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SPLASH BEVERAGE GROUP, INC. Electrolyte Chews & Beverage - late 2016 CONFIDENTIAL - Splash Beverage Group, Inc. 1 Branding Evolution

SPLASH BEVERAGE GROUP, INC.€¦ · Business Model / Brand Plan – ONLY Brands with EXISTING Awareness: TapouT (Parent) is a 17 yr old brand producing $340 Million in Rev to Leverage

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Page 1: SPLASH BEVERAGE GROUP, INC.€¦ · Business Model / Brand Plan – ONLY Brands with EXISTING Awareness: TapouT (Parent) is a 17 yr old brand producing $340 Million in Rev to Leverage

SPLASH BEVERAGE GROUP, INC.

Electrolyte Chews &

Beverage - late 2016

CONFIDENTIAL - Splash Beverage Group, Inc. 1

Branding Evolution

Page 2: SPLASH BEVERAGE GROUP, INC.€¦ · Business Model / Brand Plan – ONLY Brands with EXISTING Awareness: TapouT (Parent) is a 17 yr old brand producing $340 Million in Rev to Leverage

BRAND LINE UP Portfolio Strategically Selected

Bruce Lee Tea Functional RTD teas from Bruce Lee’s own recipes.

TO Energy The first bi-

lingual Hispanic

product to Speak directly

to US Hispanic

population

Salt Tequila Hand crafted flavored tequila from Mexico.

FIRST TO MARKET TapouT Advanced 3 in 1 Hydration

& Recovery Performance drink

leveraging $340M in global brand

awareness.

CONFIDENTIAL - Splash Beverage Group, Inc. 2

Page 3: SPLASH BEVERAGE GROUP, INC.€¦ · Business Model / Brand Plan – ONLY Brands with EXISTING Awareness: TapouT (Parent) is a 17 yr old brand producing $340 Million in Rev to Leverage

Kevin McClafferty – President North America • 26 Years experience in the Beverage Industry • Led Marley Beverages with Mr. Nistico from $0 to $47 Million in 3 years • President of Talking Rain and brought that company to profitability in under 2 years • Launched Bolthouse Farms which was just sold for 1.4 Billion to Campbell’s

Sanjeev Javia – Nutritional Scientist & Product Development • Acclaimed Sports Nutrition & Fitness Industry Expert • Has personally written nutritional plans for over 410 professional and Olympic Gold Medalists • His client list includes Super Bowl MVPs Tom Brady and Kurt Warner, World Series Champions Curt

Schilling and Randy Johnson, Stanley Cup Champions, PGA Players, Green Bay Packers, Red Sox & Denver Nuggets

• This is a unique advantage we will leverage and communicate wherever relevant

PEOPLE Executive Management

Robert Nistico – CEO & Managing Partner • 24 Years experience in the Beverage Industry • Executive management experience in all 3 Tiers of Beverage 3 Tier System , and on sales marketing &

brand side of both the beer, wine & spirits and non alcoholic categories • 5th Employee at Red Bull North America, Inc. and as Vice President & General Manager led company

from $0 to $1.45 Billion in annual revenue • Most recently as President & CEO of Marley Beverages, led company from $0 to $47 Million in annual

revenue in 3 years

3 CONFIDENTIAL - Splash Beverage Group, Inc.

Page 4: SPLASH BEVERAGE GROUP, INC.€¦ · Business Model / Brand Plan – ONLY Brands with EXISTING Awareness: TapouT (Parent) is a 17 yr old brand producing $340 Million in Rev to Leverage

Lee Brody - CMO • 20 Years experience in the Beverage and FMCG Industries • Also Led Marley Beverages from $0 to $47 Million in 3 years • VP of Marketing for Steaz, tripled sales in 4 years, drove innovation and branding of leading organic

beverage platforms • Agency EVP for Airborne Health Formula and ZonePerfect Nutrition Bars • Led Airborne from $90 Million to $300 Million in 2 years, recognized with Ad Age’s Marketing 50

John Hildwien – CFO & VP of Operations • 20 Years experience in combining Finance and Operations - Sarbanes-Oxley Trained • CEO/CFO for Bariatric Resources LLC • Vice President of Finance and Web-Hosting Operations for Verio, Largest Web Hosting Co • Controller for World Book International, a division of Berkshire Hathaway Aida Aragon – Vice President National Accounts • 15 Years Sale & Marketing Experience in FMCG • Developed Both EAS & Cytopsport in Grocery, C-Store, Mass & Drug • Developed The Fitness & Nutrition Channels with Europa & Lone Star • IFBB Pro Figure Card in 2005 at the New York Figure Nationals.

4

PEOPLE Executive Management

CONFIDENTIAL - Splash Beverage Group, Inc.

Page 5: SPLASH BEVERAGE GROUP, INC.€¦ · Business Model / Brand Plan – ONLY Brands with EXISTING Awareness: TapouT (Parent) is a 17 yr old brand producing $340 Million in Rev to Leverage

4 Keys to Success

CONFIDENTIAL - Splash Beverage Group, Inc.

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People: Management Team is Comprised of the Industry's Best Execs all with a history of success Former Brands include: RedBull , Bob Marley Beverages, Sparkling Ice, Bolt house Farms, Nabisco, Sara Lee, Seagram, Diageo, etc.

The Board is Comprised of Industry & Financial Experts – CURRENT President of Diageo, Current CEO of Bacardi, former Nestle President, former Deloitte &Touch Partner, etc.

Business Model / Brand Plan – ONLY Brands with EXISTING Awareness: TapouT (Parent) is a 17 yr old brand producing $340 Million in Rev to Leverage Beverages

Bruce Lee is Global Icon with Accelerating Fan Base SIGNIFACNTLY larger Ariz & Snapple SALT Flavored Tequila is Truly Innovative in the Fastest Growing Spirits Segment – First to

market, There are Flavored Rums & Vodkas but NO Flavored Tequilas.

Early Traction & Momentum Proving Brand Plan: All Products on Shelf and Selling in Multiple Channels (limited) - most importantly chains are coming on exceptionally fast :

Execution & Exit:

See Examples Next Slide … Typical exit(s) in Beverage are 4 to 13 X TOPLINE REVENUE.

Page 6: SPLASH BEVERAGE GROUP, INC.€¦ · Business Model / Brand Plan – ONLY Brands with EXISTING Awareness: TapouT (Parent) is a 17 yr old brand producing $340 Million in Rev to Leverage

Execution Examples All Brands on shelf and Selling

CONFIDENTIAL - Splash Beverage Group, Inc.

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