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SPLASH BEVERAGE GROUP, INC.
Electrolyte Chews &
Beverage - late 2016
CONFIDENTIAL - Splash Beverage Group, Inc. 1
Branding Evolution
BRAND LINE UP Portfolio Strategically Selected
Bruce Lee Tea Functional RTD teas from Bruce Lee’s own recipes.
TO Energy The first bi-
lingual Hispanic
product to Speak directly
to US Hispanic
population
Salt Tequila Hand crafted flavored tequila from Mexico.
FIRST TO MARKET TapouT Advanced 3 in 1 Hydration
& Recovery Performance drink
leveraging $340M in global brand
awareness.
CONFIDENTIAL - Splash Beverage Group, Inc. 2
Kevin McClafferty – President North America • 26 Years experience in the Beverage Industry • Led Marley Beverages with Mr. Nistico from $0 to $47 Million in 3 years • President of Talking Rain and brought that company to profitability in under 2 years • Launched Bolthouse Farms which was just sold for 1.4 Billion to Campbell’s
Sanjeev Javia – Nutritional Scientist & Product Development • Acclaimed Sports Nutrition & Fitness Industry Expert • Has personally written nutritional plans for over 410 professional and Olympic Gold Medalists • His client list includes Super Bowl MVPs Tom Brady and Kurt Warner, World Series Champions Curt
Schilling and Randy Johnson, Stanley Cup Champions, PGA Players, Green Bay Packers, Red Sox & Denver Nuggets
• This is a unique advantage we will leverage and communicate wherever relevant
PEOPLE Executive Management
Robert Nistico – CEO & Managing Partner • 24 Years experience in the Beverage Industry • Executive management experience in all 3 Tiers of Beverage 3 Tier System , and on sales marketing &
brand side of both the beer, wine & spirits and non alcoholic categories • 5th Employee at Red Bull North America, Inc. and as Vice President & General Manager led company
from $0 to $1.45 Billion in annual revenue • Most recently as President & CEO of Marley Beverages, led company from $0 to $47 Million in annual
revenue in 3 years
3 CONFIDENTIAL - Splash Beverage Group, Inc.
Lee Brody - CMO • 20 Years experience in the Beverage and FMCG Industries • Also Led Marley Beverages from $0 to $47 Million in 3 years • VP of Marketing for Steaz, tripled sales in 4 years, drove innovation and branding of leading organic
beverage platforms • Agency EVP for Airborne Health Formula and ZonePerfect Nutrition Bars • Led Airborne from $90 Million to $300 Million in 2 years, recognized with Ad Age’s Marketing 50
John Hildwien – CFO & VP of Operations • 20 Years experience in combining Finance and Operations - Sarbanes-Oxley Trained • CEO/CFO for Bariatric Resources LLC • Vice President of Finance and Web-Hosting Operations for Verio, Largest Web Hosting Co • Controller for World Book International, a division of Berkshire Hathaway Aida Aragon – Vice President National Accounts • 15 Years Sale & Marketing Experience in FMCG • Developed Both EAS & Cytopsport in Grocery, C-Store, Mass & Drug • Developed The Fitness & Nutrition Channels with Europa & Lone Star • IFBB Pro Figure Card in 2005 at the New York Figure Nationals.
4
PEOPLE Executive Management
CONFIDENTIAL - Splash Beverage Group, Inc.
4 Keys to Success
CONFIDENTIAL - Splash Beverage Group, Inc.
5
People: Management Team is Comprised of the Industry's Best Execs all with a history of success Former Brands include: RedBull , Bob Marley Beverages, Sparkling Ice, Bolt house Farms, Nabisco, Sara Lee, Seagram, Diageo, etc.
The Board is Comprised of Industry & Financial Experts – CURRENT President of Diageo, Current CEO of Bacardi, former Nestle President, former Deloitte &Touch Partner, etc.
Business Model / Brand Plan – ONLY Brands with EXISTING Awareness: TapouT (Parent) is a 17 yr old brand producing $340 Million in Rev to Leverage Beverages
Bruce Lee is Global Icon with Accelerating Fan Base SIGNIFACNTLY larger Ariz & Snapple SALT Flavored Tequila is Truly Innovative in the Fastest Growing Spirits Segment – First to
market, There are Flavored Rums & Vodkas but NO Flavored Tequilas.
Early Traction & Momentum Proving Brand Plan: All Products on Shelf and Selling in Multiple Channels (limited) - most importantly chains are coming on exceptionally fast :
Execution & Exit:
See Examples Next Slide … Typical exit(s) in Beverage are 4 to 13 X TOPLINE REVENUE.
Execution Examples All Brands on shelf and Selling
CONFIDENTIAL - Splash Beverage Group, Inc.
6