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FOR IMMEDIATE RELEASE
Announcing Spectra BioPharma Selling Solutions
A New Approach to Contract Sales Partnerships Atlanta, GA — February 10, 2016 — Spectra BioPharma Selling Solutions (Spectra) is a new Contract Sales Organization (CSO) that provides biopharma companies the experience, expertise, operational delivery and customer focus to successfully implement and deploy outsourced sales teams. Created in concert with industry leading commercial experts, the Spectra team addresses both the strategic and tactical needs of its clients by providing value-based creative and innovative sales solutions through both personal and non-personal promotion. Spectra provides the entire spectrum of commercial sales solutions including primary care, specialty, hospital, account, part-time, & strike force sales teams; leave of absence vacancies, long-term vacancies, pilots/”proof of concept”, customer service representatives & multi-channel promotion. Spectra is led by Brion Brandes, Executive Vice President, Business Development, and Lynda Parker, Executive Vice President, Sales and Operations, each having over 25 years in the pharmaceutical and biotech industries. According to Mr. Brandes, Spectra meets the increasing demand for variable, customer-focused solutions that are flexible, nimble and customized to provide Biopharma companies with strategic program design and management. “Companies recognize the value of increasing the variability of their sales organizations by partnering with a contract sales organization who is a trusted partner,” Brandes said, “however, significant gaps exist with current commercial providers who have become unable to adapt to the challenges facing our industry today.” Mr. Brandes has held various senior leadership roles in sales, marketing, business development and strategic alliances while working at Parke-Davis, Pharmacia and MedPointe. For the last 11 years he has been in the commercial outsourced marketplace with Quintiles Commercial, where he excelled in developing customized strategic and innovative solutions. Lynda Parker, Executive Vice President, Sales & Operations, comes to Spectra as an accomplished commercial executive with senior-level experience overseeing sales and operations, including over 12 years in the commercial outsourcing business. Her background includes leadership roles with Eisai and Ipsen, as well as outsourcing organizations Quintiles and inVentiv Health.
Throughout her career, Ms. Parker has successfully led and expanded sales teams across many diverse therapeutic areas, strategically developing the operational infrastructure necessary to support cross-functional systems and operations. “It is exciting to be a part of a company that brings together decades of experience in building and deploying dynamic, strategic, and successful sales teams, addressing the evolving needs of our clients in the biopharmaceutical industry,” Ms. Parker said. Founded as a sister company to The Medical Affairs Company (TMAC), the industry leading provider of outsourced medical affairs services for the last 18 years, Spectra now provides the full continuum of outsourced sales solutions built on the same principals of customer focus, operational excellence, flexibility and innovation as TMAC. TMAC and Spectra now offer an optimal integrated outsourced solution for clients seeking collaboration between commercial and medical needs or clients wanting to operate virtually, while each organization will function as an independent entity maintaining separate operational support and delivery. Spectra’s headquarters is located in Kennesaw, Georgia.
### About Spectra BioPharma Selling Solutions Spectra BioPharma Selling Solutions (Spectra) is a Contract Sales Organization that provides biopharma companies the experience, expertise, operational delivery and customer focus to successfully implement and deploy outsourced sales teams. With industry leading commercial experience, the Spectra BioPharma Selling Solutions team understands strategic and tactical needs and provides value-based creative and innovative sales solutions through both personal and non-personal promotion. Please visit Spectra’s Web Site: www.SpectraBiopharma.com. About The Medical Affairs Company The Medical Affairs Company, LLC (TMAC) provides pharmaceutical, biotechnology, and medical device industry clients a wide array of outsourcing capabilities for medical affairs activities. Offering both strategic and tactical medical liaison support services in addition to medical liaison consulting, medical communications support, and direct placement services, TMAC is uniquely positioned to provide both unmatched value and service to the pharmaceutical industry. Please visit TMAC’s website: www.TheMedicalAffairsCompany.com. For more information, contact Tammy Hamilton at 678-581-4421 or [email protected].
