Splash Splash SpecialistsSpecialists

Kristin AckermanKristin Ackerman

Brett HartmanBrett Hartman

Noelle HelmerNoelle Helmer

Whitney StrupeckWhitney Strupeck

Laura WallLaura Wall

Family UnityFamily Unity [ introduction “story” ][ introduction “story” ]

Key IssuesKey Issues Kids want to learn—Learning is FUN!Kids want to learn—Learning is FUN!

Themed restaurants are more popular Themed restaurants are more popular

Grandparents have more moneyGrandparents have more money

Family timeFamily time

Kids enjoy fantasy but have curiosity Kids enjoy fantasy but have curiosity for realityfor reality

Grandparent & Me Grandparent & Me DayDay

Jimmy Carter proclaimed September Jimmy Carter proclaimed September 9 as Grandparents day9 as Grandparents day Grandparents like to spoil their Grandparents like to spoil their grandkidsgrandkidsBonding at Theme Parks is greatBonding at Theme Parks is greatGrandtravel has increased by 60% Grandtravel has increased by 60% since 1996 since 1996

Grandparent & Me Grandparent & Me DayDay

CostsCostsLittle cost to the park to put Little cost to the park to put on eventon event

Cost of picture and frameCost of picture and frame

Some advertising needed in Some advertising needed in newspapersnewspapers

Grandparent & Me Grandparent & Me DayDay

BenefitsBenefitsIncrease attendance Increase attendance into the parkinto the park

Grandparents tickets Grandparents tickets

Young children ticketsYoung children tickets

Able to bond with Able to bond with grandparentsgrandparents

Shamu BadgeShamu Badge Better version of Fun CardBetter version of Fun Card

Provides SecurityProvides Security

Rewards!Rewards!

Advertisements Advertisements available on cardavailable on card

Shamu BadgeShamu Badge Costs:Costs:

Premier PVC plastic I.D. card Premier PVC plastic I.D. card from AlphaCardfrom AlphaCard

Return on Investment:Return on Investment:

Fewer discount Fewer discount

entrantsentrants

Shamu Shamu BadgeBadge

BenefitsBenefits Draw in young children for the Draw in young children for the whole yearwhole year

Pay full admissionPay full admission

Give kids more independenceGive kids more independence

Increases interest in meal Increases interest in meal programs & campsprograms & camps

Shark Bait Shark Bait RestaurantRestaurant Next to Shark Encounter ExhibitNext to Shark Encounter Exhibit

Time for Family InteractionTime for Family Interaction

Educational & EntertainingEducational & Entertaining

Shark BaitShark BaitCostsCosts

Excellent Exhibit, but can expand Excellent Exhibit, but can expand upon picnic areaupon picnic area Themed restaurants Themed restaurants

are are pricey but pricey but beneficial!beneficial!

Construction: $4-8 Construction: $4-8 milmil

Revenue: $48-108 Revenue: $48-108 milmil

Net Income: up to Net Income: up to $33 mil$33 mil

Shark BaitShark BaitBenefitsBenefits

RenovationRenovation

Themed restaurants increase Themed restaurants increase sales sales

Gift Shop!Gift Shop!

Families want FUNFamilies want FUN

Educational Educational

ExperienceExperience

Thank You!!Thank You!!