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Sponsorship Opportunities
12th - 14th August 2016Harewood House, Leeds
For more information about our show, please visit our website
vwfestival.co.uk
WELCOME TOVW Festival 2016
VW Festival has grown over the last 12 years into one of the biggest VW events on the UK calendar.
Our growing audience is a mixture of VW enthusiasts who go to pick out each detail of the 100’s of
cars on show, and also those who go for the music, the trade stands, the extensive entertainment
line up and the fantastic range of independent caterers!!
When you first drive through the magnificent entrance to Harewood House and estate, you are hit
by a world of colour, entertainment, and diversity, but don’t be fooled by the laid back atmosphere.
Behind every inch of grassland is a huge multi-skilled team of dedicated organisers who have put
the show together since 2005.
Men, women and children stream through the busy trade area, looking for the best deals to be had.
Parts for their beloved VW, or clothing and crafts to help remind them of theur experience at the
Leeds-based show weekend.
This is undoubtedly the event to see, and be seen at. It is the culmination of months of planning and
corporate collaborations. You and your business could be involved in the 2016 show. Do you really
want to miss out? 20,000 visitors, and 30,000+ followers on social media, can’t be wrong!
Speak to us and see how we can promote your business to our huge online and show weekend
audience.
www.vwfestival.co.uk
facebook.com/vwfestival
twitter.com/vwfestival
instagram.com/vwfestival
youtube.com/vwfestival
THE SHOW In numbers
The numbers do the talking at VW Festival. Since 2005 the
attendance has increased by 400% . The show has seen a natural
expansion and evolvement to accommodate for the demand.
We communicate with our audience both at the show over the
weekend, and online in several different ways, with the website,
social media and email newsletters.
10,000 A5 Flyers
8,000A5 20 Page show guides handed out at the show
All followers, likers and subscribers are 100% organic and have not been bought
10,000Wristbands
posted before
10,000Plastic drinking
GlassesUsed at the show
Distribution
Show attendance
Online Audience
335,00Total views
Website Social Media Email
31,800Total Followers
10,000Subscribers
6,300in 201521,0004,500
5000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
20,000
LIVEEvents
Street acts
Children's activities
VW Graffiti and air brushing display
Bands and Disco music
Fancy Dress Competitions
Vehicle displays
Funfair
Show & Shine parade
Vehicle displays
PACKAGESOverview
Headline Sponsor
SPONSORSHIP PACKAGES
Show & Shine
Main Stage
Drinks &Catering
Cars for sale
Campsite
Pet Zone
Online & Social Media
Bespoke packages available
This year, we have devised sponsorship packages that ensure synergy and visibility
to your brand. Our packages have been crafted to offer an array of benefits and
exclusivity at our 2016 show!
We are offering exposure before the show in the form of online promotion, through
our website, social media and email newsletters. Offering brand presence at the
show with exhibition stand space, product placement and banner sightings.
HeadlineSponsorship
Sponsorship taken by VW Van centre, Leeds Sponsorship taken by Burgess
HeadlineSponsorship
Price £15,000+vat
Headlining VW Festival 2016 will ensure that your brand is fully
represented throughout all aspects of the show, from the online and
printed marketing, to being included in the show name. Where-ever
“VW Festival” is written or printed, in the lead up to the 2016 show, your
brand name will be present
Event title contains sponsor name- VW Festival in association with...
Brand used in all advertising, PR, social media campaigns, website and signage
Branding on ticketing, car parking passes, lanyards (2000 distributed) & show guide
Logo on homepage and sponsorship page of VW Festival website
Full page on our website (linked to from homepage and navigation)
Regular branding on our main stage screen
Premium trade stand space 20m x 10m in most prominent position available
Inclusion in magazine adverts pre & post event
Input and inclusion in promotional films
Logo on our event teams clothing (20+ staff members)
20 Guest Tickets to VW Festival
On-Stage Sponsor mention throughout event
Sponsorship taken by Burgess
Show & ShineSponsorship
Price £3,250+vat
Branding on site of competition zone
Branding on Show & Shine trophy
Full page advertisement within VW Show guide
Inclusion in pre event social media campaigns
Logo on homepage and Sponsor page of VW Festival website
Social media coverage
Trade stand at the event
Logo on rotation on our main stage screen
Your brand will be associated with the highest quality cars at the show. As well as
having a prominent trade stand to advertise your brand, the show and shine judging
area and presentation ceremony will be wrapped with your brand.
Marquee & StageSponsorship
Sponsorship taken by VW Van centre, Leeds
Branding covering the main stage area
Full page advertisement within VW Show guide
Logo on homepage and Sponsor page of VW Festival website
Social media coverage
Trade stand at the event
Logo on our main stage screen
Showcase your brand to the full scope of attendees, by being at the focal point
of the festival and at the heart of our entertainment. Your brand will decorate the
entire staging area and will be included within regular call outs throughout the 2016
show.
Catering & DrinksSponsorship
Price £4,200+vat
Branding on all plastic cups on festival site
Branding on bar areas on festival site
Inclusion in pre event social media campaigns
Logo on homepage/Sponsor page of our website
Full page advertisement within VW Show guide
Logo on rotation on our main stage screen
The beverages will be flowing at VW Fest 2016, and to ensure your brand is a part of
the celebrations- our drinks sponsor will be displayed on every drink served at the
show, along with fantastic coverage at our bar areas!
CampsiteSponsorship
Price £3,600+vat
Naming right - The *** Campsite
Signage within campsite area
Full page advertisement within VW Show guide
Inclusion in pre event social media campaigns
Logo on homepage and Sponsor page of VW Festival website
Trade stand at the event
Social media coverage
Trade stand at the event
Logo on our main stage screen
Your brand will gain exposure to an audience that enjoys camping, outdoor
recreation and touring. The campsite has a great atmosphere and will be a base for
our audience throughout the festival weekend!
Cars for saleSponsorship
Price £2,500+vat
Branded designated cars for sale area
Area for your trade stand / gazebo and signage
Logo on homepage and Sponsor page of VW Festival website
Social media coverage
Logo on rotation on our main stage screen
Full page advertisement within VW Show guide
Our visitors spend hours admiring our pre-loved VW’s! Your brand will be exhibited
throughout the sales area of the festival and you can also enjoy a prominent trade
stand to advertise your brand!
Online & Social MediaSponsorship
Price £400+vat
Full page advertisement within VW Show guide
Logo on homepage and Sponsor page of VW Festival website
Social media coverage
We have a loyal and organic audience that return to the show year after year
and we use many social media outlets to update them regularly about the
upcoming festival and also our supporting partners! Enjoy exposure on our
website and within our popular show guide!
Pet ZoneSponsorship
Sponsorship taken by Burgess
Branded designated pet zone
Branded facilities (water bowl, food bowls)
Area for your trade stand / gazebo and signage
Logo on homepage/Sponsor page of our website
Social media coverage
Full page advertisement within VW Show guide
Logo on rotation on our main stage screen
Our pet zone ensures our four legged visitors are fed and watered whilst at the
show and also gives you the perfect opportunity to engage with their owners and
animal lovers alike.
CustomSponsorship
Don’t see a sponsorship package that meets your needs? Think you can bring
something else to the table?
We know one size doesn’t fit all and we will happily assemble a package to suit your
brand and vision.
ContactDetails
Some of our previous sponsorship partners
3 Packman Lane
Kirk Ella
Hull
HU10 7TH
Our Address Contact details
If you are interested in sponsoring the
VW Festival 2016 show, please contact
us.
Paul ScottEmail: [email protected]
Phone: 07768 172022
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