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Sponsorship and exhibition opportunities

www.nhsconfed.org/2014

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Annual conference and exhibition 2014Sponsorship and exhibition opportunities

The NHS Confederation annual conference and exhibition continues to be regarded as the premier event for NHS leaders and partners from across all parts of health and social care.

As we approach the 2015 general election, the potential for manifesto

promises which could result in more upheaval in the NHS, and the wider healthcare sector, is a distinct possibility. It is for that very reason that the NHS Confederation launched its 2015 Challenge in September. We believe the NHS must start work now to collectively articulate and evidence to politicians the changes we need to make and ensure that, following the conclusion of the election, we are ready to implement them.

The programme for next year’s conference will be themed around our 2015 Challenge; a two-part challenge to politicians to create the space for change essential for the NHS’s future, and to the NHS to be ready to make the change, and do it well.

Attracting nearly 1,600 senior NHS leaders, stakeholders and partners, our conference provides an important platform for the whole system to come together to explore these challenges and lead change for future healthcare.

Building on the success of this year’s event and listening to feedback from both delegates and supporters, we are making some changes to the format of the 2014 conference by moving the plenary hall to the exhibition hall, providing a greater footfall through the exhibition. We have also introduced a number of exciting new features to our packages which provide a unique

Forewordopportunity for you to engage directly with senior NHS leaders, and build visibility for your products and services within an ever growing NHS market. Further information about these opportunities are set out in this brochure.

I would like to take this opportunity to thank you for your support and I look forward to welcoming you to our annual conference and exhibition in Liverpool next June. In the meantime, you can keep up to date with all the latest conference news by joining our LinkedIn group or following us on Twitter.

Michael O’Higgins

Chair, NHS Confederation

Join the conversation Keep up to date with all the latest event news in the run up to 4 June and join our lively debate groups.

LinkedIn: NHS Confederation annual conference & exhibition 2014

@nhsc_conference3


The NHS Confederation annual conference and exhibition is established as the essential event for the leadership of the NHS where all parts of the healthcare system come together.

The event mixes keynote speakers from the political world and national health organisations, with breakout sessions that address the key issues facing the health system today. It offers delegates an unrivalled opportunity to gain information and insight to support them in their work and network with colleagues and suppliers, all in one location.

Who attends?In 2013, over 1,600 delegates attended the conference; the same number that attended in 2012. Delegates at the conference are made up of the most influential decision-makers in the new healthcare landscape.

All delegates

The majority of delegates who attend are from NHS trusts.

Why get involved?

NHS

Commercial

Other & not-for-profit

Acute sector

CCGs

Mental health trusts

NHS England

Other national bodies

Community trusts

CSUs

NHS management trainees

Health Education England

Ambulance trusts

Integrated trusts

Other NHS

NHS delegates

More than half our delegates come from provider organisations.

Delegates are in senior leadership positions – mostly at board-level with control of budgets.

Chair

Chief executive

Chief operating officer

Managing director

Chief officer (Nursing/Finance etc)

Non-executive director

Director

Head of/Lead

Partners and consultants

Manager

Other

Contact us today

Tel: 0844 800 5989Email: [email protected]

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Delegate feedbackFeedback from delegates about the event in 2013 was very positive:

• 92 per cent rated their overall impression of the event as good or excellent – an increase on previous years

• 94 per cent said it was worthwhile taking time out of the office to attend, compared to 89 per cent in 2012

• 91 per cent made contacts to follow up with – higher than in the previous three years and up from 82 per cent in 2012

• 73 per cent said they would consider returning next year, up considerably on 57 per cent in 2012

• 93 per cent would recommend the event, up from 86 per cent in 2012.

New ways to engage with delegatesIn 2014, there will be new and more effective ways for organisations to engage with the event and delegates.

• to ensure maximum footfall within the exhibition hall throughout the event, the auditorium will be situated in the arena hall, adjacent to the exhibition

• there are new opportunities to build a joint working relationship that lasts through the year

• greater opportunity for supporters to speak in breakout sessions

• facilitated networking within the exhibition hall.

This is the last NHS Confederation annual conference and exhibition before the next general election and it will be the gathering place to discuss and develop our new 2015 Challenge campaign. The 2015 Challenge is a two-part challenge to politicians to create the space for change essential for the NHS’s future, and to the NHS to be ready to make the change, and do it well. The NHS is facing the most challenging period in its 65 year existence. Treasury funding will be, at best, level in real terms. Given that demand continues to rise, drugs cost more, and NHS inflation is higher than general inflation, the health service is facing a funding gap estimated at up to £30 billion by 2020.

To make the sort of change necessary to bridge this gap will require political courage and an NHS making a well-articulated and evidenced case for change. Undertaking such change is significantly easier in the two years after a general election, rather than the two years before. The 2015 Challenge will be a strong theme running throughout our Annual Conference and exhibition, and provides new opportunities for partners to get involved and to engage with members. Please contact us for more information on what role your organisation can play.

The 2015 Challenge

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Who should exhibit?• IT providers

• Independent providers of healthcare

• Commissioning support units

• National NHS bodies

• Pharmaceutical companies

• Recruitment specialists

• Management consultants

• Financial advisers

• Communications

• Outsourcing companies

• Legal firms

• Royal colleges

• Information specialists

• Healthcare charities

• Regulators

• Facilities and estates companies

• Academic institutions

• Professional trade bodies

• Innovators in medical equipment

Get involved and benefit from the opportunity to:• raise awareness of your company and

product/services

• meet NHS organisations

• generate high-quality leads

• network and interact with board-level staff at trusts

• showcase your work

• demonstrate new products.

Partners at the eventPromoting your involvementWe value the contribution made by all our supporters and exhibitors and in 2014 we will do more to promote the involvement of all organisations through our marketing to delegates and through the event website. This will include the opportunity for organisations to:

• have a company profile and logo featured on the event website from signature of contract

• branding for supporters on relevant area of website

• promotion of all partner sessions to delegates

• opportunity for supporters and exhibitors to get involved in tweetchats.

Likewise, there are a number of activities which supporters and exhibitors can undertake to promote your involvement at the event. These include:

• joining the conference Linkedin group

• following the conference twitter account – @nhsc_conference

• tweeting about your involvement at the event and using the conference #confed2014

• posting images of you and your stand and upload videos or vines.

• using the conference banners on your website to promote your presence to customers and contacts

• promoting your presence through blogs.

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This is our highest level of support at the NHS Confederation annual conference and exhibition. Our event partners benefit from both the highest level of branding and association with the event, as well as a 12-month programme of engagement with the NHS Confederation.

Annual conferenceIn 2014, we have included a number of new features to this package:

• – opportunity for a speaker from the event partner organisation to be included in a plenary panel session in the main auditorium

• the opportunity to host your own workshop as part of the core conference programme and which is open to all delegates

• – opportunity for a NHS Confederation senior director to speak at a workshop session, as required

• free consultation with NHS Confederation staff to develop content

• regular updates on names of delegates who have booked to attend the session*

Event partner• post-event access to delegate names of those

who attended the session*

• top-level branding on all signage at the event

• branding on all pre-event communications – both online and print

• exhibition space – choice of premier sites within the exhibition hall

• live video feed of plenary sessions to your exhibition stand

• free use of hospitality box throughout the event

• free transferable delegate passes

• free day passes for workshop session speakers

• exclusive dinner places

• – free page advert in event guide

• – company profile included in listings on event website

• pre and post-event access to delegate names attending the conference.*

*subject to data protection requirements.

Hannaha

Rectangle



@nhsc_conference7


Ongoing partnershipYour organisation will benefit from:

• – opportunity to identify and jointly develop a piece of work with NHS Confederation that provides value to NHS Confederation’s members and the event partner’s potential customers

• free membership of our associate partnership scheme from April 2014 to March 2015

• opportunity for two briefings with NHS Confederation policy personnel

• two meetings with director-level NHS Confederation representatives

• up to 15 per cent discount off other NHS Confederation activities sponsored in 2014/15.

Cost: £ to be advised dependent on the package selected

Contact us today


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Strand theme partnersLeadership challengeThe future sustainability of the NHS rests on the quality of its workforce and in particular the strength of its leaders to make the right changes to improve quality and save money. We know that in order to do this successfully, leaders need the space to come together to learn from each other and share their experiences. Practical sessions will offer an opportunity to learn from inspiring leaders drawn from the NHS and beyond. Listen to leaders talk about their experiences of managing during tough times and hear about how they successfully led changes to their organisations. Learn new skills to enable better engagement with the staff and the public and discuss what is required of leaders at all levels now and in the future.

Care challengeAn ageing population with more people living with long-term conditions means that patients needs have changed, as have their expectations. It is therefore crucial that the health and social care system meets those needs by delivering properly coordinated, person-centred care, treating everyone with dignity and respect. This strand will hear about what patients want, it will examine the quality of care they are currently getting and explore how to ensure that everybody, in particular the most vulnerable, receive the sort of care they need.

Value challengeImproving quality within increasingly strained budgets each year is a significant challenge for the NHS and it will continue to require its leaders to make some very tough choices. It is therefore crucial that they have the right tools and support to make those decisions. This strand will focus on providing practical tools

for ensuring the right balance between finance and quality, in order that world-class NHS services remain sustainable in the years ahead. It will be an opportunity to hear from those people involved in changing services, often in innovative ways, and to take away shared lessons about what does and doesn’t work.

System challengeThe changes to the health system were brought in with the intention of making the NHS more patient-centred, improving outcomes and strengthening clinical leadership. But how far have the new structures delivered on these aspirations and what are the emerging issues? This strand brings together healthcare leaders and organisations that make up the new system to examine the challenges they are facing, fulfilling their individual roles and working together. In particular, it will explore how the system has developed, bringing in issues like the new inspections and rating system, as well as the challenges and opportunities facing new commissioners.

Political challengeWith a general election looming, the challenges facing the NHS and the future of health and social care will undoubtedly be an important battleground for politicians. It’s vital that healthcare leaders have a voice in these debates and that the most significant health-related, political challenges are well understood. This strand provides a unique opportunity for healthcare leaders and senior politicians, past and present, to come together to discuss the main challenges in the run up to the general election. It will look at topical issues that have dominated the political landscape in recent years, as well as considering those that are likely to feature more prominently in the 2015 election.

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• 16m2 exhibition stand (can be upgraded to a larger stand) in a premier location

• pre-event branding on the event microsite


• branding onsite on signage and on holding slides within the sessions

• branding in the conference and exhibition guide wherever strand is mentioned

• five transferable delegate passes

• free day pass for speaker at session

• one exclusive dinner place at the main conference dinner

• entry in event guide.

Cost: £30,000 + VAT (cost dependent on the package negotiated)

Patient challengeThe NHS aspires to put patients at the heart of everything it does, but what does this mean in practice and how can this ambition be achieved? Many people believe part of the solution lies in the development of a new relationship between patients and the NHS, which is more collaborative than ever before. This strand will look at ways of creating that relationship, through greater co-production and more personalisation. It will also highlight the value and importance of looking at service delivery from a patient perspective.

Strand support packagesEach programme strand is available for sponsorship, allowing your organisation to align yourself with the topics being discussed in the individual sessions. Strand support provides a high-profile association at the event, the opportunity to join the panel of speakers within one session, and the chance to reinforce your messages within all strand sessions.

Benefits

• – opportunity to speak within a session on the core programme linking in with your key work programme

• opportunity to have promotional materials and literature within the supported sessions

• – opportunity to review options with NHS Confederation programme team for joint working post event

• two briefings for staff members by NHS Confederation directors on key issues affecting the NHS over the year

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Whether you’re launching a new product or service, raising your profile within the sector or seeking to maintain contact with your customer base, then the NHS Confederation annual conference and exhibition provides the best opportunity in the year to do so.

This year we have listened to our exhibitors and moved the main auditorium so that it will be adjacent to the exhibition, encouraging greater footfall during lunchtimes and breaks. All delegate lunches will be served within the exhibition area and we are adding new features to attract visitors.

ExhibitionWhy exhibit?Face-time with your customers and prospective clients is an enormously effective way to get your message across:

• all in one room: how much time and expense does it take you to get your sales team to contact, get an appointment and then visit a leader of a NHS trust

• two-way conversations: don’t just talk, listen to your customers, find out what they need and shape your service around them

• counter misconceptions: does your market really understand your organisation and all you can do for them? Find out why some potential clients are not using your products – challenge their objections

• put your people on show: your staff can be your greatest advocates – exhibiting gives them the opportunity to connect with the sector, communicate your message and know your marketplace.

Also:

• nine hours of dedicated exhibition time in 2013

• increased opportunity for exhibitors to network with delegates in 2014

• exhibition only pass available to members.

Also in the exhibition hall:• TV screens broadcasting the plenary sessions

• Barista cafe

• – Recharging zone

• Exhibitor showcase

• – Drop-in sessions

• NHS Village

• – Seating, meeting, and networking points

• NHS Confederation reception.



@nhsc_conference11


Stands

Shell scheme corner stand – £480 per m2 + VAT

Shell scheme aisle stand – £460 per m2 + VAT

Packages include:

• shell scheme stand structure

• fascia nameboard

• one power point and two spotlights

• carpet for your stand

• pre-event link from event website to your organisation’s website

• opportunity to purchase two half-price delegate passes

• entry in the conference and exhibition guide

• all lunches and refreshments

• exhibitor personnel passes

• – company profile to feature on website pre-event

• free exhibitor briefing day.

Space only stand – £440 per m2 + VAT

Packages include:

• pre-event link from the event website to your organisation’s website

• opportunity to purchase two half-price delegate passes

• entry in the conference and exhibition guide

• all lunches and refreshments

• exhibitor personnel passes

• – company profile to feature on website pre-event

• free exhibitor briefing day.

Our dedicated exhibition team will proactively support you in shaping your presence to ensure you maximise the effectiveness of your time at the event. The team will keep you up to date with what members and delegates are saying and advise you on how best to plan your exhibition activities.

Enhanced directory entryAll exhibitors have an entry of up to 100 words in the conference and exhibition guide as standard. Make the most of this opportunity by personalising your entry with your company logo in colour and an additional 50 words, which will also be included on the event website.

Cost: £150 + VAT

Contact us today


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Floorplan

Entranceto

ExhibitionHalls

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Stand widthStand numberStand length

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* Floorplan correct at time of printing. Subject to change.

Catering

Feature areas

NHS Confederation

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Entranceto

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ARENA HALL

HALL 2

AU

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IUM

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Supporter stands

Seating

Exhibition stands

Stand widthStand numberStand length

Size in sq/m

A1

15

8

6A6

48

* Floorplan correct at time of printing. Subject to change.

Catering

Feature areas

NHS Confederation

9 9

9 9

9 9

9

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9 9 9 91215 12

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48 36

24

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A32 A33A7 A8 A9

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H15H16

H8

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8 8

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H89 H88 H8712 12 12 12 12

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H34 H35 H37

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H50 H49

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H29 H32

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The NHS & Partner Exchange is now an established and successful feature of the conference programme.

The partner exchange provides organisations with the opportunity to showcase their work and discuss successful examples of joint working between partners and the NHS.

Partners can choose their own time slot (on a first come, first served basis) from a selection that take place alongside core sessions, or in breakfast or end-of-day slots. Once sessions are confirmed, they are then marketed to delegates through a series of emails, on the event website and through social media. Onsite, sessions are promoted on room signage, in flyers and the event guides.

We are offering a total of eight sessions and we are inviting organisations to submit proposals outlining session ideas. The NHS Confederation conference programme board will meet to review proposals and will appoint sessions that are most relevant to our delegate audience and cover themes not replicated on the core programme.

Submissions will need to be made on a submission form. To request a form, or to find out more, please email: [email protected]

NHS & Partner Exchange

The NHS Confederation will handle all bookings and room logistics for the partner exchange sessions over the three days. Please note that catering is not included but can be provided at a cost.

Benefits

• opportunity to run your own hour-long session

• two free three-day delegate passes

• marketing support for session to delegates – pre-event and onsite


• listing in the programme – online and print versions

• regular updates on names of delegates who have booked on to the session

• branding on session signage

• entry in the conference and exhibition guide.

Cost: £15,000 + VAT



@nhsc_conference15


The exhibitor showcase will run again in 2014. The showcase is only available to exhibitors and provides an opportunity to share a case study or demonstrate a new product or service to delegates in our showcase area within the exhibition hall.

Showcase sessions will take place during breaks and lunchtimes and will benefit from marketing support both pre-event and onsite, promoting the session to target delegates.

Benefits

• opportunity to run a showcase session within the exhibition hall

• one free delegate pass

• marketing support for session – pre-event and onsite

• listing in the showcase programme – online and print versions

• – session promoted on website prior to the event

• – promotion of session on screen

• branding on showcase signage

• – company profile included in listing on event website


Cost: £5,000 + VAT

Exhibitor showcase

Contact us today


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Networking sessionsNHS Confederation receptionHeld on the NHS Confederation exhibition stand at the close of the first day of the event, sponsorship of the reception provides a high-profile sponsorship opportunity in front of the entire delegate audience.

Benefits

• branding at the reception on Wednesday 4 June

• note of thanks in speech from chair

• opportunity to display promotional material during the reception

• two conference delegate passes

• – exclusive dinner place

• branding and entry in the conference and exhibition guide.

Cost: £3,500 + VAT

Every year, delegates tell us that networking is one of the most valuable elements of attending the event.

Conference dinnerThe 2014 annual conference dinner will be hosted on Thursday 5 June. In response to delegate feedback, the dinner will begin and end with a networking reception to enable delegates to maximise networking opportunities, and will include an after-dinner inspirational speaker.

Benefits

As exclusive supporter of the dinner, you will be able to network both with delegates and the NHS Confederation’s invited guests. In addition, our supporter receives:

• branding on all communications including invitations

• branding at the dinner on menu cards and tent cards

• opportunity to display promotional materials in reception areas

• note of thanks in opening speech

• two exclusive dinner places

• – free table of ten places in key location


• branding and entry in the conference and exhibition guide.

Cost: £7,000 + VAT

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2015 Challenge receptionWe will be holding a reception at the conference around the 2015 challenge. This major programme of work led by the NHS Confederation is a challenge to politicians, the NHS and the public to create the conditions in the run up to the 2015 election that enable the change that needs to take place in the politically more permissive time of 2015-2017. For more information about this opportunity please call 0844 800 5989.

Non-executive directors lunchHeld specifically for non-executive directors from all parts of the NHS, this popular networking activity attracts a large number of delegates from across the country.

Benefits

• branding at the lunch

• opportunity to display promotional materials

• note of thanks


• two invitations to attend the lunch

• – one top table dinner place at annual conference dinner

• branding and entry in the conference and exhibition guide

Cost: £5,500 + VAT

Meeting roomsThere are a number of meeting rooms that can be booked by organisations to hold meetings during the event. Rooms can be booked per day or for the full three days – available only to confirmed exhibitors and organisations who take one of our supporter packages. Please call us to find out whether or not your organisation would be eligible.

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Feature areas:

Barista cafe areaAn extremely popular area within the exhibition hall, support of the barista cafe always provides high-profile branding and the opportunity to ensure your messages are seen by all delegates.

Benefits

• branding within the Barista cafe, including directional signage

• – free 9m2 exhibition stand opposite the Barista cafe to reinforce branding and your organisation’s messages

• opportunity to distribute literature within the cafe


• opportunity to brand catering materials (at additional cost)


Cost: £14,000 + VAT

Branding packages – Recharging zone

A new feature area for the exhibition that will provide delegates with the opportunity to recharge iPads, iPhones, laptops, Blackberries and phones.

Benefits

• branding within the recharging zone, including any directional signage

• opportunity to display banners and distributed literature within the zone



Cost: £6,000 + VAT

– Seating areasSupport of one of the larger seating areas within the exhibition hall, which includes a screen televising the plenary sessions from the auditorium.

Benefits

• branding within the seating area

• opportunity to display literature

• on-screen branding during breakout sessions and lunch/refreshment breaks

• opportunity to run own promotional video at selected times



Cost: £4,000 + VAT



@nhsc_conference19


Delegate registrationThe delegate registration area is the first point of contact for all delegates as they arrive at the event and support of registration provides a key opportunity to be seen. In 2014, we will have electronic and staffed registration desks to provide a better service for delegates.

Benefits

• high-profile branding throughout the registration area

• high-profile branding on registration signage

• opportunity to display promotional messages within the registration area

• – on-screen branding on registration kiosks



Cost: £5,500 + VAT

– You are here boardsA valuable piece of directional signage within the exhibition hall directing delegates to all exhibition stands, catering points and feature areas. These boards are used throughout the event by delegates to aid navigation.

Benefits

• branding on all you are here boards

• opportunity to have literature racks at key points adjacent to the boards



Cost: £2,500 + VAT

Delegate badges and lanyardsThis package provides high-profile branding on all delegate badges and lanyards, which are given to all attendees.

Benefits

• prominent branding on all delegate, exhibitor, media and speaker badges and lanyards



Cost: £6,500 + VAT

Contact us today


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Twitter wall This opportunity provides a high-profile way to align your organisation with the large rise in use of Twitter during conference over the past two years. Two Twitter walls with a live Twitter feed will be situated in high-traffic areas within the venue and are available for branding.

Benefits

• branding on Twitter walls

• guaranteed number of tweets pre-event

• one conference delegate pass


Cost: £4,000 + VAT

Speaker loungeWe look forward to welcoming more than 160 high-profile speakers at the 2013 event, so supporting the speaker lounge provides a valuable branding opportunity in front of this influential audience.

Benefits

• branding throughout the speaker lounge

• opportunity to display promotional literature

• one conference delegate pass


Cost: £2,500 + VAT

Event and mini guidesThe event guides provide delegates with all the information they’ll need to navigate the venue and programme. As delegates arrive at registration, they are given both guides and these are then referred to throughout the event to help navigate the venue and programme. The event guide provides details of sessions, speakers, supporters and exhibitors, while the mini guide provides delegates with a pocket-sized summary of the programme and venue map.

Benefits

Event guide:

• logo on the front cover

• full page colour advert on the inside front cover.

Mini guide:

• logo on the front cover

• quarter page advert within the guide.

Plus:


• entry in the supporter section of the event guide.

Cost: £6,000 + VAT

Advertising in the main event guide:• Back cover £2,000

• Inside back cover £1,500

• Double-page centre spread £2,000

• Full page £1,000

• Half page £750

• Advertorial £3,000

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Notes

ORDER YOUR COPY NOW

www.nhsconfed.org/nhshandbook or call 0870 444 5841

Also available for your e-reader: from Amazon in Kindle format and from the Apple iTunes store in epub format.

The essential guide to the new NHS in England

Associate Partnership of the NHS ConfederationThere has never been a better time to connect with the NHS Access the latest NHS news and views as well as networking and information-sharing opportunities, enabling productive partnerships to be built with the NHS. Promote your products and services to our NHS Members with our brand new onlineMarket Place, exclusive to Associate Partners.

Join today!To become a member of this unique partnership please contact [email protected] or call 0844 800 5989. Alternatively for further information visit www.nhsconfed.org/associate

Associate Partnership

Confed ad_aw.indd 1 27/06/2011 15:32:55

ContactsTo find out more about all our sponsorship and exhibition opportunities, please call 0844 800 5989 or email [email protected]

The NHS Confederation annual conference and exhibition is produced by the NHS Confederation Group Company Ltd, a wholly-owned subsidiary of the NHS Confederation.

All details correct at the time of going to press. To ensure topicality, the NHS Confederation reserves the right to make any alterations to the programme as and when required.

© The NHS Confederation 2013

Company number: 3261443

The NHS Confederation is a registered charity: 1090329

The NHS Confederation 4th Floor, 50 Broadway, London SW1H 0BD

Tel: 020 7799 6666 Email: [email protected] www.nhsconfed.org

Documents

Sponsorship and exhibition opportunities - nhsconfed.org/media/Confederation/Files/public access... · 2 Annual conference and exhibition 2014 Sponsorship and exhibition opportunities