SPONSORSHIP PACKET - Western Carolina University · Start/Finish line; if logo received by March 1, 2020. • Up to eight additional race banners to be displayed along the race course,

SPONSORSHIP PACKETAPRIL 4 , 2020 | HALFMARATHON.WCU.EDU

HALF MARATHON COURSE

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T he Western Carolina University College of Health Science and Department

of Campus Recreation & Wellness are proud to announce the 10th Annual Valley of the Lilies Half Marathon and 5K will be held on Saturday April 4th, 2020. We hope to continue increased involvement from the community in this year’s race to give local businesses great exposure, while enhancing each participant’s experience.

The Valley of the Lilies event has the unique benefit of continued support from Western Carolina University. This support allows us an opportunity to enhance the fitness and wellness of the campus and surrounding communities, while also increasing opportunities for students to grow in their professional development.

Proceeds from the event support student professional development and travel. These funds give students the opportunities to attend workshops, conferences, seminars, and certification courses in various academic fields or extracurricular areas. These experiences help them grow professionally, and allow the time to interact with students, faculty and professionals which aid in their career networking.

halfmarathon.wcu.edu 828.2278802; phone

[email protected] Carolina University, Cullowhee, NC

LETTER FROM THE DIRECTOR

The information in this booklet will give your organization an idea of the sponsorship opportunities available, as well as the benefits your organization can receive by becoming a sponsor for the Valley of the Lilies Half Marathon & 5K. We look forward to working with your business to promote healthy and active lifestyles through this event, and we hope to develop a lasting partnership for the future.

Sincerely,

Brandon MacCallum Race Director

• Company logo* incorporated directly into this year’s event logo, recognition in all correspondence, beginning on date of commitment, as the 2019 Valley of the Lilies Half Marathon & 5K presented by “Your Business”.

• Company logo* on a banner with other sponsors at the Start/Finish line; if logo received by March 1, 2020.

• Up to eight additional race banners to be displayed along the race course, including one in a prominent location at the finish line (these are provided by you); deadline for delivery April 1, 2020.

• Company logo* on the race flyer, to be distributed on campus, in Cullowhee and surrounding communities, and placed in other communities’ race packets (at least 500 copies); if logo received by December 1, 2019.

• Company logo* displayed on the front and back of over 450 runner t-shirts; if logo received by February 1, 2020.

• Company logo* on digital signage displayed around multiple locations on campus, if logo received by December 1, 2019.

• Company logo* placed on the race website.

• Recognition of sponsorship by naming company at post-race awards ceremony.

• Company represented at an expo table at the event (promotional giveaways and raffles allowed; selling of goods is prohibited).

• Add free samples, coupons, or company information to be included in runners’ race packets (these are provided by you-minimum 400 items needed); deadline for delivery is April 1, 2020.

• 10 free race registrations for your staff members to participate in the event; sponsor will receive discount codes to be used by April 1, 2020 ($400 value).

* Size of logo will be larger than company logo for platinum sponsorship.* Sponsorships are valued at a cost that will be determined based on cash and/or in-kind contributions.

TITLE SPONSOR | $5,000




• Company logo* displayed on runner t-shirts in a prominent location; if logo received by February 1, 2020.

• Company logo* on digital signage displayed around multiple locations on campus, if logo received byDecember 1, 2019.



• Company represented at an expo table at the event (promotional give aways and raffles allowed; selling of goods is prohibited).

• Add free samples, coupons, or company information to be included in runners’ race packets (these are provided by you-minimum 400 items needed); deadline for delivery: April 1, 2020.


PLATINUM SPONSOR | $2,500

* Size of logo will be larger than company logo for gold sponsorship.* Sponsorships are valued at a cost that will be deter-mined based on cash and/or in-kind contributions.




• Company logo* displayed on the back of over 450 runner t-shirts; if logo received by February 1, 2020.




• Company represented at an expo table at the event (promotional giveaways and raffles allowed; selling of goods is prohibited).

• Add free samples, coupons, or company information to be included in run ners’ race packets (these are provided by you-minimum 400 items need ed); deadline for delivery: April 1, 2020.


GOLD SPONSOR | $500

* Size of logo will be larger than company logo for silver sponsorship.* Sponsorships are valued at a cost that will be determined based on cash and/or in-kind contributions.


• Up to three additional race banners to be displayed along the race course, including one in a prominent location at the finish line (these are provided by you); deadline for delivery April 1, 2020.

• Company logo* displayed on the back of over 450 runner t-shirts; if logo received by February 1, 2020.




• Add free samples, coupons, or company information to be included in run ners’ race packets (these are provided by you-minimum 400 items need ed); deadline for delivery: April 1, 2020.

• 2 free race registrations for your staff members to participate in the event; sponsor will receive discount codes to be used byApril 1, 2020 ($80 value).

SILVER SPONSOR | $250

* Size of logo will be larger than company logo for bronze sponsorship.* Sponsorships are valued at a cost that will be determined based on cash and/or in-kind contributions.

• Company logo placed on the race website.


• Add free samples, coupons, or company information to be included in runners’ race packets (these are provided by you-minimum 400 items needed); deadline for delivery: April 1, 2020.

BRONZE SPONSOR | $100

Age Range Headcount

>18 14

18-29 71

30-39 70

40-49 33

50-64 41

65+ 21

2019 DEMOGRAPHICS

2019 RUNNERS’ COMMENTS

179 Registered250 RegisteredMales = 99

GENDER

Females = 151 Males = 89

GENDER

Females = 90

HALF MARATHON5K

“I’ve participated in many running events over the years. Valley of the Lilies is one of my favorites! The student volunteers were exceptional during the event. Thank you for the welcoming atmosphere and well-organized run!”

“The race was so well-organized, and I have run dozens of races. Also, the large presence of voluneers, especially during

those miles far from campus, were so encouraging and helpful. The volunteers’ cheers and great attitudes were also greatly

appreciated (especially at the top of the Catamount Climb)!”

“Great race, well-organized with very enthusiastic volunteers. Race was tough coming from Houston, but very pretty.”

“Had a wonderful time at the race. I can’t wait to continue to participate in this event throughout the upcoming years.”

“What stood out for me were the volunteers’ enthusiasm and helpfulness and the quality of the t-shirts. Finish line was also good. The volunteers

should be commended. Thank you!”

TOTAL 429 REGISTERED

HOME STATESTOP 2 CITIES –

Sylva: 20, Asheville & Cullowhee: 15

HOME STATESTOP 2 CITIES –

Cullowhee: 38, Sylva: 38

Age Range Headcount

>18 7

18-29 48

30-39 36

40-49 37

50-64 42

65+ 9

Home State Headcount

A 2

GA 2

KY 1

LA 1

NC 230

PA 1

SC 1

TN 3

VA 9

Home State Headcount

CA 1

FL 2

GA 5

HI 1

IN 1

KY 2

MN 2

NC 146

OH 1

PA 2

SC 7

TN 6

TX 2

VA 1

YOUR DIRECT IMPACT

2020 PROMOTIONAL PLANValley of the Lilies Website

2019 Sponsor Banner

flyers printed in full color & posted at local businesses, campus spaces and community races

race shirts and packets

Social Media paid advertising through WCU.500

Flyers printed in full color & posted at local businesses, campus spaces and community races

Social Media integration using facebook and twitter

WES

TERN

CAROLINA

UNIVERSITY

CULLOWH

EE,

NC

500Flyers printed in full color & posted at local businesses, campus spaces and community races


WES

TERN

CAROLINA

UNIVERSITY

CULLOWH

EE,

NC

[Your Logo Here]

500450

500Flyers printed in full color & posted at local businesses, campus spaces and community races


WES

TERN

CAROLINA

UNIVERSITY

CULLOWH

EE,

NC

My name is Ashley Layland, and I am a biology major, a chemistry minor, and a senior at WCU. I decided to get my yoga certification so that I would be a more versatile employee as a Group X instructor at the CRC. I also wanted the certification because it will be something that I will continue to renew throughout my life, and I plan on teaching yoga during graduate school and throughout life. I would not have been able to earn this certification without the Valley of the Lilies Scholorship fund, and I wouldn’t have even considered it. But with this scholarship, I am now able to work more hours doing something that I love! The information I have learned about the human body has also helped in some of my anatomy

classes as well as interpersonal interactions throughout my life. It’s great to know that people in my community have invested in my professional development.

Documents

SPONSORSHIP PACKET - Western Carolina University · Start/Finish line; if logo received by March 1, 2020. • Up to eight additional race banners to be displayed along the race course,