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SPONSORSHIP INFORMATION
SUNDAY, DECEMBER 8 2019
3939 Iowa Street, Suite 2 | San Diego, CA 92104explorenorthpark.com | northparkmainstreet.comP: 619-294-2501
MAIN CONTACTAngela Landsberg | Executive [email protected]
ABOUT THE PARADE
Over the past 56 years, the North Park Toyland Parade hasgrown into a local holiday tradition.
This community celebration of the historic and eclectic NorthPark neighborhood attracts more than 20,000 attendees fromaround San Diego and beyond. There is something for all agesalong the parade route of this cherished event. From old-timecars to marching bands and creative floats, you will see andthrill to wonderous holiday sights along North Park’s busyUniversity Avenue.
This family-friendly festival showcases:
MUSIC | FESTIVE DISPLAYS | HOLIDAY CHEER
All proceeds benefit North Park Main Street, the non-profit organization committed to the
revitalization of the North Park Business Improvement District. North Park Main Street works in
conjunction with the City of San Diego to strengthen economic prosperity and promote smart
growth in North Park.
EXPLORENORTHPARK.COM
ATTENDEESTHROUGHOUT
THE EVENT
OVER 200ENTRIES IN
THE PARADE
20k200
Explore North Park is a robust North Park Main Street marketing campaign that
encompasses San Diego County, drive markets and tourism marketing affiliates. Your
sponsorship includes exposure on all three social profiles: Explore North Park, North Park
Main Street and the North Park Toyland Parade Facebook page.
The Toyland Parade received
an impressive amount of
MEDIA ATTENTION in 2018:
IG STORY
STATS
Average Views
Comments
STATS
Fo l lowers
L ikes Rec ieved
Total Website Views
ONLINE STORY
OPPORTUNITIES
Eat Page Views: 12,330
Drink Page Views: 5,908
Shop Page Views: 9,096
Art Page Views: 4,729
Facebook L ikes
Twi t te r Fo l lowers
EXPLORENORTHPARK.COM
1.3K40K
196.2K
67
12.8K EMAIL SUBSCRIBERS
13 LIVE BROADCAST TV OPPORTUNITIES
10 PRINT FEATURES
3 LIVE CAMERA CREWS ON-SITE
3K
9.4K378.9K 2.1K
STATS & DISTRIBUTIONASSOCIATED WITH YOUR
SPONSORSHIP
• Event to be called The North Park Toyland Parade Presented by The North Park Lions Club
• The North Park Lions Club logo will be integrated into Parade logo on all collateral
• The North Park Lions Club logo to be featured on front page of event program
• The North park Lions Club featured in all e-blasts sent out by North Park Main Street advertising the event
• North Park Lions Club banners to be displayed prominently along parade route (The North Park Lions club to cover cost of banners)
• The North Park Lions Club logo inclusion on parade website page on northparkmainstreet.com with direct link The North Park Lion’s Club
• The North Park Lions Club logo included in all advertisements and marketing material
• Right to be the exclusive Presenting Sponsor for The North Park Toyland Parade in 2020 and first right of refusal in 2021
• Inclusion of The North Park Toyland Parade partnership messaging with Lions Club in all parade press releases
• Full-page ad in the event program
• Opportunity to participate in festival event 2019/2020 (free booth)
• Design and installation of 20 street banners promoting the The Toyland Parade Presented by The North Park Lions Club
• Cross promoting The North Park Toyland Parade at the North Park Thursday Market / North Park Lions Club booth at market in November to do membership drive
• Social Media Marketing: Inclusion in social media mentions
• North Park Lions Club and NPMS will determine the appropriate tagging/hashtag mentions of North Park Lions Club and parade in North Park in all social media mentions
• Lions Club specific posts will be created promoting the sponsor, i.e. organic content such as becoming a member, boomerang videos featuring Lions Club, wall paper w/ Lions Club branding for Instagram, featured Lions Club animated gifs, etc.
• NPMS will organize a parade kick off and membership drive event in Fall 2019.
• Monday Meeting Series: three North Park businesses, two to three speakers 10/2019 through 6/2020
• Clubhouse event organized by NPMS in early 2020
• Halloween at the Thursday Market
PARADE SPONSORSHIP EXPLORENORTHPARK.COM
PRESENTINGSPONSORSHIP
$25,000
EXPOSURE INCLUDES:
SOLD
PARADE FAN$10,00
EXPOSURE INCLUDES:
• Website Banner on Explore North Park Art for 2 months - $1000 value
• Company co-branding logo and link on event website
• Banner on a stage or areas (printing of banner not included)
• Logo inclusion on event map inside program insert
• Company logo printed on all promotional material
• Announcements to be made by Stage Emcees on all stages
FLOAT SPONSOR$3,000
EXPOSURE INCLUDES:
PARADE SPONSORSHIP EXPLORENORTHPARK.COM
• Explore North Park Email Blast Inclusion - $450 value. Includes top banner inclusion with write up and link to website
• Company co-branding logo and link on event website
• Banner on a stage or area (printing of banner not included)
• Logo inclusion on event map inside program insert
• Company logo printed on all promotional material
• Annoucements to be made by Stage Emcees on all performance stages
• Banner on a stage or area (printing of banner not included)
• Explore North Park Dual Post Package - $1450 Value. Includes dedicated Facebook, Twitter, Instagram Story Posts
• Website Banner of Explore North Park entertainment or Parade page for 6 months - $3,000.00 value.
• Free entry in parade
@northparkmainstreetnorthparkmainstreet.com
#toylandparadenorthparkmainstreet.com
@explorenorthparkexplorenorthpark.com
PARADE MAP EXPLORENORTHPARK.COM
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