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The Company
Paul Rony, Founder
•Developing software for 20 years
•Created SplendidCRM in 2005
•An alternative to SugarCRM
•Uses Microsoft technologies
•Privately held and funded by sales
The Company
• By looking and acting like Sugar– No graphic designers– No documentation writers– No product trainers
• Our focus is software development
• SplendidCRM Software is primarily an engineering team
• We sell to the programmer and the CTO
The Market
•Generic CRM solution
•Not specific to any industry
•Spans industries, from healthcare to government
•Focus on small businesses
•Targets vertical markets through partners
The Product
• Customer selects us because:– Integrate with existing Microsoft systems– Secure, because it is running in-house– Less expensive than SaaS solution, which I will
discuss later
• Customers want a solution that:– Installs on Microsoft Windows– Connects to Microsoft SQL Server– Written in C#
The Solution
• Full-featured and high-performance CRM
• Source code provided
• Integration with key Microsoft technologies:– Report Design Language– Rules Engine– Workflow Engine– Exchange Server Synchronization– Microsoft Outlook Add-in– Microsoft Word Add-in
The Technology
SplendidCRM is a complete re-implementation of SugarCRM
• Web-based
• Windows Server
• Internet Information Server (IIS)
• SQL Server
• C#
• ASP.NET
The Technology
•Extensive code sharing because C# is the core development language means
•Provide C# source code for all products
The Competition
• Windows solution with source code => SplendidCRM wins
• Linux solution => SugarCRM wins
• SaaS solution => Salesforce.com wins
• Overly complicated => Microsoft Dynamics CRM wins
The Benefits
• Microsoft-centric
• Programmer-centric
• Customizable
• Source included
• Less expensive per user
1st Year 2nd Year 3rd Year
Salesforce.com Enterprise $ 1,500 $ 3,000 $ 4,500
SugarCRM Enterprise $ 720 $ 1,440 $ 2,160
SplendidCRM Enterprise $ 480 $ 600 $ 720