Park City’s Historic Main Street Open-Air Marke

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Sundays, 10am - 5pm 2017June 4 - September 17On Park City’s Historic Main Street

SPONSORSHIPPACKET

WHAT IS PARK SILLY SUNDAY MARKET?Park Silly is a unique every week market dedicated to supporting non-profits, green initiatives, artistis, performers, farmers and small businesses. Park Silly takes place mid-June through September every Sunday on Park City’s Historic Main Street.

“COMMON UNITY, THIS IS WHERE IT HAPPENS!” THE MISSION:To create eco-friendly open airmarket, street festival and commUnity forum where neighbors and friends come together to celebrate our community of fun and funky Park Sillians.

ACCOMPLISHMENTS: ZERO WASTE EFFORTS 2016: 196,000 + VISITORS: SENT 4,150 lbs OF TRASH TO THE LANDFILL & 25,520 lbs RECYCLED

2015: 188,000 + VISITORS: SENT 2,200 lbs OF TRASH TO THE LANDFILL & 16,580 lbs RECYCLED 2014: 162,000 + VISITORS: SENT 840 lbs OF TRASH TO THE LANDFILL & 7,345 lbs RECYCLED

2013: 153,000 + VISITORS: SENT ONLY 26 BAGS OF TRASH TO THE LANDFILL

2012: 132,000 + VISITORS: SENT ONLY 21 BAGS OF TRASH TO THE LANDFILL

2011: 121,000 + VISITORS: SENT ONLY 19 BAGS OF TRASH TO THE LANDFILL

2010: 96,000 + VISITORS: SENT ONLY 4 BAGS OF TRASH TO THE LANDFILL

2009: 90,000 + VISITORS: SENT ONLY 2 BAGS OF TRASH TO THE LANDFILL

2008: 60,000 + VISITORS: SENT ONLY 7 BAGS OF TRASH TO THE LANDFILL**Note – for 2015 & 2016 we included glass in our weights. This has always been recycled, but never weighed.

HOSTS AND PROMOTES (2016) 140 FREE SPACES GIVEN TO FARMERS 14 Free Booths given to Historic Main Street Merchants 14 Free Booths given to Park City Performing Artist Association 112 Free Booths given to non-profits, sustainable issue groups & kids activities 14 Free Booths given to Featured Artists 14 Free Booths given to Featured Chefs** Each year, Park Silly donates free booth space weekly. In 2016, 308 free booth spaces were used, representing booth value of over $46,200. (308 x avg booth space $150 = $46,200)

DEMOGRAPHICSIn our 2016 season Park Silly hosted 196,000 guests, an average of 14,000 attendees each Sunday over the fourteen weeks of the market. Attendees consist of locals, out of town visitors, and out of state visitors. Ages range from 5-85 with the majority falling between 30-50. Median income ranges from $70-120k.

ZIP CODE DISTRIBUTION

49,000 Park City Residents 80,360 Utah Residents

66,640 Visitors from Outside of Utah

ATTENDANCE = IMPACT 2016 - 196,000 $86,942 VENDOR SALES TAX

2015 - 188,589 $86,942 VENDOR SALES TAX

2011 - 30,318 2014 - 53,460 2012 - 31,879 $72,101 VENDOR SALES TAX $44,179 VENDOR SALES TAX

2013 - 36,865 $57,939 VENDOR SALES TAX

MARKETINGThe media coverage is all year. 2016 campaign valued at $345,000.

That’s 23,335,741 media impressions annually

MARKETING VALUES 2015

3% TV 6% Radio 19% Magazines 60% Social Media/ Online Advertising 12% Newspaper

HIGHLIGHTS:Businesses that have been incubated from Park Silly: (there are plenty more!)

Freshie’s Lobster (Prospector Ave, Park City) Sammy’s Bistro Melty Way (opened 3 locations in SLC) Red Bicycle Bread Spencer’s BBQ (has full time catering business) Skewered Thai (opened restaurant in SLC) My Liquid Garden (Kimball Junction, Park City) Dessert Bites Beltex Meats All that Pasta Yee Haw Pickle Pink Elephant Coffee Roasters (Main Street, Park City) Soul Poles Boom Dog Creations (Featured in Mountain Express Magazine, SLC Tribune) Elizabeth Plumb Jewelry (now featured in the Sundance Catalog) Park City Coasters Whimsy (has existing store front & participates in PSSM) Zions Den Livin Life PC (has existing store front & participates in PSSM) In a Flash (jewelry now featured in Park City Jewelers) Cade & Co (Main Street, Park City) All About Socks (Kimball Junction, Park City) Motherlode T-Shirts & Screen Printing (Main Street, Park City) Cosett Bath & Body (3 locations)

MEDIA PARTNERS:

26 TELEVISION SPOTS 60 KPCW RADIO SPOT S 110 EDITORIALS 82 PRINT ADS

* DATA PROVIDED BY UNIVERSITY OF UTAH UNDERGRADUATE

ABC 4 City Weekly Deseret News

Fox News 13 Info Channel KPCW

Mountain Express Magazine Mountain Town Music Now Playing Utah Park City Chamber Park City Film Series Park City Local Card Park City Menu Guide

Park Record Salt Lake Magazine Salt Lake Tribune Ski Utah University of Utah Utah.com Visit Salt Lake

SPONSORSHIP OPPORTUNITIESTITLE SPONSOR$70,000: INCLUDES THE FOLLOWING Logo placement on all print and digital advertisements

Television and radio mentions during every appearance

Logo placement on Main Street Flags

Logo placed at head of every page of the Market’s site and all e-blasts

Logo displayed on venue entrance signs (top tier)

Full banner placement in venue at prime location

One Weekend Sponsorship included with Title Sponsorship

Booth set-up for all 14 weeks of the Market

One Main Stage mention each week during peak hours

Only 1 Title Sponsorship available

TOTAL VALUE OF SPONSORSHIP: $144,000

SUPPORTING SPONSOR$20,000: INCLUDES THE FOLLOWING Logo placement in Park Record advertisements during season

Logo placed website home page and sponsor page

Logo placed in footer of all e-blasts

Logo displayed on venue entrance signs

Full banner placement in venue at prime location

One Weekend Sponsorship included with Supporting Sponsorship

Booth set-up for all 14 weeks of the Market

One Main Stage mention each week during peak hours

Limited to 3 Supporting Sponsors

TOTAL VALUE OF SPONSORSHIP: $38,300

FARMERS MARKET STAGE SPONSOR $20,000: INCLUDES THE FOLLOWING Banner at Farmers Market Stage

Logo placemet in Park Record advertisement during season

Logo placed on website home page and on sponsor page

Logo placed in footer of all e-blasts

Logo displayed on venue entrance signs

Banner placement in Farmer’s Market area and 1 additional location in Market

One Main Stage mention each week during peak hours

TOTAL VALUED AT: $38,300

WEEKEND SPONSOR$5,000: INCLUDES THE FOLLOWING Weekend themed around sponsor's chosen focus Logo placement in Park Record advertisement weekend of sponsorship PCTV Weekend Sponsor mention Banner at top of website home page for one week Banner at top of one e-blast One Weekend Sponsorship included with Supporting Sponsorship 1 10x10 booths set-up at event Two Stage introductions day of sponsored event Limited to 1 per week of Market TOTAL VALUE OF SPONSORSHIP: $6,100

FEATURED CHEF SPONSOR$18,000: INCLUDES THE FOLLOWING Four Chef Presentation weekends, 10 Featured Chef weekends Banner placement at Chef Station +2 additional banners on Chef Presentation dates Logo displayed on venue entrance signs (3rd tier) Logo on website home page adjacent to Featured Chef information and on sponsor page Logo in 4 e-blasts featuring Chef Presentation Stage mention every week for Chef Presentation PCTV mentions for Chef Presentation Logo on e-blast VALUED AT: $23,000

BEER GARDEN SPONSOR$15,000: INCLUDES THE FOLLOWING Banner placement at both entrances to Beer Garden Logo displayed on venue entrance signs (3rd tier) Logo on website home page and on sponsor page Logo on on e-blast VALUED AT: $17,300

KIDS ACTIVITIES SPONSOR $15,000: INCLUDES THE FOLLOWING Banner placement at Kids Activities / Rodger Dodger Land Logo displayed on venue entrance signs (3rd tier) Logo in 5 e-blasts featuring Kids Activities Logo on website home page adjacent to Kids Activities information and on sponsor page Logo on e-blast VALUED AT: $17,800

NON PROFITS & SUSTAINABLE ISSUES GROUPS SPONSOR VALUED AT:$17,800$15,000: INCLUDES THE FOLLOWING Banner placement at Non Profits & Sustainable Issues Groups area Logo displayed on venue entrance signs (3rd tier) Logo in 5 e-blasts featuring Non Profits & Sustainable Issues Group Logo on website home page adjacent to Non Profits information and on sponsor page Logo on e-blast

FEATURED ARTIST SPONSOR VALUED AT: $16,400$15,000: INCLUDES THE FOLLOWING Banner placement at Featured Artist Logo displayed on venue entrance signs (3rd tier) Logo in 5 e-blasts Featuring Artist Logo on website home page adjacent to Featured Artist information and on sponsor page Logo on Sillyfest e-blast

ZERO WASTE SPONSOR VALUED AT: $13,300$10,000: INCLUDES THE FOLLOWING Logo displayed at all 7 waste stations Logo displayed on venue entrance signs (3rd tier) Logo on website sponsor page

MAIN STAGE SPONSOR VALUED AT: $28,900$20,000: INCLUDES THE FOLLOWING Repeating logo on header banner at Main Stage Banner at front footer of Main Stage Logo on website home page adjacent to Main Stage Music information and on sponsor page Logo in 8 e-blasts Featuring Main Stage Music

MEDIA PARTNER$4,500: INCLUDES THE FOLLOWING Media Tier of 3 NEW large entrance signs Logo placement on Media Partners Banner - placed in prime venue location (Limited to 12 logos)

OTHER SPONSORSHIP OPPORTUNITIES$7,000 COMPANY BANNER HANGING IN VENUE FULL SEASON (14 SUNDAYS)$500 COMPANY BANNER HANGING IN VENUE - PER SUNDAY$750 PUBLICATION/PRODUCT AT INFO BOOTH (FULL SEASON ONLY)$300 LOGO ON PSSM WEBSITE UNDER SPONSOR PAGE (1 YEAR)

INTERESTED IN BECOMING A SPONSOR? CONTACT US!(435) 714-4036 KATE@PARKSILLYSUNDAYMARKET.COM

WWW.PARKSILLYSUNDAYMARKET.COM