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SPONSORSHIP OPPORTUNITIES
APRIL 17 – 23, 2018 | FORT LAUDERDALE, FLORIDA
F O R T L A U D E R D A L E
F O R T L A U D E R D A L E
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CRUISE360A PANORAMIC VIEW OF CRUISING
2018 SPONSORSHIP & EXHIBITOR GUIDE
Cruise360 Attendee Profile
Overall Sponsorship Packages
Creat Your Own Sponsorship Package
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Cruise360 Marketplace Exhibitor Booths
Cruise360 Product/Destination Workshops
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About 8
Cruise360 Marketplace Opportunities 16
Contact Us 17
Cruise360 sponsorship offers multiple opportunities to get your brand and message in front of the professional travel agent community. Create new relationships, engage with travel agents face-to-face and encourage brand loyalty with one of our exclusive sponsorship packages, Make an immediate and lasting impact on more than 1,300 travel professionals. Promote your brand and key message over six days within the Cruise360 conference and trade show sphere. Customized packages are available.
“We couldn’t be more pleased with Cruise 360 and the tremendous interest in The Bahamas displayed by travel partners during our workshop and the trade show that followed. Lots of follow up and already planning on participating again next year!”
Glenda Johnson, Director, Cruise & Maritime Development – Bahamas Tourist Office
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“CLIA Cruise360 allowed us to meet and mingle with so many of our valued travel partners. We especially appreciated the networking and showcase events…so much so…we are already signed up for next year!”
Joni Rein, Vice President, US Sales & Marketing – Scenic Group
“I strongly encourage you to come and experience one of the best conferences in the travel industry. There will be amazing opportunities to learn about cruising, by taking part of the ship tours, and you can even win a Cruise!”
Dondra Ritzenthaler, SVP of Sales & TSS – Celebrity Cruises
“The travel professionals who attend Cruise 360 are thoroughly engaged, invested in the industry, and interested in learning about our products and services, which was apparent by the outstanding attendance we had this year at our workshop and at the tradeshow. We look forward to attending another successful conference in 2018!”
Cynthia Perry, CTC, Global Director, Travel Industry Sales – Marriott International
“CLIA Cruise360 serves travel professionals at all stages of their career. It is a one-of-a-kind event, unique for its professional development and business building opportunities dedicated specifically to the cruise industry. For Carnival Cruise Line, it’s always a great event!”
Christine Duffy, President – Carnival Cruise Line
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CRUISE360 ATTENDEE PROFILE
HERE ISWHATTHEY SELL
98%CARIBBEAN
68%
HAWAII
67%
MEXICO
ALASKA
EUROPE
SOUTH AMERICA
AUSTRALIA & NEW ZEALAND
ASIA
AFRICA
TAHITI
CRUISES PACKAGED TRAVEL AIR CAR RENTAL
96%
79% 76%
54% 51%
80%78%
39%35%
24%28%28%
HOTELS
98%CARIBBEAN
68%
HAWAII
67%
MEXICO
ALASKA
EUROPE
SOUTH AMERICA
AUSTRALIA & NEW ZEALAND
ASIA
AFRICA
TAHITI
CRUISES PACKAGED TRAVEL AIR CAR RENTAL
96%
79% 76%
54% 51%
80%78%
39%35%
24%28%28%
HOTELS
ANDWHERETHEY SELL IT
CRUISE360 ATTENDEE PROFILE
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of attendees are CLIA Members
41%
report annual sales of more than $100,000
50%
are graduates or are currently enrolled in CLIA certification
41%
of attendees have been in business 5+ years
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CRUISE360 TRAVEL AGENT ATTENDANCE
65% Hosted Independent Contractor
15% Independent Travel Seller
5% Agency/ Agent Employee
5% Brick & Mortar Agency/ Agent Owner/ Manager
10% Other
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Attended by North American Travel Agents, Cruise360 is six (6) days of learning opportunities for Travel Agents through educational sessions, 1:1 meetings with cruise lines (Pier to Peer) and networking opportunities to grow their business.
Duration: Six (6) DaysAudience:• Travel Agents• Cruise Lines • CEO’s, COO’s, Brand Presidents, Senior Executive, Vice Presidents from Sales and Marketing • 200+ exhibitorsNumber of Sponsorships Available: 300+
For more information on General Session or customized packages, contact:
Marla Phaneuf – VP Strategic [email protected] | T +1(954)240.0092
CRUISE360BROWARD COUNTY CONVENTION CENTER | FT. LAUDERDALE, FLORIDA
APRIL 17 – 23, 2018
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CLIA reserves the right to determine appropriate use of sponsor logos on all conference materials
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OVERALL SPONSORSHIP PACKAGES
CLIA WILL PROVIDE THE PREMIUM SPONSOR WITH THE FOLLOWING: (BENEFITS TAILORED TO FIT SPONSOR NEEDS)
• Sponsor logo on the Cruise360 website with hyperlink to sponsor website
• Logo Placement and branding on all mutually agreed upon Cruise360 conference related signage and messaging
• Premium Sponsor will be promoted at all Cruise360 events and activities
• Speaking Opportunities during:
• General Session • VIP Hall of Fame Reception • Welcome Reception
• Two registrations to Premier Summit (private event)
• 10 full conference passes
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Diamond Sponsor 1 $75,000 USD
• Exclusive sponsorship of one event to be mutually agreed upon by sponsor and CLIA • 30-second video message shown prior to all three General Sessions and the Hall of Fame Video message to be provided by sponsor and is subject to CLIA review• Exclusive sponsorship of two (2), 45-minute educational workshops • Double booth (20’ x 10’), with premier location at the Cruise360 Marketplace • Six (6) full Cruise360 conference registration packages • Two (2) reserved tables at CLIA Hall of Fame Dinner and Awards • Final attendee list including name, company and mailing address • Verbal recognition by a CLIA senior executive
Gold Sponsor 1 $50,000 USD
• Co-sponsorship of a General Session • Exclusive sponsorship of two (2) 45-minute educational workshops• Double booth (20’ x 10’) with premier location at the Cruise360 Marketplace • Four (4) full Cruise360 conference registration packages • Two (2) reserved tables at CLIA Hall of Fame Dinner and Awards • Final attendee list including name, company and mailing address • Verbal recognition by a CLIA Senior Executive
1 Silver Sponsor $30,000 USD
• Raw floor space (10’ x 30’) in Convention Center • Exclusive sponsorship of two (2) 45-minute educational workshops• Booth (10’ x 10’) with premier location at the Cruise360 Marketplace • Two (2) full Cruise360 conference registration packages• One (1) reserved table at CLIA Hall of Fame Dinner and Awards • Final attendee list including name, company and mailing address
# of Sponsorships Available Price
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LANYARDS
OFFICIAL NOTE PADS AND PENS (SUPPLIED BY SPONSOR)
MARKETPLACE BROCHURE BAGS
WATER BOTTLES
HOTEL KEY CARDS (ALL HOSTED HOTELS)
ATTENDEE HOTEL ROOM DROP
TRAVEL AGENT TOTE INSERT (SUPPLIED BY SPONSOR)
Price
$7,500 USD
$8,500 USD
$7,000 USD
$15,000 USD
$15,000 USD
$3,800 USD
$3,000 USD
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• Logo on Registration Counters/ Kick Plates
• Travel Agent Tote Bags (supplied by sponsor)
• Logo Placement on Cruise360 conference program
FLOOR DECALS (6 – 3’ X 3’)
MOBILE APP SPONSORSHIP
BRANDED SEAT COVERS
• All Three (3) General Sessions and Hall of Fame – $20,000 USD
• CLIA Seminars – $15,000 USD
Price
$650 USD/ EACH
REGISTRATION SPONSOR $12,000 USD
$10,000 USD
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AGENT LUNCH WITH 45 MINUTE PRESENTATION
AGENT BREAKFAST WITH 30 MINUTE PRESENTATION
SATURDAY AGENT LUNCH WITH 45 MINUTE PRESENTATION
GENERAL SESSIONS WITH A 4 MINUTE PRESENTATION
Price
$15,000 USD
$20,000 USD
$35,000 USD
$15,000 USD
SEAT DROP (ONE ITEM) $5,000 USD
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Have an idea to promote your brand? Let’s work together to design the perfect promotion to reach these valuable sellers!
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BOOTHS
MARKETPLACE BOOTH FEE INCLUDES:
Each 10 ft x 10 ft exhibitor booth at Cruise360 includes backwall drape and siderails, a 6 ft skirted table, two chairs and a waste basket. Booths are not carpeted.
Standard10’ x 10’
Double20’ x 10’
End Cap20’ x 10’
Island20’ x 20’
June 1 – July 31, 2017 Aug 1 – Sept 30, 2017 Oct 1 – Dec 31, 2017 Jan 1, 2018 and After
$2,895 USD $3,295 USD $3,495 USD $3,695 USD
$5,790 USD $6,590 USD $6,990 USD $7,390 USD
$6,390 USD $7,190 USD $7,490 USD $7,890 USD
$13,480 USD $13,480 USD $15,580 USD $15,580 USD
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Sponsorship
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PRODUCT/DESTINATION WORKSHOPS (45 MINUTES/ EACH)
• Single Workshop $6,500 USD
• Two Workshops $12,000 USD
• Three Workshops $17,500 USD
Please note the following regarding the sponsorship of Product or Destination Workshops:
• Workshops are subject to limited availability.
• Workshops seat approximately 75 attendees. Actual attendance is not guaranteed and will vary. Multiple workshops will be conducted at the same time.
• CLIA Executive Partner discount cannot be applied to Product or Destination Workshops.
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Sponsorship
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We are pleased to offer unique opportunities to promote your destination or product. Our premier Cruise360 Marketplace spaces allow you to create an atmosphere that personifies your destination on the trade show exhibit floor. Working with your other destination partners, you can build a section that really “wows” attendees.
Special Section —Consists of a minimum of three booths (10’ x 30’). The absence of the side rails allow for more tables. By using the 6’ tables, you can create a long, counter like look, or opt for taller counters. Add small cafe rounds throughout the section for individual discussion areas.
Aisle —Consists of a minimum of six booths, using each side of an aisle (10’ x 30’), and allows you to carry your theme throughout.
Island/Pavilion —Consists of a minimum of four booths (20’ x 20’) with aisles on all four sides, no other attached booths, thus providing 360 degrees of visibility.
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SPECIAL CRUISE360 MARKETPLACE OPPORTUNITIES
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EXHIBITORS
Gale CollinsManager, Sponsorship Relations
[email protected] 703.341.9296
SPONSORSHIPS
Marla PhaneufVice President, Industry Relations
[email protected] 202.759.6766M 954.240.0092
CONTACT
FOR MORE INFORMATION, VISIT CRUISE360.ORG
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