Spotlight: Jonny ImermanSpotlight: Jonny ImermanEarns His Wings

Charter Fishing in StyleCharter Fishing in Style

The New A-List WorkoutsThe New A-List Workouts

David Schwimmer Sets the StageDavid Schwimmer Sets the Stage

That’s a Wrap! Our Favorite CigarsThat’s a Wrap! Our Favorite Cigars

The Good Life at the Paws Up RanchThe Good Life at the Paws Up Ranch

CHICAGO

THE BEST NEW CARS, PERIOD!THE BEST NEW CARS, PERIOD!THE BEST NEW CARS, PERIOD!THE BEST NEW CARS, PERIOD!THE BESTT NEW CACAC RSRSR POUR ANNUAL AUTO ISSUEOUR ANNUAL AUTO ISSUEOUR ANNUAL AUTO ISSUEOUR ANNUAL AUTO ISSUE

SPEED SPEED THRILLSTHRILLS

ALSO FROm THE PUBLiSHERS OF Men’s Book ChiCago:Cs | ns | front desk ChiCago | Modern luxury interiors ChiCago

Modern luxury brides ChiCago soCial | Charity & soCial datebook

2 0 0 w h u b b a r d s t 8 t h f l o o r C h i C a g o , i l 6 0 6 5 4 3 1 2 . 2 7 4 . 2 5 2 5

Catering to the city’s brightest luminaries, from top Ceos to sports stars, MEN’s BOOK cHIcAGO is the professional

male’s authority to getting the most out of life—and Chicago. as part of the award-winning Modern luxury network

of regional publications, MEN’s BOOK cHIcAGO is able to deliver cutting-edge content that consistently engages the

sophisticated executive reader. Plus, thanks to a renowned team on the ground with its pulse on the market, interactive

digital brand extensions and unrivaled events, MEN’s BOOK cHIcAGO excels in capturing the urbane lifestyle,

making it a valuable partner for companies wishing to reach Chicago’s most infl uential and affl uent male consumers.

M O D E R N L U X U RY. C O M

Spotlight: Jonny ImermanEarns His Wings

Charter Fishing in Style

The New A-List Workouts

David Schwimmer Sets the Stage

That’s a Wrap! Our Favorite Cigars

The Good Life at the Paws Up Ranch

M O D E R N L U X U RY. C O M

CHICAGOCHICAGO

THE BEST NEW CARS, PERIOD!THE BEST NEW CARS POUR ANNUAL AUTO ISSUE

SPEED THRILLS

w h o i s r e a d i n g M E N ’ S B O O K C H I C A G O ?

AppeAling to the Most Active luxury consuMer

the basicsMale ........................................................................................82%average age .............................................................................45College grad ........................................................................83%Post-grad degree .................................................................50%

engagementreaders Per CoPy ....................................................................5.2Median tiMe sPent with an issue ................................. 70 min.visited or ContaCted an advertiser* ...............................90%

affluenceavg. household inCoMe ............................................$343,000avg. net worth .........................................................$1,900,900avg. hoMe value ....................................................... .$1,556,900avg. investMent Portfolio ......................................$1,288,800

sPending PowerPrefer to buy luxury brands ..............................................74%PurChased jewelry or watChes (Past Month) .................23% drink PreMiuM alCoholiC beverages ................................97% PurChased eleCtroniCs (Past 12 Months) ........................72%Plan to buy or lease a Car (next 12 Months) .................51%reModeled their hoMe (Past 12 Months) ..........................48%Plan to use a real estate broker (next 12 Months) .......21%

sourCe: 2011 gfk Mri cs reader Profile study, audience M45+. aaM audited.

c h i c a g o ’ s m o s td i s t i n g u i s h e d r e a d e r s

bears Cubs

white sox bulls

blackhawks wolves

fire abbott labs

ace hardwareadM

alberto Culver allstate astellas

baxter internationalbMo harris bank

boeing Co.Caterpillar

Cdw Corp.CMe group

Cna financial deere & Co.

discover exelonhospira

illinois tool works jones lang lasalle

kraft Mcdonalds Motorola inc. northern trust

officeMaxPotash

sara lee united airlines

ventas walgreen Co.

wm wrigley jr.ww grainger

d i s t r i b u t i o n

tArgeting the Most Affluent MAle reAders in

chicAgoAnd beyond

45% | controlled commercial the top men’s retailers, private golf, social and yacht clubs,

medical and professional offices, luxury auto dealers, men’s salons and spas and health & fitness clubs

25% | condo & high-rise delivered directly to the mailboxes of the city’s best condos and high-rises

20% | direct commercial mailMailed to a unique blend of C-level executives at the largest 200 Chicagoland

companies, in addition to top law, financial, medical, technology and commercial real estate companies, broadcast executives, plus on-air

personalities and professional athletes, 66 foreign consulate offices, and our most affluent male readers in select neighborhoods and suburbs

5% | men’s eVents distributed at must-attend events and top locations throughout the city

5% | newsstand sales select newsstands, bookstores and boutique grocers

★ | digital distribution MEN’s BOOK cHcIAGO is available in both app and digital edition

formats, boasting more than 10,000 downloads to date

sourCe: 2011 gfk Mri cs reader Profile study, audience M45+. aaM audited

MEN’s BOOK cHIcAGO is the only magazine offering local coverage devoted to the men who live and work in Chicago.

from fortune 500 companies to professional athletes, from fine retailers to luxury auto,

MEN’s BOOK cHIcAGO reaches the elusive male consumer who lives a dynamic life and can afford to buy—

and will actively seek out—the very best.

50,000CirCulation

260,000readershiP

u n Pa r a l l e l e d r e g i o n a l r e a c h

Men’s Book ChiCago ................................................................. 50,000crain’s chicago .........................................................................45,000Vanity Fair .................................................................................44,140GQ ...........................................................................................43,632New York Times .........................................................................40,611Fortune ......................................................................................37,435Forbes .......................................................................................36,993New Yorker ...............................................................................32,262Esquire ......................................................................................29,392

full-serVice custom Publishing

• Custom print and digital ad design services

• Custom print and digital advertorial layout design, photography and creation

• Print and digital high impact unit concept and creation

• Photography for special events and advertorials

digital adVertising

• online advertising on Modernluxury.CoM and through custom–designed microsites and videos

• digital editions with interactive links and enhanced advertising options

• email marketing via weekly e-newsletter or dedicated e-mails deployed to our curated subscriber list

• Mobile apps with customized in-app interactivity

• social media campaigns reaching our dedicated facebook fans and twitter followers

eVents & Promotion

• event creation—exclusively tailored events for highly targeted local infl uencers—by our in-house marketing team

• signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances

among leading upscale brands

• event sponsorships that leverage our high-profi le local and national partnerships. MEN’s BOOK cHIcAGO offers advertisers

affi liations with complementary organizations and generates additional brand exposure to a broader, more involved audience.

m a r k e t i n g

A 360-degree plAtforM for

brAnding iMpAct

e d i t o r i a l c a l e n d a r

in-the-KnoW ultiMAte Access

to A luxury lifestyle

P r o d u c t i o n s c h e d u l e

sPring 2014 | luxury auto enthusiasts & sPring fashionAD CLOSE: FEB 3 | mATERiALS DUE: FEB 3 | On SALE: mAR 6

summer 2014 | sPorts and outdoorsAD CLOSE: APR 1 | mATERiALS DUE: APR 1 | On SALE: mAY 15

fall 2014 | fall fashion AD CLOSE: JUL 1 | mATERiALS DUE: JUL 1 | On SALE: AUG 21

winter 2014 | health & fitness and 10th anniversary issue AD CLOSE: OCT 1 | mATERiALS DUE: OCT 1 | On SALE: nOV 20

e d i t o r i a l P l at f o r m

MEN’s BOOK cHIcAGO is the only magazine for Chicago’s discerning man. with every article, our discriminating editorial team leads our readers through the best of what the city has to offer. our award-winning content presents compelling local coverage, including:• Luxury auto trends and reviews• Sporting life in Chicago• The best in menswear• Extensive luxury watch and accessories coverage• Reviews of the newest gadgets and tech toys• Prestige real estate and top design• Travel destinations nonpareil• Local arts, entertainment, and nightlife scenes• Chicago history• The latest in health & fi tness news• Cutting-edge dining and entertainment coverage

life in chicago from current must-haves and noteworthy books to local intel and power player profi les, life in ChiCago gives our readers insight into the latest trends and the stylemakers behind them.

Parting shots discover the boldface names behind the velvet ropes and inside the hottest galas, benefi ts and openings. gain access into your city’s best and most exclusive events in these star-studded pages.

the last word get the unique points of view of the city’s most intriguing personalities—the “it” guys who are cutting edge of Chicago style. the last word profi les the men everyone is—or will be—talking about.

t h e m o d e r n l u x u ry

n e t w o r k

nAtionAl reAch,

coMMunity expertise

Modern luxury is the preeminent luxury lifestyle publisher in the us with 45 titles spanning the top markets in america. whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, Modern luxury excels in capturing the urbane metropolitan lifestyle. Modern luxury

benefits from the management services of Cumulus Media. as the nation’s second-largest broadcaster, Cumulus Media operates more than 500 radio stations in 120 us cities, reaching 200 million listeners each week.