SPONSORSHIP OPPORTUNITIES - Cannonball · 2019-11-20 · SPONSORSHIP BENEFITS • Main Event launches in July and wraps in November so the campaign lasts for approx 5 months – not

SPONSORSHIP OPPORTUNITIES11th — 13th September 2020

Cannonball is the largest organised road trip in Europe, 190 of the finest supercars on the planet, 3 action packed days of adrenaline fuelled adventure, unimaginable days and unforgettable nights, Ireland’s glitterati and celebrities out in force, a network of 450 like-minded Cannonballers, over €1,100,000 raised for charities to date, a cumulative Media Value 7.8 Million with over €1.6 million achieved in 2019 alone, over 1,000KM of Irish open roads, celebrities, live music, festivals, aerobatic displays and the awesome sight of over 250,000 spectators waving chequered flags in a frenzy of anticipation.WINNER OF BEST ENTERTAINMENT EVENT 2016

WINNER OF BEST SPONSORSHIP 2016

WINNER OF BEST FUNDRAISING EVENT 2018

Shortlisted as BEST LIVE EVENT both in 2015, 2016, 2017, 2018 and 2019 at the Event Industry Awards and UX Awards and CX Awards.

… It is CANNONBALL, it is epic, it is bold, it is beautiful and it could have your brand all over it!

INTRODUCTION

• 7.8 MILLION MEDIA VALUE

• 2500 PRESS CLIPPINGS SOCIAL MEDIA, TV ADVERTS

• ESTABLISHED EVENT FOR OVER 11 YEARS

• 250,000 SPECTATORS

• OVER €1,100,000 RAISED FOR CHARITY

• 3 NATIONAL AWARDS

• EXTENSIVE PUBLICITY

ROUTE

11TH - 13TH SEPTEMBER 2020

DAY 1

Start Line: Malahide Castle

Lunch: Kilshane House Hotel

Finish Line: Kinsale

DAY 2

Start: Kinsale

Drive: Molls Gap

Lunch: Ballygarry House Hotel

Finish Line: Salthill

DAY 3Start: Salthill

Lunch: Slane Castle

Finish Line: Dún Laoghaire

Route is subject to change.

HEADLINE SPONSOR TOUR SPONSOR OFFICIAL PARTNER

SPONSORSHIP PACKAGES

*To be agreed based on specificrequirements. €25,000 + VAT €7,500 + VAT

• 12 No. Large Tear Drop Flags.

• 16 No. 16ft X 3ft Full Colour PVC Banners.

• 1 Car Entry.

• Presence on the Cannonball official web site.

• Prime location for your brand on 190 supercars & crew vehicles.

• Opportunity to supply crew vehicles.

• Other Brand Placement.

• Roll up Displays.

• High Quality Video Footage and links from the event.

• Your Logo at Start and Finish lines.

• Social media.

• Video interview.

• 40 x 20 second spot on TV with YOUR Brand/LOGO.

• Unique opportunity to enter a fully branded/ wrapped car.

• Option to reserve a table each night.

• Relationship Manager over the event.

• Option to tailor make to this package.

• 6 No. Large Tear Drop Flags

• 8 No. 16ft X 3ft Full Colour PVC Banners.

• 1 Car Entry.

• Presence on the Cannonball official web site.

• Prime location for your brand on 190 supercars & crew vehicles.

• Opportunity to supply crew vehicles.




• Your Logo at Start and Finish lines.

• Social media.

• Video interview.



• Option to reserve a table each night.

• 4 no. 16ft X 3ft Full Colour PVC Banners.

• Presence on web site.

• Your Company Logo on all 190 super cars.




• Your logo at the Start and Finish lines.

• Social media.



2020 TIMELINEANNUAL TIMELINE

Cannonball IrelandOfficial Launch

Cannonball IrelandReunion / Uploaded

SPONSORSHIP BENEFITS

• Main Event launches in July and wraps in November so the campaign lasts for approx 5 months – not just a once off spend.

• Your Company Logo on all cars – 190 supercars visiting 10-15 locations all around Ireland over 3 days.

• Your company’s Branding on Cannonball official printed materials and posters.

• Have your logo associated with the most high profile motoring event of the year in Ireland covered extensively by national TV, radio and print media - Media Value €7.8 Million.

• Link/ branding on the official Cannonball website.

• Brand awareness and networking opportu-nities with cannonballers who are amongst some of Ireland’s most elite...

• Cannonball has a big celebrity and influencer following and sponsors often maximise that association in social media by sharing posts etc.

• Cannonball is a highly successful media event with a rigorous PR plan every year which hits the press nationally and locally at every press opportunity.

CANNONBALL QUARTERLY GLOSSY MAGAZINEWITH NATIONAL DISTRIBUTION...

SOCIAL MEDIA

Increase your likes with competitions & limited edition Cannonball Merchandise and amazing pictures and footage.

VISIBILITY

Our sponsors are top priority and we welcome our sponsors to maximise this opportunity. Bring a fully branded vehicle and really stand out amongst the supercars, take youtube footage, give out promotional materials, put some branded trucks on the bridges...

POSITIVE BRAND ASSOCIATION

Take ownership of your sponsorship by using the your company’s Platform to communicate the message.

VIP RECEPTION

Invite top customers for an unforgettable experience at the start line and an exclusive VIP breakfast reception. Send an invite to customers all over the country to come out and see Cannonball and follow your team.

HOW TO ACTIVATE YOUR SPONSORSHIP

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WHERE WILL YOUR LOGO BE SEEN?

Fuelled by

Fuelled by


YOUR LOGO WILL BE BRANDED ON THE FINISHLINE, FLAGS, PULL UP STANDS AND BANNERS.

Start / Finish Line

Roll-up Display

Fu

ell

ed

by


Street Banner 6m x 0.9m Street Banner 4.9m x 0.9m

Teardrop Flag

YOUR LOGO WILL BE BRANDED ON THE FINISHLINE, FLAGS, PULL UP STANDS AND BANNERS.

BESPOKE SPONSORSHIP

• Every brand is different with different communication messages.

• The award–winning cannonball sponsorship team are in a unique position to meet your exact requirements.

• Remember, this is also a unique opportunity to show a TV advert or Video Footage on the Largest MOBILE Screens in Ireland to a captive audience of 250,000 people as they wait for the cars to arrive into each host town.

• We have a professional camera crew and a very high-end video production team. How about your own Cannonball Movie?

• How about a convoy of the finest cars on the planet going through your drive-through or queuing up for your service?

• Cannonball is also a perfect sampling opportunity. What better way to experience a product for the first time?

• The opportunities never stop and Cannonball shows no signs of slowing down!

CANNONBALL PARTICIPANTS450 Cannonballers ̶ High net worth individuals, celebrities, opinion leaders.ABC1 / Male Bias / Age: 22 – 65 / Median Age: 40Interests: Cars, Travel, Luxury Goods, Charity, Sport, Food, Dining Out, Investments, Technology35% UK and International, 65% Irish

CANNONBALL SPECTATORS250,000 Spectators ̶ Mainly families, car enthusiasts, locals in towns.Slight male bias / B, C1, C2 / Age: 6 – 80FREE family event so it attracts a very wide audienceInterests: Cars, Family, Children’s Activities, Outdoor Events, Consumer Brands and Excitement.

OTHER STATISTICSAudience EngagementSocial Media, TV Adverts, Local Media, Radio Adverts, Extensive Publicity

Audience ForeknowledgeAudiences are informed of the event through TV, Radio, Print and social media as well as outdoor signage. This builds anticipation amongst spectators as they prepare to line the streets of the Cannonball route.

Audience ExpectationsAfter 11 years, Cannonball is a well established event, as a result audiences all over the country expect an adrenalin fuelled, exciting and unforgettable experience.

Audience PlacementCannonball reaches out to many different audiences. The event is produced professionally to meet audience expectations.

Audience IdentificationCannonball audiences are deeply connected to the brand/event and have aspirations to support a worthwhile charity, while some also have aspirations of actually owning one of the supercars and taking part one day.

Audience ResearchAudiences are continually monitored both qualitatively and quantitatively.

DEMOGRAPHICS

MAJOR MEDIA ATTENTION

• Cannonball Ireland is a National Media Event and receives extensive coverage on National TV, National Print media and National Radio.

• The media potential of Cannonball is unrivalled and it brings with it a very positive public image.

• Press Books are available from 2010 – 2019 and a full independent evaluation report for 2019 is now available detailing press coverage, reach and media value. In 2019 we achieved a cumulative value of €1,685,127 and there were 8,764,105 opportunities to see Cannonball in the media. This is a conservative estimate as we only monitored print and online media. There was also extensive and valuable national broadcast media and social media that is not included in this figure.

• Media Partners 2FM also brought extensive national radio coverage with cross station promotions, competitions, interviews, Outside Broadcast Unit and celebrities.

• Over 250,000 people line the streets all over Ireland which also brought extensive local media coverage.

STREET FESTIVALS AS CANNONBALL BLAZES A TRAIL AROUND IRELAND. FESTIVAL STAGE, MUSIC & PERFORMERS, RADIO STATION OUTSIDE BROADCAST UNITS, BRAZILIAN DANCERS & FIRE PERFORMERS, OVER 250,000 PEOPLE LINE THE STREETS.

Some of the unique cars on Cannonball in previous years include Pagani Zonda, Koenigsegg, Carrera GT worth an estimated £4,000,000 sterling! These top of the range cars bring with them high net worth individuals from all backgrounds who travel the country for the duration of the event.

On the other hand novelty cars including the Delorean (Back to the Future) complete with Doc and Marty McFly, Rezvani Tank – the only one in Europe, and of course, in 2019 the Pope Mobile!, Smokey and the Bandit Truck and The Ghostbusters Sheriff car attract crowds of all ages who come out to line the streets and view the 190 Supercars.

The roar of 190 super cars create an electric atmosphere in each of the host towns along the nationwide route with a minimum 10 stops.

CARS

Bruno Mars has joined Boyzone’s Shane Lynch along with former Miss World Rosanna Davison and husband Wes Quirke whilst celebrity chef Rachel Allen, The Voice Presenter Kathryn Thomas, and RTE’s Miriam O Callaghan have also had a Cannonball pit stop or two. Models Georgia Salpa, Aisling Quinn, Hazel O Sullivan, Emma Quinlan and Holly Carpenter have been keen Cannonballers over the years as well as Roz Purcell, Nadia Forde, Kerri Nicole Blanc, Karena Graham and Rachel Wallace. Ryan Tubridy, Mick Galwey, Gerald Keane, Andy Quirke, and Lisa Murphy also geared up. Cannonball never disappointsin the celeb stakes. Nicky Byrne, Colm Hayes, Ryan Thomas, Cormac from Tallafornia, Pritchard from Dirty Sanchez MTV, Mary Robinson and Jenny Green have all been on board.

Taoiseach Enda Kenny took time out of his busy schedule to drop the famous chequered flag as well as Glenda Gibson, Michelle McGrath, 2FM DJ Colm Hayes and Ivor’s Andy Quirke. In 2017 Cannonball celebrities included music acts The Four of Us, Paddy Casey, Daft Punk, Christy Dignam, POPGODS from AMA Music Agency and Robot Ted and Bumblebee from Audionetworks were a huge attraction for spectators.

CELEBRITY CANNONBALLERS

TESTIMONIALS

“I had heard about Cannonball from some of our retailers and I loved the experience. You get to drive some great roads and have fun with like-minded people, experience good food, good chats and enjoy the cars in the right environment. All the time you are raising money for a great cause, what’s not to like!“The thing that stays with me the most is the warmth and welcome from the general public as we go through the towns. As a straightforward business proposition, it makes good sense because there is media value straight away and you get a lot of vis-ibility all over the country. Up to 20,000 people are waiting as the cavalcade enters the town and you can interact with people on a one-to-one basis when the cars are parked up. There is definitely value in it. If the values of Cannonball match your brand values, I would give it a shot.”

“We are very proud to be part of Cannonball and to help raise funds for Pieta House. We recently scooped the Best Event Sponsorship Award for Cannonball at the National Event Industry Awards and also this year the iconic Cannonball movie is 35 years old so we have plenty to celebrate! All great movies go with great popcorn and we have the opportunity to bring this mad cap movie to life. The management team and full Cannonball crew run an exceptional show and are highly professional. Every year they surpass my expectations and the event gets even bigger and better. Cannonball is pivotal to my Marketing strategy and I have built lifelong connections and friendships”.

“We have been a proud sponsor of Cannonball for a number of years now and we have built a lasting friendship and business relationship with Alan and his team. The profile of the participants on Cannonball is right for us as a luxury brand and we have welcomed new customers through our association. The event is exceptionally well organised and each year the event team, cast and crew raise the bar higher and higher. Cannonball is now a national media event and, as a sponsor, our brand is carried on all 190 cars, TV advertising, a huge press and media campaign, digital and social media, large screens, outdoor branding and more. It is always gratifying as a sponsor to see such large amounts of money raised for charity and we are very proud to be associated with Cannonball.”

PAULO ALVES, MD BMW GROUP DON O’NEIL, PROPRIETOR MANHATTAN PATRICK W. KEANE, DIRECTOR KEANES JEWELLERS

CONTACT US

ALAN BANNONFOUNDER & ORGANISER

Tel: +353 45 409 099

Mob: +353 87 261 2851

E-mail: [email protected]

ENDA CONBOYEVENT SPONSORSHIP

Tel: +353 45 409 099

Mob: +353 83 180 8882


HELEN O’DWYERPUBLIC RELATIONS

Mob: +353 86 233 2725


VALERIE GROGANEVENT SPONSORSHIP

Tel: +353 45 409 099

Mob: +353 87 249 1447


Documents

SPONSORSHIP OPPORTUNITIES - Cannonball · 2019-11-20 · SPONSORSHIP BENEFITS • Main Event launches in July and wraps in November so the campaign lasts for approx 5 months – not