnel to the locker rooms, the bench, the pitch andeven the presidential box. To round it off, you will visit the newMuseum, the chief exponent of Real Madrid legend, the Best Clubin the 20th Century.
Visit Real Madrid Stadium
Time Event
15.00 – 16.00 Leisure time opportunities in Madrid
16.00 – 18.00Visit of Real Madrid Stadium and
The Bernabéu Tour
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Sunday,13th
Time Event
07.00 – 08.00 Breakfast
09.00 – 12.00Optional Visit of Atlético MadridWANDA Metropolitano Stadium
12.00 – 14.00 leisure times opportunities in Madrid
14.00 – 15.00 Lunch (self-service)
15.00 – 17.00 Leisure time opportunities in Madrid
17.00 – 19.00(tbc)
Kick OffReal Madrid vs Celta de Vigo
20.00Farewell-Dinner
(self-service, place tbc)
Experience Sport Events
* Tickets will be in Category 3 (Session Day) seating area allowing for the best views
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Testimonials
“It has been a pleasure travelling to the II Madrid Weekender in 2016 with some fellowstudents of my German university. (...)
Being to places belonging to Real Madrid, meeting relevant personnel and great fellow participants as well as witnessing highly professional tennis matches made this couple of
days a fully enjoyable adventure.“
Gilbert Ludeker, former student ACCADIS Universtiy of Applied SciencesInternational Sports Management
"The Madrid Weekender should be at the top of the list of educational fieldtrips for every sport management program across the world.
Soccer, tennis and basketball at their best; and the business side thereoftoo. In 2015, our students loved the experience and learnt loads.
Highly recommended for students and staff alike!"
Christos Anagnostopoulos, Assoc. Professor in Sport Management, MoldeUniversity College, Norway.
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“3rd Madrid Weekender was an absolutely brilliant trip!Both students and members of staff thoroughly enjoyed allactivities spotlessly planned and scheduled by Gerardo. For thestudents this trip has definitely become a great and memorablehighlight of their time at Sheffield Hallam University.We are looking forward to doing this again with the students from our course!”
Olga Polyakova, Course Leader for MSc Sport Business ManagementSheffield Hallam University & Senior Lecturer
Testimonials
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Accommodation• 4 nights (double room) & breakfast at 3* HotelFood&Beverages• Welcome by Events GB with a Typical Spanish Appetizer and Finger Food• Dinner at Realcafé with an impressive view of the StadiumStudy programme• Sport Management Lectures by local experts at Escuela Universitaria Real Madrid-
Universidad Europea, followed by Lunch•Certificate of Attendance Sport Events & social activities• Ticket for the second to last match of La Liga: Real Madrid C.F. vs. Celta de Vigo• Ticket for the Mutua Madrid Open Tennis (La Caja Mágica), Quarter-Final Matches
(ATP 1000)• Guided Visit at the Microsoft Global Sports Innovation Center.•Guided Tour at Bernabéu and Visit of the Real Madrid Museum Shuttles• To La Caja Mágica• To Escuela Universitaria Real Madrid
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This Tailor-Made Experience Includes:
Leisure time opportunities: City CenterGran Via: commonly known as the “Spanish Broadway”is a place where you can find many theatres, cinemas and shops. The most important street in Madrid has an exciting atmosphere 24/7.
Fuencarral Street: Fuencarral, the dividing linebetween Malasaña and Chueca, is Madrid's hub of modernfashion.
Plaza Mayor: hosts some of greatest bars and restaurants in Madrid. The Plazas vibrant atmosphere and its traditional architecture is a must see! Also you must eat a “bocadillo de calamares” around the square.
El Rastro: is a market held every Sunday in Madrid between 9am and 2pm. A great chance to explore a market from hundreds of different sellers with many Spanish specialties.
La Latina: the lively and colorful area of La Latina is a maze of narrow lanes filled with tapas bars and cantinas, is near to El Rastro.
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Leisure time opportunities: City Center
Buen Retiro Park: The “Park of pleasant Retire” of Madridlargest parks and features many different activities. Fromfree concerts on Sundays to multiple exercise groups orrowing a boat on the park lake.
La Puerta de Alcalá: The "Alcalá Gate“several meters awayfrom the main entrance to the Buen Retiro Park. The Gatewas a real door to enter in the city and was erected as atriumphal arch to celebrate the arrival of the King CharlesIII in Madrid.
Puerta del Sol square: This is the centre (Km 0) of theradial network of Spanish roads. The square also containsthe famous clock whose bells mark the traditional eating ofthe Twelve Grapes and the beginning of a new year.
El Oso y el Madroño: "The Bear and the Strawberry Tree")is at Puerta del Sol square and it represents the heraldicsymbol of the city.
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Leisure time opportunities: Museums
Museo Nacional Del Prado: A chance to see 7,600paintings and over 1000 sculptures from the likes ofRembrandt, van Rijn and Caravaggio. Free every afternoon from 18 to 20 and always for students under 25.
Museo Nacional Centro de Arte Reina Sofía: The NationalMuseum of 20th Century art is named after Queen Sophia andincludes excellent collections of Spain’s most famous artistsincluding pieces from Pablo Picasso and Salvador Dali. Free everyafternoon from 19 to 21 and always for students under 25.
Museo de Historia de Madrid: Housed in one of Madrid’simpressive Baroque buildings, formerly the San FernandoHospice, the History Museum offers an overview of the arts,industries, lifestyles and customs of Madrileños from 1561, theyear when Madrid was established as the Spanish capital, to thepresent. Free entrance.
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Leisure time opportunities: FoodChurros con chocolate: the plain Spanish versions aren't covered insugar or filled with cream but they do come in several shapes andsizes. The hot chocolate is thick and resembles more of a pudding thatcan be eaten with a spoon. It is also recommended to drink it onceyou’ve dipped and eaten all of your churros. Here you can find whereto eat them.
Jamón Serrano: Since antiquity Spaniards have produced dry-curedhams. You can eat it alone, with tomato and a toast with melon(typical dish), with eggs and fries…
Bocadillo de Calamares consists of a fresh bread roll filled with squidrings that have been coated in flour and deep-fried in olive oil.Madrileños usually wash down their bocadillo de calamares with asmall beer. Here you can find where to eat it.
Cocido Madrileño: is a traditional chickpea based stew from Madrid. A substantial dish prepared with meat and vegetables, it is most popular during the winter. It was created during the Middle Ages as an evolution of the Sephardic dish adafina.
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Algede 2017 , Buenos Aires
19th EASM Conference Madrid 2011WASMInaugural Conference Madrid 2014
Some of our Conferences, Congresses and Events
Madrid 2015 AIESEP
III Madrid Weekender 2016
Payment has to be done to GB Creation & Advice Consulting 2000 S.L.
Issuing Bank:LA CAIXAAddress: Capitán Haya, 44 Madrid - SpainBIC/SWIFT: CAIXESBBXXXI.B.A.N: ES13 2100 4770 1902 0019 2400Beneficiary: GB Creation & Advice Consulting 2000 S.L.
Fees
610€ Early Bird Registration (Deadline December 1st 2017)
680€ Late Registration (Deadline March 1st 2018)
