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SPONSORSHIP OPPORTUNITIES
O c t o b e r 2 6 – N o v e m b e r 2 , 2 0 1 7
2
M I S S I O N
Aust in F i lm Fest iva l fur thers the ar t and cra f t o f s toryte l l ing by insp i r ing and champion ing the work of wr i ters , f i lmmakers , and a l l a r t i s ts who use wr i t ten and v i sua l language to te l l a s tory.
A B O U T T H E F E S T I V A L
Austin Film Festival is a 24-year-old arts organization serving over 25,000 people annually with year-round programming, film and screenplay competitions, a young filmmakers program, and, what it is probably best known around the world for, its annual October Austin Film Festival & Conference.
It was the first event of its kind to bring professional and amateur screenwriters (and now filmmakers) together to celebrate the role of the screenplay in filmmaking and discuss the considerable creative possibilities of writing for film and television. Equally important, the Conference assembled producers,
agents and screenwriters together to foster the sale of screenplays and launch long-term successful careers.
Hundreds of writers’ groups, services and festivals have followed the Conference’s model over the past twenty years, reinforcing the value of its continuing mission to recognize the art of screenwriting.
“ T h e re i s n o c i t y l i k e A u s t i n a n d n o p e o p l e l i k e t h o s e w h o l i v e t h e re . B o t h a re a s w a r m a n d w e l c o m i n g a s t h e y a re y o u t h f u l i n s p i r i t a n d e n d l e s s l y e n t e r t a i n i n g . ” — N o r m a n L e a r, W r i t e r A l l i nt h e F a m i l y
ISSA RAE JAY AND MARK DUPLASS
NORMAN LEAR
OLIVER STONE
3
“ Aust in F i lm Fest iva l gets i t . They f igured out 20 years ago that d iscuss ing wr i t ing wi th work ing wr i ters and ta lk ing about d i rect ing wi th work ing d i rectors and ask ing about product ion wi th rea l producers i s as good as any f i lm school . . . . to s i t in a room with people who are mak ing the i r l i v ings do ing what you hope to do one day i s insp i r ing . I t makes everyth ing rea l . ” — P a u l F e i g , W r i t e r / D i r e c t o r S p y,G h o s t b u s t e r s ( 2 0 1 6 ) , F r e a k s a n d G e e k s ; D i r e c t o r T h e H e a t , B r i d e s m a i d s
P R E S S A N D M E D I A
PAUL FEIG
4
“ A F F i s o n e o f t h e f e w f e s t i v a l s i n t h e c o u n t r y t h a t f o c u s e s o n w r i t i n g , a n d i t ’s w o n d e r f u l t h a t t h e y ’ re e x p a n d i n g t h e i r p ro g r a m t o i n c l u d e p l a y w r i t i n g , ” s a i d ( B e a u ) W i l l i m o n i n a s t a t e m e n t . “ T h e re ’s b e e n a c l o s e re l a t i o n s h i p b e t w e e n t h e a t e r a n d f i l m s i n c e t h e i n v e n t i o n o f c i n e m a . ” — B a c k s t a g e
I N T H E P R E S S
B l e n d i n g t h e q u a l i t y o f v o i c e a n d w i s d o m f o u n d i n c re a t i v e w r i t i n g re f e re n c e b o o k s w i t h s o m e o f t h e g re a t s c re e n w r i t e r s o f o u r t i m e , O n S t o r y : S c re e n w r i t e r s a n d T h e i r C r a f t i s a w e l c o m e g i f t f o r w r i t e r s o f a l l g e n re s a n d m o v i e l o v e r s . — K i r k u s R e v i e w
W h a t c a m e t o s e t t h e A u s t i n f e s t a p a r t w a s t h e n u m b e r o f s c re e n w r i t e r s w h o a re i n v i t e d a n d s h o w c a s e d , s o m e t h i n g t h a t i s n ’ t f re q u e n t a t o t h e r f i l m f e s t i v a l s . M o rg a n s a y s s c re e n w r i t e r s w e re n ’ t g e t t i n g t h e re c o g n i t i o n t h e y d e s e r v e d , s o w h e n t h e y w e re g i v e n t h e o p p o r t u n i t y t h e y l e a p e d b e h i n d i t . — Va r i e t y
O v e r t h e w e e k e n d , N B C e n t e r t a i n m e n t p re s i d e n t J e n n i f e r S a l k e t o l d a c ro w d a t t h e A u s t i n F i l m F e s t i v a l t h a t t h e s h o w ’s ( T h i s I s U s ) s u c c e s s m i g h t s t e m f ro m a c r a v i n g f o r p o s i t i v i t y, a c c o rd i n g t o T h e H o l l y w o o d R e p o r t e r . — C N N
T h e f o u r- d a y Wr i t e r ’s C o n f e re n c e a t t h e A u s t i n F i l m F e s t i v a l , h e l d e v e r y O c t o b e r s i n c e 1 9 9 3 , i s f o r m a n y t h e s o c i a l , n e t w o r k i n g , e d u c a t i o n a l a n d i n s p i r a t i o n a l e v e n t o f t h e s c re e n w r i t i n g y e a r. — M o v i e M a k e r
I ’ v e b e e n a f a n o f a l l t h i n g s O n S t o r y f ro m t h e b e g i n n i n g . A s a f i l m b u f f , t h i s s h o w k e e p s m e l i s t e n i n g . A s a p ro g r a m m e r, I k n o w t h a t O n S t o r y i s a a n h o u r o f s t o r y t e l l i n g t h a t m y l i s t e n e r s w i l l l o v e . — H a w k M e n d e n h a l l , D i re c t o r o f B ro a d c a s t /C o n t e n t , K U T / A u s t i n
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2 0 1 7 F E S T I V A L A N D C O N F E R E N C E D E M O G R A P H I C S
“ I re m e m b e r s t a r t i n g o u t a s a w r i t e r, w r i t i n gs o m e t h i n g I b e l i e v e di n , t h e n h a v i n g n oi d e a w h a t t o d o n e x t .A F F h a s c re a t e d a ne n v i ro n m e n t that helpsf ind an answer to t h a tq u e s t i o n , a n d I w a sh o n o re d t o p a r t i c i p a t e .A l s o , t h e f o o d i n A u s t i ni s d e l i c i o u s . ” — J a s o n S e g e l , W r i t e rF o r g e t t i n g S a r a hM a r s h a l l— B a s e d o n 2 0 1 6 F e s t i v a l n u m b e r s —
G E N D E R
MALE 47%
FEMALE 53%
A G E
17 & under (2.75%)
25-34(28.5%)
18-24(13.42%)
65 & over (6.23%)
50-64 (20.23%)
35-49 (28.87%)
E T H N I C I T Y
Black (5.55%)
White (69.23%)
Multi-racial (5.49%)
Latino/Hispanic (11.43%)
Asian (5.53%)
Other (1.76%)
American Indian (1%) 25K & less (18.54%)
20-29k (9.16%)
30-39k (10.14%)
40-59K (17.41%)
60-79k (12.36%)
80-100k (10.46%)
100k & over (21.94%)
I N C O M E
H.S./GED (5.89%)
Post-secondary (7.47%)
Bachelor’s Degree (53.36%)
Graduate Degree (30.21%)
PhD (2.82%)
Unfinished H.S. (.25%)
E D U C A T I O N
JASON SEGEL— O V E R —
9 , 4 0 0S C R I P T S S U B M I T T E D T O T H E S C R E E N P L AY
C O M P E T I T I O N
— O V E R —
5 , 0 0 0F I L M S S U B M I T T E D
T O T H E F I L M C O M P E T I T I O N
4D AY S O F PA N E L S
8D AY S O F
F I L M S
1 8 0F I L M S P R E M I E R E D AT T H E F E S T I VA L
E A C H Y E A R
— O V E R —
25, 0 0 0
AT T E N D E E S A N N U A L LY
2 0 0W O R K I N G S C R E E N W R I T E R S ,
D I R E C T O R S , P R O D U C E R S , A G E N T S A N D M A N A G E R S
I N AT T E N D A N C E
6
The On Story project brings 23 years of content—thousands of hours of audio and video recordings of the greatest storytellers in film and television—to a national audience via PBS television and public radio broadcast and digital podcast with opportunities for brands to align with each exclusive story and wide demographic of listeners.
The series consists of a variety of entertaining and informative programs presented in different media platforms to give viewers an inside look at the creative process behind the nation’s most popular and critically acclaimed films and television shows.
“ I f y o u h a v e n ’ t a l re a d y d i s c o v e re d A u s t i n F i l m F e s t i v a l ’s P B S s h o w O n
S t o r y , y o u ’ re m i s s i n g o u t o n a t re a s u re t ro v e o f e x c e l l e n t v i d e o s f ro m f o r m e r A F F p a n e l s w i t h s c re e n w r i t e r s a n d d i re c t o r s . ” — C h r i s t o p h e r B o o n e , N o F i l m S c h o o l
T E L E V I S I O N , R A D I O , & P O D C A S T
“ O n S t o r y i s f i l m s c h o o l i n a b o x , a l i f e t i m e ’s w o r t h o f f i l m m a k i n g k n o w l e d g e s q u e e z e d i n t o h a l f h o u r p a c k a g e s . ” — K e n n e t h Tu r a n ,L A T i m e s F i l m C r i t i c
JULIA STILES, AMERICA FERRERA, AND ERINN HAYES
LARRY WILMORE
CALLIE KHOURI, SUSAN SARANDON, VINCE GILLIGAN, BARRY JOSEPHSON, AND JONATHAN DEMME
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O N S T O R Y D E M O G R A P H I C S
O N S T O R Y R E A C H
“ O n S t o r y w i l l d o f o r A u s t i n f i lm w h a t A u s t i n C i t y L i m i t s d i d f o r A u s t i n m u s i c . ” — B i l l S t o t e s b u r y, K L R U C E O
WA
OR
CA
NX
ID
MT
WY
UT
AZ
CO
NM
TX
AK
HI
OK
KS
NE
SD
ND
MN
IA
MO
AR
LA
MSAL
TN
KY
IL
WI
MI
IN OH
PA
WVVA
NC
GA
FL
NY
VT NH
MA
CT RI
NJDE
MD
ME
SC
G E N D E R
MALE
63.27%FEMALE
36.73%
TV: 88% of US PBS MarketsPodcast: Over 1,000,000 downloads! Radio: 13 markets, including Austin, Nashville, and Cleveland!
Major Cities: Austin, Dallas, Houston, Los Angeles, New York, San Francisco, Portland, Las Vegas, New Orleans, Chicago, Philadelphia, Boston, St. Louis, Miami, Washington, D.C, and many more!
On Story Radio
On Story TV
New On Story TV stations
(13.09%)
— D e m o g r a p h i c s f ro m L i b s y n S u r v e y —
E T H N I C I T YI N C O M EE D U C A T I O N
Four Year (55.03%)PhD (2.04%)
High School (6.8%)
Post-Secondary (2.72%)
Bachelor’s Degree (72.1%)
Graduate Degree (16.33%)
25K & less (27.21%)
25k-49k (21.77%)
50k-74k (19.73%)
75K to 99K (10.20%)
100k-199k (17.69%)
200k & over (3.4%)
Asian (4.08%)
Black (4.08%)
Hispanic (23.13%)
Other (4.76%)
White (63.95%)
A G E
(17 & under accounts for less than .1%)
25-34(33.33%)
45-54(8.84%)
35-44(17.69%)
18-24(31.29%)
55+ (8.84%)
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O N S T O R Y : T V , R A D I O , A N D P O D C A S T S P O N S O R S H I P “ I l o v e t h i s f e s t i v a l . I t
s h o w e d … t h e f i r s t f e a t u ref i l m I d i re c t e d a l o n g t i m e a g o c a l l e d T h e A p e . T h i s i sa c t u a l l y w h e re I re u n i t e d w i t h J u d d A p a t o w a n d w e s t a r t e d t a l k i n g a b o u t d o i n g a n e w p ro j e c t a f t e r F re a k s a n d G e e k s a n d e n d e d u p m a k i n g P i n e a p p l e
E x p re s s a n d t h a t h a p p e n e d
a l l a t t h i s f e s t i v a l . ” — J a m e s F r a n c o , A c t o r 1 2 7
H o u r s , S p i d e r - M a n ,
PRESENTING SPONSOR• TV and Radio sponsorship full series
package bundle• Sponsorship category exclusivity across
broadcast/digital series• Visual branding/product placement
during the interview• Inclusion in show title in digital posts• Presenting sponsor thank you mention
pre-interview• Digital click-through to sponsor site
PARTNER SPONSOR• TV or Radio 10 individual episodes
sponsorship package• Sponsorship category exclusivity across
broadcast/digital series• Visual branding/product placement
during the interview• Inclusion in show title in digital posts• Partner sponsor thank you mention
pre-interview• Digital click-through to sponsor site
PARTICIPATING SPONSOR• TV or Radio 5 individual episodes
sponsorship package• Participating sponsor thank you
mention pre-interview• Digital click-through to sponsor site
JONATHAN DEMME AND PAUL THOMAS ANDERSON
JENNY LUMET AND ED SOLOMON ROBERT DUVALL
JAMES FRANCO AND JUDD APATOW
9
Austin Film Festival film theaters offer a unique opportunity to engage Festival attendees while aligning with both new film premieres and legedary screenings and the movie-going experience.
OPPORTUNITIES FOR BRAND SPONSORSHIP INCLUDE:
• Marquee and lobby branding & displays• Pre-film trailer advertising• Social good documentary hosting
Austin Film Festival offers a wide variety of sponsorship opportunities to engage our national demographic of entertainment industry professionals including:
• Private media lounge branding• Social media engagement activation• Subject specific panel presentation
& participation• Attendee activity programming
B R A N D E D E V E N T S
“ I h a v e n ’ t b e e n t o t h a t m a n y f e s t i v a l s . I g o t o a c o u p l e o f b i g o n e s t h a t s e r v e a s f i l m m a r k e t s a ro u n d t h ew o r l d . T h i s o n e ( A u s t i n F i lm Fes t i va l ) i s rea l l y aboutc reat i v i t y, about t ry ing to he lp peop le f i nd the i r vo i ce .You sense i t . There ’s a sp i r i t o f c a m a r a d e r i e t h a t ’sp a l p a b l e . A n d i t ’s f u n . ” — R o n H o w a rd , D i re c t o rA B e a u t i f u l M i n d , A p o l l o 1 3
JOHN SINGLETON, NORMAN LEAR, CHRIS COOPER, AND BRIAN HELGELAND
MICHAEL KEATON AND RON HOWARD
THOMAS HADEN CHURCH, WILL FERRELL, AND LINDA CARDELLINI
10
Austin Film Festival also plays host to a series of nightly events that offer sponsors the opportunity to entertain attendees in an intimate setting while having title/host ownership of the festivities.
OPPORTUNITIES INCLUDE:• Individual or nightly series
event hosting• Branded award presentation or
event honorees• University/college program hosting• In-event panel programming/
speaking opportunities• Product event integration & display• Screenplay and Film Competition Award
sponsors
B R A N D E D E V E N T S
“ W i n n i n g a t A F F w a s a n h o n o r a n d a t h r i l l , a n d i t w a s t h e c h e r r y o n t o p o f a n a l re a d y a m a z i n g e x p e r i e n c e . I l e a r n e d s o m u c h a t t h e f e s t i v a l , f ro m t h e s p e c t a c u l a r p a n e l i s t s a s w e l l a s t h e o t h e r w r i t e r s a n d f i l m m a k e r s i n a t t e n d a n c e . O n e o f m y p ro j e c t s i n L A w a s f a s t - t r a c k e d a f t e r I w o n , a n d I f o u n d a g re a t w r i t i n g p a r t n e r ! N o d o u b t a b o u t i t — A F F i s f o o d f o r t h e w r i t e r ’s s o u l . ” — L o u i s e R o z e t t , 2 0 1 6 S i t c o m P i l o t W i n n e r
TONY HALE AND ANNA CAMP
JASON SCHWARTZMAN AND CLAIRE DANES LOUISE ROZETTE
BROOKLYN DECKER AND MARTA KAUFFMAN JON STEWART
11
Austin Film Festival hosts a variety of established events during the festival each year with opportunities for brand hosting, onsite activation, and integrated visibility among Film Festival badge holders.
THESE EVENTS INCLUDE:
B R A N D E D E V E N T S
“ A F F i s a b r i l l i a n t l y r u n , p re s t i g i o u s f i l m f e s t i v a l . H a v i n g y o u r s c re e n p l a y p l a c e d o r w i n n i n g m e a n s s o m e t h i n g i n t h e f i l m a n d T V b u s i n e s s a ro u n d t h e w o r l d . T h e m o v e r s a n d s h a k e r s s i t u p a n d t a k e n o t e . A n d t h i s i s t h e O N LY re a s o n I a m i n L A r i g h t n o w t a k i n g m e e t i n g s w i t h a g e n t s , m a n a g e r s , p ro d u c t i o n c o m p a n i e s — p e o p l e w h o c a n g e t m y s c r i p t m a d e , re a l i z e m y d re a m s a n d a m b i t i o n s . ” — S h a n i G re w a l , 2 0 1 5 H o r r o r S c r e e n p l a y A w a r d W i n n e r f o r 7 7 M i n u t e s
• Film & Food Fundraising Party• Austin Film Commission
Opening Night Reception• Writers Guild of America (WGA)
West Late Night Welcome Party• Film Texas BBQ Supper• Filmmakers Happy Hour• Awards Luncheon presented by
AKR Foundation• Screenwriters Happy Hour• Pitch Finale Party• Heart of Film Conference Party
• Hair of the Dog Brunch• On Story Celebration• Festival Film Pass Party• Austin Film Festival’s
Closing Night Celebration• Private Media Lounge Branding• Social Media Engagement
Activation• Subject Specific Panel
Presentation & Participation• Attendee Activity Programming
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O N S T O R Y P R O J E C T PRESENTING SPONSOR
• TV and radio sponsorshipfull series package bundle
• Sponsorship category exclusivityacross broadcast/digital series
• Visual branding/productplacement during the interview
• Inclusion in show title in digital posts• Presenting Sponsor thank you
mention pre-interview• Digital click-through to sponsor site
PARTNER SPONSOR• TV or radio 10 individual
episodes sponsorship package• Sponsorship category exclusivity
across broadcast/digital series• Visual banding/product
placement during the interview• Inclusion in show title in digital posts• Partner Sponsor thank you mention
pre-interview• Digital click-through to sponsor site
To discuss sponsor opportunities and a package that works best for you and your brand, please contact Allison Kindred, Development Director [email protected] l www.austinfilmfestival.com l 512.478.4795
“ A w r i t e r ’s f i l m f e s t i v a l , t h a t m a y b e t h e b e s t i d e a e v e r. I t ’ s m a g i c a l … I t ’s t h e b e s t f i l m f e s t i v a l i n t h e w o r l d . ” — L a w r e n c e K a s d a n , W r i t e r S t a r Wa r s : E p i s o d e V –
T h e E m p i r e S t r i k e s B a c k , S t a r Wa r s : E p i s o d e V I – R e t u r n
o f t h e J e d i , S t a r Wa r s : E p i s o d e V I I , R a i d e r s o f t h e L o s t A r k
I N D I V I D U A L E V E N T S P O N S O R S H I P P A C K A G E S PANEL T ITLE & PARTICIPANT SPONSOR
MEDIA LOUNGE SPONSOR
NIGHT T IME INDIVIDUAL OR SERIES EVENT SPONSOR
FILM PREMIERE/SCREENING ONE OR MULTI -THEATER SPONSOR
FESTIVAL ATTENDEE ACTIVITY SPONSOR (yoga, medi tat ion , exerc i se , t ransportat ion shutt les , etc . )
INDIVIDUAL AWARD PRESENTATION SPONSOR
PARTICIPATING SPONSOR• TV or radio 5 individual
episodes sponsorship package• Participating Sponsor thank you
mention pre-interview• Digital click-through to sponsor site
A U S T I N F I L M F E S T I V A L PRESENTING SPONSOR
• Branded inclusion in festival medialounge or social media activation
• Night time event host• Multi-theater marquee and lobby
branding/display• On Story TV & radio 10 episodes
presenting sponsor• Film premiere or screening co-host
+ Branded inclusion in pre-film trailer
PARTNER SPONSOR• Panel title host/participant• Night time event co-host• Multi-theater lobby branding/display• On Story TV & radio 5 episodes
partner sponsor• Film premiere or screening co-host
PARTICIPATING SPONSOR• Night time event branded
display presence• One theater lobby branding/display• On Story TV & radio 2 episodes
participating sponsor
F E S T I V A L S P O N S O R S H I P P A C K A G E S