SPI 246 SPI Podcast Best of 2016 - Smart Passive Income · 2016-12-01 · SPI 246 SPI Podcast Best of 2016 SPIP 2P46odc6oast. Show NoteS: ... one or two years into your blogging journey,

SPI 246

SPI PodcastBest of 2016

December 28, 2016

Show NoteS: http://www.smartpassiveincome.com/session246

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Pat: ThisistheSmartPassiveIncomePodcastwithPatFlynn,Session

Number246.

Mayallthepodcastsneverbeforgot(humssong).

Announcer: WelcometotheSmartPassiveIncomePodcastwhereit’sallabout

workinghardnowsoyoucansitbackandreapthebenefitslater.

Nowyourhost,onedayhe’llwriteafictionnovelthat’sturnedintoa

movie,PatFlynn.

Pat: What’sup,guys?PatFlynnhere.Man,itisthelastepisodeof2016.

Icannotbelieve2017isjustaroundthecorner.Iwantedtotakethis

opportunitywithyoutodaynotjusttothankyouforbeinghere...

andforthoseofyouwhohavelistenedtomultipleepisodes,thank

yousomuchforallyoursupport.

Iwantedtodoaspecialepisodeheretocloseofftheyearby

takingyoubackintotime...alwaysgottodoaBacktotheFuture

reference...andbringbacksomeofmyfavoritepartsfrommytop

fivefavoriteepisodesthatcameoutthisyear.We’regoingtostart

rightatEpisode200withmygoodbuddyToddTresidderfrom

FinancialMentor.com,whotalkedabouthowtodeleteathirdofyour

contentsoyoucantripleyourtraffic.We’retalkingaboutcontent

auditshere,andhere’salittleclip.

Todd: Google’scomealongways,andwewanttocreateahigh-quality

experiencebothfromGoogleforranking,becausetheyclearly,

theywantthebestqualityexperiencefortheirusersaswellforyour

users.Youwanttocreatethebestqualityexperienceforyourusers,

andyoudothatnodifferentthanyouwouldbyeditinganarticleor

editingapost.You’vegottoedityoursite.That’swhyIcallit,it’snot

necessarilyacontentaudit.It’sacontentedit.

Pat: Iliketheanalogyyouusedinthepresentationwhereyoutalkabout

yourwebsiteisalmostlikeabookessentially,becauseit’smadeup

ofallthesedifferentpiecesofcontent,butyouwouldneverpublish

thefirstdraftofabook.

http://www.smartpassiveincome.com/

http://smartpassiveincome.com/session246


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Todd: Yeah.Yeah.That’stheanalogyItriedtodrawsincewhoIwas

presentingtowasallcontentmarketersinthefinancialspaceand

writers.Iwastryingtodrawananalogythatwouldmakesense,

becausepeoplearereallyintimidatedbytheideaofanaudit.We

thinkofanIRSauditor.Anythinglikethat,itsoundslikealotofwork

andit’sgoingtobecumbersome,anditis.Editmakesalotmore

sensetopeoplewhentheyhearit.Apost,youwouldneverjust

publishafirstdraftofapost;right,Pat?

Pat: No,yougothroughit.Youeditit.Youreaditoutloudtofix

mistakes,andmaybethroughdoingthatyouaddmorepointsor

storiesortakesomeout.

Todd: Yeah,andsonowyou’rewritingabook.It’skindofthesamething

timesten;right?Youdoaroughdraftofabook.Youstartatone

point.Youdraftitout.Yougetyourideasdown,andyougoback

throughitandyouthink,“Ah,thisisterrible;”right?Thenyoucome

upwithsomemoreconcepts.Youreworkthewholebook.You

startgettingexcitedaboutit.Thenitgoestoaformaleditwhere

somebodydoescontentedit.Thenitgoesthroughacouplemore.

Thenitgoesthroughlineeditsandonandonandon.That’swhat

createsagreatreadingexperienceforthebuyer.

It’sthesamethingwithyourwebsite.Ifyouthinkaboutyour

website,youstartedondayone,andyoustartedpublishing

content.Thenyoupublisheditinchronologicalorder.That’swhata

blogdoes.Overtimeyou’vebuiltthisconglomeration,ifyouwill,of

contentonthesite,andit’sbeenbuiltpiecebypiecebypieceno

differentthanyouwouldwritepagesinabook.Acontenteditisthe

samething,oracontentauditisthesamethingasinabook,where

yougoback.Youreorganize.Youdeletetheoldstuffthat’soutof

date.Youtightenitup.Youkillyourdarlings,accordingtoStephen

King.Youjustgothroughthewholethingandreallytightenupsoit

createsagreatreaderexperience.ItjusthappensthatGooglecan

detectthat.Theycandetectthequalityofthesite,thetightnessof

thesite,thefocusofthesite,andasaresulttheyrewardthat.

Pat: WhenIthoughtaboutthisinitiallyIwaslike,“Really...”




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Pat: Theresponsetothisepisodewasbeyondpositive.Alotofpeople

reallygraspedontothisidea.Fortherestoftheepisodeweget

prettytechnicalintohowtodothatcontentauditandactually

whattodeleteandwhattoredirectandallthatstuff.Ifyouwanted

tolistentotherestofthatepisode,allyouhavetodoisgoto

SmartPassiveIncome.com/Session200.That’sthesortofpattern

thereifyouwanttogettotheshownotes,SmartPassiveIncome/

Session200.

JustsomeofthereactiononTwitter,forexample,ElleVogue

says,“Agreatlearninglessonforcontentauditing.Keep,improve,

consolidate,remove.Thatwasthethemethatwe’regoingoffof

here.Somebodyfollowedupsaying,“QualityisthenewSEO,”

whichisdefinitelyverytrue.CarolinahadsaidinFebruary,“Super

SPIPodcastwithFinancialMentor.Clearstrategytodigin,evaluate

andimprovetraffic.Bravo,PatFlynn,andbravo,Todd.”

Thankyou,Todd,fordeliveringthatinformation.Hopefully,thoseof

youwhohaveyettodoyourcontentaudit,whichshouldbedone

afterIwouldsayayeartotwoyears’worthofcontent.Ifyouare

oneortwoyearsintoyourbloggingjourney,that’swhenyoushould

gobackandconsiderwhichonesareactuallyworthkeepingand

whichonesareworthdeleting.

NextupwehaveEpisode205withJadahSellner,one

ofthetwowomenwhoblogandrunabusinessoverat

SimpleGreenSmoothies.com,anincrediblysuccessfulbrandand

communitythathasbuiltover200,000subscribers.Again,we’re

justtalkingaboutsimplegreensmoothieshere.Howaretheyable

tobuildthisamazingcommunity?Withsimple,notgreen,butjust

simplenormallycoloredactions.They’reusingsomethingthatI

haveendeduppickingupandusingasaresultofgettinginspired

bywhatIlearninthisepisode,andthatischallenges.

Insteadofjustsayingorwritingblogpostsorcreatingpodcast

episodes,askingyouraudiencetodosomething,youfocusthat

effortinandaroundachallengethatgetspeopleexcited,thathasa

datetoit,thathasawaytogivepeopleablitz,ifyouwill,intodoing




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something.Thegirls,JenniferandJadahatSimpleGreenSmoothies

usechallenges,freechallenges,tohelpgrowtheiremaillist,tohelp

growtheircustomerbase.Theycameoutwithabookthisyearas

well,whichdidvery,verywell.

Iusedtochallengemyselfwhendoingalittlepromotionfor

ConvertKitbackinNovember,anditwasa72-houremail

subscriberchallengechallengingpeopletogofromzeroto

100emails.Itactually,asI’mrecordingthisinthemiddleofthat

challengerightnow,becauseIrecordtheseaheadoftime,andjust

inthefirstdayoflaunchingthischallenge,over5,000peoplehave

joinedthischallenge.

Thesechallengeswork,sohere’sJadahSellner,whoisjustan

amazing,amazinghumanbeing,suchpositiveenergyalways

comingfromher,andyoucanhearitinhervoice.Heresheis

talkingaboutthesechallengesthatshedoes.

Pat: Whyisitcalledachallenge?IthinkthisisagainI’mtryingto

differentiatebetweenjustanormalopt-inversusthechallengeand

whyitwasspecificallychosentobethatway,becauseifitwasjust

recipes,youcouldhavesaid,“Signuptogetourrecipes.”

Jadah: Yes.Oh,Ilovethatquestion.It’ssuchagoodquestion.Thething

thatwearesocommittedtoisthatwe’reinthistogetherasa

community,andsothatisthedifferencebetweenthefreeeBook

opt-inofferversuscourtingyourcommunityiswhatIliketosay,is

thatfor30dayswe’reactuallyinthiswithyou.

Ourcommunityhappinessspecialist,Jen,andI,weareresponding

toallofthecomments.We’reengagingwithourcommunity.We’re

cheeringthemon,andweareallhandsondeck.Everyemail,

everycommentthat’spostedonFacebookandInstagram,we’re

answeringtheirquestions.We’reinitforthissettime,andit’sa

committingto,here’sthestartdateandhere’stheenddate,and

we’reinthistogether.

Wehavedefinitelythoughtabout,“Oh,weshouldpackagethis




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andsellitandjusthaveitgoingallthetime,”butkindofthesecret

magictoour30-daygreensmoothiechallengeisthecommunity

engagement,thatit’sliveandit’sinrealtime.Ijustthinkthat’sthe

biggest...That’sthebiggestthingisthatwe’reinittogether.

Pat: Okay.Talkmoreontherealtime-nessofit.Ithoughtitwasan

automatedemailsequencethatpeoplegetaftertheysubscribe.

Jadah: Yeah.Ionlysayit’sharder,youcan’tautomateconnectionor

outsourceauthenticity,andnottosaythatyoucan’ttransform

someone’slifethroughautomatingthings,butIthinkthereis

somethingspecialwhenyou’reinitinrealtime.We’resending

thoseemails...Wecanautomateschedule,whentheemailwillgo

outeachweek,butwe’rejustinittogetherasacommunityfroma

startdatetotheenddate,andthat’swherewe’reabletoreallyfully

showupforthem,inthattime.

Pat: Isee.IfIweretosubscriberightnow,forexample,tothe30-day

challenge,whatkindsofemailswouldIsee?

Jadah: Youwouldgetawelcomeemail,andyouwouldfindoutthatwe

doalivechallengefourtimesayear.That’sJanuary,April,Julyand

October.Youactuallywouldn’tgetyourfirstshoppinglistuntil...For

thisone,youwouldn’tgetituntilrightbeforeJanuary1st.

Pat: Talkaboutbuildingbuzzforsomething.

Jadah: Yes.Yeah.Itcreatesasenseofthere’sscarcityof,“Okay,Igotto

signupbythistime.”

Pat: Totally.

Jadah: Thenifyoumisseditoryoujoinedinlate,weactuallystillbring

peopleinandwewillsendthemtheshoppinglisttocatchup.Then

italsocreatesmomentumforwhenisthenextonecoming.It’slike,

“Okay,it’snottillApril,”soyou’rejustsittingandwaitinguntilthat

happens.Ithinkthat’sreally,reallyimportant.




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Pat: I’vetalkedaboutthisbeforemanytimesinpresentationsand

hereontheshow,theimportanceofcreatingevents.Ithinkthe

challengeisaneasywaytocreateanevent.Aneventissomething

thatpeoplelookforwardto,thattheyfeelliketheyareparticipating

in.Whenyoucangetpeopletogetexcitedaboutsomethinglike

that,itcanreallybringacommunitytogether.Notonlythat,itraises

yourstatusinthespacethatyou’rein.Youbecomeevenmore

ofanauthoritypersonbecauseyou’retheonewho’sputtingthis

on.Allthisexcitementandstuffishappeningunderyouandyour

brand,becauseyou’retheoneactuallyputtingtogetherthis,quote,

“challenge”orevent.That’sanamazingthingtodo.

Itypicallysay,putonlivewebinarQ&Asessionsthatpeoplecan

lookforwardto,orputonameet-upthenexttimeyougotoacity,

oritcouldbealivestreamofsomekind.Thoseareeventsthat

peoplecanlookforwardtoandfeellikethey’reparticipatingin,but

achallengethatallowsthemtogetaresult,that’sthedifference

here.Ithinkwhenpeoplestarttofeelandseetheresultscoming

fromyourteachings,fromthefactthatyouhavehelpedthemina

freeandevensmallway,they’regoingtobemorelikelytotransact

withyoulaterinthefuture.

Pat: ThatwasJadahSellnerfromSimpleGreenSmoothies.com,and

youcanlistentotherestofthatepisodeandsomemoretechnical

detailsaboutthechallengeandhowthat’sallputtogetheroverat

SmartPassiveIncome.com/Session205.

Pickingmytopfiveepisodesofthisyearwasvery,verydifficult.

TherewereanumberofepisodesthatIwantedtofeatureinhere,

butifIputallofmyfavoriteonesinhere,whichwasprettymuchall

theepisodesIdidthisyear,Iwouldnothavealotofhappypeople,

becauseitwouldbesixorsevenhoursworthofcontent,andyou

mightaswelljustlistentoalltheepisodesifyouhaven’talready.

Oneofthemostmemorableonesformewastheonewiththeco-

founderoftheMake-A-WishFoundation,FrankShankwitz,who

toldanamazingstoryabouthowthatfoundationstarted.Itreally

broughttearstomyeyes,andyoucouldprobablyhearitinmy




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voice.ThatwasEpisode220.I’mnotgoingtoplayaclipfromthat

one,butIdorecommendthatyoudocheckthatoneoutifyoucan.

InthatepisodeitwasveryspecialformebecauseI’vebeendoing

alotofphilanthropicstufflately,andthatjustmeanttheworldto

methatIwasabletohaveaccesstoFrankandhavehimtellastory

abouthowthatwholefoundationstarted.Itwasjusttrulyamazing.

ThenextoneI’mgoingtosharewithyouandshareaclipwithyou

fromisEpisode221.Thisbringsbackastudentofmine,KenKelly,

whoIhadworkedwithyearsagoonawebsitethathecreated

formagicandteachingmagictokids.Ilovethatbecausehewas

abletogethisdaughterinvolvedandwhatnotandtheybuiltthis

businesstogether.Thennowtheyrecentlycameoutwithabook

together,andhiswifegotinvolvedtoowithtakingthephotographs

forthatbook,whichisreallycool.

Inthisparticularepisode,hecamebacktotalkaboutwhathad

happenedsincethefirsttimehewasontheshow,howhisbusiness

hasgrown,andhetalkedaboutareallycoolaffiliatemarketing

strategythatheusedtosellmoreofhisproduct,becausehesells

productsformagicians,andhetappedoutalltheresourcesthathe

couldsellthroughintheonlineworld.Hewasabletocomeupwith

anamazingstrategythatutilizedbrickandmortarmagicstoresto

sellhisonlinebasedproductasanaffiliate,andthatwasreallycool.

WhatIwanttosharewithyoufromthisepisodewasareallyhonest

storythatKentoldaboutsomethingthathappenedinhispastthat

was...Iwasreallythankfulthathewasabletoshareitherewithus.

I’mgoingtoplayaclip,andhewillsharethatstory,butI’mgoing

toplayalittlebitbeforehesharesthatveryhoneststoryabout

somethingthathappenedinhispast,becausehetalksalittlebit

aboutwhatitwasliketoworkwithme,andhetalksalittlebitabout

whathehaslearnedandalotofthemindsetstuffthatisinvolved

withsucceedinginanonlinebusiness,whichisreallyimportant.He

saysitinaveryeloquentwaywithhisawesomeaccent,butthen

you’llhearthepointatwhichthestorythatI’mtalkingaboutcomes

intoplay.




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Ken: ...introducemeasastudent.That’sexactlywhatIwas.Iwasa

studentofyours,andtheideasandyourenthusiasmandpassion

washedoverme.Asaresult,anotherpersongetstoleaveajob

thattheyfeltstuckinandgointotheirdream.It’sjustaboutpaying

thatforward.Thatformeisthebiggestbonusoutofallofthis,out

ofallofit.

Pat: That’samazing.Thankyouforgivingmecreditthereintermsof

startingthisrippleeffect.Obviously,you’vebeenastarstudent.

You’vetakenalotoftheinformationthatI’vesharedwithyouand

actuallyputitintopracticeandhavegoneaboveandbeyond.It’s

similar,becauseI’mseeingalittlebitofmyselfinyouwhenIhad

startedwithInternetBusinessMasterybackin2008.Iwastoldthe

samething,thatIwastakingtheinformationandusingitbutalso

justreallygoingaboveandbeyondwithit.

Whataresomeofthosethingsthatyoufeelthatyoulearnedfrom

mebutthentookthenextlevelthatreallyhelpedyougettowhere

you’reattodaywiththewebsiteandthesebookdeals.Alotofthis

stuff,it’snoteventhingsthatyoucanreallyplanfor.Ithappens.

Whatyou’redoingisyou’regettingyourselfopportunity.

Ken: Yeah.

Pat: You’redoingthatinavery,verysmartway.Couldyoutalkalittlebit

aboutwhatarethosethingsthatyoudidlearnfromme?I’mactually

verycurioustohearwhatyouhavetosayaboutthat,butthenalso

howareyoutakingthosethingstothenextlevelandcreatingthese

opportunitiesforyourself?

Ken: You’re100%right.Youhitthenailontheheadwhenyousayyou

createopportunity.There’sthatsayingthattheharderyoutrythe

luckieryouget.Whatyouworkedwithme,Pat,wasaninspiration

ofanybodycandothis.Iloveyourstoryofbeinglaidoff.It’sjusta

greatstoryandhowyoufacedtheun-face-ablebarriers.Itwasthe

sameidea.Iwasveryhappy.Thisisgoingtosoundmaybealittle

bitweird,becauseI’vebeenaprofessionalentertainerallmylife,

butIwasveryhappyinDecembertobeabletolaydownmytools




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asanentertainer.

Thatdoesn’tmeanIdon’tgooutandentertainanymore.Istilllove

it,butInolongermakemylivingfromthat.Inowmakemyliving

fromtrainingotherpeopletobeentertainersandsharingthat

passionwiththemandhelpingthembettertheirbusinessandlive

theirdreams,Iguess.Itallowedawholenewworldtoopenupwith

me.Yeah,you’vegotallthetipsandyouhaveonsomeamazing

gueststhatIcanlearnfrom,butattheendofthedayit’sabout

focusandconsistency,gettingdowntoitanddoingityourself.

Here’sthething.Thebiggestwinformewasmyfailure.Iknow

that’sagain,it’sgoingtosoundlikeacontradictioninterm.How

canyousayyourbiggestwinisyourfailure?WhatIlearnedabout

gettingoutthereanddoingitisyoufalloverandyouskinyour

knees,andithurts.You’vegottostandupanddoitagain.It’svery

easytolistentothestoriesandtoreadthematerialthatisavailable

aboutinternetmarketingandonlinemarketingandtothinkthat

it’saneasyworldandthatit’saget-rich-quickworld,butitisn’t.It’s

abouthardwork,andit’saboutfailureandfallingover.

IredefinedfailurefromthisjourneyinthatIthoughtthatfailure

wasIguesshowweunderstandfailuretobe,butit’snotlikethat

anymoreforme.FailureIthinkisgivingup.Ifyoudon’tgiveup,if

youjuststandupanddoitagain,thenyoudon’tfail.Somuchhas

gonewrong.Inthetwoyearssincewespoke,somuchhasgone

wrong,butsomuchhasgonerighttoo.Whensomethinggoes

wrong,I’mabletolearnfromthat,pickmyselfup,dustmyselfoff,

andmoveontothenextthing,Iguess.

I’vegotsomethingreallycoolthatI’mhopingtosharethatIthink

maybevaluable.It’ssomethingthatwepickedupthatweusedin

ourbusinessmakingusalotofmoney,puttinglotsofpeopleonour

list,andwe’regettingsomegreatrelationshipsfromit,anditcame

100%fromfailure.

Pat: Ireallywanttohearaboutthat.Maybeyoucanleadintothat

throughaparticularfailurethatyou’vehad,becauseIthinkalot




10

ofpeoplearecuriousnow.You’vetalkedaboutthesefailuresthat

you’vegonethrough.Whatweresomeofthosefailures?

Ken: Youknow,I’mgoingtosharewithyoumybiggestfailure.Itwasn’t

todowithonlinemarketing.Itcamelongbefore.Ifyoulistento

Episode101SPIPodcastyou’regoingtohearthat,thefirstpartof

thestorywhereIspeakaboutmytelevisioncareerandbeingan

entertainer.TherewassomethingIdeliberatelyleftoutofthat,Pat.

WhatIleftoutofitwasthat,sure,Ihadthetelevisioncareer,but

Imadeamassive,bigerror,alapseinjudgement,stupidity,callit

whatyoulike.

WhenIwasatthetopandIhadthehousesandthecarsandIwas

making,Iwasahouseholdname,Igotintoacrowdofpeoplethat

wereusingdrugstogetby,andIfoundmyselfgettingcalleddown

thatroad.Attheageof30yearsold,Irememberlookingaround,

Pat,asemotion...It’semotionwhenItellyouthis.Itchokesmeup.

Lookingaroundandthinking,“Youknow,thisisallbroken.It’sthe

biggestfailuremylifecouldeverbe,”because,Pat,Iwasinprison.

Iwasinajail,andIwastwo-thirdsthroughathree-yearsentence

fortheft,automotorvehicles,andpettytheftfortryingtosupporta

massivemistakeandahabitthatI’ddeveloped.

Thatday,whenIturned30,Ilookedaround.Ithought,“What

amIdoinghere?”Ineededtopickmyselfup.Ihadsomefriends

thatwereworkinginthekitchen,andwegotsomeflourandwe

gotsomeeggsandwegotsomemilk,andImadesomelittle

doughnuts,andIwentaroundsellingthem.Imadeavowthatfrom

thatdayonIwouldlooktomyownIguessbusinessdirectioninlife

andmakeaprofit.Thatwasamassiveturningpointforme,andit

wasamassivefailure.Itdoesn’tgetbiggerthanthat.

Ifyou’reoutthereandyou’relisteningtothisandyouthink,“Ican’t

doitbecausethestuff’snotaligningupforme,”youcandoit.You

justpickyourselfupandyougoagain.Ididn’tsharethatlasttime,

Pat,because...

Pat: IloveKen.Kenissuchanamazingperson,andhe’sstilldoing




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amazingthingssincethelasttimewespoke.Ifyouwanttocheck

himout,youcanlistentotherestofthatepisodeandgetallthe

shownotesandlinkstoallofhisstuffatSmartPassiveIncome.

com/Session221.I’mprettysurehewillbearecurringguesthere

ontheshoweverymaybe100or200episodes,becausehe’sjust

socool.He’stakingmassiveaction,andhestartedatthebottom

justlikeallofus.

NextupIwanttofeaturethenext,theverynextepisodeactually

afterthat,222,withagoodbuddyofmine,somebodywho’salso

beenontheshowbefore,andthatisRamitSethi.Heisoneofthe

mostrequestedrepeatgueststhatwe’veeverhad.That’swhyhe’s

beenontheshowmultipletimes.Inthisparticularepisode,inthe

clipI’mabouttosharewithyou,westarttalkingaboutprice.Do

youstartlowandthenleaduptosomethinghigh,orisitbetterto

starthighandsetthatanchor?We’regoingtogetrightintothat.It’s

someamazingpsychologythatyou’reabouttolearn,andjustyou’ll

beabletotellwhyandhowRamitissogoodatwhathedoes.

Pat: ...Youknow,$4.99,$9.99productjusttogetpeopleinthedoor

beforeyouscarethemwitha$497product,butitalmostsounds

likethatstartinghighisn’talwaysgoingtobebad.Wheredoesone

evenstart?Howdoesonewraptheirheadaroundwhattodofirstin

termsoflaunchingproducts?

Ramit: Let’sgetthemindsetright.You’renotscaringanyonebycharging

$499,$1,000oreven$5,000.You’renotscaringanybody.When

peoplethinkabouttheword“scaring,”whattheytypicallythinkis

thatsomeone’sgoingtoscrolldowntheirsalespageandsuddenly

seethepriceandjustgo,“Oh,myGod,that’soutrageous.That’s

ridiculous.Iwouldnever...Maybeifitwas$4.00Iwouldbuyit.”

Whatweneedtounderstandfirstisthatyou’renotfailingatthe

salespage.You’vefailedway,waybefore,andthatisinqualifying

therightbuyer.

Manypeoplehaveheard,oneofthethingsthatwedoinour

businessiswedon’tallowanyonewithcreditcarddebttopurchase

ourflagshipcourses.That’savalue-baseddecision.That’stheway




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Iwanttorunmybusiness,mylife.Thatcostsusmillionsofdollarsa

year.It’stherightthingtodo.Italsomeansthatbythetimesomeone

comestoevenhearabouthowtheycanpurchasesomethingfrom

us,we’vealreadyqualifiedtheminalotofdifferentways.

Thisisreallyscaryforpeople,becausethefirstthingmostpeople

wantistoinflatethenumbers.Iwantahugeemaillist.Iwanta

bigfunnel.Iwantallthisstuff.We’vealwaysbelievedthatwe

wouldstartwithqualityandhavethebestproducts,havethebest

subscribers.Whenyoudoallofthosethings,youjuststackthem

ontopofeachother,itisirresistibleanditisundeniablethatyour

businesswillgrow.

Toansweryourquestionspecifically,therearealotofpeoplewho

say,“Youneeda$4.99product.”Okay,ifthat’sthebusinessmodel

youwanttodo,youabsolutelycandothat,butletmejustsaythat

Ithinkthatmostrulesouttherearemadetobemasteredandthen

broken.Wedon’tdoa$4.99product.Iwouldrathernotplayinthe

$4,$20oreven$50sandbox.Wegenerateasubstantialamount

ofrevenuefroma$2,000product,andthatisforpeoplewhoare

typicallymillennials.They’reintheir30’s.

Iwouldsayyoudon’tneedtodowhatsomebodytellsyouabouta

$4.99product,butwhatIwouldsayistherearesomesimplemath

modelsIcangiveyouthatwouldshowyouhowtobuildapretty

substantialonlinebusiness.Youwanttogothroughalittlebitof

themath?

Pat: Yeah.Beforethat,though,Iwanttoaskyouaquestion.Alot

ofpeople,whentheyhearthis,they’regoingtobelike,“Well,

I’mleavingoutalotofpeoplewhocouldpurchasetheproduct

becauseoftheprice.”Ithinkalotofpeoplefeelbadofcharging

more,becausethey’regoingtoleavesomepeopleoutwhocould

benefitfromthatproduct.

Ramit: Okay.Greatquestionandgreatpoint,issotrue.Letmesaythis.

Youhavetogetyourpsychologyrightwhenyou’rethinkingabout

selling.Let’sspendsometimeonthis,becausethisiscritical.We




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alreadytalkedaboutscaringpeople.You’renotscaringtheright

people.WhenIofferaproductanditisfortherightperson,they’re

notscared.Youknowwhattheysay?“Pleasetakemymoney.

Please,canIjustscrolldown...Idon’tevenwanttoreadthese

words.Justtakemymoney.”

Pat: Right.“Ifeellikeyoumadethisjustforme,”thatkindofthing.

Ramit: Yeah,exact-...andwedid,becausewefoundtheneedleinthe

haystackthatitwasaperfectfitfor.Thattakesalotofworkanda

lotofresearch.Wecantalkaboutallthat,butyou’renotscaring

thewrong...You’renotscaringtherightperson.Thewrongperson

shouldalreadybeofftosomethingthat’sabetterfit.

Ifyou’reconcernedaboutnotservingeveryone...Ithinkthat’s

avalidconcern,becausewedidn’tallstartabusinessjustto

maximizeprofits.There’smoretoitthanthat.Theapproachwetook

wastosay,“Look,we’regoingtogiveaway98%ofourmaterialfor

freeandthen2%isgoingtobevery,verypremium.We’renotreally

interestedinplayinginthemiddleground.”Ifyouhavepeoplewho

say,“That’stooexpensive,”thenwhatIwouldrecommendisyou

pointthemtoyourblogpostsandyousay,“Please,usethisblog

post.Itissogood,ifyouexecuteonthis,you’llbeabletosavetime,

savemoney,earnmoney...”whatever.

You’lltypicallyfindtwothings.You’lltypicallyfindthatabout85to

95%ofthetimethepeoplewhoarecomplainingaboutpriceare

notactuallycomplainingaboutprice.Theyjustdon’twanttodo

whatyou’reoffering.Itsallfunandgamesandponiesandcake

untilthere’sconsequencesandthere’ssomeskininthegame,

whichismoney.

Iguaranteethis.Everyonelistening,sendthepeoplewhocomplain

aboutprice,say,“Look,totallyunderstandthatthispriceisn’tfor

everyone.Letmerecommendsomething.Gocheckoutthisblog

post.Executeonit.WritemebackonMondayandtellmehowit

goes.”SetalittlereminderforyourselfinBoomerangorSaneBoxor

whateveryouuse.Theywon’twriteyouback,Icanguaranteeyou




14

that.Ninety-ninepercentofthosepeoplewillneverwriteyouback.

WritethembackonTuesdayandsay,“Hey,howdiditgo?Tellme

specificallywhatkindofresultsdidyouget?”Youwillfindthatabout

70%ofthosepeoplewillneverreplytoyoursecondemail.The

oneswhodowillalmostalways,almostalways,befullofexcuses

andreasonsitdidn’twork.

Pat,canyouguesswhattheywouldsayaboutwhytheyweren’t

abletoexecute?

Pat: “Ijustdidn’thavetime.”

Ramit: Mm-hmm(affirmative).“Somethingcameup,”“Theweekend,”blah,

blah,blah.

I’mnottryingtobepejorativeatallorinsultanyofthesepeople.

WhatIwantyoutodoisputonascientisthatandtrytounderstand

what’sgoingon.Theyfirstcomplainedaboutprice,andifyouhad

simplytakenthematfacevalue,youwouldhaveloweredyour

price.Theystillwouldhaveneverbought.Insteadyouplayedalittle

experiment.Yousaid,“Hey,gotrythisfreeblogpost,whichisgoing

tohelpyousavetime,savemoney,earnmoney,”andyouwantedto

seeiftheywouldactuallyfollowthrough.Iftheycan’tfollowthrough

onsomethingfree,howaretheygoingtofollowthroughonthe

challengingworkinyourcourse?

IfwhatI’msayingisaccurate,whichIbelieveitis,becauseI’ve

testeditwithliterallythousandsofpeople,thenyou’regoingtofind

outthatthosepeopleactuallywerejustusingpriceasadecoyto

excusetheirlackoffollow-through.Nowyouknowthatisnotyour

market.Youcouldloweryourprice.Youcouldputacrownonyour

head.Youcoulddowhatever.Youcouldsendthemacake.It’snot

goingtochangeanything.

Nowyou’vealreadyhadaworld-changinginsight,whichisthat’s

notyourcustomer,solet’snoteventhinkorconcernourselfwith

that.I’dratherreservemylimitedconcernandlimitedattentionfor

thepeoplewhoareactuallylikelytofollowthrough.




15

Pat: Isthegoalto...?

Pat: IfeellikeRamitneedstocarryaroundabagofmicrophoneswith

him,becauseeverytimehespeaks,everytimehe’sontheshow

orevenwhenItalktohiminperson,Ilearnsomuch,andhesaysit

insuchanamazing,memorable,strongway,thatIfeellikehecan

justpulloutamicrophoneanddropiteverytimeafterhespeaks.

Maybewecangethimthat.

Anyway,IloveRamit’sstuff.Youcancheckhimout.Hehasablogat

IWillTeachYouToBeRich.com.Ofcoursetheshownotesareavailable

atSmartPassiveIncome.com/Session222.

Hopeyouguysarelearningalotfromhearingtheseyounger

episodesof...theseyounger,older...thesepreviousepisodesof

theSmartPassiveIncomePodcast.

We’regoingtoskipaheadalittlebit.I’mgoingtoskipoveronethat

IthoughtIwasgoingtoputinhere,butIdecidednottobecauseit’s

actuallythisepisodethatI’mtalkingaboutrightnow,227,isactually

15audioclipsfrom15differententrepreneurssharingtheirsingle

answertoaquestionthatIhadaskedallofthem,anditwasapretty

coolepisode,differentthananyotheronethatI’vedonebefore.

Thehighestdownloadedepisodeoftheyearsofarscaleddownto

basedonwhenitwasreleasedandallthatstuff.Ididthemath.

Anyway,thequestionthatIaskedthemallwaswhat’sonething

youwishyouhadknownbeforeyoustartedyouronlinebusiness.

Fifteenentrepreneurscameon.Youcanlistentothatone,

SmartPassiveIncome.com/Session227.

ThenextoneIwantedtoplayaclipforyoufromismyfavorite

soloepisodeoftheyear.Thisisonewhereit’sjustme,andthatis

Episode230.ThetitleisFromDeathlyAfraidtoCoolandConfident:

MyFive-YearPublicSpeakingJourney.WhatIloveaboutthisone

isIwasableto,similartothisepisode,actually,pullclipsfrom

previousspeakingengagementsthatI’vedoneandshowyoumy

progressionovertime.




16

I’mactuallygoingtoplaythemostembarrassingpartforyou,

whichisthebeginning,whichtakesyoubackto2011,whenIfirst

gotonstage,andactuallysharedsomeclipsfrommyveryfirst

presentationinChicagoaFinCon,financialbloggerconference,in

2011.Thenyou’llhearmycommentary,whichwasinEpisode230,

afterthat,justtalkingabouthowridiculousitwas.Thatwasthestart

ofitall.NowsincethenI’vespokendozensanddozensoftimes.

Iabsolutelyloveit.Istillgetreallynervous,andIdon’tthinkthat’s

evergoingtogoaway.IconsideritasignthatIactuallystillcare,

andIwanttodowell.

Anyway,here’stheclipfromthebeginningofEpisode230,my

favoritesoloepisodeoftheyear.It’salsoknownasFinCon2011.

PatSpeaking: Thanks,man.Seriously,let’sallgivethebiggestroundofapplause.

Thishasbeenanamazingexperience.Thisisincredible.Thisis

incredible.Lasttospeak;right?Ihavealotofresponsibility.Youcan

gohome.Icouldhaveareallycrappypresentationandyoucould

thinktheconferencesucked,andit’sallmyfault,but...

Pat: Wow.Whatawaytostart,Pat,bytellingeverybodythatyoucould

justruintheentireconference.Ofcourse,youcouldprobablytell

thatIwasabitnervous.By“abit,”Imeanalotabit.Itwasbecause

IhadneverdreamedthatIwouldbeonstageinfrontof,well,at

thisevent,hundredsofpeople,andtalking.ThiswassomethingI

wasdeathlyafraidofdoing.Nowyoumightbewondering,“Well,

Pat,whydidyoudoitinthefirstplace?”Forafewreasons.I

wantedtogetintopublicspeaking,becauseIknewitwasgoing

tobegoodforbusiness.Actually,Ihadbeengiventheopportunity

todoitseveraltimesbefore,butIhadsaidnobecauseIwasjust

completelyafraidofit.

However,whenmygoodfriend,PhilipTaylor,theauthorof

Honeycomb,afinancialblogthatIwasreadingatthetime,when

hereachedouttomeandaskedmetocomespeakathisevent,I

saidyes.Itwashisfirsteventthathehadeverputon,andIwanted

tohelphimout.Iwasexcitedbutalsoalittlenervous.Ididn’tknow,

however...YoumightrememberbylisteningtothelittleclipthatI

playthereinthebeginning,anddon’tworry,Ihavealotmoreclips




17

foryou,thatIwasgoinglast.

Ididn’tknowIwasgoingtobelastupatthisevent.Ihadaspot

inthemiddleoftheevent,andthat’swhatIwaspreparingfor.

However,twoweeksbeforetheeventstarted,afterseveraldozens

ofhoursofpractice,again,becauseIwascompletelynervous,PT

callsmeandhesays,“Pat,ourclosingkeynotebailed.Howwould

youliketotakethelastspot?”InmyheadIwaslike,“No.No.Never.

Iwouldneverdothat.Whyareyouputtingmeonthespot?I’d

ratherdie.”Really,Ifeltlikethat.

Whatcameoutofmymouthwas,“PT,anythingforyou,man.I’m

hereforyou.”ThenafterIhungup,Istartedtogetsweatypalms,

startedtofreakout.Iputinevenmorehours.Actually,Igotso

nervousaboutspeakingatthisparticulareventthatIscripted

everythingIwasgoingtosay.Ihadwrittendownwordforword20

pagesoftextthatIwasgoingtomemorize,andthat’sexactlywhatI

did.NowthatI’vebeenspeakingforseveralyearsnow,Irealizejust

howdumbthatwas,butitwasjustareflectionofhownotconfident

IwasasaspeakerandalsojusthowmuchIreallywantedtohelp

outPT,becauseheaskedmeforafavor.Iwantedtodeliver.

Usingmemorizationtechniquestomemorizethatscript,Iactually

spentalotoftimereadinganddoingresearchabouthowtodeliver

agreatpresentation.IreadagreatbookbyDaleCarnegiecalled

StandandDeliver,whichIstillhighlyrecommendforanybody

gettingstartedinspeaking,andIloveditsomuchthatImadethe

mistakeofactuallytellingeverybodythatthiswasmyfirsttimeon

stageandIlovethatbooksomuch.

PatSpeaking: Youtaughtmealottoo.Idon’tknowifRamitishere.Incredible

presentation.I’vebeenreadingalotaboutpresentingandpublic

speaking.Thisismyfirstpresentation,justlikeAdam’sfirstpublic

speakinggig,andIreadStandandDeliverbyDaleCarnegieandall

thetipsinthere...

Pat: Noneedforthat.There’snoneedforthat.PlusIthinktheaudience

knewthatIwaskindofnervous,becausemyvoicewouldcrack.




18

PatSpeaking: Reallywhatsavedmylifewasablog,ablog...

Pat: Yeah.Idon’tknowifthisiscringe-worthyforyoutolistento,butfor

me,whileI’meditingthisshowrightnow,Iamindeedcringingand

wincing,andit’sreallyhardformetolistento,becauseIknownow

whatIdidwrong,butIthinkthisshowsyouthatwheneveryou’re

juststartingoutwithsomething,ifit’syourfirsttime,you’regoingto

beterrible.You’regoingtobebad,buttheonlywaytogetbetteris

tokeepdoingit.

Iaskyou,whatisyourequivalentofmegettingonstagebackin

2011?What’sthatthingyouknowyouneedtodothatisprobably

scaringyoutodeathrightnow,thatyou’reprobablygoingtosuck

atatfirst,thatyoujustneedtodo?Hopefully,throughthecourseof

therestofthisepisode,you’regoingtohearjusthowI’vebeenable

toimprove,whatI’vedonetomakethoseimprovements.Partof

thatisactuallyappreciatingthesmallwinsalongtheway,because

althoughIwasn’tperfectandalthoughIwascringe-worthyatfirst,I

diddosomethingsright.

PatSpeaking: OnethingIlearnedfromhimisgoingforthebigwin.OnedayI

gotomybossandIsay,“I’mworththismuch.ThisishowmuchI

shouldbeearning.”Thenextday,a$20,000raise.Thanks,Ramit.

FourmonthslaterIwaslaidoff.

Pat: Itoldstories,andIfoundthatwhenIwastellingstoriesonstage

peoplelistened,andtheyengaged.IfItimeditright,Icouldgeta

laughorheadnodfromtheentirecrowd.Here’sanotherstorythat

Itold.

PatSpeaking: ...anotherthingthatnotalotofpeopletalkabout.Iwantyouto

seekengagement.Getyouraudiencetoparticipate.Howmany

ofyouhavetweetedaboutFinConthisweekend?Why?Because

we’reallapartofit.Weallsupportitbecausewe’reapartofit.

Havepeoplebecomeapartofyourbrandandhavethemsupport

youinthesameway.

Isaidearlier,inthebeginningofmypresentationthatIwasashort

kid.Alotofmyfriendslikedtoplaybasketball,unfortunately.




19

Becausetheyweremyfriends,theyinvitedmetoplaybasketball,

whichwasniceofthem,butIwaslastpickedforteams.Iwas

neverpassedtheball.Inevergottoshoottheball.Iwasjustthere

runningaroundlikeachickenwithoutahead.Ididn’tfeellikeIwas

reallythere,eventhoughIwas.

Thentheyhadtheopportunitytodosomelocalthreeonthree

basketballtournament,andtheysetupteams,andobviouslyI

wasn’tgoodenoughtobeontheteam.Iwasn’ttallenoughtoo,but

theywerelike,“Pat,youshouldcomeoutandsupporttheteam.”I

waslike,“No.Nothanks.”Thereasonwastheydidn’treallyinclude

meverymuch,butIguaranteeyouthatifthey’dpassmetheball

acoupletimes,iftheyletmeshootandmiss,andjustencouraged

meandletmeparticipate,Iwouldhavebeentherelikethat.Iwould

havesquirtedGatoradeintheirmouthduringtime-outs.Iwould

havepattedthemwithtowels.Iwouldhavegiventhemmassages.I

don’tdothatforfree.Imonetize.No.

Pat: Thefunnythingwas,afterthepresentationwasover,anditwas

only20minutes,butitwasthelongest20minutesofmylife,I

thoughtIdidverypoorly.Iwasexpectinganumberofpeopleto

comeuptomeandsay,“Pat,youshouldneverbeonstageagain.”

“Pat,youwereterrible.”“Pat,youjustdidn’treallyintrigueme,”but

theexactoppositehappened.Afterthepresentationwasoverand

aftertheconferenceended,Ihadalineofpeoplewhowantedto

talktome,whogavemetheirbusinesscards,whosaid,“Thankyou

somuch,”whosaiditwasreallyinspiring,whosaidtherewerea

couplepointsintherethataretrulygoingtochangethecourseof

theirbusiness,andthat’swhenIgothooked.

Yeah,Ireally,reallyenjoyedputtingthatepisodetogether,and

thecommentscominginfromthatepisodeweresomeofthebest

commentsI’veeverheardfromsomepodcaststhatI’vepublished.

JessicaElliott,inthecommentssection,said,“Iabsolutelylovethis

episode.I’mterrifiedofpublicspeaking,butIfoundyourstoryreally

encouraging.”That’sawesome,Jessica.Thankyousomuch.Adam

says,“Along-timelistener.Probablyfirst-timecommented.Anyway,

thiswasoneofmyfavoriteepisodesinalongtime.”Thatcomes

fromAdam.Thankyousomuch.




20

Kellysays,“I’vebeenafanforacoupleofyears.Iknoweveryone

saysthat,buttoputitintermsthatmostpeopleunderstand,when

IrunoutofmemoryonmyiPhoneit’sbecauseofPatandSPI,but

Idon’twanttogetallsappy,but,wow,lovedthisepisode.Someof

thethingsyousaidwereexactlywhatIneededtohear.Ilistened

toitseveraltimesoverandover,andIcanhonestlysay,haven’t

donethatinawhilewithanything.”Kelly,thankyouforthat,and

everybodyelsewholeftcommentsonTwitterandwhohavesent

meemailsaboutthisepisode.

Again,IputalotmorehoursintothatonethanIhaveinalotof

otherepisodes,becauseitwasalotoftheeditingandwhatnot.

Truly,ifyouhaven’theardthat,andwhetheryouareplanning

togointopublicspeakingornot,Istillthinkit’saworthwhile

episodeforyou.Plus,it’sgoingtotellyoualittlebitmoreabout

howIworkandwhatIdototrytobethebestthatIcanbeat

whateverIenduptryingtodo.Ifyouwanttocheckthatout,goto

SmartPassiveIncome.com/Session230.Again,thankyousomuch

forallthesupportforthatone.

Thatwasfiveepisodesalready.Itoldyouatthetopoftheshow

thatIwasgoingtogiveyouthetopfive,butIcouldn’thelpmyself.

Iwantedtogiveyouonemoreandplayafewclipsfromthis

one.Thisismyall-timefavoriteepisodefromthisyear,becauseit

featuredmyentirefamily.ThiswasEpisode225thatfeaturednot

onlymyson,who’sbeenontheshowbefore,buthe’salotbigger

now,andheisalotmorewell-craftedwithhiswords,andwetalk

andhaverealconversationsaboutstuff,soI’llsharesomeofthat

injustaminute,butmydaughtercomesontheshowtoo,because

shehadn’teverbeenontheshowbefore,andshecantalk,and

she’ssupercute,andmywife,whohasneverbeenfeaturedhere

ontheshow,iscomingontoshareafewthingstoo.

Here’ssomeclipsfromeachofthoselittlesegmentsofEpisode225

withmyfamily.Thetitleofthispodcastis,MeettheFlynnFamily,

parenthesis,inparenthesisthen,TheOnesWhoRuntheShow.

-----




21

Pat(inepisode): Whatdidwesayearlier?Wewerejustgoingtopretendlikewe’re

havingcoffee;right?

Keoni: Orwe’rejustoutofcoffee,likethatonetimewherewehadjuice.

Pat: Youwantjuice,notcoffee?

Keoni: No.Youhavecoffee,though.

Pat: Whydon’tyouwantcoffee?Whyshouldn’tyoudrinkcoffee?

Keoni: Idon’twanttostaythesamesizeand...

Pat: Becausethat’swhatItellyou;right?Ifyoudrinkcoffee,you’llstay

thesamesize.

Keoni: Yeah.

Pat: Youdon’twantthattohappen.That’swhyIhaven’tgrown.

Keoni: Wait.IactuallythinkIwantthat,becauseIneverwanttogrowsoI

don’tgetoldanddie.

Pat: Okay.Well,that’sgoodreasoning,Iguess,butwe’lltakeaboutthat

laterinlife.

Keoni,business.Whatisabusiness?

Keoni: Abusinessisathingthatsolvesproblems.

Pat: That’sright.Goodanswer.Whatkindsofthingsdoesabusinessdo

tosolveproblems?

Keoni: Solvethingsthatarehelpfulanduseful.

Pat: Nice.Nice,Keoni.Thenwhathappenswhenyousellsomethingto

somebody,whatdoesthatsomebodygiveyou?

Keoni: Money.




22

Pat: Whatcanyoudowiththatmoney?

Keoni: Youcan...

Pat: Youcanspenditondifferentthings;right?

Keoni: Right.Like,youcanuseitforyourfamilyfordinnerorsomething.

Pat: Yeah,that’sgood.Youcanalsodowhatwiththatmoney?Ifyou

havewaytoomuchmoney,whatshouldyoudowithit?

Keoni: Putitinyourbank.

Pat: Good.That’sgood,sowecouldprotectthemoney.Whatifyou

haveanincredibleamountofmoneyandit’smoremoneythanyou

need?Whatshouldyoudowithsomeofthatextramoney?

Keoni: Givesomeofit.

Pat: Towho?

Keoni: Probablyyourwifeorsomething.

Pat: Yes,exactly.Greatanswer.Butalsorememberhowwebuilta

coupleschoolsinAfrica?

Keoni: Mm-hmm(affirmative).

Pat: That’sagoodthingtodo.There’salso...

Keoni: Buildschoolsinplacesthat,andbuildingsthatarehelpfulinplaces

thatdon’thaveenoughmoneytogetit.

Pat: Yeah.Thosearecountriesandplacesthatneedhelp,andalot

ofpeoplewhohaveextramoneycanhelp.There’salotofreally

famouspeoplewhodonatealotofmoneytohelpalotofpeople.

That’swhatbusinessandreallylifeisallabout;right?Helpingas

manypeopleaspossible.




23

Keoni: Mm-hmm(affirmative).

Pat: WhatdoIsaytoyoubeforeIdropyouofftoschooleveryday?

Keoni: “Howmightyouchangetheworld?”

Pat: “Howmightyouchangetheworld,”andwhatdoyousay?

Keoni: “Helpingothers.”

Pat: “Helpingothers;”that’sright.Doyouhelpotherpeople,Keoni?

Keoni: Whentheyneedhelp.

Pat: Whentheyneedhelp.Whatifyou’renotsureiftheyneedhelp?

Keoni: Askthem.

Pat: Askthem.Good.

-----

Pat: Thiswassofuntodo.Ilovemysonsomuch,andIlovethefactthat

he’sabsorbingalotofwhatI’mputtingintopracticeandsharing

withtheworldandsharingwithyou.It’ssocooltoseehimadopt

thosestrategies.Evenfromtheteachersatschoolwhoworkwith

him,theycantellthathehasadifferentwayofapproachingthings.

Ithinksettingthatintochildrenearlyisreallyimportant.That’swhy

inmyfive-toten-yearplanIplanto...IthinkI’vementionedthis

before,butIwanttocreateanorganizationofsomekindtohelp

kidslearnentrepreneurialprinciplesandmoneymanagementand

allthethingsthattheydon’tteachinschoolthatyouhavetofigure

outandevensomepeoplestillhaven’tfiguredoutorwillnever

figureout,Ithinkputtingthatintochildrenearlyissoimportant.

That’swhyI’mjustsuperthankfulthatI’mabletohavethatkindof

adirectimpactonmysonandhislife.Whetherhechoosestobe

anentrepreneurornot,hehasatleastthose,thatkindofthinking,

whichwillhelphimthroughlifenomatterwhathedoes.




24

Nextupismydaughter.I’mgoingtoplayalittleclip.Thiswasn’t

verylonginthepodcasttobeginwith,butyou’llhearhervoiceand

justsomeofhercuteanswers.Heresheis.

-----

Pat(inepisode): Hi,Kai,howareyou?

Kailani: Good.

Pat: Areyouhappytobeontheshow?

Kailani: Yeah.

Pat: Thanksforbeinghere.

Kailani: You’rewelcome.

Pat: Howoldareyou?

Kailani: Three.

Pat: Threeyearsold?That’sold,orisitnotold?

Kailani: It’snotold.

Pat: It’snotold.Daddy’sold;right?Whataresomethingsthatyoulove?

Kailani: Kittiesanddoggies.

Pat: Kittiesanddoggies.Doyouhaveakittyoradoggy?

Kailani: Ihaveadoggy.

Pat: What’shisname?

Kailani: Gizmo.

Pat: Whatdoeshelooklike?




25

Kailani: Helookswhite.

Pat: He’swhite.Whatelse?Ishebigorsmall?

Kailani: Small.

Pat: Small.What’syourfavoritethingaboutGizmo?

Kailani: Thathe’scomfortable.

Pat: He’scomfortable.Doyousleeponhim?

Kailani: No.

Pat: No,butyoupethim;right?Ishefluffy?Yeah.That’snice.Areyou

goingtoschoolsoon,Kai?

Kailani: Yeah.

Pat: Doyouknowwhatgradeyou’regoinginto?

Kailani: Yeah.

Pat: Whichone?

Kailani: Firstgrade.

Pat: Firstgrade?No,that’sbrother’sisintofirstgrade.Ithinkyou’re

goingtopreschool;right?You’rereallyexcitedaboutpreschool?

Whyareyoureallyexcitedaboutit?

Kailani: BecauseI’mgoingtodoallmath.

Pat: You’regoingtodomath?Whydoyoulikemath?That’sawesome.

Kailani: Becausethey’regoingtoshowuswhatwehavetodofirst.

Pat: Oh,that’sright.CanIquizyou?Canwetrysomemathhere?Ifyou

haveoneplusone,howmanyisthat?




26

Kailani: Two.

Pat: Howabouttwoplustwo,howmanyisthat?

Kailani: Three.

Pat: No.Almost.

Kailani: Four.

Pat: Four,that’sright.Allright.Ithinkyougotagoodheadstartonmath,

Kai,soI’mveryproudofyou.

-----

Pat: Thatwassomuchfuntodo.Kaiisawesome.Shewassonervous

beforedoingthat,butIthinksherockeditout.She’sarockstar

forsure.

Finally,Iwanttofinishupwithmywife,April.Shecameontheshow

andshetalkedalittlebitaboutherexperienceasawife-preneur

Iguessyoucouldsay,andjustwhatlifewaslikeandsomeof

thethingsthatshe’sgoingthrough.Hereismylovely,gorgeous,

beautifulwife,April.

-----

Pat(inepisode): ...saidityourself,“Hey,you’rePatFlynn.You’vegotthispodcast

andstuff.”“I’mjustPat’swife,”likethatidentity.Doyoumind

talkingalittlebitaboutthat,likethestruggles.Ithinkthisisavery

commonthing,especiallyforalotofthemomsoutthereand

dadswho,theotherpersonisthebreadwinnerandyou’rejust

supportingthebackground.

April: It’salittleweird.Iknowespeciallyinthepositionthatyouare

whereyouhavefansandwegetstoppedatDairyQueenswith

peoplewhorecognizeyou,andIstandontheside,like,“ShouldI

sayhi?ShouldImoveawaysoyouguyscanhaveaconversation?”

SometimesIdon’tevenknowwhatI’msupposedtodo.I’mthere




27

andI’mlike,“Iwantmyicecream.”It’salittleweird.LikeIsaid,it

ishardsometimeswhenit’sliketheotherpersongetsthecredit,

becauseobviouslywebothcontributeintermsofthekidsandin

termsofourlifeandsupportingourfamily.It’shardbecauseit’sthe

choicethatyoumadeandit’sachoicethatImade,butIdon’tknow.

Itistough.

Pat: Ontheothersideofthings,thefactthatwe’rebothathome,we’re

bothwiththekidsallthetime.Whataresomeofthegoodthings

thatarehappenedasaresultofthis,obviouslyitfeltterriblewhen

Igotlaidoff,butitbecameablessing,ahugeblessingindisguise.

Nowwe’reabletodocertainthingsthatwewouldn’thavebeen

abletodoifwewerebothintheworkforceorevenifIwasinthe

workforceandstillinarchitectureandstuff.WhataresomeoftheI

guessbenefitsofourlifestyleatthispoint?

April: Ithinkdefinitelyjustthefreedomofitandtheflexibilityofit.Just

thefactthatwecanbehomewiththekidsmore.Iknowforbothof

usourbackgroundwasmostofthetimeourparentswereworking

andwedidn’tseeourparentsveryoften,justlikeIsaid.Igrew

upinday-cares.Ididafter-schoolprograms.Iwasalatchkeykid,

andsoIdidn’tseemyparentsveryoften.AllIhadwasdinnerto

bedtime.Thefactthatthekidscanseeuseveryday,wecanbring

themtoschool,wecanpickthemup.Iftheyhaveadayofforit’s

aweekend,wecanjustspontaneously,youdecidetogotothe

amusementparkorbringthemsomewhereandspendtheday

asafamily.Iknowthat’ssomethingthatalotofpeopledon’tget

becauseoftheirworkscheduleorbecauseofwhatever.Definitely

that’sjustthebenefitisjustbeingthere.

Iknowthekidsappreciateit,becausewhenwe’renotthere,they

totallydon’tunderstandit,andit’sweird.EvenKeoniwillcomeup

tome,andhe’slike,“Oh,So-and-So’sdaddyworksatanofficeall

day.HowcomeDaddydoesn’tdoit?”I’mlike,“Well,don’tyoulike

thatDaddy’shome?”He’slike,“Yeah.It’sawesome.”Ithinkit’sjust

thefactthatthekidshaveusaroundandwecandostuffasafamily

wheneverwewantto.

Pat: Yeah,that’smyfavoritepartofit.Theflexibility,likeyousaid...




28

-----

Pat: IwassoproudofApril,becauseshewasalittlebitnervousdoing

thepodcastepisode.Shedoesn’tdothemveryoften,actually

doesn’tdothemever,soshedidagreatjob.Ithinkshehadtofight

throughit,butIlovedheranswers.Ifyouwanttoheartherestof

thatepisodewithnotjustme,notjustApril,butalsomytwokidsin

thatfullinterview,ifyouwanttogotoSmartPassiveIncome.com/

Session225,that’swherethatisat.

Tohelpyouout,Imentionedalotoflinksalreadyinthisepisode.

Ifyouwanttheshownotesforthisepisode,thisonethatyou’re

listeningtorightnow,246,thatwillpointyouintoallthese

directionsthatItalkedabouthereinthisepisode.Tomakeiteasy

onyou,justheadonovertoSmartPassiveIncome.com/Session246.

Ireallyhopeyouenjoyedthisepisode.Ihadalotoffunputtingit

together,goingbackintothepast,pullingsomeofmyfavoriteparts.

Ireallyenjoyedputtingmyfamilybackinthere.Ilovesharingthem

andmykids.They’remymotivation.TheyareexactlywhyIdowhat

Idoeveryday.Mywife,she’smysupportsystem.She’sthemost

underratedmemberofTeamFlynn,soIcan’tthankherenough,and

I’msogladtofeatureherhereagaininthisepisodeattheendof

theyear.

Iwanttothankyouforlisteningnotjusttothisepisodebutall

theotherepisodesthatyou’velistenedtothisyear.We’vegotan

amazinglineupnextyear,alotofsuccessstories,casestudies,lots

ofgreatcontentcomingyourway.

Guys,we’vemadeittotheendoftheyear.Iwanttothankyouso

much.Ifyouhaveamoment,ifyou’veenjoyedwhatyou’velistened

tointhisepisodeoranyotherepisodethisyear,pleasehelpme

out.HeadonovertoiTunesandleaveareview,anhonestreview.I

readthemall.Iloveyouallforthat,andthankyousomuch.

Untilnextyear,whichisonlyaweekaway,enjoyyournewyear.

Staysafe,andifyou’relisteningtothisinthefuture,enjoyyour

weekend.Enjoyyourday.Justlivelifetothefullest,andI’llseeyou




29

guysinthenextepisode.Bye.

Announcer: ThanksforlisteningtotheSmartPassiveIncomePodcastatwww.

SmartPassiveIncome.com.




30

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http://IWillTeachYouToBeRich.com





https://ptmoney.com

http://www.smartpassiveincome.com/stand-deliver




Documents

SPI 246 SPI Podcast Best of 2016 - Smart Passive Income · 2016-12-01 · SPI 246 SPI Podcast Best of 2016 SPIP 2P46odc6oast. Show NoteS: ... one or two years into your blogging journey,