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Spectralink & Avaya Simon Longhurst // Strategic Alliances Manager, EMEA
© 2015 Spectralink2
• Positioning– Business needs– End user devices– Vertical markets
• Spectralink– Introduction– Relationship with Avaya
• The Opportunity– Why and where
• Product overviews– DECT– Wi-Fi– Partner Eco-systems– Applications & Access points– Avaya Select Product Program (SPP)
• Summary & Resources
Agenda
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Positioning
© 2015 Spectralink4
Organisations’ need..
• To maximise efficiency– Need a real time, high quality communication system
• To reduce cost– Need to fully leverage current infrastructure– Need technology to grow and change with the business– Need hardware to last, despite constant and persistent use
• To look after the most expensive resource – people!– Need to give employees the right tool for their job– Need tools to be simple and minimise training– Need health and safety to be considered
© 2015 Spectralink5
With Avaya Your Customers Also Need..
• The RIGHT device to access their communications….
…and the GREAT news is that there are many options:
– Desk phone– Soft phone
• PC/Laptop
• Tablet
• Smartphone
© 2015 Spectralink6
But – What if a Device Needs to be..
• Mobile within the enterprise
• Enterprise grade, not domestic quality
• Secure, with access to only approved apps
• Able to ‘roam’ seamlessly across a network
• Multi-functional (i.e. barcode scanning, PTT, data access)
• Robust enough to last for over 5 years
• Equipped with staff safety features
Where an Avaya user’s ROLE or ENVIRONMENT isn't suitable for BYOD, tablet, laptop or
smartphone, but where on site mobility is an issue?
© 2015 Spectralink7
Where does this Need Occur?
• With many of your customers!
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Spectralink
© 2015 Spectralink9
Spectralink
• Manufacturer of VoWLAN and DECT handsets• HQ – Colorado, USA• EMEA HQ – Horsens, DK
SpectralinkFounded
1990
SpectralinkPurchased
KIRK Telecom2006
SpectralinkPurchasedby Polycom
2007
Sun CapitalPurchasesSpectralink
2012
© 2015 Spectralink10
Our History with Avaya
• 10+ years relationship
• Achieved OEM status– Manufacturer of Avaya devices– 6120/6140 (Avaya ‘Blue’) – Unistim– 3641/3645 (Avaya ‘Red’) – CCMS
• Experienced DevConnect partner
https://www.devconnectmarketplace.com/spectralink
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The Opportunity
© 2015 Spectralink12
Two Opportunity Streams
• Replacing existing devices– Many are now EoS/EoL
• DECT• Wi-Fi
• New implementations– Leverage growth in Wi-Fi– User expectations of mobility at work– Across all Avaya platforms
• Aura• IP office
© 2015 Spectralink13
EoS/EoL DECT
© 2015 Spectralink14
Eos/EoL DECT (continued)
© 2015 Spectralink15
EoS/EoL Wi-Fi 22xx series
© 2015 Spectralink16
EoS/EoL Wi-Fi 36xx series
© 2015 Spectralink17
EoS/EoL Wi-Fi 36xx series (continued)
© 2015 Spectralink18
DECT or Wi-Fi?
DECT Wi-Fi
Secure, separate network Leverage the Wi-Fi Network
Messaging and alarms* Advanced applications*
Simpler, feature rich devices Choice of user interfaces
Easier to implement No gateways required
Minimal management required Future app development
Normally is infrastructure dependant, but also consider:
* Requires additional applications from third party vendors.
© 2015 Spectralink19
Like for Like?
• Use the EoL opportunity to:
– Explore the ‘art of the possible’
– Potential upgrade the telephony platform
– Possibly enhance/replace WLAN infrastructure
– Take the conversation to an application & business process level
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Product Overview - DECT
© 2015 Spectralink21
IP-DECT Server 400/6500 Interoperability
75-SeriesButterfly Handset 76-Series 77-Series
DECTSERVER 400 or
6500
HANDSET OPTIONS
3rd PARTY APP
SERVER
IP BASESTATIONS
Spectralink Technology
Partner Technology & Services
SIP XML-RPC/EDM
LAN LAN
IP BASESTATIONS
Avaya IP Office/Aura
© 2015 Spectralink22
DECT Server 2500/8000 Interoperabilty
DECTSERVER 2500
or 8000
HANDSET OPTIONS
3rd PARTY APP
SERVER
Digital BASESTATIONS
Spectralink Technology
Partner Technology & Services
SIP XML-RPC/EDM
LAN Twisted-pair
IP BASESTATIONS
Avaya IP Office/Aura
75-SeriesButterfly Handset 76-Series 77-Series
© 2015 Spectralink23
DECT Handsets
Spectralink 75-Series
Spectralink Butterfly Handset
Spectralink76-Series
Spectralink77-Series
Spectralink7480
© 2015 Spectralink24
Spectralink DECT FAQ
• Can I connect DECT handsets directly to a PBX?– Handsets are GAP compliant, so will provide basic functions– This configuration is not fully supported by Spectralink
• Are standard DECT and IP-DECT both supported?– Yes, both options available but cannot be mixed on the same site
• Can DECT and Wi-Fi be deployed at the same site?– Yes, but will be on separate networks and managed independently
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Product Overview – VoWi-Fi
© 2015 Spectralink26
Spectralink 84-Series
Color display includes 4 icons (Directories, Settings, Messages
and Applications plus a micro web browser.
Soft keys and navigation cluster for
ease of use
Integrated push-to-talk for instant
communication
Bluetooth or wired headset support
Snap-in integrated battery pack for 24/7
usage
Full duplex speakerphone,
wideband audio, and noise-canceling mic
Spectralink 8440/8441
Integrated 1D & 2D barcode scanner for
data input applications
Spectralink 8452/8453
Supports LDAP and 1000 Names Personal
Directory
Reinforced magnesium cage with rubberized over
molding for durability
Optional tilt and motion accelermoter
Dual registration, supports Microsoft Lync Presence/IM
© 2015 Spectralink27
What is a WorkSmart Device?
• Ease of use• Access to
mobile info• Cool design• Customizable• Huge
applications ecosystem
• Purpose-built• Durable• Secure• Enterprise-grade
voice• Ergonomic• Assured enterprise
interoperability
“A mobile phone with familiar features and usability combined with the quality, durability, and reliability essential for work…”
Different Guy
Familiar Spectralink
Guy
© 2015 Spectralink28
PIVOT – a WorkSmart Device
Familiar– Simple User Interface – Android Operating System– Enterprise call features–
Applications– Integrates with enterprise Android or XML solutions – Access to web applications
Purpose-built– Unrivaled durability– Enterprise-grade features; barcode scanner & accelerometer
Dependable – ‘Spectralink Inside’– Spectralink Voice Quality– Built to last, professional warranty and support
Manageable– Enterprise level security and privacy
© 2015 Spectralink29
Avaya VoWi-Fi Topology
• Extension• IQ Messenger• Amcom• Multitone• BlueSky….etc
• Rauland• Cerner• Amplion• Microsoft• Indyme• Etc.
• Aruba• Cisco• Meru• Juniper/Trapeze• Motorola• Etc.
Avaya Call Server OPTIONAL application Integration
802.11 a/b/g/n WLANApplication
Server
Spectralink VoWi-Fi Handsets
NO SVPRequired
Integral Voice Quality Optimization (VQO)
© 2015 Spectralink30
Spectralink VoWi-Fi FAQ
• Can I mix legacy and new handsets?– Sometimes – depending on the age of the existing solution– Older SVP solutions cannot be mixed with newer SIP handsets– Contact Spectralink pre-sales for more guidance
• Why do I need to ensure that my APs are VIEW certified?– So that Spectralink Voice Quality Prioritization will operate properly– To enable the solution to be fully supported by Spectralink– To ensure that customers gets a high quality VoWi-Fi experience
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Partner Eco-Systems
© 2015 Spectralink32
Partner Programs
• VIEW - Voice Interoperability for Enterprise Wireless
• AIMS - Application Integration and Management Solvers
© 2015 Spectralink33
Delivering Content
SPECTRALINK‘AIMS’
APPLICATIONPARTNERS
© 2015 Spectralink34
SPP
DevConnect Select Product Program (SPP)
• Commercial framework• Enables customers to order products that are:
– Strategically selected– DevConnect compliance tested– Third party manufactured– Supported by services offers
• Purchased through Avaya SPP Distributors• FAQ
– What's in it for me? - Avaya sales get compensated if they support your projects– Which products and territories? – 84-series and 87-series Wi-Fi – EU countries.– Do Avaya provide post sales support? – No, supported through Spectralink and channels– Are products Avaya branded? – No, Spectralink branded– Are the products different from Spectralink provided? – No, but different SKU– Is Spectralink DECT available through SPP? – No, only via Spectralink channels
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Summary & Resources
© 2015 Spectralink36
The Opportunity
• Thousands of customers
• Tens of thousands of sites
• Hundreds of thousands of devices?
© 2015 Spectralink37
Spectralink DevConnect Marketplace
© 2015 Spectralink38
Spectralink Contacts
mike moorealliances manager - NALA
office:mobile:e-mail:web:
+1 (313) 417-3723 +1 (313) 506-2672 [email protected] www.spectralink.com
simon longhurstalliances manager – emea & apac
mobile:e-mail:web:
+44 (0)7979 190407 [email protected] www.spectralink.com
REGISTER ON OUR PARTNER PORTAL:
http://partneraccess.spectralink.com/user/register
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Questions?
