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Centricity LIVE 2017 Sponsor Prospectus Hynes Convention Center · Boston, MA May 17-20, 2017

Sponsor Prospectus - GE Healthcare/media/downloads/us... · Access to Mobile Connect Tool: Engage with conference attendee before and during event • Promotional Email Access to

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Page 1: Sponsor Prospectus - GE Healthcare/media/downloads/us... · Access to Mobile Connect Tool: Engage with conference attendee before and during event • Promotional Email Access to

Centricity™ LIVE 2017Sponsor ProspectusHynes Convention Center · Boston, MA May 17-20, 2017

Page 2: Sponsor Prospectus - GE Healthcare/media/downloads/us... · Access to Mobile Connect Tool: Engage with conference attendee before and during event • Promotional Email Access to

Dear Partner,

We invite you to join us at Centricity LIVE 2017 from May 17–20 at the Hynes Convention Center in Boston, Massachusetts.

Centricity LIVE 2017 is GE Healthcare’s premier IT education conference, offering thought leadership, best practice sharing, interactive demos, continuing education credits, and unique networking opportunities. Centricity LIVE 2017 will feature more than 250 informative strategy and roadmap sessions, expanded Collaboration Zone, and great keynote presenters.

By becoming a sponsor at Centricity LIVE, you’ll have the opportunity to showcase your products and expertise in the expanded Collaboration Zone to more than 2,500 Centricity and Workforce Management Healthcare solution users, customers, administrators and hospital executives. You also will get opportunities to engage and connect with GE Healthcare leadership and product teams members.

I hope you’ll join us as a sponsor. If you’d like more information, please contact us at [email protected].

I look forward to seeing you in historic Boston.

Sincerely, Nick Caffentzis GM, Strategic Alliances, GE Healthcare Digital

2 | Welcome

Page 3: Sponsor Prospectus - GE Healthcare/media/downloads/us... · Access to Mobile Connect Tool: Engage with conference attendee before and during event • Promotional Email Access to

Keynote SpeakersThursday May 18, 2017 5:30 PM

DAY 1: 2013 BOSTON MARATHON AND DISASTER MEDICINE

Friday May 19, 2017 6:00 PM

DAY 2: KICK UP YOUR BOOTS WITH THE BAND PERRY

Saturday May 20, 2017 10:00 AM

DAY 3: COFFEE WITH LESLIE ODOM JR.

Ann L. Prestipino, MPHSVP Emergency Services, MGH

Dr. Paul BiddingerEmergency Medicine, MGH

Adrianne Haslet-DavisBombing Survivor

Dr. Natalie StavasPhysician Hero

The Band Perry Grammy Award winning and platinum-selling country music trio

Leslie Odom Jr. Portrayed Aaron Burr on the hit

Broadway musical Hamilton

3 | Keynote Speakers

Page 4: Sponsor Prospectus - GE Healthcare/media/downloads/us... · Access to Mobile Connect Tool: Engage with conference attendee before and during event • Promotional Email Access to

Platinum Gold Silver Bronze Exhibitor

Onsite Exposure

Collaboration Zone Space

30 x 30 Island booth in a premium

location

20 x 20 Island booth

10 x 20 linear booth

10 x 10 linear booth

Kiosk

Turnkey Inclusions

Center Tower with (2) sided branding,

(1) branded reception desk

with stool, (2) double-sided branded demo stations with

(4) stools, (3) furniture

clusters, carpet

(2) sided branded wall, (1) branded reception desk

with stool, (3) demo stations

with (3) stools, (1) furniture cluster,

carpet

Branded back wall,

(1) branded reception desk

with stool, (2) demo stations

with (2) stools, (1) bistro table with

(3) stools, carpet

Branded back wall,

(2) demo stations with (2) stools,

carpet

Branded back wall,

(1) demo station with (1) stool,

carpet

Power and Internet (6) 500 watt

electrical outlets, wireless internet

(4) 500 watt electrical outlets, wireless internet

(3) 500 watt electrical outlets, wireless internet

(2) 500 watt electrical outlets, wireless internet

(1) 500 watt electrical outlet, wireless internet

General Session Promotion: Recognition on sponsor slide during general session (logo to be received no later than February 24, 2017)

Company Logo Company Logo Company Logo Company Logo Company Name

General Session Promotion: Verbal acknowledgment of sponsor by name by keynote host (no content submission required)

• •

Onsite Signage Inclusion: Logo placed on signage throughout event; number of instances based on sponsor level

5 Locations 4 Locations 3 Locations 2 Locations 1 Location

Full Conference Passes: Includes access to keynotes, sessions, workshops, meals, receptions, and event activities

10 8 6 4 1

Event Mobile App: Inclusion in sponsor section of mobile application

Company Logo, 150 Word

Description, URL

Company Logo, 100 Word

Description, URL

Company Logo, 50 Word Description,

URL

Company Logo, 25 Word

Description, URL

Company Name and URL

Sponsorship Packages Overview

4 | Sponsorship Packages Overview

Page 5: Sponsor Prospectus - GE Healthcare/media/downloads/us... · Access to Mobile Connect Tool: Engage with conference attendee before and during event • Promotional Email Access to

Platinum Gold Silver Bronze Exhibitor

Onsite Exposure (continued)

Promotional Material Inclusion in Mobile App: Ability to upload PDF as a download in the sponsor listing secton of mobile app

• • • •

Speaking Session: 60-minute promoted session with content outline pre-approved by event content team

1

Speaking Session: 20-minute promoted session with content outline pre-approved by event content team

2

Networking Opportunities

Private Meeting Room AccessPrivate Meeting room for entire

event

Use of private meeting room for (1) day of event

Access to Mobile Connect Tool: Engage with conference attendee before and during event

• • • • •

Promotional Email Access to Attendees: Sponsors will have the option to create a promotional message in HTML format to be sent to attendees pre and post conference. Message will need approval by GE Events Team. Only attendees who opt-in will receive. Deadline to receive message is March 31, 2017

Pre & Post: Included in

sponsor email; 150 word inclusion

Pre & Post: Included in

sponsor email; 100 word inclusion

Pre only: included in sponsor email; 50 word inclusion

Pre-Event Marketing Exposure

Centricity LIVE Website: Logo on home page •

Centricity LIVE Website: Listing on sponsor page Logo Logo Logo Logo Name

Centricity LIVE Website: Link to sponsor website from sponsor page on Centricity LIVE

• • • • N/A

Centricity LIVE Website: Company description on sponsor page

150 Words 100 Words 50 Words 25 Words N/A

Sponsorship Packages Overview (continued)

5 | Sponsorship Packages Overview

Page 6: Sponsor Prospectus - GE Healthcare/media/downloads/us... · Access to Mobile Connect Tool: Engage with conference attendee before and during event • Promotional Email Access to

Platinum PackagePLATINUM SPONSORSHIP PACKAGE ($50,000)

Onsite Exposure • Collaboration Zone Space: 30x30 island turnkey booth

in a premium location

• General Session Promotion: – Verbal acknowledgement of sponsor by name by keynote

host (no content submission required)

– Recognition on sponsor slide during general session (logo to be received no later than February 24, 2017)

• Onsite Signage Inclusion: Logo placed on signage in 5 locations

• Full Conference Passes: Includes 10 passes with access to keynotes, sessions, workshops, meals, receptions, and event activities

• Event Mobile App: Included in exhibitor listing page (company logo, 150 word description and URL)

• Promotional Material Inclusion in Mobile App: Ability to upload PDF as a download in the sponsor listing section of mobile application (will need approval by GE Team)

• Speaking Session: (1) 60 minute promoted session with content outline pre-approved by event content team

Networking Opportunities • Private Meeting Room Access: Private meeting room

access for entire conference

• Access to Mobile Connect Tool: Engage with conference attendees before and during event

• Promotional Email Sent to Attendees: Sponsors will have the option to create a promotional message (150 words) for GE to send out to attendees pre and post conference. Message will need approval by GE Events Team. Only opt-in attendees will receive these messages. Deadline to receive message is March 31, 2017

Pre-Event Marketing Exposure • Centricity LIVE Website: Logo on home page and on

sponsor page

• Centricity LIVE Website: Company description on sponsor page (150 words)

• Centricity LIVE Website: Link to sponsor website from sponsor page on Centricity LIVE

6 | Platinum Package

Page 7: Sponsor Prospectus - GE Healthcare/media/downloads/us... · Access to Mobile Connect Tool: Engage with conference attendee before and during event • Promotional Email Access to

Gold PackageGOLD SPONSORSHIP PACKAGE ($30,000)

Onsite Exposure • Collaboration Zone Space: 20x20 island turnkey booth

with preferred location

• General Session Promotion:

– Verbal acknowledgement of sponsor by name by keynote host (no content submission required)

– Recognition on sponsor slide during general session (logo to be received no later than February 24, 2017)

• Onsite Signage Inclusion: Logo placed on signage in 4 locations

• Full Conference Passes: Includes 8 passes with access to keynotes, sessions, workshops, meals, receptions, and event activities

• Event Mobile App: Included in exhibitor listing (company logo, 100 word description and URL)

• Promotional Material Inclusion in Mobile App: Ability to upload PDF as a download in the sponsor listing section of mobile application (will need approval by GE Team)

• Speaking Session: (2) 20-minute promoted sessions with content outline pre-approved by event content team

Networking Opportunities • Private Meeting Room Access: Private room for one day

of conference

• Access to Mobile Connect Tool: Engage with conference attendees before and during event

• Promotional Email Sent to Attendees: Sponsors will have the option to create a promotional message (100 words) for GE to send out to attendees pre and post conference. Message will need approval by GE Events Team. Only opt-in attendees will receive these messages. Deadline to receive message is March 31, 2017

Pre-Event Marketing Exposure • Centricity LIVE Website: Logo on sponsor page

• Centricity LIVE Website: Company description on sponsor page (100 words)

• Centricity LIVE Website: Link to sponsor website from sponsor page on Centricity LIVE

7 | Gold Package

Page 8: Sponsor Prospectus - GE Healthcare/media/downloads/us... · Access to Mobile Connect Tool: Engage with conference attendee before and during event • Promotional Email Access to

Silver PackageSILVER SPONSORSHIP PACKAGE ($20,000)

Onsite Exposure • Collaboration Zone Space: 10x20 turnkey linear booth

• General Session Promotion: Recognition on sponsor slide during General Session (logo to be received no later than February 24, 2017)

• Onsite Signage Inclusion: Logo placed on signage in 3 locations

• Full Conference Passes: Includes 6 passes with access to keynotes, sessions, workshops, meals, receptions, and event activities

• Event Mobile App: Included in exhibitor listing (company logo, 50 word description and URL)

• Promotional Material Inclusion in Mobile App: Ability to upload PDF as a download in the sponsor listing section of mobile application (will need approval by GE Team)

Networking Opportunities • Access to Mobile Connect Tool: Engage with conference

attendee before and during event

• Promotional Email Sent to Attendees: Sponsors will have the option to create a promotional message (50 words) for GE to send out to attendees pre conference. Message will need approval by GE Events Team. Only attendees who opt-in will receive these messages. Deadline to receive message is March 31, 2017

Pre-Event Marketing Exposure • Centricity LIVE Website: Logo on sponsor page

• Centricity LIVE Website: Company description on sponsor page (50 words)

• Centricity LIVE Website: Link to sponsor website from sponsor page on Centricity LIVE

8 | Silver Package

Page 9: Sponsor Prospectus - GE Healthcare/media/downloads/us... · Access to Mobile Connect Tool: Engage with conference attendee before and during event • Promotional Email Access to

Bronze PackageBRONZE SPONSORSHIP PACKAGE ($10,000)

Onsite Exposure • Collaboration Zone Space: 10x10 turnkey linear booth

• General Session Promotion: Recognition on sponsor slide during General Session (logo to be received no later than February 24, 2017)

• Onsite Signage Inclusion: Logo placed on signage in 2 locations

• Full Conference Passes: Includes 4 passes with access to keynotes, sessions, workshops, meals, receptions, and event activities

• Event Mobile App: Included in exhibitor listing (company logo, 25 word description and URL)

• Promotional Material Inclusion in Mobile App: Ability to upload PDF as a download in the sponsor listing section of mobile application (will need approval by GE Team)

Networking Opportunities • Access to Mobile Connect Tool: Engage with conference

attendees before and during event

Pre-Event Marketing Exposure • Centricity LIVE Website: Logo on sponsor page

• Centricity LIVE Website: Company description on sponsor page (25 words)

• Centricity LIVE Website: Link to sponsor website from sponsor page on Centricity LIVE

9 | Bronze Package

Page 10: Sponsor Prospectus - GE Healthcare/media/downloads/us... · Access to Mobile Connect Tool: Engage with conference attendee before and during event • Promotional Email Access to

Exhibitor PackageEXHIBITOR SPONSORSHIP PACKAGE ($6,000)

Onsite Exposure • Collaboration Zone Space: Turnkey kiosk

• General Session Promotion: Recognition on sponsor slide during General Session (company name)

• Onsite Signage Inclusion: Logo placed on signage in 1 location

• Full Conference Passes: Includes 1 pass with access to keynotes, sessions, workshops, meals, receptions and event activities

• Event Mobile App: Included in exhibitor listing (company name and URL)

Networking Opportunities • Access to Mobile Connect Tool: Engage with conference

attendees before and during event

Pre-Event Marketing Exposure • Centricity LIVE Website: Name listing on sponsor page

10 | Exhibitor Package

Page 11: Sponsor Prospectus - GE Healthcare/media/downloads/us... · Access to Mobile Connect Tool: Engage with conference attendee before and during event • Promotional Email Access to

A la CarteItem Price Quantity Description / Benefits

Reserved Lunch Table $2,500 10

Finding a place to meet with key customers during lunch can be a challenge. Reserve a lunch table for both days of the conference and always have a place to eat and meet. Sponsorship includes reserved table and tabletop signage with company logo indicating it is reserved. Sponsor may also provide branded tablecloth.

Mobile App Message Blast $2,500 6

Reach attendees using the mobile app with your specific message or offer (preapproved by GE). Sponsorship includes one push notification to promote sponsor’s presence at the event. Deadline to receive message is March 31, 2017.

Wi-Fi Access Sponsorship $2,500 1 Company name and logo on log-in page for Wi-Fi along with messaging to drive traffic to your

booth or session.

Mobile App Passport Game Inclusion $3,000 15

Have your company highlighted as part of the Mobile App Game encouraging attendees to visit your booth and earn points on the leaderboard. A QR code will be provided to sponsor to be included in booth activities. Attendees will visit your booth, engage with your staff to gain access to the QR code and receive points automatically in the mobile app. Top 20 game participants receive a prize.

Charging Lockers $3,000 10

Give attendees some piece of mind by allowing them to lock up their device to have it charged and ready to go while they participate in other event activities; sponsor a single charging locker or select several to spread your brand message throughout the event; and signage offered next or on each locker unit.

Daily Coffee Sleeves (3,000 per day) $4,000 3

Company logo printed on a coffee sleeve. Coffee sleeves are available at coffee stations for (1) day throughout the venue for continual brand awareness to include: logo, URL and compelling message to drive traffic to your booth or other activities at the event.

Interactive Zone: Game Sponsor $5,000 5

Everyone needs a mental break after long days of absorbing great content. Sponsor one of our games in the Interactive Game Zone and help re-energize the attendees. The area will include 3-5 oversized interactive games such as Giant Jenga, Giant Operation, Giant Connect Four, Light Bright Wall, Plinko, and Corn Hole. Each game will have a sponsor or you can choose to sponsor the entire zone. Individual game sponsorship includes choice of available games and branding on the game; digital signage at each game showcasing content from sponsor (pre-approved by GE); inclusion in description in the mobile app; and ability to handout branded giveaways (paid for by sponsor).

11 | A la Carte

Page 12: Sponsor Prospectus - GE Healthcare/media/downloads/us... · Access to Mobile Connect Tool: Engage with conference attendee before and during event • Promotional Email Access to

Item Price Quantity Description / Benefits

Innovation Garden Plot $5,000 10

Participate in the Centricity LIVE Innovation Garden, a place for attendees to learn more about some of the latest and greatest innovations in healthcare. The garden will include 8-10 iPads “planted” throughout the plot and each iPad will be dedicated to one of the sponsoring partners to develop content specific to their innovations. Attendees will walk around the garden and explore the various content. In addition, the Garden Shed will house a 55" monitor running a video loop highlighting each partner in the garden.

Photo Opp at Party $5,000 1Help attendees make memories at the Centricity LIVE evening event. Branded photo booth in high traffic area of the party. Sponsorship also includes branding on the printed photos. Availability of 55" monitor to run sponsor-provided content for attendees to watch while waiting in line.

DJ Station $5,000 1

Help liven up the audience with some hip beats with music in a centrally located area; DJ booth will be branded with sponsor logo as well as shout outs from the DJ 3 times per hour encouraging attendees to visit the sponsor booth or session; and sponsor to provide content (pre-approved by GE).

Digital Agenda Wall Video Spot $5,000 6

Sponsors can present 15-second videos or static logo/message to drive traffic to their booth. Spots will run at a minimum frequency of once every 30-minutes throughout the day interspersed with event content.

Mindfulness Coloring Wall $6,000 1

Sponsor the Centricity LIVE Mindfulness Coloring Wall and give attendees an outlet for their creative juices while at the event. The wall will be centrally located in the Collaboration Zone and will be branded with sponsor's company logo. In the area, sponsor may also have (1) representative engaging with attendees and encouraging them to visit their booth.

Tastes of Boston Food Truck $6,000 5 Sponsor a food truck; have facade branded with company logo and treat attendees to a Taste of

Boston; signage, napkins, mobile app advertising and push alerts.

20-Minute Speaking Session $7,500 10

20-minute session to be included in the content catalog to allow attendees to pre-register and add to their schedules. Sponsor is given 20 minutes to share bite sized content to wet the appetites of attendees to drive them to booth for deeper engagement.

Photo Opp in Expo $7,500 1

Help attendees make memories of their experience at Centricity LIVE. Branded photo booth in high traffic area of the expo. Sponsorship includes branding on photo booth and on the printed photos; and recognition in the mobile app as sponsor of activity. Ability to have 55" monitor with video loop of sponsor content for attendees to watch while waiting in line.

A la Carte (continued)

12 | A la Carte

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Item Price Quantity Description / Benefits

Roving Donut or Ice Cream Cart $7,500 2

Promote your brand to attendees while feeding their appetite. Roaming donut-man or ice cream cart will travel throughout the venue offering attendees donuts/ice cream; branding on bike/cart, drivers shirt and logo, message, and booth number on napkins.

Mobile App Sponsorship $8,000 1

Gain exposure to the Centricity LIVE attendees through the mobile app, the key source of information for the entire conference. Sponsorship includes logo and short message on landing page of mobile app to drive attendees to your booth and/or sessions.

Break Sponsorship: Candy Bar Break $10,000 1

Sponsor an afternoon "Candy Bar" break and give attendees a little pick me up. Sponsor’s logo will be on the tables as well as on signage promoting this sponsorship. Signage will include logo and booth number as well as a sponsor provided message to drive traffic to your booth.

Break Sponsorship: Logo'd Cookies $10,000 1

Sponsor an afternoon "Cookie" break and give attendees a branded treat. Sponsor’s logo will be on the cookies as well as on signage promoting this sponsorship. Signage will include logo and booth number as well as a sponsor-provided message to drive traffic to your booth.

Collaboration Zone Welcome Reception Pub Crawl

$10,000 6

Each sponsor who participates in the "Pub Crawl" will serve a different kind of beer in their booth (or next to booth) and will encourage attendees to visit their booth during the welcome reception. Sponsorship includes beverage service station in or near booth; signage as a sponsor for that stop as well as a recognition in the mobile app description for the welcome reception.

Collaboration Zone Lunchtime Specialty Lunch Stroll

$10,000 6

Each sponsor who participates in the "Lunch Stroll" will serve a different kind of food or beverage in their booth (or next to booth) and will encourage attendees to visit their booth during lunch. Sponsorship includes food or beverage service station in or near booth; signage as a sponsor for that stop as well as a recognition in the mobile app description for lunch.

Boston Commons Lounge $15,000 1

Sponsor a lounge inspired by our Boston location. The lounge will be equipped with seating for up to 25 people at any one time; will include charging plugs for attendees to sit down relax and charge their devices. In addition, there will be a 55” monitor in the space dedicated to running Sponsor content (pre-approved by GE) and the ability to have up to 2 representatives in the space to quietly engage with attendees to drive traffic to sponsor stand or sessions. A coffee or beverage station will also be placed in the area.

A la Carte (continued)

13 | A la Carte

Page 14: Sponsor Prospectus - GE Healthcare/media/downloads/us... · Access to Mobile Connect Tool: Engage with conference attendee before and during event • Promotional Email Access to

Item Price Quantity Description / Benefits

Graphic Recorder $15,000 1

“A ha” moments and key take-aways from sessions, keynotes, round tables and the Collaboration Zone will be captured and shared in a unique and interesting live artist graphical representation. Be the sponsor of this powerful Centricity LIVE thought leadership capture experience. Sponsor’s name will be included on the graphical boards as well as on signage explaining what attendees are seeing.

Lunch N' Learn 45 Minute Session $15,000 6

45-minute session offered over lunch; attendees can grab a bite to eat while they engage with the sponsor’s content within an off-the show floor session room. Sessions will be scheduled within the content catalog so attendees may pre-register and add to their schedules. Sponsorship includes signage in the room as sponsor and sponsor’s name in session abstract as well as on lunch tables. Session will be included in mobile app “highlights of the day” push notification.

Health & Fitness Zone $15,000 1

Promote health and fitness to attendees. Sponsorship includes 20 x 20 area with up to (4) activity stations which could include: take your heart rate, fat cholesterol testing, blood pressure, massage chair, etc. Sponsors can collaborate on the types of activities they would like to explore. Sponsorship includes signage, listing in mobile app; 55” monitor to play video loop of sponsor messaging (pre-approved by GE) as well as have 1 representative in the space engaging with attendees. Space will be staffed with (4) trained hosts to manage the activity stations.

Refillable Water Bottle with Sponsor Logo

$15,000 1Help attendees stay healthy and hydrated during Centricity LIVE. Sponsorship includes having your logo on water bottle given to Centricity LIVE conference attendees as well as branding on water stations throughout venue.

A la Carte (continued)

14 | A la Carte

Page 15: Sponsor Prospectus - GE Healthcare/media/downloads/us... · Access to Mobile Connect Tool: Engage with conference attendee before and during event • Promotional Email Access to

Exhibit Space and Assignment Exhibit space is limited.Exhibit Space Dates and Hours:

Opening Reception: Thursday, May 18th, 5:30 pm – 7:00 pm

Set-Up: Wednesday, May 17th, 8:00 am – 5:00 pm

Exhibit: Thursday, May 18th, 9:00 am – 4:30 pm Friday, May 19th, 12:00 pm – 6:00 pm Saturday, May 20th, 8:30 am – 10:00 am

Exhibit Closes and Dismantling begins: Saturday, May 20th, 12:30 pm

The area will not be locked or secure overnight. GE reserves the right to make changes in the exhibit hours and dates; however, any such changes will be made known as far in advance of the exposition as possible and sponsors will be notified accordingly.

Detailed Booth Inclusions

Platinum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30x30 island booth in a premium location (center location), (2) sided branding, (1) branded reception desk with stool, (2) double-sided branded demo stations with (4) stools, (3) furniture clusters to include: (1) couch, (2) chairs, (1) coffee table, (2) pub tables with (3) stools each, (6) 500 watt electrical drops and wireless internet. Additional customization: mutually agreed upon.

Gold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 x 20 island booth with (2) sided branded wall, (1) branded reception desk with stool, (3) demo stations with (3) stools, (1) furniture clusters to include: (1) couch, (2) chairs, (1) coffee table, (4) 500 watt electrical drops and wireless internet. Additional customization: mutually agreed upon.

Silver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 x 20 turnkey linear booth with 20’ back wall. Graphics can be submitted for printing on back wall. (1) Branded back wall, (1) branded reception desk with stool, (2) demo stations with (2) stools, (1) bistro table with (3) stools, and carpet, (3) 500 watt electrical drops and wireless internet.

Bronze . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 x 10 turnkey linear booth with 10’ wide back wall, (1) branded back wall, (2) demo stations with (2) stools, and carpet, (2) 500 watt electrical drops and wireless internet.

Exhibitor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Turnkey kiosk, (1) branded back wall, (1) demo station with (1) stools, and carpet, (1) 500 watt electrical drop and wireless internet.

15 | Exhibit Guidelines

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Collateral Inclusion and ArtworkLogo and company description due no later than February 24, 2017.

Session content and promotional materials due no later than March 31, 2017.

Digital and Marketing Inclusion

Communications must be reviewed by GE in advance. Please allow 2 weeks for review process.

Installation and Dismantle Sponsors will have reasonable time to erect and dismantle their demonstrations. Exhibit materials not removed from the hall by the time specified will be removed by GE Show Management at the sponsor’s expense and liability. No sponsor will be permitted to dismantle their exhibit displays or remove products from the exhibit hall prior to the close of the trade show portion of each conference.

One company may be represented per booth. Exhibitors wishing to share a booth must each pay the exhibitor fee(s) indicated above.

Sponsors may not hold events that conflict with any Centricity LIVE official agenda times. Any sponsor events must be approved by GE.

Terms of PaymentPayment in full and completed Exhibitor Resource Center profile are required to secure your exhibit space and/or sponsorship opportunity. Exhibit space assignment will not be made until full payment is received.

Giveaways and Compliance Sponsors and their representatives agree that they will adhere to industry standards outlined in Codes of Ethics on Interactions with Heatlh Care Professionals of the Medical Imaging & Technology Alliance (MITA) and AdvaMed. Copies of these codes are available upon request. In particular, representative conduct and giveaways at Centricity LIVE must be consistent with these codes, applicable laws, and the Terms and Conditions of this sponsorship. In particular, sponsors, exhibitors, and their representative must meet the provisions of the MITA Code related to Educational Items and Gifts, even if your company would not normally comply.

All giveaways, educational or otherwise, must be reviewed and approved by GE Healthcare. All educational items provided to attendees during any part of Centricity LIVE must either directly benefit patients or serve a genuine educational function for attendees. Educational items should be valued under $100 each. Other than brochures, product literature, or similar promotional materials, non-educational branded items, even when of minimal value, are not allowed with the exception of food or beverage items under $10 purchased through your sponsorship. Gifts are expressly forbidden, including, but not limited to, alcohol, electronic items, gift baskets, gift cards, entertainment tickets or vouchers, cash, or other cash equivalents.

Please send requests for giveaway review to [email protected].

Application DeadlineThe deadline for application is March 17, 2017. To complete your sponsorship contract, you must create an account on the Exhibitor Resource Center. If you choose to pay by credit card there will be a 5% credit card fee. If you choose to pay by check, there are no additional service fees.

16 | Exhibit Guidelines

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Early Bird Sponsorship Contracts: If you submit a contract before January 30th, you will receive one free registration pass.

Terms of Cancellation: There will be no refunds issued after point of sale, and all space contracted or balance of the sponsorship invoice must be paid in full. Unpaid balance is due at the time of cancellation.

Expense Responsibilities: Sponsors and/or their representatives agree that any charges incurred with the hotel or other agents for purchase, rental, or service will be paid by the exhibitor or their agent.

Shipping Information: Please see the Exhibitor Kit for more information regarding shipping through our trade show management company.

Additional Services: If additional services are required contact Ann Hein 925-287-5334 or [email protected]. Additional expenses for these services are the responsibility of the exhibitor.

Liability and Security: Each sponsor must make provisions for the safeguarding of its goods, materials, equipment, and display at all times.

Over the Counter Sales: Exhibitors are encouraged to offer information that is educational, professional, and instructional. The over-the-counter sale of goods for onsite delivery is prohibited.

Registration: Exhibitors must register for the conference and hotel accommodations via the online registration form.

Travel Accommodations: A block of rooms has been reserved for the event. Hotel reservations may be made when representatives register online.

General: Any matters and questions not covered by these Terms and Conditions are subject to the decision of GE Healthcare. GE Healthcare may amend Terms and Conditions at any time. All amendments made shall be equally binding on all parties affected by them, as are the original regulations.

PLEASE FILL OUT FORM

Company Name (As you want to see it printed) ____________________________________________________________________

Contact Name: ___________________________________________ Contact title: ______________________________________

Contact Email: _________________________________________ ___ Contact Phone: _____________________________________

Sponsorship Package Selection:

Platinum ($50,000) Gold 30,000) Silver ($20,000) Bronze ($10,000) Exhibitor ($6,000)

Signature Line:_________________________________________ Date of Signature: ___________________________________

17 | Exhibit Guidelines

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©2016 General Electric Company

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