
2/13

www.sports-venue-summit.com2

Its well worthwhile!Franz Beckenbauer

73,067! There have never been as many spectators in womens football

than there were at the opening game of the 2011 FIFA Womens World

Cup. What an atmosphere in Berlins Olympic stadium! This once again

shows how one can benefit as a nation after a unique sporting event such

as the 2006 FIFA Football World Cup from the euphoria among the

general public, from the organisational structures that were set up, and

from the modern sports venues.

These experiences should above all motivate those in the midst of pre-

paring for such a major sporting event. Whether it be Brazil for the 2014

FIFA Football World Cup and the 2016 Olympics, France for the UEFA

EURO 2016, or Russia as the host of the 2018 World Cup, they must all

create a reliable infrastructure for their events, which also satisfies the re-

quirements of subsequent everyday league usage. Given that some of the

stadiums do not have a home team and therefore are not used regularly,it is all the more crucial to ascertain before the event how the stadiums

and arenas can be used sustainably after such competitions are over.

The example of the 2011 Womens World Cup should also encourage

those, who are still reluctant to submit a bid for such a major sporting

event. Those who think of tomorrow today already will find themselves

still reaping the fruits of their labour years later. It therefore gives me

great pleasure to support the 5th SPONSORs Sports Venue Summit whe-

re participants can learn first-hand of the requirements being made of

future event hosts from associations such as FIFA, the international ama-

teur basketball federation (FIBA), the international swimming federation

(FINA) and the German Olympic sports confederation (DOSB). At the

same time, the conference is also an important platform for exchanging

on aspects such as business models for sports venues, ticketing, catering

and energy management.

I am delighted that the Sports Venue Summit brings greater transparency

to the industry.

Greeting

www.sports-venue-summit.com 3


3/13

Common ground and unique featuresJoachim E. Thomas, President, Association of German Stadium

Operators (VdS) & Managing Director, Olympiastadion B erlin GmbH

Those who have already concerned themselves with the maintenance of

high-performance sports pitches while taking the technical capabilities,

the environmental conditions that prevail at the location in question

and the different structural conditions in stadiums into consideration

know that it is a science in itself, and that top results can sometimes be

achieved in various different ways.

One thing is expected of turf above all else: it must be beautifully green.

And the more special and individual the conditions are at a specific

stadium, the more important it is t o acquire and use specialist expertise.

The knowledge transfer necessary for this successfully takes place in a

unique and cooperative manner within the VdS, the association which

brings together the operators of German stadiums with a minimum

spectator capacity of 20,000 that have been approved for i nternational

sporting events such as national football matches, concerts and othermajor events. The multitude of day-to-day issues they have in common

from facility management and the consequences of the discontinuati-

on of radio frequencies through to the compliance of sponsorship acti-

vities are regularly discussed in detail. Future-oriented aspects such as

ecological development, the conservation of resources, efficiency and

sustainability also feature on the agenda.

The SPONSORS Sports Venue Summit has developed into an industry

meet of international significance, and is therefore the ideal platform

for our members to explore the various issues in detail with the industry

specialists in attendance, to expand their personal networks, or simply

to identify the service provider that best meets their needs.

As President of the VdS, I am therefore particularly pleased that we

will hold one of our meetings at the Allianz Arena in Munich during this

years SPONSORS Sports Venue Summit for the very first time.

I wish all conference participants a pleasant and inspiring exchange.


Major tasks ahead, little timeDr. Jrgen Friedrich, Managing Director, Germany Trade and Invest

From small desert state to World Cup host, somewhat bland capital ci-

ty to an intriguing metropolis, modest infrastructures to a modern role

model for other nations. And all this is to be achieved in the space of just

eleven years. Qatar is essentially planning to reinvent itself as a modern

state literally overnight. These are grand plans that require a great deal

of commitment and promise exceptional opportunities.

A total of around 4 billion US dollars is to be invested in the construction

of stadiums if the FIFA Football World Cup takes place in the summer as

usual. Should the event be postponed until the winter, the stadiums will

cost considerably less, as the elaborate cooling systems will virtually be

eliminated. The investments in sports arenas are proverbially peanuts

when compared with the planned infrastructure measures however. A

total of 15 billion US dollars is to be spent on the road projects, which

have already been announced; approximately 9 billion US dollars on the

new airport, with 28 billion US dollars being invested in the freight andpassenger networks that are to be built alone. There is also the metro sy-

stem planned for Doha and the huge investments in the real estate sector.

The countrys ports are also not to be forgotten: Ras Laffan Port, which

is already the largest export port for liquid gas, is to be expanded even

further. A new deep-water port is also being planned: Qatar wants to

become one of the most important regional logistics hubs.

Particularly the preparations for the World Cup are likely to prove a feat.

Even in an absolute monarchy, such large investments must be discussed

within the influential families. In addition, as many young Qataris as pos-

sible are to be involved in the preparations for the World Cup and thus

assured a stable job. The consequence is likely to be that the negotiation

phase will tend to be protracted and the building phase all the more

hectic. This could hold one advantage for the companies involved: the

previously budgeted investments could well increase.

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4/13

Speakers

www.sports-venue-summit.com6 www.sports-venue-summit.com 7

Hauser, Michaelmhm consult

Albaredes, Gilles

Crystal CGGreat Britain

Hill, Jack

Cowboys StadiumUSA

Eilers, PeterImtech

Althoff, StephanDeutsche Telekom

Hink, WilliDFB

Emberger, Martin

Alpine

Ankri, Agnes

Stade Vlodrom MarseilleFrance

Hopp, Daniel

SAP-Arena

Fyvie, Gordon

Lagardre Unlimited StadiumSolutionsFrance

Langlet, Jrome

Lagardre UnlimitedLive Entertainment

France

Curtius, Friedrich

DFB

Heidemann, Thomas

CMS Russia

Kowalewski, Martin

Bayer Leverkusen Marketing

Bll, MartinGermany Trade & Invest

Dzuirzynska-Leipert,

LidiaCMS Cameron McKennaPoland

Baumann, Kai

ESPRIT arena

Jung, Andreas

FC Bayern Mnchen

Geerken, Axel

VfL Gummersbach

Bienhaus, Axel

Albert Speer & Partner

Grass,

Andreas Ludwig

Allianz

Kind, MartinHannover 96

Braun, MartinImtech

Haderer, Karoline

Entega

Kirchner, Michael

DFB

Lemke, Stephan

Stadthalle & StadionBraunschweig

Hilke, Joachim

Hamburger SV

Daniel, XavierEURO 2016France

Bartels, Robin

Deutsche Bank

Cramer, Markus

Atkon

Gagg, WalterFIFA

Gillin, GregWembley StadiumGreat Britain

Graf, BernhardEON Vertrieb

Hillebrand,

AndreasGVE Essen

Hommel, Oliver

Deutscher Sparkassen-

und Giroverband

Keling, Wolf-

gang

Transsolar

Markerink, Henk

IAVM

Quick, Hubert

Ingenieure Quick

Welling, MichaelRot-Weiss Essen

Meinhold, Dieter

former Qatar Football League

Stiegenroth,

Henning

Deutsche Telekom

Murphy, Martin

Aviva StadiumIrland

Strich, Denni

DFBNienhoff, Hubert

gmp Architekten von Gerkan,Marg und Partner

Thomas, Joachim E.

Vereinigung DeutscherStadionbetreiber& Olympiastadion Berlin

Prckl, ThomasVorstand Eintracht Frankfurt

Rettig, Andreas

FC AugsburgUhlig, Torsten

Signal Iduna Gruppe

Ritter, Nicolai

CMS Hasche Siglevan Hulst, Michael

EnecoNetherlands

Marculescu, Cornel

Federation Internationalede Natation (FINA)Romania

Schreyer-Bestmann,Sylle

CMS Hasche Sigle

Saha, Ray

AEG EuropeGreat Britain

Wehrle, Alexander

VfB Stuttgart

Schenk, Sylvia

Transparency InternationalWiedner, Thomas

Smartmachinesterreich

Roth, Ulrich

Roth & LorenzWassermann, Frank

Arena One

Leonhuser, Jens

Agentur Steilpass

Schiller, IngoHertha BSC Berlin Facilitator

Nickles, DieterSky Deutschland

Atamanenko,

Olexandr

Donbass Arena

Gil, FrdricStadt BordeauxFrance

Heselschwerdt,Michael

UEFA

Kishi, Hiro

Deutsche Telekom

Other speakers:

Herra, Marcin

OK Poland

Gerster, Martin

German Bundestag


5/13

Conference news


From Dallas to Dublin to Germany: top speakers for this years

SPONSORS Sports Venue Summit range from representatives

of national and international companies to top decision-ma-

kers for sports venues, associations, clubs and leagues, some

of whom will travel half way around the globe to attend the

event. Among the speakers at this years event count Jack Hill

More than 60 national and international speakers to give exclusive insights

The contracts for the

twelve football stadiums

for the 2022 FIFA Foot-

ball World Cup in Qatar

are to be awarded at the

start of 2015, however

the battle for these has

n fact already begun. In-

deed, the contracts are

highly coveted after

all, the emirate on the

Persian Gulf wishes to

nvest around 3.7 billion

US dollars in new faci-

ities and refurbishment

projects. Entry into the Qatar market will not be easy for fo-

reign companies though: experts from Germany Trade & In-

vest (GTAI) believe the current legal situation will complicate

a great many aspects.

At the SPONSORS

Sports Venue Summit,

the business develop-

ment corporation will

outline how German

companies can best po-

sition themselves in the

battle for the World Cup

contracts. As a further

highlight, the GTAI will

host a two-hour work-

shop entitled Qatar

2022 on the morning of

the first conference day.

Given that the number of workshop participants is limited, in-

terested parties should register for this event by sending an

email to [email protected].

Workshop Focus on Qatar: Germany Trade & Invest explains the contract award process

The most important topics in the sports venue industry will

once again be covered in special interest forums at this years

Sports Venue Summit, enabling participants in-depth insights.

The forums will focus on aspects ranging from Catering and

hospitality to Sports venue business and content models,

Sustainability and International sports venue construc-

tion to Technology and innovations. Fascinating discussion

rounds and expert presentations will be offered as part of

each of the nine forums.

With Allianz at the fore as Presenting Partner and a further four

Premium Partners, the 5th Sports Venue Summit is sold out at

the two highest partnership levels for the first time. After Allianz,

Arena One, Imtech and Lagardre Unlimited Stadium Solutions

extended their long-standing partnerships, SPONSORS was de-

lighted to sign internationally-renowned law firm CMS Hasche

Sigle as a fourth Premium Partner for the first time. Its a similar

story for the exhibition area: all partner stands were also already

allocated before publication of the programme.

Nine special interest forums on everything fromcatering to sustainability of stadiums

Premium partners and exhibitors: conferencesold out at all partnership levels for the rst time

(former General Manager, Cowboys Stadium), Cornel Marcu-

lescu (Executive Director, FINA i nternational swimming feder-

ation), Martin Murphy (Stadium Director, Aviva Stadium), Ingo

Schiller (Managing Director, Hertha BSC Berlin), and Xavier

Daniel (Director of UEFA EURO 2016 stadium projects).

Jack Hill,

General ManagerCowboys Stadium

Cornel Marculescu,

ExecutiveDirectorFINA

Martin Murphy,

Stadium Director Aviva Stadium

Ingo Schiller,

Managing Director, Hertha BSC Berlin

Xavier Daniel,

Director Stadium Projects UEFA EURO 2016

Major meet in Munich: the 34 members of the Association of German Stadium Operators (Vereinigung deutscher Stadionbetrei-

ber, VdS) are to travel to the A llianz Arena to use the occasion of the 5th SPONSORS Sports Venue Summit for an association

meeting. Not only will they be able to take advantage of the unique conference atmosphere for an internal exchange; they will

also have the opportunity to inform themselves of the latest developments and trends in event concepts, new technologies

and marketing in the special interest forums. The Sports Venue Summit offers us the perfect conditions for holding important

Conference news


Stadium operator meeting to be held at Sports Venue Summit 2011 for rst time

Six is the magic number: SPONSORS is proud to be able to

count on the support of top national and international part-

ners at the Sports Venue Summit. As at previous conferences,

all of the most important institutions in the German football

industry are represented by the event partners: the German

Football Association (DFB), German Football League (DFL)

and German record champions, FC Bayern Munich. The number

of celebrity supporters has grown at the fifth conference. Newadditions this year are the German Olympic Sports Confeder-

ation (DOSB), the European Stadium and Safety Management

Association (ESSMA), and the Association of German Stadium

Operators (VdS). Together they will allow all conference parti-

cipants to take advantage of their unique expertise.

New in 2011: six strategic partners affording unique expertise

SPONSORS and Arena One have a unique proposal:create your very own stadium tour and gain a

whole new insight into one of Europes most modern arenas. Five(!) Personal Guides will be availa-

ble at all times throughout both conference days. Plan a personalised tour

and receive exclusive glimpses behind the scenes in the following areas:

VIP boxes Press club zone

Technical department Players dressing rooms

Catering and much more on request

Register now to book your very own complimentary tour.

association-internal talks over a two-day period while at the same time meeting with all the major players in the sports venue

industry, explains Joachim Thomas, VdS President and Managing Director of the Olympiastadion Berlin GmbH. The VdS was

formed one year after the 2006 FIFA Football World Cup to represent the interests of stadium operators vis--vis national and

international associations, suppliers, agencies, organisers and other event service providers.

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Individual stadium tours on offer on both conference days

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REGISTRATION

REQUIRED!

Email [email protected]

to register.


6/13

15:00 Forum

Sustainability

Presented by:

Programme overview | 31 August, 2011


14:00 Official conference start

14:15 Discussion

17:00 Speech

17:20 Speech

17:40 Get together & Networking

2012 Champions League final:

The economic impact of the final for the club and city

Andreas Jung, Executive Board, FC Bayern Munich

Michael Kirchner, Head of Organisation & Event Management, DFB

Michael Heselschwerdt, Head of Competitions, UEFA

The future is now:

Business case of the Cowboys Stadium and what Europe can learn

Jack Hill, General Manager, Cowboys Stadium

Quo Vadis Stadium? Development in stadium construction

Hubert Nienhoff, gmp Architekten von Gerkan, Marg und Partner

ENGLISH

15:00 Forum

Catering & hospitality

10:00 Workshop

Focus on Qatar

In cooperation with:

15:00 Forum

Sponsoring & naming rights

Presented by:

1

2

3 1 2 3

REGISTRATION

REQUIRED!


toregister.

12:30 Lunch & Networking Break

16:30 Networking Break

14.05 Keynote

FacilitationDieter Nickles, Television Presenter

Welcome by the host

Marco Klewenhagen, Executive Editor-in-Chef, SPONSORS

Philipp Klotz, Head of Events & Business Development, SPONSORS

1

2

1 2

prsentiert von:

Programme overview | 1 September, 2011


10:30 Speech

14:00 Keynote & discussion

12:30 Lunch & Networking Break

EURO 2016: Overview and status quo of the French stadium projects

Xavier Daniel, Director Stadium Projects, EURO 2016

One for the road: Are compliance issues destroying

the refinancing of sports venues?

Sylvia Schenk, Executive Board, Transparency International (Keynote)

Stephan Althoff, Head of Company Sponsoring, Deutsche Telekom

Dr. Friedrich Curtius, Office Manager General Secretariat, DFB

Joachim E. Thomas, Managing Director, Olympiastadion Berlin

& President, Association of German Stadium Operators (VdS)

Dr. Thomas Prckl, Executive Board, Eintracht Frankfurt

Gerster, Martin, Sports policy spokesman (SPD) and

a member of the finance committee

11:15 Forum

Technology & innovations

15:30 Forum

Advertising tools& marketing

15:30 Forum

New build projects

15:30 Forum

Ticketing & payment

11:15 Forum

Sports venue business

& content modelsPresented by:

11:15 Forum

International sports

venue constructionPresented by:

1

2

4

1 2

ENGLISH

33 4

10:00 1:1 Talk

From the windy Niedersachsenstadion to the modern AWD Arena: A journeythrough time to the professionalisation of club football with Martin Kind

Martin Kind, President, Hannover 96

5

5

6

10.00 Workshop

European Sports Venues

In cooperation with:

14:45 Speech

17.00 Networking

Preparations for UEFA EURO 2012

Marcin Herra, President, Board PL 2012ENGLISH

6

REGISTRATION

REQUIRED!


toregister.


7/13

One size doesnt fit all:

Everything you need for successful third-party stadium usage

Frank Wassermann, Managing Director, Arena One

Special interest forums | 31 August, 2011


Catering & hospitality

15:00 16:30

Presenter www.arena-one.com

15:00 Speech The catering and hospitality concept

of the EURO 2016 stadium in Bordeaux

Frdric Gil, Director of Sport, City of Bordeaux

15:20 Speech

15:40 Speech

16:00 Speech Third-party marketing:

An arena operator share insides into his business case

Daniel Hopp, Managing Director, SAP Arena

From match day to everyday:

Boosting revenue with a new business model

Jens Leonhuser, Managing Director, Agentur Steilpass

FRENCH

Special interest forums | 31 August, 2011


Sustainability

15:00 16:30

Sponsoring & naming rights

15:00 16:30

Presenter www.imtech.de

Presenter www.allianz.com

15:00 SpeechThe climate challenge of the 2022 World Cup in Qatar:Sustainable concepts between air conditioning and artificial clouds

Dr. Wolfgang Keling, authorised representative, Transsolar

15:15 Speech

15:45 Speech

16:00 Discussion

Demolition vs. refurbishment: When is energetic refurbishment worthwhile?

Peter Eilers, member of the management team, Imtech Deutschland

Sustainability at major events: Outlooks for the 2014 World Cup

Walter Gagg, Director of Stadiums and Security, FIFA

Why sustainability is increasingly important for clubs

Karoline Haderer, Head of Marketing, Entega

Peter Eilers, member of the management team, Imtech Deutschland

Andreas Rettig, Manager, FC Augsburg & member of the executive board of the league association

Conclusion and outlooks of Green Goal: The DFBs plans

Willi Hink, Director, DFB

15:30 Speech

Taking a new approach:The potential of social media for naming rights

Andreas Ludwig Grass, Head of Brand Experience Management, Allianz SE

Naming rights and the effects on the club brand

Joachim Hilke, Board member, Hamburger SV

Activation through digitalisation: How new media are

lending naming rights greater market penetration powerTorsten Uhlig, , Marketing Manager, Signal Iduna Group

Andreas Ludwig Grass, Head of Brand Experience Management, Allianz SE

Martin Braun, Head of Corporate Communication, Imtech Deutschland

From mobile marketing to loyalty:

How new technology can boost the impact of sponsorship

Thomas Wiedner, authorised representative, Smartmachine

15:00 Speech

15:15 1:1 Talk

15:55 Discussion

15:35 Speech

The emirate of Qatar wishes to invest around 3.7 billion US

dollars alone in the construction of the twelve stadiums for

the 2022 FIFA Football World Cup. Together with several

other industry experts, the business development corpora-

tion of the German Federal Ministry of Economics and Tech-

nology, Germany Trade & Invest (GTAI), will outline how

companies can win one of the coveted contracts. Just 50

places are available for this workshop, so please register your

nterest as soon as possible by [email protected].

Sharing knowledge an increasingly important concept in

the European sports venue industry. Countless associations

are supporting and professionalising a global experience ex-

change. Together with other international organisations, the

International Association of Venue Managers (IAVM) outlines

why it is worthwhile sharing European sports venues exper-

tise.

In cooperation with: www.gtai.com

Workshop: European Sports Venues

10:00 11:30

In cooperation with: www.iavm.org

Workshop: Focus on Qatar

10:00 12:00

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REGISTRATION

REQUIRED!


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8/13

Special interest forums | 1 September, 2011


Sports venue business & content models

11:15 12:45

International sports venue construction

11:15 12:45

Presenter www.lagardere-unlimited.com

Presenter www.cms-hs.com

11:15 Speech

11:15 Speech

Its a question of content

Which events will fill stadia and arenas in the future?

Gordon Fyvie, Managing Director, Lagardere Unlimited Stadium Solutions

Hunting white elephants: The stadium strategie for Major Eventsusing the example of Qatar 2022

Axel Bienhaus, Partner, Albert Speer & Partner

11:25 Speech

11:45 Speech

12:15 Speech

The business model of a multifunctional venue with a perfect pitch

Greg Gillin, Facilities Director, Wembley Stadium

Learning from today for tomorrow

Lidia Dzuirzynska-Leipert, Partner, CMS Cameron McKenna Warsaw

Dr. Nicolai Ritter, Lawyer, CMS Hasche Sigle

Sustainability: Which events are really worthwhile and why

Speech 1: Jrome Langlet, President, Lagardere Unlimited Live Entertainment

Speech 2:Joachim E. Thomas, President, Association of German Stadium Operators (VdS)

& Managing Director, Olympiastadion Berlin GmbH

The concepts and content models of international stadiums

Speech 1: Martin Murphy, Stadium Manager, Aviva Stadium

Speech 2: Alexander Atamanenko, General Director, Donbass Arena

The battle for million-euros contracts during major events:

Heres how to succeed

Martin Emberger, Director, Alpine Deutschland

Dr. Thomas Heidemann, Partner, CMS Russia

Dieter Meinhold, former Director of Sports, Qatar Football League

11:45 Speech

12:15 Discussion

ENGLISH

ENGLISH

ENGLISH

ENGLISH

ENGLISH



Technology & innovations

11:15 12:45

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ijing

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New generation event staging: Digital innovations for Major Events

Gilles Albaredes, Managing Director, Crystal CG

The Eurovision Song Contest as the benchmark:

What other sports venues can learn from it

Kai Baumann, Technical Manager, ESPRIT arena

From Costcenter into Profitcenter:

sustainable development of venues in the Netherlands

Michael van Hulst, Senior Program Manager Stadium and Venues, Eneco

The start of a revolution:

How near field communication is changing stadium payment method

Oliver Hommel, Head of Cardstrategy and cardproducts, Deutscher Sparkassen- und Giroverband

11:15 Speech

11:40 Speech

12:20 Speech

12:00 Speech

ENGLISH

ENGLISH


9/13

Ticket marketing rethink:

How Hertha BSC Berlin reached new target groups with Groupon

Ingo Schiller, Managing Director, Hertha BSC Berlin



Ticketing & payment

15:30 17:00

15:30 Speech

Taking the show on the road: What sports organisers can learn

from the example of the Take That tour

Sylle Schreyer-Bestmann, Lawyer, CMS Hasche Sigle

The end of the CTS monopoly:Other ways for clubs to manage ticketing

Michael Hauser, Managing Director, mhm consult

16:00 Speech Experiences from 2 years of the VfB fan card:

Lessons learned and potential

Alexander Wehrle, Consultant to the Board, VfB Stuttgart

16:30 Speech

16:45 Speech

Advertising tools & marketing

15:30 17:00

Off-pitch matters are decisive:

Sponsors and their approaches to advertising tools

Speech 1: Hiro Kishi, Head of Sport Sponsoring, Deutsche Telekom

Speech 2: Bernhard Graf, Head of Marketing, EON Vertrieb Deutschland

Arena check: Which stadium advertising works?

Ulrich Roth, Managing Director, Roth & Lorenz

One year of LED banners: What the switch in banner advertising

has meant for the DFB and sponsors

Denni Strich, Marketing Director, DFB

Enlightening LED banners:

How Bayer Leverkusen is being cast in a whole new light

Martin Kowalewski, Managing Director, Bayer Leverkusen Marketing

15:30 Speech

16:00 Speech

16:50 1:1 - Talk

16:20 Speech



New build projects

15:30 17:00

15:30 Speech

15:45 Speech

16:15 Speech

16:00 Speech

Developing stadia for world events:

Stade Vlodrome reflections and beyondAgnes Ankri, Project, Stade Vlodrome Marseille ENGLISH

Opening new buildings in emerging markets:

Turk Telekom Arena Case StudyRay Saha, Regional Director of Operations, AEG Europe ENGLISH

The stipulations of international associations for Major EventsCornel Marculescu, Executive Director, Federation Internationale de Natation (FINA) ENGLISH

The German construction boom continues:

(1) Eintracht Braunschweig: Stephan Lemke,Managing Director, Stadthalle und Stadion Braunschweig

(2) VfL Gummersbach: Axel Geerken, Managing Director, VfL Gummersbach

(3) Rot-Weiss Essen: Dr. Michael Welling, Managing Director, Rot-Weiss Essen

Andreas Hillebrand, Managing Director, GVE Essen

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10/13

Host Partner

Presenting Partner


Contact:Eike Drte Brgel

Brand Communication Manager

Allianz SE

Kniginstr. 28

80802 Mnchen

+49 (0) 89 380 01 95 38

[email protected]

www.allianz.com

The Allianz Group is one of the worlds leading integrated finan-

cial service providers. Allianz is the market leading insurance

business in Germany and serves more than 76 million custo-

mers globally in around 70 countries. The reliability, service and

expertise of Allianz are sustained due to the dedication of the

companys some 151,000 employees. In the financial year 2010,

the Allianz Group achieved an overall turnover of approximately

06.5 billion euros. Allianz is one of the largest asset manage-

ment companies in the world and manages capital investments

for its customers totalling 1,164 billion euros.

FC Bayern Munich is the biggest, most successful football clubn Germany. As the six times winner of the European Cup, and

with 22 German championship and 15 DFB Cup wins under its

belt since its founding on 27 February, 1900, the club comprising

68,980 members (as at 1 June, 2011) is among the sports clubs

with the most members in the world. Whats more, it also has

2,896 fan clubs with a total of 200,882 members (as at 1 June,

2011). FC Bayern Munich plays its home matches in the Allianz

Arena, which was opened in 2005 and counts among the most

modern stadiums in the world. The Allianz Arena has a total

capacity of 69,000 spectators, whereby German Bundesliga

matches are sold-out events.

Financially, the club, which outsourced its football activities to

ts own joint stock company in 2002, is also one of the most

successful in the world: at the end of the 2009/10 season, the

Bavarian club ranked number four in the list of the clubs with the

highest revenue, and in April 2011, it also ranked number four in

Forbes Magazines list of the most valuable football clubs.

Contact:

FC Bayern Mnchen

Sbener Strae 51-57

81547 Mnchen

+49 (0) 89 699 310

www.fcbayern.de

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llianzarena

CMS Hasche Sigle employs more than 600 lawyers, who advise

companies in a diverse range of sectors both in Germany and

overseas. Among the clients of this award-winning sports rights

consultant count world-class athletes, professional sports

clubs, managers, associations, rights marketers, sponsors, and

stadium construction and operating companies.

Contact:

Vera Leskien

Business Development

CMS Hasche Sigle

Schttlestrae 8

70597 Stuttgart

+ 49 (0) 711 9764 154

[email protected]

www.cms-hs.com

Imtech plans, builds and manages sophisticated, innovative

systems in all areas of technical building services, placing great

emphasis on providing energy-efficient solutions. Individual

services from the different areas are incorporated into integra-

ted systems to operate complexes and buildings in an econo-mically and ecologically sustainable way. Imtechs research and

development team creates individual system solutions tailored

to customers needs, guaranteeing savings potential additio-

nal value for Imtech customers.

Contact:

Martin Braun

Head of Corporate Communications

Imtech Deutschland

Hammer Str. 32

22041 Hamburg

+49 (0) 40 69 49 20 22

[email protected]

www.imtech.de

Lagardre Unlimited Stadium Solutions offers integrated and

comprehensive solutions for the development and manage-

ment of stadiums and arenas around the globe. The company is

dedicated to deliver tailor-made solutions to ensure its clients

projects are planned and developed so that they operate anddeliver the best possible commercial results on a long-term

basis. The wealth of experience and expertise, together with

the extensive international network, can deliver a full range of

exceptional services, covering all aspects of stadium and arena

development, together with its affiliates, including Sportfive,

WSG and IEC in Sports.

Contact:

Dr. Ines van der Schalk

Vice President Development & Services

Lagardre Unlimited Stadium Solutions

+49 (0) 176 11 990 368

[email protected]

www.lu-stadiumsolutions.com

As the hospitality experts for arenas and sporting events, Arena

One is active at a top international level. A highlight of summer

2010 was the FIFA Football World Cup in South Africa during

which Arena One was the VIP caterer at three of the stadiums.

The company proved its expertise in winter sports among

others at the Spengler-Cup in Davos and the FIS Alpine Ski

World Cup in Garmisch-Partenkirchen. Arena One is also the

exclusive hospitalitypartner of the Allianz Arena and Munichs

Olympic Park. There the Hospitality Partner delivers more than

just Catering: Location- and Ticket-Marketing as well as Event-

and Crowd-Management are the tasks.

Contact:

Frank Wassermann

CEO

Arena One

Leopoldstr. 175

80804 Mnchen

+49 (0) 89 350 94 80

[email protected]

www.arena-one.com

Premium Partners



11/13

Contact:

Wolfgang Niersbach

General Secretary

Deutscher Fuball-Bund (DFB)

Otto-Fleck-Schneise 6

60528 Frankfurt am Main

+49 (0) 69 678 80

www.dfb.de

Contact:

Christian Seifert

Chairman of theExecutive Board

Deutsche Fuball Liga (DFL)

Guiollettstr. 44-46


+49 (0) 69 65 00 50

www.bundesliga.de

Contact:

Dimitri Huygen

General Secretary

Essma

Avenue Louize 149/24

1050 Brssel

+32 (0) 486 7231 89

www.essma.eu

Contact:

Dr. Michael Vesper

General Director

Deutscher Olympischer Sport Bund

Otto-Fleck-Schneise 12


+49 (0) 69 67 00 0

www.dosb.de

Contact:

Joachim E. Thomas

Chairman

Vereinigung deutscher

Stadionbetreiber

Stadion Frankfurt Management

Mrfelder Landstr. 362


+49 (0) 69 238 08 01 21

www.stadionbetreiber.de

Strategic Partners


Exhibition Partners


Rothusstrae 5b

6331 Hnenberg / Schweiz

+41 (0) 41 781 58 07

www.paolo-lillus.com

Cranachweg 1

93051 Regensburg

+49 (0) 941 8700-0

www.dallmeier-electronic.com

Knig-Friedrich-Wilhelm-Str. 4

47119 Duisburg

+49 (0) 203 86 05 00

www.lms-service.de

Rothgrund 6

91154 Roth

+49 (0) 9171 976 30

www.nussli.com

Schlostr. 23

50321 Brhl

+49 (0) 2232 577 20

www.stadionwelt.de

Maisemstraat 2

9880 Lotenhulle / Belgien

+32 (0) 478 78 11 93

www.essg.org

Hubstr. 7

91452 Wilhermsdorf

+49 (0) 9102 80 90

www.stechert.de

Kemperplatz 1

10785 Berlin

+49 (0) 1805 25 25 86

www.sony.de

Am Hardtwald 7

76275 Ettlingen

+49 (0) 7243 76 69 10

www.stemmer.de

Stresemannstr. 29

22769 Hamburg

+49 (0) 40 808 19 75 00

www.ticketmaster.de


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Ofcial Partners


Media Partners

Schillerstrae 70

71277 Rutesheim

+49 (0) 7152 6100 119

www.orgatech-ag.com

Sonninstrae 3

20097 Hamburg

+49 (0) 40 237 60

www.sharp.de

Piusstrae 16

81671 Mnchen

+49 (0) 89 550 680

www.ziggy.tv

Bochumer Str. 89

40472 Dsseldorf

+49 (0) 2132 137 82 90

www.2plus.de

Villemombler Strae 76

53123 Bonn

+49 (0) 228 249 93 217

www.gtai.de

Lohauser Dorfstrae 53

40474 Dsseldorf

+49 (0) 211 438 371 00

www.vetoweber.de

Kollaustr. 64 - 66

22529 Hamburg

+49 (0) 40 55 49 00 0

www.actionpress.de

85045 Ingolstadt

+49 (0) 841 89 0

www.audi.de

Planning & Technology

Venue & Brand Partner

Congress TV

Mobility

Workshop

Furniture

LCD-Screens

Congress Photos

Tickets

Practical information


The SPONSORS Sports Venue Summit will

take place in the Allianz Arena in Munich.

The conference area can be accessed via

the Welcome Zone West.

Allianz Arena, MunichWelcome Zone West

Werner-Heisenberg-Allee 25

80939 Munich

Germany

Discounted travel for all conference participants

All participants in the 5th SPONSORS Sports Venue Summit can

take advantage of the special rates offered by our official confe-

rence partners, Lufthansa and Deutsche Bahn. Further information

can be found online at www.sports-venue-summit.com

Stay the night in the official conference hotel: simply

mention the SPONSORS Sports Venue Summit when

making your booking to receive a discount on the room

rate at the Marriott Hotel.

Contact details and rates:

Berliner Strae 93, 80805 Munich, Germany

Deluxe single: 135 euros (incl. VAT, excl. breakfast)

Deluxe double: 135 euros (incl. VAT, excl. breakfast)

Reserve a room now by calling +49 (0) 89 36 00 27 72

Event venue

Travel

Conference hotel

Just 150 Tickets available.

Ticket prices

One-Day-Ticket: 525 Euro (excl. VAT)

Two-Day-Ticket: 745 Euro (excl. VAT)

Registration:

www.sports-venue-summit.com

WEDNESDAY, 31 AUGUST 2011

Check-In

From 9:00

GTAI-Workshop

10:00 - 12:00

Official conference programme

14:00 - 17:40

Get together & Networking

From 17:40

THURSDAY, 1 SEPTEMBER 2011

Check-In

From 9:00

Official conference programme

10:00 - 16:30

Conference times

Fo

to:a

llianzarena


13/13

SPONSORS Verlags GmbH

Theodorstrae 42-90

22761 Hamburg Germany

Tel. +49 (0) 40/413 30 08-40

Fax +49 (0) 40/413 30 08-49

E Mail: events@sponsors de

SPORTSVENUE

SUMMIT31 Aug-1

Sept

2011ALLIANZA

RENA,

MUNICH

One-Day-Ticket:

525 Euro (excl. VAT)

Two-Day-Ticket:745 Euro (excl. VAT)

Documents

SPONSORs Sports Venue Summit 2011- -Programme