• Ideal Homes Exhibition established since the 1970’s

• Ireland’s largest homeowner and lifestyle show

• High profile event

• Recognition with media and public

• Best attended homeowner event, attracting an adult audience of over 30,000

• 150,000sq. Ft. of exhibition space accommodating over

260 exhibitors in 2009

The Ideal Home Show Introduction

• 89% of visitors rated visit as worthwhile or very worthwhile*

• 89% of visitors said they will return in 2010*

• 78% of visitors were in the 25-55yr age group*

• 72% of visitors were in the ABC1 socio economic group*

• 77% of visitors made/or will make a purchase as a result of the show*

• 81% of visitors could name show and features sponsors*

• 53% of visitors are planning to renovate or decorate their home*

*Independent research company conduct visitor exit survey

The Ideal Home Show Statistics

• Title Sponsor

• Showhouse Sponsor

• Features Sponsor

Sponsorship Opportunities

• Positive Lifestyle association

• Perceived leader in marketplace

• Extensive media coverage/brand exposure

• Branding on all promotional material, tickets, advertising and posters

• Dedicated website with links facilitating data capture relevant to sponsor’s products and/or services

• Opportunity for:

Product launches Consumer research

Hospitality events Workshops

Benefits to Sponsor

Publicity• Promotional planning begins months in advance of event

• Inclusion in advertising, feature articles, interviews and competitions

• Strategic advertising & publicity campaign across Magazines, National Press and Free Sheets

• Access to Media partners including TV3, Independent Newspapers and FM104

• Radio advertising on RTE1/2FM/98FM/Newstalk/Q102/East Coast/104FM/Lyric FM

• Outdoor advertising

• Direct/Online marketing campaign

• Database of registered subscribers

Sponsor Participation

• Commitment to support and drive overall event as part of an integrated

marketing plan

• Sponsor’s PR & Marketing departments to work with SDL on

co-ordinating promotional campaign

• Target existing customer base

• Financial commitment varies dependent on level of sponsor participation

• On-line mutual web links

Gold Sponsorship Package• Secondary branding on ALL printed & digital promotional material produced for the event

• Branding opportunities at the event in specific locations

• Inclusion in the PR and publicity campaign undertaken for the event

• Special access and inclusion in advertising, promotions and competitions arranged with our

media partners including TV3, FM104, Home Improvement Magazines and a National

Newspaper.

• Access to special ticket offers, discounts and free ticket competitions both online and in

print.

• Invitations to the official press launches

• Access to special promotional packages available from TV3 for event partners

(details from TV3)

• Logo and link on the home page of The TOP Ideal Home Show web site.

• No directly competing supplier will be accepted as an event sponsor.

• Access to Visitor Exit Survey Demographic Report

Platinum Sponsorship Package

• Our premium package contains our gold package items plus the following..

• Primary branding on ALL printed & digital promotional material produced for the

event

• Invitations to the official press launches including branding opportunities.

• Access to Visitor Exit Survey, Final PR Report and Press Cuttings after the event.

• Inclusion of one item in the Goodie Bag.

• Inclusion in Master Classes or Demonstration Facility where appropriate.

• Inclusion of one question in visitor exit survey.

• Complimentary professional photos of sponsors stand.

• Special discounts from organisers Display Contractor if required.

• Stand Space if required.

Past Sponsors Include

• TOP (Oil)

• AXA Insurance

• Bord Gais

• Quinn Insurance

• Irish Shell

• Eircom

• Airtricity

• Green Homes

• B&Q

• Dulux

• Knorr

• Greenstar

• Showhouse – featuring top quality & innovative interior design

• Interior Design Advice Centre

• DIY Demonstration Stage

• Renovate, Extend & DIY

• Gardens & Outdoors

• Furniture & Decor

• Home Accessories

• Fashion & Pamper zone

• Fashion Show

• Festival of Irish Home Cooking

Centres of Inspiration

• Build on the success of Ideal Homes Show brand

• Increase publicity year on year

• Responding to the economic climate with value and choice for consumers

• Introduce new and exciting sections with specific content appeal

• Increase visitor attendance

• Work with sponsors to ensure maximum impact for their brands

• Theme for 2010 - ‘Don’t Move - Improve’

Looking to the Future

Sample Ad Copy

Show Information

The Spring Ideal Home Show

16th – 18th April 2010

The TOP Ideal Home Show

22nd – 25th October 2010

Contact: Lorna MurphyTel: +353 (0)1 405 5552

Email: lorna@sdlexpo.com