SPONSORSHIP OPPORTUNITIES proposa… · Foreign Language Film giving the film remarkable publicity in LA in the run up to winning the coveted statuette. Or opens with a Spanish bof

SPONSORSHIP OPPORTUNITIES

OCTOBER 13-16, 2016

EVERY EDITION’S IMAGE IS DESIGNED BY A

CELEBRATED SPANISH ARTIST

FEATURED IN US MEDIA OUTLETS

INTERNATIONAL MEDIA EXPOSURE : SPANISH

SPEAKING NEWS OUTLETS IN SPAIN AND

LATINAMERICA

OUR FILMS: US PREMIERS AND BOX OFFICE HITS

OVER 600 ATTENDEES PER NIGHT

AT THE EGYPTIAN THEATER ON HOLLYWOOD

BLVD!. OVER 20 YEARS BRINGING SPANISH

CINEMA TO THE US!.

PANELS AND DISCUSSIONS WITH TALENT:

ACTORS AND DIRECTORS

OPENING NIGHT VIP PARTY

OPENING NIGHT RED CARPET

HISTORY OF THE SERIES

Recent Spanish Cinema brings a showcase of the mostoutstanding recent Spanish films to Los Angeles since 1995.The series is the oldest Spanish series in the US & has becomethe most important Spanish cinema event in Los Angeles.The historic Egyptian Theatre, built in 1922 on the renowned“Walk of Fame” on Hollywood Boulevard,has housed eachedition accomodating up to 600 attendess per screening.

Recent Spanish Cinema is an initiative by the Spanish Ministry ofEducation, Culture and Sport’s Institute of Cinematography andAudiovisual Arts (ICAA) in collaboration with the AmericanCinematheque, a non-profit cultural organization in the heart ofHollywood dedicated to the public presentation of classic andcontemporary films beyond the scope of the mainstreamproductions. The Series is also produced in collaboration withEGEDA US, the Los Angeles branch of the Spanish AudiovisualProducers' Rights Management Association. EGEDA UScoordinates the series together with the two founders since2010.

The Series provides an exceptional setting for the US premiere of numerous Spanish film productionsand thanks to the series ‘ media campaign it boosts their opportunity for further distribution in theUS.

The Opening Night opens with the screening of the Spanish submission for the Oscar award for BestForeign Language Film giving the film remarkable publicity in LA in the run up to winning the covetedstatuette. Or opens with a Spanish bof office hit.

In addition, the Series gives West Coast audiences the unique opportunity to meet and greet Spanishfilm celebrities who present their films and participate in Q&A sessions with the audience followingthe screenings of their films.

over3000

people in 2015

THERE WAS AN INCREASE IN ENGLISH SPEAKING ATTENDEES

ATTENDANCE

AUDIENCE WAS COMPOSED BY:

• Foreign film lovers

• American Cinematheque members and followers

• Spanish speaking audience of different nationalities

• Organizers of international film festivals and distributors

• Members of the Academy of Motion Pictures Arts & Science.

• Journalists (including HFPA, CNN, UNIVISION, VARIETY and LA TIMES)

• PR and publicists

• Students and professors from different universities

4

MOVIES AT THE SERIES

GUESTS

2013

2014

2015

2012

2011

The opening night takes place at the Egyptian

Theatre with the presence of the Spanish

talent. During the last edition the Spanish

guests were headed by filmmaker & actress

Leticia Dolera, filmmakers Daniel Guzman &

Esteban Roel and actor Alex O’Dogherty.

The Consul General of Spain in Los Angeles

Javier Vallaure and Borja Leon on behalf of the

City of Los Angeles also show their support

attending the event.

Opening Night & Red Carpet

The winner of the VI Edition of the Shortfilm

Contest New Filmmakers from Spain, was ‘The

Wild, the Child and the Miracle’ by producer

German Fernandez. This initiative was

designed to provide an exhibition platform for

up-and-coming filmmakers and the winner gets

a distribution prize by Movibeta.

New Filmmakers from Spain

The screening’s attendees had the unique

opportunity to enjoy Q&A sessions with the

Spanish directors and actors that came to

present their movies. We were honored to be

joined by journalist Carlos Aguilar from

IndieWire as the moderator of the Q&As.

Q&A

Recent Spanish Cinema In collaboration with

the Spanish Resource Center of the Education

Office of the Spanish Consulate in LA,

organizes a special screening of a Spanish film

for students. The students develop Spanish-

language- related pedagogical tasks to help

them make the most of the film while improving

their Spanish-language skills. During the last

edition the screening of the film “Mummy, I’m a

Zombie”. was a great success, receiving more

than 500 children from elementary schools.

Study Day

The annual press meeting takes place at

the EGEDA US office where the media

has the chance to have one-on–one

interviews with the Spanish guests who

came from Spain

to present their movies.

Press Event

Every edition a panel discussion takes place in

the Spielberg Theater with the filmmakers and

actors attending this year’s Recent Spanish

Cinema series.

During the last edition we were honored to hear

from actor Alex O’Dogherty "Happy 140” and

filmmakers Esteban Roel “Shrew’s Nest”, Leticia

Dolera “Requirements To Be A Normal Person”

and Daniel Guzmán “Nothing in Return”. The

discussion was moderated by Julián Daniel

Gutiérrez-Albilla (Associate Professor on USC)

and Cristina Martinez (Professor at The

Department of Spanish and Portuguese at

University of CA, Davis).

Roundtable

6

HIGHLIGHTS

The Series has a wide media coverage at the

red carpet on the opening night during the red

carpet before the screening and a popular gala

afterwards.

QUOTES

DAVID TRUEBADIRECTOR

“For us is a privilege to be in the Spanish Series in LA. The race for the Oscars is very hard and there is a lot of competition so a showcase like this means a

big support.”

PACO LEÓN–ACTOR/DIRECTOR“I believe there is a big audience who connects with our movies but wouldn’t have the chance to watch many of these films which can’t get distribution in the US if they weren’t screened in Series such as Recent Spanish Cinema”.

CARLOS BARDEMACTOR/WRITER

“Our cinema works very well abroad. It has quality and variety. We bring to Hollywood European movies which tell real stories, stories about real people”

HUGO SILVAACTOR“It’s very touching to be in Los Angeles and to see that there is a group of people here working hard in order to get exposure for the movies that we make in Spain. This is very important, specially nowadays”.

Promotional Material 2015

8

Q&A Banner

Columns Banners at the Egyptian Theatre

Photocall / Steap & Repeat

Banner at Egyptian Theatre Courtyard

Gobo of the XXI Edition Gate banner at the Egyptian Theatre

Banners at the Egyptian Theatre

Programs at the Egyptian Theatre

Fans “Abanicos” Let your Spanish Side Out!

Fans “Abanicos” and Vip Bracelets

Graphic Material 2015

9

Official Program of the series - brochureAll Access. Sponsor and Press Passes

Reserved Seat Tickets

Screening of the logos before each film

Postcard

Photocall

Media Coverage 2015

10

Mobile Version

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More Info | Buy Tickets | Trailer More LA Weekly Promotions >>

21st Recent Spanish Cinema Series

October 15 - 18, 2014

The American Cinematheque and the

Spanish Ministry of Culture present some of

the Spain’s most vibrant new films, along

with filmmakers and actors in person for

Q&As and a roundtable discussion. Join us

for 8 premieres, kicking off with

MARSHLAND, the winner of 10 Goya

awards. Comedies include a tale of two

unemployed college grads who try to make it

in Germany to humorous results, a look at

three couples in the midst of comic mid-life

crises and REQUIREMENTS TO BE A

NORMAL PERSON. From producer Alex de

la Iglesias is horror film SHREW’S NEST

and HAPPY 140 finds a woman who has just

won the lottery, taking friends and family to

the Canary Islands for her 40th birthday and

more new films!

Tickets: Fandango

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participated in a promotion, or purchased a ticket to an event. Thank you for your patronage. © 2015 LA Weekly, LP. All rights reserved. 3861 Sepulveda Blvd.

Culver City, CA 90230

Canal + En Hollywood

Gui de Mulder, Canal Plus correspondent, covered th

e Opening night red carpet for Canal Plus and Canal Pl

us Hollywood interviewing the actors and filmmakers w

ho presented their movies at the XXI edition of RecentSpanish cinema series.

Desde Hollywood

Suco Press

Nestor J. BentancorFilm Journalist. Producer.@DesdeHollywood Founder.@NTN24 @NuestraTele

Raquel LagunaSucoPress News Agency

LA Weekly

11

*Full report of media coverage in

this link

www.larecentspanishcinema.com/

EN/RS_MediaCoverage.asp

Media Coverage 2015

http://www.larecentspanishcinema.com/EN/RS_MediaCoverage.asp

Ads & Publicity 2015

Film Radar

LA Weekly prints 160,000

copies every week.

LA Weekly

Radio

LA Times prints 600,000 copies

every week.

Los Angeles Times

To celebrate and promote the XXI Edition of

Recent Spanish Cinema in Los Angeles, we

had the honour to present the promotional art

& video written, directed and produced by

renowned Spanish journalist, writter and

filmmaker Guillermo Fesser, with the title ‘Let

Your Spanish Side Out!”

Promotional Spot and Image

IMDB

12

A film website that covers revival

special film events and the venues

which house them Considered one of

the best sites to inform the masses

about all of the great screenings avai

lable in Los Angeles.

6 spots including Film Week + Web Listing

300x200

IMDb is the world’s most popular and

authoritative source for movie, TV and

celebrity content. The IMDb consumer

site (www.imdb.com) is the #1 movie

website in the world with a combined web

and mobile audience of more than 250 million uniq

ue monthly visitors.

http://www.imdb.com/

Social Media 2015

INSTAGRAM

We increase the number of followers and we

continue with at least 1 posting everyday.

We increase as well the interaction with the

followers, using the hastags #RSCinLA and

#recentspanishcinema.

13

FACEBOOK

TWITTER @

YOUTUBE

The Recent Spanish Cinema Series

and The New Filmmakers from

Spain Facebook pages have

increased the number of followers

during the XXI Edition

The Youtube Channel of Recent Spanish Series had had big activity

and was an important platform for the promotion of the trailers and the

spot of the series.

Increasement of followers with the last

edition. We gave a big interation with

the guest, sponsors and public by the

retweets and hangstags.


T-SHIRTS WORN BY THE STAFF AND

VOLUNTEERS

BRACELETS PROVIDING ACCESS TO THE VIP

RECEPTION

OTHER SPONSOSHIP OPPORTUITIES


ONSITE PRODUCT INTEGRATION

AND SAMPLING

INVITATIONS & PASSES

SCREEN TIME

LOGO PLACEMENT PRESS

DIGITAL

PROMOTIONAL MATERIAL

GIFTING

LOGO PLACEMENT

SOCIAL MEDIA

HAPPY HOURS

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11OTHER SPONSOSHIP

OPPORTUITIES

Incorporate your brand logo in various digital & printedplatforms. Increase brand awareness thanks to ourphotocall.

Sponsors gain VIP access to the Opening night, passes forthe Series and tickets for the screenings.

Great exposure with your logo included before each film screening. Improve your engagement including both logos and trailers before the screenings throughout the Series.

Engage in conversation with our social media followers in Instagram, Twitter and Facebook.

We offer exclusive opportunities to promote your brand and engage the Los Angeles audiences.

Reach out to the Series’ audience and our VIP guests thanks to a wide variety of product placement opportunities.

Over 30,000 subscribers receive the newsletter from Egeda US, the Egyptian Theatre, and the Consulate General of Spain in Los Angeles.

Align your brand logo through our press publicity.

Generate an unique experience for the audience with productintegration and sampling at our opening night or at our dailyscreenings.

We offer each brand the opportunity to createpersonalized experiences and promotional materials.

Opportunity to sponsor or present one screening throughour Happy Hours.

* Subject to availability/otherwise name

** Link to sponsor website

Projection before Films LOGO LOGO LOGO LOGO

Projection on stage backdrop at Q&A LOGO LOGO LOGO LOGO

OFFICIAL PREMIERE MAJOR SUPPORTING

LOGO PLACEMENT ON PRINTED PLATFORMS $8,000 $5,000 $3,000 $1,500

RCFS poster (500 units) LOGO LOGO LOGO

RCFS program (5,000 units) LOGO LOGO LOGO LOGO

RCFS Save the Date post card (5,000 units) LOGO LOGO LOGO LOGO

RCFS Banner at the Theatre (Gate on Hollywood blvd) LOGO LOGO

RCFS Photocall LOGO

LOGO PLACEMENT ON SCREEN $8,000 $5,000 $3,000 $1,500

PROMOTIONAL MATERIAL & GIFTING $8,000 $5,000 $3,000 $1,500

Pop-Up Banner at Theatre YES YES YES

Display Sponsor´s Promotional Material YES YES YES YES

Insertions in Gift Bags (1600 units) YES YES YES YES

INVITATIONS & PASSES $8,000 $5,000 $3,000 $1,500

Opening night VIP invites (movie + after party) 8 6 4 2

Pasess for entire Film Series (only movies) 4 2

Movie tickets 10 8 6 4

LOGO PLACEMENT DIGITAL $8,000 $5,000 $3,000 $1,500

RCFS Official Web (links to sponsor´s web) LOGO LOGO LOGO LOGO

Save the Date & Newsletters LOGO LOGO LOGO LOGO

Social Media (Facebook, Twitter, Instagram…) MENTION** MENTION**

LOGO PLACEMENT PRESS $8,000 $5,000 $3,000 $1,500

Press Releases LOGO LOGO LOGO LOGO

Media Advertising LOGO* NAME NAME

Sponsorship opportunities 2016

MENTIONS $8,000 $5,000 $3,000 $1,500

Special Thanks to the sponsors at the opening night MENTION MENTION MENTION MENTION

Special thanks to the sponsors before the screenings MENTION MENTION MENTION MENTION


•Inclusion of the logo in the film series poster (500 units) •Inclusion of the logo in the film series program (5,000 units). • Save the Date post card (5,000 units).•Inclusion of the logo at banner on Theater’s (Gate on Hollywood Blvd) •Inclusion of the logo in the Photocall at the Red Carpet.

•Opportunity to display a sponsor pop-up banner in the theater (pop-up banner to be provided by the sponsor).•Opportunity to display promotional material in specially designated areas.•Opportunity to include promotional materials and merchandising in gift bags (1600 units).

•Inclusion of logo with a link to the sponsor’s website on the event website, where there will be a space devoted exclusively to the sponsors.•Inclusion of the logo in the save the date and newsletter. •Mention Social Media (Facebook, Twitter, etc…) ** Link to sponsor website

LOGO PLACEMENT ON SCREEN


LOGO PLACEMENT DIGITAL

PROMOTIONAL MATERIALS

LOGO PLACEMENT ON PRINTED PLATFORMS

•Projection on the theater screen of the sponsor logo at the beginning of each screening session.•Projection on the theater screen backdrop at the Q&A sessions with invited actors/directors.

• 8 Opening night VIP tickets (movie + after party). • 10 movie tickets.•4 sponsor passes for the entire series (for movies only).


•Inclusion of the logo on press releases. •Inclusion of the logo* in print media advertising (* Subject to availability/otherwise name).

•Inclusion of the logo in the film series poster (500 units) •Inclusion of the logo in the film series program (5,000 units). • Save the Date post card (5,000 units).•Inclusion of the logo at banner on Theater’s (Gate on Hollywood Blvd)

•Opportunity to display a pop-up banner in the theater (pop-up banner to be provided by the sponsor).•Opportunity to display promotional material in specially designated areas.•Opportunity to include promotional materials and merchandising in gift bags (1600 units).

•Inclusion of logo with a link to the sponsor’s website on the event website, where there will be a space devoted exclusively to the sponsors.•Inclusion of the logo in the save the date and newsletter. •Mention Social Media (Facebook, Twitter, etc…) ** Link to sponsor website




LOGO PLACEMENT PRINTED ON PRINTED PLATFORMS

• 6 VIP tickets to the opening ceremony.• 8 tickets to attend screenings on the remaining days• 2 passes for the entire series (for movies only).


•Inclusion of the logo on press releases. •Inclusion of NAME* in print media advertising (* Subject to availability/otherwise name).

MENTIONS•Special thanks to the sponsors at the opening night•Special thanks to the sponsors before the screenings

MENTIONS

•Special thanks to the sponsors at the opening night•Special thanks to the sponsors before the screenings

LOGO PLACEMENT ON SCREEN•Projection on the theater screen of the sponsor logo at the beginning of each screening session.•Projection on the theater screen backdrop at the Q&A sessions with invited actors/directors.

***Logos to be provided by sponsors.


•Inclusion of the logo in the film series poster (500 units) •Inclusion of the logo in the film series program (5,000 units). •Save the Date post card (5,000 units).

•Opportunity to display a pop-up banner of the brand in the theater (pop-up banner to be provided by the sponsor).•Opportunity to display promotional material in specially designated areas.•Opportunity to include promotional material and merchandising in gift bags (1600 units).

•Inclusion of the logo with a link to the sponsor’s website on the event website, where there will be a space devoted exclusively to the sponsors.•Inclusion of the logo in the save the date and newsletter.




LOGO PLACEMENT PRINTED

• 4 VIP tickets to the opening ceremony.• 6 tickets to attend screenings on the remaining days


•Inclusion of the logo on press releases. •Inclusion of NAME* in print media advertising (* Subject to availability/otherwise name).

•Inclusion of the logo in the film series program (5,000 units). •Save the Date post card (5,000 units).

•Opportunity to include promotional material and merchandising in gift bags (1600 units).•Opportunity to display promotional material in specially designated areas

•Inclusion of the logo with link to the sponsor’s website on the event website, where there will be a space devoted exclusively to the sponsors.•Inclusion of the logo in the save the date and newsletter.




LOGO PLACEMENT PRINTED

• 2 VIP tickets to the opening ceremony.• 4 tickets to attend screenings on the remaining days


•Inclusion of the logo on press releases.

MENTIONS


MENTIONS






Opportunity to sponsor the landyards for thestaff and volunteersduring the festival

We work intimately with each brand to create unique, customized experiences. Give us your ideas and we can make

it happen

Create an audience experience with product integration and

sampling at one of our Festival screenings, parties, or daily

happy hours

Other sponsorship opportunities

Opportunity to install a photobooth to engage with theaudience at the theatre’s

entrance.

SPONSORS PREVIOUS EDITIONS

Documents

SPONSORSHIP OPPORTUNITIES proposa… · Foreign Language Film giving the film remarkable publicity in LA in the run up to winning the coveted statuette. Or opens with a Spanish bof