Spice Up Your SalesMalaysia's No.1

Exhibition

at Food & Hospitality

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Organised By:

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Held In Conjunction With:

Supported By:Endorsed By:

MINISTRY OF INTERNATIONALTRADE AND INDUSTRY MALAYSIA

Food & Hotel Malaysia 2019

Major Breakthroughs

in the Food And Hospitality Scene

Having been in the field for almost 30 years, this biennial exhibition celebrated its 15th edition anniversary this year and received unswerving participation from its loyal exhibitors as well as newcomers from various countries. FHM 2019 cemented and benchmarked itself as the main platform for Malaysia’s dynamic Food & Hospitality industry. This year the show occupied 10 halls in the Kuala Lumpur Convention Centre (KLCC) which included the newly opened halls; 6, 7 and 8. A total of 1,545 participating companies from 77 nations and 11 international/regional pavilions from Belgium, China, Japan, South Korea, South Africa, Taiwan Region, Turkey, Thailand, Tunisia, Singapore and the USA were a part of the show.

FHM is a vital and strong marketplace for buyers to source for business opportunities and this edition saw 30,080 attendees from 77 nations exploring the market and engaging in business matching. A total of 7,742 business matches were recorded.

In line with its constant development to deliver unparalleled opportunities for exhibitors and visitors, FHM 2019 incorporated a range of new highlights. Some of the notable highlights were the Robotic Food Zone which highlighted the adoption of state-of-the-art technology increasing the efficiency levels in the food industry, the VIP Buyers Hosted Programme bringing in top-tier buyers from across the ASEAN region and the 500 square metres of Agriculture pavilion representing 50 companies, brought in by Agricultural Trade Promotion Center, affiliated to the Ministry of Agriculture and Rural Affairs, People’s Republic of China.

Aside from that, two reputable events were held concurrently, namely the prolific Culinaire Malaysia - The Malaysian Battle of the Chefs Competition with over 1,500 participants and the In4tec conferences where seven highly-informative and relevant conferences were held throughout the four-day event.

FHM 2019 concluded with over 96% of Exhibitors pledging to make a comeback in the 2021 show and over 88% of Exhibitors giving a “very satisfied” rating for the show. The FHM series is the only platform that offers participants direct access to crucial buyers from the hotel, restaurant and foodservice industries and is an ideal avenue for companies targeting the Malaysian market.

We thank all our Exhibitors for their contribution and endless support in making this year’s FHM the biggest and most prestigious of its series. See you again in year 2021!

Food & Hotel Malaysia 2019 (FHM 2019), Malaysia’s largest biennial food and hospitality trade exhibition which was held at the Kuala Lumpur Convention Centre from 24 - 27 September 2019, concluded with major breakthroughs in terms of exhibition size, number of participating companies, number of trade visitors and most importantly, the multimillion-ringgit business transactions.

Highlights at FHM 2019

In4tec Conferences

Harnessing Malaysia’s capabilities for IR4.0, this conference featured industry trends and technical knowledge transfer for local and export markets relating to machinery, methodology, digitalisation, automation, IOT, e-commerce, and halal accreditation. Funding opportunities, tax incentives and advisory were also provided for investors.It was a great success with people from the industry attending the various conferences below:• Food Innovation Conference 2019 & Persidangan Inovasi Makanan Tempatan 2019• China-Malaysia Agri Food• Food & Beverage Entrepreneurship Skills Training• Food Truck Malaysia 2019• Persidangan Pengusaha Makanan 2019• Malaysian Farm: Lab to Table & Durian Conference

Launching of the Micro License IR 4.0 @ In4tec Conferences

Datuk Wan Suraya Wan Mohd Radzi,Secretary General, Ministry of Entreprenuer Development officiated the Launching of the Micro License IR 4.0 under the In4tec Conferences.

Culinaire Malaysia 2019

Culinaire Malaysia had participation from culinary professionals from all over Malaysia competing in various categories. Live cooking competitions were

the highlight during FHM 2019. Congratulations to all the winners of Culinaire Malaysia 2019.

Opening Ceremony

We would like to sincerely extend our biggest gratitude to YBhg Datuk Isham Ishak, Secretary General Ministry of Tourism, Arts & Culture,

Malaysia who officiated FHM 2019, on the first day of the exhibition. It was packed with VIPs, delegates, exhibitors and invited guests.

VIP Tours

• YBhg Datuk Isham Ishak, Secretary General Ministry of Tourism, Arts & Culture, Malaysia visited the exhibition halls, after the opening ceremony.• YB Khalid Samad, Minister for Federal Territories and Datuk Wan Suraya Wan Mohd Radzi, Secretary General of the Ministry of Entrepreneur Development Malaysia, also had a walk-about around the exhibition halls.

Kind Malaysia

Under the FHM 2019 CSR programme we worked together with Kind Malaysia. It is a unique platform for corporate and civil organisations to meet, share, inspire, encourage, and recognise responsible businesses to do more for the betterment of life in the societies we live and operate in. Debuting at FHM 2019, the Food Aid Foundation introduced Rescue, Recover & Redistribute campaign to grow awareness on Food Waste solutions. We offered a channel for Exhibitors to contribute their excess dry food to Kind Malaysia that was then donated to the needy. Many Exhibitors came forward and did their bit to ensure there was not much food wastage.

Live Cooking Demonstrations by Datuk (Dr) Chef Wan

The famous and well-known Datuk (Dr) Chef Wan was one of the biggest attractions at FHM. Whenever he had his live cooking demonstration, the area was sure to be crowded with visitors. The chef used ingredients from some of the chosen exhibitors and presented his recipe to the audience.

Hosted Buyer “Red Carpet Programme”

A special trade invitation programme for buyers from Sabah, Sarawak and the Philippines were arranged.

Buyers were invited and encouraged to have meetings with exhibitors during the show days.

Highlights @ FHM

Bringing Robotic Technology to the Forefront of F&B Industry

F&B Equipment brought in the coolest collaborative robots (Cobots) for display at their booth. It managed to steal a lot of attention from visitors with its futuristic and interactive features and gained attention from the media.

First Agricultural Pavilion

Supported by the Ministry of Agriculture and Rural Affairs, People’s Republic of China, a 500 sqm of Agricultural Pavilion was brought in to FHM 2019. A total of nearly 50 companies were present. Their displays

surely caught a lot of attention, especially those that were sourcing for aquatic products, tea, vegetables, cooked wheaten food, oil and

many more.

Exhibitors’ Networking Night

FHM 2019 hosted a grand Exhibitors’ Networking Night at Grand Hyatt Hotel, Kuala Lumpur. Exhibitors, VIPs,

delegates and invited guests joined together to mingle, have good food and network.

Highlights @ FHM

Special Participation Award

Belgium Pavilion organised by VLAM with #eatbelgianfries campaign

Best Creative Booth Above 36m2

Grand Prize Winner: Sendo Ichi Seafood (M) Sdn Bhd1st runner-up: Nestle Products Sdn Bhd

2nd runner-up: F&N Beverages Marketing Sdn Bhd

Best Interactive Booth

Grand Prize Winner: Heineken Malaysia Berhad1st runner-up: Imec Hygiene Sdn Bhd

2nd runner-up: Welbilt

22,000sqmExhibition Space

11National/Regional Pavilions- Belgium, China, Japan,

South Korea, South Africa, Taiwan Region, Turkey, Thailand,

Tunisia, Singapore and USA

1,545Participating Companies

30,080Attendees from 60 Countries

7,742Business Matches

Recorded through the FHM 2019 Mobile App

FHM 2019 Final Tabulated Figures

Best Creative Booth Below 36m2

Grand Prize Winner: ECO Carton Sdn Bhd1st runner-up: Cosmic Culinary Food Solution Sdn Bhd2nd runner-up: Hilding Anders Malaysia Sdn Bhd (SLUMBERLAND)

Best Informative Booth

Grand Prize Winner: Cimei Food Ingredients Sdn Bhd 1st runner-up: Piau Kee Live & Frozen Seafoods Sdn Bhd & Green Master Global Fine Food Sdn Bhd2nd runner-up: Winterhalter

Best Display Within The Booth

Grand Prize Winner: Tehmag Foods Corp. Sdn Bhd1st runner-up: Unox (Asia) Sdn Bhd

2nd runner-up: Bidfood Malaysia Sdn Bhd

Best Booth Awards

The awards were given to recognise Exhibitors’ effort in each of the categories below. In conjunction with the 15th edition of FHM, we arranged for a competition to honor and appreciate Exhibitors for their earnest participation in different categories.

“Good awareness for all the other industry players as well and also to our customers. We have been participating for few editions, I think this is great.”Stephine YeohBidfood, Director of Sales

“ We have a lot of customers and owners that are coming here to look at investments. The quality for this year, I can say it’s pretty good.”Christine Tham Mei HoongUnox, Sales Manager

“ FHM is a good opportunity to showcase Sri Manisan Sdn Bhd to a nationwide audience within a few days.”Wen Chin ChiangSri Manisan,Managing Director

Exhibitors’ Rating Exhibitors Satisfied with FHM 2019 in the Following Aspects

Exhibitors’ Feedback

97%Satis�ed

3%Not Satis�ed

22%16%

10%6%

0 5 10 15 20 25

Find franchise partners/agents

Launch new products

Explore new markets

Find new buyers

Collect market information

Consolidate contacts withbuyers/business partners

Networking

Brand-building

5%8%

5%8%

“ We believe FHM is able to bring us a lot of customers and to showcase our products to a lot of trades. We would definitely take part in FHM in coming years.”Aldred YawSendo Ichi Seafood, General Manager

96% would recommend FHM to a friend or colleague

96% would exhibit again at FHM 2021

Visitors Who Attended FHM 2019 came from the Following Industries:

Amazingly, here are some statistics and feedback from some of our 30,080 attendees.

Visitors Objective Achieved

• Find new suppliers - 91%• Seek franchisors/principals - 88%• Source new products - 91%• Place orders - 89%• Collect market information - 93%• Consolidate contacts with suppliers / business partners - 92%• Networking - 94%

Visitors Satisfaction with FHM 2019

Visitors’ Feedback

• Bakery / Confectionery / Flour• Beverages - Alcoholic (Spirits / Still Wines / Champagne / Liquors / Cocktails / Beers)• Beverages - Non-Alcoholic• Bottling / Packaging• Canned / Processed Food• Catering Equipment Importer / Wholesaler / Distributor• Catering / Food Services Equipment• Chilling / Freezing Equipment• Cleaning & Maintenance• Communication Systems / Equipment• Confectionery, Sweets & Chocolates• Dairy Products• Drink Importer / Wholesaler / Distributor• Fine Food• Food / Delicatessen Products

• Food Importer / Wholesaler / Distributor• Food Ingredients• Food Preparation Equipment / Cooking & Baking Equipment• Food Processing Equipment• Fresh Produce• Frozen Food• Hospitality Information Systems• Hotel, Restaurant & Bar Supplies Services• In-Room Technologies• Organic / Health Food• Packaging Equipment / Material• Poultry / Meat / Halal Meat / Halal Food• Refrigeration / Storage Systems• Seafood / Fruits / Vegetables• Security Systems• Shopfitting / Display Equipment• Snack Food• Tableware / Accessories / Hotel Consumables• Tea & Coffee

2%Not Satis�ed

98%Satis�ed

“ This exhibition is opened to many countries. We don’t have to go to Thailand or Turkey, they came in here. Under one roof, they have everything.”Datuk (Dr) Chef WanMalaysia’s Celebrity Chef

“ The event is very big and have many exhibitors. I got to see a lot of machines, food & drinks that I’ve never heard before.”Ai Ling FuanHR Department Manager,Behn Meyer Malaysia Sdn Bhd

“ The exhibitors and the organisers are friendly, making the event much more fun!”Abdol Ismail, Manager,Bhai Beriyani

“ Great Job, Organiser has done the best. Better than previous year. Improved a lot from the previous edition.”Zachel Lok, Head ChefSay Cheese Cafe

“ The organiser and the crew of this event helped me a lot, showing ways and told me about the new wing that just opened in this convention center. They are friendly, will definitely come again next time.”Akmal Fikri, AccountantLTD Marketing Sdn Bhd

93% confirmed that theproducts/services they wanted to see were available at FHM 2019

DAY 1

Dyson Desk Light

Jessica Kusumawidjaja Jeda Cafe

DAY 2

Dyson CSYS Floor Light

Goh Hun Chuan AE Foods (M) Sdn Bhd

DAY 3

Go Pro Hero 7

Cheng U Gene Ales & Lagers

DAY 4

Go Pro Hero 7

Dan Wei Chao Thyme Bakery & Cafe

This year, we supported a greener option for visitors to join our lucky draw contest using the FHM 2019 Mobile App, instead of using the printed forms. We gave away two Dyson CSYS Floor & Desk Light (worth RM3,800 & RM2,700),

sponsored by Dyson and two Go Pro Hero 7 during the show days.

Our Heartfelt Gratitude to our Sponsors

Winners of FHM 2019 Lucky Draw