• 350 million users worldwide

• 35 million facebook users log on at least once a day

• 700 million local businesses have facebook pages

• Average user becomes a fan of 2 pages a month

• 1,000% growth in users in 2009

• Obama’s inauguration: 300 tweets per second

• Michael Jackson death: 59,442 unique visitors per second

• Iran election: ‘Iran’ mentioned 221,744 times per hour

Why?

• It’s free!

• Relationship building

• The future of search?

• Branding

Benefits ?

• Staying in touch – Constant contact

• Montioring

@****** The Dylan is a hotel that are certainly using twitter well- a guest tweeted about no hot water- they responded immediately to rectify!

Any Questions?