Sponsorship Prospectuspool.hpeglobalevents.com/DiscoverAmerica2017/files/...Hewlett Packard Enterprise executives and partner leaders will engage our partner ecosystem and customers

Sponsorship Prospectus

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Contents

3 Discover 2017 Las Vegas overview

4 Discover 2017 Las Vegas Week-at-a-glance

5 Top reasons to sponsor Discover 2017 Las Vegas

6 Transformation Zone

7 2016 attendee demographics

9 Discover 2016 Sponsors

10 Sponsorship inclusions overview

11 Sessions overview

12 Event sponsorship

14 Diamond sponsorship

15 Platinum sponsorship

16 Gold sponsorship

17 Silver sponsorship

18 Bronze sponsorship

19 Kiosk sponsorship

20 Community sponsorship

21 Eligibility, agreement and payment

22 Sponsorship marketing opportunities

24 Sponsorship deadlines

25 Contact us

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Discover 2017 Las Vegas overviewHewlett Packard Enterprise Discover 2017 Las Vegas combines HPE Discover Las Vegas, HPE Global Partner Summit and HPE CIO Summit into one four-day event at the Sands Expo.

Hewlett Packard Enterprise executives and partner leaders will engage our partner ecosystem and customers in one location to accelerate success. Experience the full depth and breadth of the Hewlett Packard Enterprise industry-leading portfolio and innovation, all in one place. For complete event details, visit discover.hpe.com.

Join us and nearly 9,000 attendees, including C-level executives, IT directors, IT managers, architects, engineers and important Hewlett Packard Enterprise partners.

Together we will showcase how our joint solutions, which enable enterprises to accelerate innovation and time to value with the new apps and data, as well as help you to optimize your current environments by

• Making hybrid IT simple, to power your right mix to accelerate innovations for your unique enterprise

• Powering the Intelligent Edge, to create the next gen of digital experiences and services

• Providing transformative services to make it happen, to advise, integrate and accelerate the outcomes for your enterprise

“Discover provides us an opportunity to show off some of the solutions that we’re driving to market. And, because of the audience and the breadth of the audience, it’s a great opportunity for us to come out and try some of those messages. It’s a mix of both end-users and channel partners, from every industry and multiple locations around the world.”

– Eric Doyle, Marketing Development Manager, Intel

Apply now for Discover 2017 Las Vegas sponsorship Application receipt date determines exhibit space selection order.tinyurl.com/DiscoverSponsors

http://discover.hpe.com

http://tinyurl.com/DiscoverSponsors


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Monday, June 5 Tuesday, June 6 Wednesday, June 7 Thursday, June 8

Training and Certification Training and Certification Training and Certification Training and Certification

Global Partner Summit Discover Global Partner Summit

Discover Global Partner Summit

Discover

Global Partner Summit General Session 2:00 – 4:00 pm

Discover General Session 2:00 – 4:00 pm

AMS and APJ Partner Regional Sessions EMEA Regional Sessions

Global Partner Summit Welcome Reception in Transformation Zone

Discover Welcome Reception in Transformation Zone

Partner Country Dinners Discover Celebration


Discover 2017 Las Vegas Week-at-a-Glance

Subject to change.



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Top reasons to sponsor Discover 2017 Las VegasFocused attendanceThe event brings together key audiences including Partners, Customers, CIOs and other executives.

• Global Partner Summit will kick off Discover 2017 Las Vegas on Monday, focused on strengthening partner ecosystems and establishing cohesive steps for 2017 and beyond

• Customers and CIOs will join beginning Tuesday, allowing for critical onsite and in-person conversations

• HPE and customer executive attendance opens the door to important contacts to accelerate your projects

In-person meetingsAccelerate next in-person to create new business relationships and strengthen existing ones with customers, partners and Hewlett Packard Enterprise.

Power of partnershipHighlight your partnership with Hewlett Packard Enterprise, demonstrating how your technologies are helping you stay ahead of your competition.

Lead generationCreate opportunities. Your prospects and customers will be here. This premier business development opportunity packaged in a high-profile event, featuring content-rich days substantiates the Hewlett Packard Enterprise advantage for thousands of IT decision makers.

Brand growthReinforce and grow your position as an industry leader collaborating with other top IT innovators on the technologies that define our future. Your exhibit presence and your logo brings recognition to your company, and to your integration with HPE.

“We can meet with a lot of potential customers here, but also partners, other people that are in the same ecosystem. We all collaborate with Hewlett Packard Enterprise, so it’s good for us to make those connections as well.”

– Karl Freund, Corporate Vice President, Marketing, Server Business Unit, AMD




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TechnologyShowcase

InnovationTheater 2

InnovationTheater 1

Entrance

Theater 4

ChannelCountryLounges

Theater 3

Theater 2

Theater 1

General Session

HPE Ecosystem

AttendeeInfo Center

Hybrid IT

Hybrid IT, Intelligent Edge and Industry Use Case Vignettes

ChannelEnablement

IntelligentEdge

Transformation ZoneThe Discover 2017 Las Vegas Transformation Zone is the heart of Discover. Here you will find more than 90 HPE partner exhibits, HPE demos, sessions and the General Session. Attendees spend most of their Discover time in the Transformation Zone.

For Sponsors, exhibit space selection occurs in the order of Sponsorship Agreement receipt. Apply now to secure your space selection order.


Subject to change.




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Attendee role in decision making

Attendee breakdown by job level

11,000+More than 11,000 total attendees

70+Global reach, attendeesfrom more than 70 countries

2016 attendee demographics

Evaluator 33%

Influencer 19%

Decision Maker 17%

No Role 14%

Business Sponsor 7%

Buyer 5%

Key Contact 4%

Other 1%

VP, Director, Executives 39%

Architect, Engineer 26%

IT Managers 14%

Others 13%

CXO’s 8%

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Attendee breakdown by geography

“We are particularly pleased with the range and number of attendees we’ve seen.”

– Alan Gibson, Business Development Manager, Intel

Attendee breakdown by industry

United States 71%

LATAM 12%

Canada 9%

APJ and China 4%

EMEA 3%

Other 1%

Communications and Media 25%

Financial Services 17%

Retail 14%

Manufacturing

Healthcare 12%

3%

14%

Public Sector 9%

1%

Travel and Transportation 5%

Energy

Unknown

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Discover 2016 SponsorsThe Transformation Zone is at the heart of HPE Discover events. Designed to highlight the importance of the Hewlett Packard Enterprise partner ecosystem and feature HPE demos and solutions, attendees can immerse themselves in product, services and solution offerings. In 2016, the Transformation Zone at HPE Discover hosted nearly 90 partner sponsors at each event, with more than 85% returning event after event to connect with the highly influential audiences.

Discover 2016 sponsors

CLOUD

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Sponsorship inclusions overviewSponsorship level complete details available on follow-on pages

Event Diamond Platinum Gold Silver Bronze Kiosk Community

Alumni rate before March 10, 2017 Available only to prior year sponsors

$220,000 $97,000 $47,000 $20,000 $11,500 n/a

Sponsorship rate $240,000 $107,000 $54,000 $25,000 $13,500 $7,500*

Speaking opportunities

Spotlight session 2*

Innovation session 2 1

Breakout sessions (60 minute) 5 4 2 2

Theater session (30 mi., 60+ seats, show floor) 1 1 1 1

Discussion forum (30 min., 10 seats, show floor) 1 1

Meeting Room

Dedicated meeting room 4 2 Meeting rooms available as Marketing Opportunities

Event passes

Full-event passes 75 55 25 11 7 6 3 2

Speaker passes 15 10 4 2 1 0 0 0

Customer passes (for customer invites only) 10 10 5 3 2 1 1 1

CIO Summit passes 2

Exhibit

Exhibit space 55’x30’ 40’x30’ 20'x20' 10'x20' 10'x20' 10'x10' Kiosk Counter

Exhibit structure and graphics Yes Yes Yes Yes Yes Yes Yes Yes

Marketing

Out of Home Advertising campaign inclusion Yes

Marketing sponsorship of event Celebration

Co-branding of event item Yes

Video during walk in of General Session Yes

Registration materials insert Yes Yes

Pre-event blog post on HPE hosted site Yes Yes

Full page ad in show floor guide Yes Yes

Logo on pre-event mass emails** Yes Yes

Event social channel posts 10 7 2 1 1

Logo on sponsor recognition signage Yes Yes Yes Yes Yes

Opt-in registered attendee list, 2 weeks prior 3 wks prior Yes Yes Yes Yes Yes Yes 1 wk prior

Press attendee list, by request 1 week prior Yes Yes Yes Yes Yes Yes Yes Yes

Directory map/guide listing Yes Yes Yes Yes Yes Yes Yes Yes

General Session logo recognition on screen Yes Yes Yes Yes Yes Yes Yes Yes

Sponsor page on website and mobile app (logo, description, URLs, social media links, sessions)

Yes Yes Yes Yes Yes Yes Yes Yes

Post-event benefits

Session presentation materials online Yes Yes Yes Yes Yes

Session leads (opt-in) provided Yes Yes Yes Yes Yes

Session attendance evaluation results provided Yes Yes Yes Yes Yes

Sponsor page active between events Yes Yes Yes Yes Yes Yes Yes Yes

*Community sponsorship available only to first-time event sponsors and has limited availability ** Subject to agreement date

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Sessions overviewThe following chart provides a description of Discover 2017 session types included in specific sponsorship levels.

Session Type Description Duration Location Seating Approximate, for size reference

Spotlight Opportunity for installed base to hear updates on individual businesses/initiatives and for prospective new customers to learn about capabilities, point-of-view, strategy and portfolio. Ideal content includes emerging IT trends and opportunities to incorporate specific technologies and innovations.

60 minutes Transformation Zone Theater

300 seats

Innovation Content is intended to showcase remarkable stories that demonstrate the power of innovation, ideas and collaboration to change business outcomes, lives and, ultimately, the world. This a ‘sales pitch free zone’. Not a format to talk about products, services, solutions or highly technical or learning content.

30 minutes Transformation Zone Theater

300 seats

Breakout Focus on how to get the most out of technology to address business and IT priorities. Targeted to customer loyalty, IT decision makers and influencers who want to increase their understanding of HPE products, services and solutions, and learn best practices for implementing technology to solve their IT challenges. The priority should be highly technical content, including but not limited to training, how-to, tips and tricks, under the hood, and case studies.

60 minutes Enclosed room outside of Transformation Zone

75 - 200 seats

Theater Raise awareness of product offerings, value prop, differentiation and insight into a particular technology, market or trend. Ideal for introducing the audience to the breadth of what HPE and partners can offer and can include customer examples, product tours/demos, and research share.

30 minutes Tranformation Zone open-air theater

75 seats

Discussion Forum Informative and interactive session with customers about your products and solutions that provides for Q&A, active discussions and “show and tell” type content. A 1:few dialogue in a U-shaped seating area with 2-5 slides, if any. Should not be delivered as a 1-way dialogue featuring a formal slide-based presentation.

30 minutes Transformation Zone open-air space

12 seats




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Event sponsorship

1 available

Note: Image is an example render.Final design for 2017 may vary.

Out of Home Advertising• Event Out of Home (OOH)

advertising inclusion, up to $150,000 value. Hewlett Packard Enterprise to develop and lead all Discover OOH campaign plans. OOH locations are TBD

Event passes• 2 CIO Summit invites/

passes for attendance at Hewlett Packard Enterprise CIO Summit

• 75 Full-event passes (includes sessions access)

• 15 Speaker full-event passes for session presenters

• 10 Customer full-event passes for customer invitees only

• Option to purchase additional full-event passes at the early bird rate regardless of date purchased

• Passes included in this package are not transferable to any Hewlett Packard Enterprise employees

Speaking / Content • 2 Spotlight sessions

(60-minutes each). One dedicated session with topic to be selected and developed by Event Sponsor (subject to HPE approval) and 1 session as a co-participating opportunity with the topic selected by HPE

• 2 Innovation sessions (30-minutes each)

• 5 Breakout sessions (60-minutes each)

• 1 Theater session (30-minutes each)

• Session attendance evaluation attendee feedback and overall session scores provided post-event

• Session leads provided post-event, lead use subject to Sponsor’s privacy rules and regulations

Exhibit • 55’x 30’ exhibit space,

including exhibit structure, on the show floor.

• Includes custom booth graphics, sponsor to provide artwork

• Shipping, drayage, and additional costs associated with sponsor-provided components not included

• 1 Logo hanging sign • Network LAN connection

and electrical locations as required

• 6 Lead retrieval devices• 10 HPE-provided sets

of computers, monitors, keyboard and mice

• 6 Demo counters• Carpet

Meetings• Four meeting rooms.

Sponsor to manage all meeting scheduling and monitoring. Includes table, seating for 8, electrical location, wi-fi. Access to the meeting rooms will be available for set-up on Monday, June 4, and meeting use June 5 – 8, 2017

• 1:1 meetings with HPE Executives organized by HPE Alliance team via the internal HPE Discover Meeting Scheduler tool

Pre-event marketing• Sponsor logo on mass pre-

event HPE Discover 2017 Las Vegas emails (subject to date sponsorship confirmed)

• Logo on website and mobile app homepage in premium position and size. Exclusive to Event sponsor

• Dedicated sponsor page featuring all sponsor sessions, logo, booth number, 200-word company description, company URL, social media links, up to 10 links to e-literature (i.e. PDFs, downloads, web pages, videos), 3 links to joint sponsor-HPE partner videos

• 10 Mentions (“Shout outs”) on HPE Discover social channels. Content may be submitted by sponsor

• 1 Pre-event blog post on HPE hosted blog site

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Event sponsorship

• Opt-in registered attendee list provided beginning 3 weeks prior to the event, one week earlier than all other sponsors. Sponsor’s own corporate privacy rules apply to use

• List of media attendees available to sponsor beginning one week prior to the event, upon requestusing provided guidelines

• Opportunity to issue press announcements highlighting participation at HPE Discover 2017 Las Vegas within press guidelines to be provided

Onsite marketing• 1 Event Sponsor brand

video, 30-seconds, included in the pre-opening General Session walk-in(s). Video will play in a loop during walk-in with HPE videos/images before the General Session. Exclusive opportunity to Event level sponsor

• General Session recognition with the Event Sponsor logo on screen on main stage on “Thank you to our sponsors” slide. Event Sponsor logo featured prominently and largest sponsor logo on screen

• Sponsor logo on official HPE Discover attendee component or gift, together with the HPE Discover logo. Exclusive to Event level sponsor

• 1 Registration materials insert (size specifications to be provided). Sponsor to provide final materials

• Logo and directory listing with booth number in the onsite printed show floor guide

• 1 Full page advertisement in the onsite printed show floor guide

• Logo on event sponsor recognition signage in prominent high-traffic locations. Event Sponsor logo will be featured first on any signage with other sponsor logos

• Company name and logo included on show floor directory

Discover Celebration Event• Exclusive co-sponsorship

with HPE of the Discover Celebration with signage and exclusive branding including HPE and Sponsor logos

• Logo on pre-event promotion, onsite signage and branded elements where possible

• VIP party access and/or preferential concert seating for 75 guests in a designated VIP area

• Sponsor lounge space within the VIP area

• No awards or presentations at the Discover Celebration. All elements subject to HPE approval

Post-event marketing• Session leads provided

post-event• Logo inclusion in post-

event email• Session presentation

materials available online post-event as links from sponsor page

• Sponsor page active on event website between events

• Session evaluation scores provided post-event

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Diamond sponsorship

Contact us for availability

Speaking Benefits• 4 Breakout sessions,

60-minutes each• 1 Innovation session,

30-minutes. • 1 Theater session,

30-minutes each • 1 Discussion Forum,

30 minutes

Event Passes• 55 Full-event passes

(includes sessions access)• 10 Speaker

full-event passes for session presenters



Passes included in this package are not transferable to any Hewlett Packard Enterprise employees.

Exhibit• 40’x 30’ exhibit space,

including exhibit structure, on the show floor.

• Includes custom booth graphics, sponsor to provide artwork

• Shipping, drayage, and additional costs associated with sponsor-provided components not included

• 1 Logo hanging sign• Network LAN connection

and electrical locations as required

• 4 Lead retrieval devices• 8 Sets of computers,

monitors, keyboard and mice

• Carpet

Meetings• 2 Meeting rooms with 1

table, 8 chairs, logo and room number on door, wi-fi and electrical location. Sponsor to manage all meeting scheduling and monitoring

• Access to the meeting rooms will be available for set-up on Monday, June 4, and meeting use June 5-8, 2017

Pre-event marketing• Logo on all pre-event

Discover 2017 Las Vegas mass emails (subject to date sponsorship confirmed)

• Dedicated sponsor page featuring Sponsor’s company name, logo, links to sessions details, booth number, 125-word company description, company URL, social media links, up to 10 links to e-literature (such as PDF downloads, web pages, videos), up to 3 links to joint sponsor-HPE partner videos

• 7 Social media mentions on Discover social channels by HPE social media team

• 1 Pre-event blog post on HPE hosted blog site

• Opt-in registered attendee list provided beginning 2 weeks prior to the event. Sponsor’s own corporate privacy rules apply to use

• List of media attendees available to sponsors beginning one week prior to the event, upon request using provided guidelines


Onsite marketing• 1 Registration materials

insert (size specifications to be provided). Sponsor to provide final materialsh

• Keynote recognition with sponsor logo featured prominently on screen of main stage on “Thank you to our sponsors” slide

• Sponsor logo on onsite sponsor recognition signage placed in prominent high-traffic locations

• Logo, company name and booth number on show floor exhibit directory and in printed onsite show floor guide

• 1 Full page advertisement in the printed onsite show floor guide

Post-event marketing• Session leads provided

post-event• Logo inclusion in

post-event email• Session presentation

materials available online post-event as links from sponsor page

• Sponsor page active on event website

• Session evaluation scores, provided post-event

Discover Celebration • VIP invites and access

provided for up to 20 guests in the VIP area of the Discover Celebration event. Wristbands to be provided to sponsor onsite for sponsor’s distribution


mailto:discover.sponsors%40hpeglobalevents.com?subject=Discover%202017%20Las%20Vegas%20Diamond%20Sponsorship%20Inquiry

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Platinum sponsorship

Alumni rate $220,000Ends March 10, 2017

Sponsorship rate $240,000After March 10, 2017

Speaking opportunities• 2 Breakout sessions• 1 Theater session• 1 Discussion Forum• Session attendance

evaluation, attendee ratings and overall session scores provided post-event

Event passes• 25 Full-event passes

(includes sessions access)• 4 Speaker full-event passes

for session presenters• 5 Customer full-event

passes for customer invitees only



Exhibit space• 20’ x 20’ Turnkey exhibit

including custom graphics (graphic design by sponsor)

• 5 stations• 4 Electrical locations• 4 LAN connections• Wireless internet• 1 Lead retrieval device• Carpet • 4 Computers, monitors,

keyboards and mice• 1 Presentation area

including large monitor, chairs

Meetings• 1 Semi-private

meeting room• Includes table, seating for

8, electrical, wi-fi• Access begins Sunday

for set up, and Monday-Thursday for meeting use

Pre-event marketing• Logo on all pre-event mass

Discover emails• 2 Social media posts by

HPE on HPE Discover social channels prior to event

• Individual sponsor page on website and mobile app to include company logo, exhibit number, 100-word company description, Company URL, social media links, 5 e-literature links, sessions listing/links

• Access to opt-in registered attendee list beginning 2 weeks prior to event, sponsor’s own corporate privacy rules apply to use



Onsite marketing• Logo on-screen as

part of General Session recognition

• Logo inclusion on event sponsor recognition signage

• Logo and booth number on show floor directory

• Logo and booth number in the onsite printed show floor guide

Post-event marketing• Logo on post-event

mass email • Sponsor page active

on event website between events

• Session presentation materials available online post-event as links from individual sponsor page

• Session leads provided post-event

• Session evaluation scores provided post-event


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Gold sponsorship



Sessions• 2 breakout sessions


(includes sessions access)• 2 Speaker full-event passes

for session presenters• 3 Customer full-event

passes for customer invitees only



Exhibit space• 10’ x 20’ Turnkey exhibit • Large graphics area• Cabinets with storage• 1 Reception cabinet with

storage and logo• 2 Electrical locations• 1 Monitor, keyboard

and mouse• 2 LAN connections• Wireless internet• 1 Lead retrieval device• Carpet

Pre-event marketing• Link to event sponsors

list included in pre-event mass emails

• Individual sponsor page on website and mobile app to include company logo, exhibit number, 75-word company description, Company URL, social media links, 5 e-literature links, sessions listing/links

• 1 Social channel post by HPE on HPE Discover social channels prior to event

• Access to opt-in registered attendee list beginning 2 weeks prior to event, sponsor’s own corporate privacy rules apply to use



Onsite marketing• Logo on-screen

as part of General Session recognition



• Logo and directory and booth number in the onsite printed show floor Guide

Post-event marketing• Link to event sponsor

list included in post-event emails


• Session presentation materials available online post-event as links from sponsor page


• Session attendance evaluation scores provided post-event


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Silver sponsorship



Sessions• 1 Theater session


(includes sessions access)• 1 Speaker

full-event passes for session presenters




Exhibit space• 10’ x 20’ Turnkey exhibit• 2 Graphic panels• 3 Cabinets with storage • 1 Reception cabinet with

storage and logo• 2 Electrical locations• 1 Monitor, keyboard

and mouse• 2 LAN connections• Wireless internet• Carpet

Pre-event marketing• Link to event sponsors list

included in pre-event mass emails

• Individual sponsor page on website and mobile app to include company logo, exhibit number, 50-word company description, company url, social media links, 5 e-literature links, sessions listing/links

• 1 Social channel post by HPE on HPE Discover social channels prior to event

• Access to opt-in registered attendee list beginning 2 weeks prior to event. Sponsor’s own corporate privacy rules apply to use








Post-event marketing• Link to event sponsor

list included in post-event emails


• Session presentation materials available online post-event as links from sponsor page


• Session attendance evaluation scores provided post-event


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Bronze sponsorship




(includes sessions access)• 1 Customer full-event pass

to be used for customer invitees only


Exhibit • 10’ x 10’ Turnkey exhibit• 2 Graphic panels• 1 Cabinet with storage• 1 Cabinet with storage

and logo• 1 Electrical location• 1 Monitor, keyboard

and mouse• 1 LAN connection• Wireless internet• Carpet

Pre-event marketing• Link to event sponsor

list included in pre-event emails

• Individual sponsor page on website and mobile app to include company logo, exhibit number, 25-word company description, company url, social media links, 2 e-literature links







• Logo and booth number in the onsite printed show floor Guide

Post-event marketing • Sponsor page active


• Link to event sponsor list included in post-event emails


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Kiosk sponsorship





for customer invitees only• Option to purchase

additional full-event passes at the early bird rate regardless of date purchased

Exhibit space• Turnkey kiosk exhibit• 1 Graphic panel• 1 Demo cabinet

with storage• 1 Monitor, keyboard

and mouse• 1 Electrical location• Wireless internet• Carpet

Pre-event marketing• Link to event sponsors list

included in pre-event emails











• Link to event sponsors list included in post-event emails


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Community sponsorship

Sponsorship rate $7,500




to be used for customer invitees only


Exhibit space• Turnkey counter

grouped within a pavilion with other Community sponsors

• 1 Demo cabinet with storage and logo

• 1 Electrical location• 1 Monitor, keyboard

and mouse• Wireless internet• Carpet

Pre-event marketing• Link to event sponsors

list included in pre-event emails


• Access to opt-in registered attendee list beginning 1 week prior to event. Sponsor’s own corporate privacy rules apply to use









• Link to event sponsors list included in post-event emails

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Eligibility, agreement and paymentSponsorship eligibility HPE Discover 2017 sponsorship eligibility, including exhibition, is reserved for companies with a Hewlett Packard Enterprise partner/alliance agreement in good standing with no outstanding balances or legal issue(s). Hewlett Packard Enterprise reserves the right to decline, cancel or revoke a sponsorship application or agreement at any time for any reason.

Contract agreementOnce an application is submitted, the submission contact will receive an electronic acknowledgement. If the application is approved and accepted, the sponsor contact will receive a sponsorship confirmation and invoice via email.

Sponsorship inclusionsAll sponsorship inclusions are subject to change based on final event development. Changes to sponsorship components will be communicated in writing with a suitable substitution made. In cases where Sponsor chooses not to execute package components, confirmation will be made in writing and no package fee adjustment will be made.

All sponsorship components and submissions are subject to HPE review and approval prior to execution, please reference the Rules and Regulations for additional details. All submissions are subject to the provided timelines. Late submissions of components may not be accepted and will not warrant a reduction of sponsorship rate or refund.

Any additional orders or requests over and above sponsorship inclusions will be the responsibility of the Sponsor and payments made direct to appropriate vendor.

Payment TermsIn order to receive the Alumni rate, sponsor must have been a prior Discover sponsor and the sponsorship agreement must be submitted no later than March 10, 2017.

All sponsorship payments are due no later than May 5, 2017All invoices related to the Event should be made payable in the U.S. Dollar (currency).

Cancellation or Reduction of SponsorshipPlease reference the Sponsorship Rules and Regulations for complete details regarding cancellation or reduction of sponsorship. Following is a brief timeline for reference.

Prior to February 17, 2017 0% of sponsorship agreement dueBetween February 17 and March 6, 2017 50% of sponsorship agreement dueBetween March 6 and June 8, 2017 100% of sponsorship agreement due

Exhibit space selectionExhibit space selection will take place by the end of April 2017. Selection will occur by level in order of sponsorship agreement receipt date. Each sponsor will be notified in advance of selection as to the selection date and process.

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Sponsorship marketing opportunities Drive leads at Discover 2017 Las VegasMake the most of your sponsorship investment. Amplify your presence and visibility at the event.

Marketing opportunities are only available as add-ons to sponsorship packages. Availability is limited and date specific. Additional opportunities may be released.

All opportunities and complete details will be available in the Exhibitor Resource Center (ERC).

Meeting roomUp to 10 available at USD $15,000 eachHost meetings in a dedicated meeting room for all four days of the event from 7:00 am to 6:00 pm. The room is enclosed and includes a table, eight chairs, power, Wi-Fi and your logo at the entrance.

Lunch coastersOne available per day at $10,000 or 3 days for $20,000 (Monday, Tuesday, Wednesday)Drive traffic directly to you, link this opportunity to a promotion in your exhibit. Coasters will be placed at each lunch seating and will feature your custom promotion. “Visit us to win” or “Present this for a free gift” or get creative! Sponsor to provide creative. HPE to produce and place coasters.

Special Interest Activities (SIA) Sponsorship Availability and rates vary based on eventNot available to Community sponsors. Events available beginning March 1 within your Exhibitor Resource Center (ERC). Align directly with HPE regional, solution or business unit customers and partners as a featured sponsor. HPE teams host special events, SIA (Special Interest Activity) events, offering you an opportunity to reach a specific customer and/or partner attendee group. For example, choose to sponsor the Americas dinner or the IoT Reception. SIA event sponsorship may include branding, speaking and/or promotional opportunities.

Mobile app advertisement Up to two available at $4,500 each per dayGain attendee attention for your latest product release, exhibit incentive or session. Fixed advertisement with URL click through on a frequently utilized section of the event mobile app. The award-winning app is actively used by >65% of attendees.

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Theater screen advertisementUp to two available at $4,500 each for each of 3 days, or $10,000 for all 3 daysDrive traffic to your exhibit, feature a product release or promote an exhibit activity. Gain high visibility and brand exposure. Your static ad rotates with limited ads on the Theater screens in the Transformation Zone. Ads will be shown during the breaks between theater sessions (apart from the 15 minutes prior to the session during which time the next session will be advertised on screen).

Transformation Zone Guide half page advertisementUp to four available at $2,500 eachPromote your exhibit through a half page ad in the official HPE Discover 2017 Las Vegas Transformation Zone Guide. This printed guide will be distributed to attendees as part of onsite registration check in and contains the event schedule, venue map, sponsor listings and more.

Theater session (30-minute)Up to four available at $15,000 each(not available to Kiosk or Community sponsors)Present right in the Transformation Zone and then easily direct attendees to your exhibit for 1:1 discussions. Theater Sessions are included in the event content catalog online and onsite within the mobile app. Your session will be listed on your sponsor page. Session attendee leads will be provided. Approximately 75 seats in an open air theater.

Discussion Forum session (30-minute)Up to three available at $7,500 eachTarget a focused group of attendees in a Discussion Forum session on the Transformation Zone. Intended for an interactive exchange of information, solutions and ideas. Discussion Forum sessions are included in the event content catalog online and onsite within the mobile app. Your session will be listed on your sponsor page. Session attendee leads will be provided. Approximately 12 seats in a u-shape learning format.

Hospitality suiteUp to four available at $20,000 eachHost meetings or small private events (less than 50 attendees) in a dedicated hospitality suite for all four days of the event. The furnished hotel suite offers the unique opportunity to host your guests for private meetings and networking. Room includes lounge furnishing, patio, television, audio connection, water closet.

Hotel room dropUp to five available at $5,000 each for opportunityDirectly reach opt-in attendees staying at the Venetian or Palazzo as they settle in for their Discover attendance. You provide your room drop collateral or marketing item and the hotel will distribute (additional room drop fees will apply and must be paid directly to hotel).

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Sponsorship deadlines

Following are key deadlines related to sponsorship agreement. Sponsorship deliverable deadlines will be included in the Exhibitor Resource Center.

Agreement receipt date determines exhibit space selection order.

February Sponsorship sales open

March 17

March 10

Cancellation window for partial refund closes

Alumni rate ends, signed agreement must be received by this date Alumni rate only available to prior sponsors

April 21 Sponsorship sales close

May 5 All sponsorship and marketing opportunity payments must be received

June 4

June 5 – 8

All sponsors ‘show-ready’ by 4:00 pm

HPE Discover 2017 Las Vegas

Dates are subject to change.




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Contact usTo discuss your requirements before making your decision, or obtain more information, please contact us.

Apply online tinyurl.com/DiscoverSponsors

Rom PorterSponsorship [email protected] +1 413 636 2829 Heather RoletteSponsorship Program [email protected]

HPE Discover 2017 Las Vegas event informationhpe.com/Discover

Hewlett Packard Enterprise3000 Hanover St.

Palo Alto, California 94304-1112

United States

+1 650-687-5817

www.hpe.com©2017 HPE or an HPE affiliate company. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express

permission of HPE or an HPE affiliate company. HEWLETT PACKARD ENTERPRISE, HEWLETT PACKARD, HPE, the

Element Logo, the Hewlett Packard Enterprise Logo and other trademarks used by Hewlett Packard Enterprise (“HPE”)

are registered trademarks of Hewlett Packard Enterprise Development LP and/or its affiliates.



mailto:[email protected]

mailto:heather.rolette%40hpe.com?subject=

http://hpe.com/Discover

http://www.hpe.com

Documents

Sponsorship Prospectuspool.hpeglobalevents.com/DiscoverAmerica2017/files/...Hewlett Packard Enterprise executives and partner leaders will engage our partner ecosystem and customers