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Specialty Food Specialty Food Trends: Trends:
2010 and Beyond2010 and Beyond
Wednesday, March 10, 2010Cromwell, CT
Ron TannerVice President,
Communications & EducationNASFT
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 1
The State of the Industry ReportThe State of the Industry Report
> Published each Spring with continued groundbreaking research from:• NASFT• Mintel International• SPINS
> Summary Format• Published in Specialty Food Magazine
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2
Study HighlightsStudy Highlights
> Specialty food sales at retail totaled $48 billion in 2008, an 8.4% increase over 2007
> When foodservice sales are added, total specialty food industry sales were $60 billion in 2008
> Sales of specialty food at retail jumped by 19.4% between 2006 and 2008, whereas sales of all food grew by 8.4%
> Specialty food accounts for 15.9% of all retail food sales
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 3
Study HighlightsStudy Highlights
> 36 of 47 specialty food categories recorded sales growth between 2006 and 2008
> Four specialty food categories boasted growth exceeding 33%
> Baby Food recorded the biggest sales growth between 2006 and 2008, followed by Yogurt and Kefir, then Refrigerated Juices & Functional Beverages
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 4
Study HighlightsStudy Highlights
> Cheese and cheese alternatives is the largest specialty food category, accounting for $3.4 billion in sales in 2008
> Supermarkets remain the dominant venue for specialty foods, representing 74.3% of sales, followed by specialty food stores with 18.2% of sales
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 5
Study HighlightsStudy Highlights
> 2,349 specialty food products were introduced in 2008, a drop from the 3,158 that debuted in 2007
> 28.7% of products sold by specialty food retailers are artisanal and 19.6% are locally sourced
> 61% of specialty food retailers are increasing in-store promotions to combat the economic downturn
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 6
Top Ten Specialty Food Sales CategoriesTop Ten Specialty Food Sales Categories
1. Cheese & Cheese Alternatives $3.41 billion2. Condiments $2.43 billion 3. Entrees, Pizza & Convenience Foods $1.70 billion4. Meats, Poultry & Seafood $1.54 billion5. Chips, Pretzels & Snacks $1.39 billion6. Frozen Desserts $1.34 billion7. Bread and Baked Goods $1.10 billion8. Refrig. Juices & Functional Beverages $1.06 billion9. Coffee, Coffee Substitutes & Cocoa $1.01 billion10. Shelf-Stable Sauces, Salsas & Dips $870 million
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 7
Top Specialty Food Growth Categories 2008Top Specialty Food Growth Categories 2008
36 of the 47 Specialty Food Categories Grew in 2008:Top 5 with Biggest Spread Shown Here
69.70%
54.40% 55.30%
38.30%
32.70%
2.80%
8.70%
14.10%
6.60%4.20%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Baby Food Refrigerated Juices &Functional Beverages
Yougurt & Kefir Candy & IndividualSnacks
Shelf Stable Pastas
Specialty Food % Change 2006 - 2008
All Foods % Change 2006 - 2008
66.9 %age 66.9 %age point point
differencedifference 45.7 %age 45.7 %age point point
differencedifference41.2 %age 41.2 %age
point point differencedifference 31.7 %age 31.7 %age
point point differencedifference
28.5 %age 28.5 %age point point
differencedifference
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 8
Top Specialty Food Growth Categories 2008Top Specialty Food Growth Categories 2008
20 Specialty Food Categories Grew by More Than 20%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Baby Food
Yougurt & Kefi
r
Refrigerated
Juices &
Functional B
everag
es
Candy &
Individ
ual Snack
s
Milk, Half &
Half, C
ream
Shelf Stab
le Pas
tas
Froz & Refr
ig Entrees,
Pizzas
& Convenien
ce Foods
Eggs
Energy Bars
& Gels
Chips, Pret
zels & In
div Snacks
Froz Fruits
& Vegs
Beans, G
rains &
Rice
Cold Cereals
Cookies & Snack
Bars
Refrig Sau
ces, S
alsas & Dips
Refrig Entre
es, Sush
i & Grab n Go M
eals
Froz & Non Froz B
read & Bake
d Goods
Sweeteners
Baking M
ixes, S
upplies & Flour
Froz & Refr
ig Mea
ts, Poultry
& Seafood
SpecialtyFood %Change 2006- 2008
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 9
U.S. New Product Launches in 2008U.S. New Product Launches in 2008
Source: Mintel’s GNPD
0
50
100
150
200
250
300
350
2008
Chocolate Confectionery
Bakery
Sauces & Seasonings
Non-Alcoholic Beverages
Alcoholic Beverages
Sugar & Gum Confectionery
Snacks
Dairy
Desserts & Ice Cream
Sweet Spreads
Meals & Meal Centers
Processed Fish, Meat & EggProductsSavoury Spreads
Side Dishes
Breakfast Cereals
Fruit & Vegetables
Soup
Sweeteners & Sugar
Total # New Product Launches 2008 = 2,349
Down
25.6%
from 2007
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 10
2009 SOFI™ AWARDS
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 11
Trends in U.S. Specialty FoodsTrends in U.S. Specialty Foods
2010 Trends in American Specialty Foods
> Natural & Organic Foods
> Home Cooking
> Exotic Flavors
> Healthy and Decadent Snacking
> Convenience and Ease
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 12
Trends: Natural & Organic FoodsTrends: Natural & Organic Foods
The Tea Room:Green Earl Grey Dark Chocolate
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 13
Trends: Natural & Organic FoodsTrends: Natural & Organic Foods
Sencha Naturals - Green Tea Inspired Foods:SEN CHA Green Tea Mints: Morning Lychee
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 14
Trends: Natural & Organic FoodsTrends: Natural & Organic Foods
Organic Nectars:Goji-Strawberry Gelato
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 15
Trends: Natural & Organic FoodsTrends: Natural & Organic Foods
Colorado Mountain Jam:Organic Rhubarb Jam
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 16
Trends: Natural & Organic FoodsTrends: Natural & Organic Foods
Theo Chocolate:Theo Jane Goodall 45% Organic + Fair Trade Milk Chocolate
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 17
Trends: Natural & Organic FoodsTrends: Natural & Organic Foods
Purely Organic, Ltd.:Magliano Organic Rose Petal Jam
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 18
Trends in U.S. Specialty FoodsTrends in U.S. Specialty Foods
2010 Trends in American Specialty Foods
> Natural & Organic Foods
> Home Cooking
> Exotic Flavors
> Healthy and Decadent Snacking
> Convenience and Ease
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 19
Trends: Home CookingTrends: Home Cooking
Gagne Foods, Inc.:Pecan Sticky Buns
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 20
Trends: Home CookingTrends: Home Cooking
Rick's Picks:Handy Corn
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 21
Trends: Home CookingTrends: Home Cooking
Sisters Gourmet:Hopscotch Cookie Mix
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 22
Trends: Home CookingTrends: Home Cooking
Callie’s Charleston Biscuits:Callie’s Charleston Cocktail Ham Biscuits
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 23
Trends: Home CookingTrends: Home Cooking
Hancock Gourmet Lobster Hancock Gourmet Lobster Company: Company: Port Clyde Port Clyde LobsterLobster Mac & Mac & CheeseCheese
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 24
Trends: Home CookingTrends: Home Cooking
Nueske's ApplewoodSmoked Meats: Nueske'sApplewood Smoked Bacon
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 25
Trends in U.S. Specialty FoodsTrends in U.S. Specialty Foods
2010 Trends in American Specialty Foods
> Natural & Organic Foods
> Home Cooking
> Exotic Flavors
> Healthy and Decadent Snacking
> Convenience and Ease
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 26
Trends: Exotic FlavorsTrends: Exotic Flavors
ChuaoChocolatier:Firecracker ChocoPod
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 27
Trends: Exotic FlavorsTrends: Exotic Flavors
Aliseo Foods:Fresh Squeezed Blood Orange Juice
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 28
Trends: Exotic FlavorsTrends: Exotic Flavors
Dulcet Cuisine:Madras Curry Cooking Spice and Rub
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 29
Trends: Exotic FlavorsTrends: Exotic Flavors
Urban Accents, Inc.: Mango Masala Seasoned Salt, sweet curry sea salt
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 30
Trends: Exotic FlavorsTrends: Exotic Flavors
San Angel Mole Co.:San Angel Mole Cascabel Sauce
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 31
Trends: Exotic FlavorsTrends: Exotic Flavors
Rick's Picks:Smokra
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 32
Trends in U.S. Specialty FoodsTrends in U.S. Specialty Foods
2010 Trends in American Specialty Foods
> Natural & Organic Foods
> Home Cooking
> Exotic Flavors
> Healthy and Decadent Snacking
> Convenience and Ease
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 33
Trends: Healthy and Decadent SnackingTrends: Healthy and Decadent Snacking
Mari's New York:Caramel Sea Salt Brownie
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 34
Trends: Healthy and Decadent SnackingTrends: Healthy and Decadent Snacking
Cypress Grove Chevre:Truffle Tremor
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 35
Trends: Healthy and Decadent SnackingTrends: Healthy and Decadent Snacking
Anette's Chocolate Factory:Triple Nut Kentucky Bourbon Brittle
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 36
Trends: Healthy and Decadent SnackingTrends: Healthy and Decadent Snacking
Grafton Village Cheese Co.:Grafton Duet
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 37
Trends: Healthy and Decadent SnackingTrends: Healthy and Decadent Snacking
Chex Finer Foods:Laurel Hill Tortilla Chips -Olive and Caper
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 38
Trends: Healthy and Decadent SnackingTrends: Healthy and Decadent Snacking
New England Herbal Foods:Danielle Fruit Chips - Roasted Coconut
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 39
Trends in U.S. Specialty FoodsTrends in U.S. Specialty Foods
2010 Trends in American Specialty Foods
> Natural & Organic Foods
> Home Cooking
> Exotic Flavors
> Healthy and Decadent Snacking
> Convenience and Ease
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 40
Trends: Convenience and Ease of CookingTrends: Convenience and Ease of Cooking
Bella Chi-Cha: Creamy Goat Cheese Tortawith Apricots
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 41
European Imports Ltd.:European Imports Ltd.:CucinaCucina Viva Viva RoastedRoastedRed Red TomatoesTomatoes
Trends: Convenience and Ease of CookingTrends: Convenience and Ease of Cooking
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 42
Trends: Convenience and Ease of CookingTrends: Convenience and Ease of Cooking
Dave's Gourmet, Inc.: Dave's Gourmet Butternut Squash Pasta Sauce
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 43
Trends: Convenience and Ease of CookingTrends: Convenience and Ease of Cooking
Fisher & Wieser Specialty Foods: Mom's Spaghetti Sauce
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 44
Trends: Convenience and Ease of CookingTrends: Convenience and Ease of Cooking
Bove's of Vermont: Bove's Lasagna
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 45
Hot Trends at RetailHot Trends at Retail
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 46
Future Trends in Specialty Foods Future Trends in Specialty Foods
> As consumers turn to specialty food as a replacement for restaurant dining, expect more restaurant-sourced foods to come to specialty stores.
> Comfort food will remain a strong area for growth as consumers look for the security of the familiar.
> But consumers will not lose the urge to experiment: they will continue to be interested in imports and ethnic foods.
Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 47
ConclusionConclusion
> Specialty foods account for more than 15% of all U.S. food sales at retail
> American consumers have proven they will pay for quality foods
> Entrepreneurial producers, often selling local foods, will become more important suppliers of food
> Farm to kitchen to market programs will help fuel growth of the specialty food industry