SPONSORSHIP PROPOSAL BIKE RIDE 2018 2018... · PROPOSAL TOWNSVILLE TO CAIRNS BIKE RIDE 2018. A Unique Experience ... Opportunity for sponsor to provide access to discounted media,

SPONSORSHIP PROPOSAL

TOWNSVILLE TO CAIRNSBIKE RIDE 2018

A Unique Experience300 CYCLISTS > 350Kms > 3 DAYS

Raising over $5.5 million to cure kids with cancer since 1999


CURING CHILDHOOD CANCER. IT ’S NOT IF. IT ’S WHEN .

The Townsville to Cairns Bike Ride was founded in 1999 by Selwyn Hardwick.

Sel felt helpless when his sister passed away from cancer, and one of his grandchildren became ill with leukaemia.

On a road trip coming back from Cairns, Sel came up with the idea of riding from Townsville to Cairns to raise money to give to Children’s Cancer Institute. He felt that this was a way he could help his grandson proactively. He invited his son to join in the challenge and the idea was born.

While approaching bike shops in Townsville, Sel realized that he hadn’t done a lot of riding for some time and knew that he would need some help. It was when Sel visited Andrew Abrahams at Better Bikes that the idea became reality, with Andrew suggesting that he get involved and they make it a ride for anyone to participate in.

It was here that the Townsville to Cairns Bike ride as we know it today was formed.

• 2018 is 20th year of the Townsville to Cairns Bike Ride.

• The TCBR has raised over $5.5 million for Children’s Cancer Institute since 1999

• A unique community event with 300 cyclists aged 15– 75 years

Overview


Cycling – what’s the deal?

• Cycling is the new golf!

• Infectious, social, competitive and addictive

• Infiltrated the corporate marketplace

• Attracts people across the community

• Great opportunity to build relationships

NON-ORGANISED

Rank Activity Estimate (‘000)

Participation Rate (%)

1 Walking for exercise

4 206.2 23.3

2 Fitness/Gym 2 216.9 12.3

3 Cycling 1 320.3 7.3

4 Jogging/Run-ning

1 314.3 7.3

5 Swimming/Diving

1 293.0 7.2

6 Golf 598.0 3.3

7 Tennis (indoor and outdoor)

509.5 2.8

8 Bush walking 418.3 2.3

9 Fishing 238.8 1.3

10 Surf sports 221.0 1.2

TOTAL PARTICIPATION

Rank Activity Estimate (‘000)

Participation Rate (%)

1 Walking for exercise

4 258.8 23.6

2 Fitness/Gym 3 089.3 17.1

3 Swimming/Diving

1 401.0 7.8

4 Cycling 1 366.1 7.6

5 Jogging/Run-ning

1 360.7 7.5

6 Golf 860.5 4.8

7 Tennis (indoor and outdoor)

750.3 4.2

8 Outdoor soccer 489.1 2.7

9 Netball (indoor and outdoor)

450.2 2.5

10 Bush walking 436.5 2.4

Cycling – Participation in Sport and Physical Recreation

Top ten sports and physical recreation activities by type of participation, 2011-12

Source: Australian Bureau of Statistics - Participation in Sport and Physical Recreation, Australia, 2011-12


Event DetailsDates: Thursday 26 July – Saturday 28 July 2018 Registration will open on Saturday 3 March 2018

Route:

Day 1 – Townsville to Ingham (110km) Day 2 – Ingham to Innisfail (150km) Day 3 – Innisfail to Cairns (90km)

Target: Each rider to individually fundraise a minimum of $500Including Corporate Partners, our total fundraising objective for 2018 is $350,000


Children’s Cancer Institute

Children’s Cancer Institute was founded more than three decades ago by two passionate fathers. They each had a child diagnosed with leukaemia and knew not enough was being done to fight this deadly disease. At that time, of the hundreds of children diagnosed with cancer barely half were being cured with the treatments available.

Children’s Cancer Institute is the only independent medical research institute focused on finding cures and improving treatments for childhood cancer in Australia. Their work is even more important because childhood cancer has different causes to adult cancer and occurs in different forms to adult cancers. In addition, large pharmaceutical companies focus their research on drug discoveries for the larger adult cancer market with no investment in research of childhood cancers.

Today Children’s Cancer Institute is internationally recognised as a leader in childhood cancer research, in particular as a global leader in “translational research” which means our discoveries at the bench are taken to the bedside of paediatric oncology units as quickly as possible.

But even though there have been great advances in survival rates, there are still too many children suffering with this terrible disease, with your help we really can change that – we don’t need a miracle, just the funds to make it happen.


Childhood Cancer: The Facts

• Childhood cancer is different to adult cancer with different causes and effects, it needs new treatment

• Large pharmaceutical companies focus their research on the larger adult cancer market, so do not invest in childhood cancer research

• We have made great advances but sadly we still lose almost 3 children each week to this terrible disease

• Childhood cancer is the biggest killer of children from disease in Australia, impact devastating – in terms of life years lost, second only to breast cancer

• Every year 950 Australian children and adolescents will be diagnosed with cancer

• One in every 900 Australians is a childhood cancer survivor, which means there are 18,000 survivors alive today.

• Childhood cancer survivors are 10 times more likely to die prematurely than the general population

• 70% of childhood cancer survivors in Australia suffer side-effects and 30% will have a permanent life-long condition as a result of their treatment.

• Childhood cancer is the largest cause of childhood deaths from disease and in terms of life years lost is second only to breast cancer

Why Our Work Matters

• Sixty years ago, cancer was nearly always a death sentence for a child. Now eight out of 10 children survive – and it is medical research that has made this huge difference

• Pharmaceutical companies focus their investment in research on the larger adult cancer market

• Without organisations like the Children’s Cancer Institute we would not have made these extraordinary advances in survival

Our Purpose

Our organisation exists solely to put an end to childhood cancer.

We don’t just hope to do it. We will do it.

And we are making great strides.

Sixty years ago, cancer was nearly always a death sentence for a child. Now eight out of 10 children survive, what made that huge difference?

Medical research.

As the only independent medical research institute in Australia wholly dedicated to childhood cancer, our role is vital. Because, despite our progress, cancer still kills more children than any other disease.

Our task won’t be easy – childhood cancer is hugely complex.

But we’re confident that with the brightest brains, the best facilities and the greatest determination, we will get the job done.

It’s not if. It’s when.

The Future: Personalised Medicine

• How will we reach 10 out of 10?• “one size does not fit all”• Need to tailor treatment from thousands of

potential drugs to one patient, one cancer, one treatment plan.

• Children’s Cancer Institute is now the central hub for all oncology units in children’s hospitals across Australia

• All children with aggressive or relapse cancer samples sent to our labs – we will sequence their genome/DNA

• Screen to identify best possible treatment course for that one child, advise clinician to increase chance of survival


“I am absolutely confident that we can and will beat childhood cancer within the foreseeable future”

Professor Michelle Haber AMExecutive Director,

Children’s Cancer Institute

Queensland

On average 240 children and adolescents are diagnosed with childhood cancer each year in Queensland (1982 to 2013).

Regardless of where they live in Queensland, every child diagnosed with cancer will be referred to the Lady Cilento Children’s Hospital in Brisbane for treatment in a specialist oncology unit whose clinicians work directly with Children’s Cancer Institute.

Since 2002, more than 180 children from Queensland, treated at Lady Cilento Children’s Hospital in Brisbane, have had their bone marrow samples sent to Children’s Cancer Institute for life-saving diagnostic testing procedures. We have also been able to help 3 adult patients from Townsville who have a form of leukemia that occurs more commonly in children.

VIEW HUGO’S STORY VIDEO

https://vimeo.com/227592861

Partnership Opportunities



Promotional Opportunities ✓ TCBR market exclusivity

✓ Inclusion in TCBR print, outdoor and/or broadcast advertising (logo or name)

✓ Inclusion on TCBR event promotional pieces (posters, fliers, brochures, etc. – logo or name)

✓ Event-driven outdoor (banners, flags, vehicle, transport)

✓ Opportunity to provide prizes for TCBR media or event promotions

✓ Coupon/advertising on TCBR end-of-ride event ticket backs.

✓ Custom-design of a new event, award or other activity that meets the sponsor’s specific needs (e.g. KOM/QOM award for Cardwell Range climb)

Online Opportunities

✓ Access to the TCBR logo for your company’s website

✓ Promotion of relevant sponsor leverage activities through TCBR social media activities,

e-newsletter, blog, and/or website.

✓ Promotion of sponsor through TCBR social media activities, e-newsletter, blog, and/or website

✓ Ability for sponsor to add value to TCBR followers via TCBR-controlled social media

✓ ‘Signage’ on TCBR website and/or e-newsletter

✓ Promotion or contest on TCBR social media, e-newsletter, blog, and/or website

✓ Links to sponsor website from TCBR website.

✓ Sponsor profile on TCBR website.

Signage Opportunities

✓ TCBR Venue signage

✓ Inclusion in on-site event signage

✓ Inclusion of supplied pre-event banners, flags etc.

✓ Vehicle signage

✓ Logo inclusion on FRONT of TCBR event participant rider jerseys

✓ Option to provide TCBR event staff with corporate shirts/caps/etc.

On-Site Opportunities

✓ Sampling opportunities

✓ Demonstration/display opportunities

✓ Coupon, information or premium gift/material distribution

Exclusive Content

This is available to be used by the sponsors in social media, websites, micro-sites, apps, customer and staff communications, videos, advertising, or more.

✓ Access to Children’s Cancer Institute background information, statistics, photos, video clips, stories, Q&A’s, etc.

✓ Access to TCBR background information, statistics, photos, video clips, etc.

✓ Framed TCBR rider jersey, framed TCBR photo, TCBR ride polo-shirt, TCBR ride video

Employees/Shareholder Opportunities

✓ Tickets to the TCBR end-of-ride event at the Cairns Convention Centre

✓ Participation in the TCBR event by employees or shareholders

✓ TCBR reserved rider entries – up to a maximum of 10 (not including entry fee & $500 fundraising each)

✓ Opportunity to create a company specific employee health and wellbeing program for employees or shareholders participating in or leveraging on the TCBR event

✓ Opportunity to create a company specific event, day or program specifically for employees or shareholders participating in the TCBR event

✓ Opportunity to create a company specific employee donation or volunteer program for employees or shareholders participating in the TCBR event

Previous GOLD PARTNER

BNG SPORTS

GOLD PARTNER: $20,000 (ex GST)


Promotional Opportunities ✓ Inclusion in TCBR print, outdoor and/or

broadcast advertising (logo or name)


✓ Event-driven outdoor (banners, flags, vehicle, transport)


✓ Coupon/advertising on TCBR end-of-ride event ticket backs.

✓ Custom-design of a new event, award or other activity that meets the sponsor’s specific needs (e.g. KOM/QOM award for Cardwell Range climb)

Online Opportunities ✓ Access to the TCBR logo for your

company’s website

✓ Promotion of relevant sponsor leverage activities through TCBR social media activities, e-newsletter, blog, and/or website.




✓ Promotion or contest on TCBR social media, e-newsletter, blog, and/or website



Signage Opportunities ✓ TCBR Venue signage



✓ Vehicle signage

✓ Logo inclusion in PROMINENT LOCATION on TCBR event participant rider jerseys

✓ Option to provide TCBR event staff

with corporate shirts/caps/etc.

On-Site Opportunities ✓ Sampling opportunities



Exclusive Content




✓ Framed TCBR rider jersey, framed TCBR photo, TCBR ride polo-shirt, TCBR ride video





✓ Opportunity to create a company specific employee health and wellbeing program for employees or shareholders participating in or leveraging on the TCBR event

✓ Opportunity to create a company specific event, day or program specifically for employees or shareholders participating in the TCBR event

✓ Opportunity to create a company specific employee donation or volunteer program for employees or shareholders participating in the TCBR event

Previous SILVER PARTNER

Grill’d

Big W

BNG Sports

Mercure Townsville

SILVER PARTNER: $10,000 (ex GST)


Promotional Opportunities ✓ Inclusion in TCBR print, outdoor

and/or broadcast advertising (logo or name)


✓ Event-driven outdoor (banners, flags)



company’s website

✓ Promotion of relevant sponsor leverage activities through TCBR social media activities, e-newsletter, blog, and/or website.






Signage Opportunities ✓ TCBR Venue signage



✓ Logo inclusion on TCBR event participant rider jerseys

On-Site Opportunities ✓ Sampling opportunities



Exclusive Content ✓ This is available to be used by the

sponsors in social media, websites, micro-sites, apps, customer and staff communications, videos, advertising, or more.



✓ Framed TCBR photo, TCBR ride polo-shirt, TCBR ride video





Previous BRONZE PARTNERS

Blackchrome

Department of Transport and Main Roads

Hello Blue Productions

Nortrans

Zephyrmedia

Coca-Cola Amatil

Frosty Mango

Southern Cross Austereo

WIN Network

Coates Hire

Lions International

Rotary

BRONZE PARTNER: $5,000 (ex GST)


Promotional Opportunities ✓ Inclusion on TCBR event promotional

pieces (posters, fliers, brochures, etc. – logo or name)

✓ Event-driven outdoor (banners, flags)


Ride Group Sponsors ✓ Name associated with rider group,

logo on ride group vehicles, framed group photo


company’s website




Signage Opportunities ✓ Inclusion in on-site event signage

Exclusive Content


✓ Access to Children’s Cancer InstituteA background information, statistics, photos, video clips, autographs, Q&A’s, etc.


✓ Framed TCBR photo, TCBR ride polo-shirt, TCBR ride video



✓ One TCBR reserved rider entry (not including entry fee & $500 fundraising each)

Previous CATEGORY SPONSORS:

Grill’d

Hog’s Breath Cafe

Cycle De Vie

NAB

Mackey Wales Law

Woolworths

Bike Fix Townsville

Independent Network Car & Truck Rental

Kimberly-Clark Professional

Bayside Beauty

Lifestyle Constructions

Outer Limits Adventure Fitness

Nortrans

Get Set Training

Journey Financial

Genovese Coffee

Gastroenterology North Queensland

CATEGORY PARTNER: $2,000 (ex GST)Ride Group Sponsor | Support Crew Sponsor | Safety Sign Sponsor | Training Ride Sponsor


✓ Opportunity for sponsor to provide equipment, services, technology, expertise or personnel useful to the success of the event in trade for part of sponsorship fee.

✓ Opportunity for sponsor to provide media value, in-store/in-house promotion in trade for part of sponsorship fee.

✓ Opportunity for sponsor to provide access to discounted media, travel, printing, or other products or services in trade for part of sponsorship fee.

CONTRA (SERVICES) SPONSOR: Agreed Sponsorship Value


2017 Media CoverageAlong with Townsville to Cairns Bike Ride and Children’s Cancer Institute social media activities, e-newsletter website coverage the 2016 ride was carried by traditional media services in many locations:

• ABC North Queensland

• WIN TV; Townsville, Mackay, Canberra, Cairns

• SEA FM Cairns

• 4TO FM Townsville

• Channel 7 Townsville

• Townsville Bulletin

• Professional videography of the event

• Cairns Post

2017 Social Media CoverageSocial media coverage of the 2017 Townsville to Cairn Ride included, but wasn’t limited to, the following social media channels:

Facebook

www.facebook.com/townsvilletocairnsbikeride

www.facebook.com/KidsCancerInst

Instagram

@tcbr_bikeride

@childrenscancerinstitute

#tcbr

http://www.facebook.com/townsvilletocairnsbikeride

http://www.facebook.com/KidsCancerInst


WED 29 JULY 2015

Townsville to Cairns Bike Ride 2015

Total media types6

Total items88

Total audience292,438

Total ASR (in AUD)$33,648

An analysis of coverage produced in the 179 days between 01 Feb 2015 and 29 Jul 2015 from 1folders (Townsville to Cairns Bike Ride 2015) found 88 items. This coverage reached acumulative audience of 292,438 and had an advertising space rate of AUD 33,648.* Social Network had the highest volume of coverage (57 items or 64% of the total volume ofcoverage)* Newspapers reached the highest cumulative audience (116,462 or 39% of the cumulativeaudience)* TV had the highest advertising space rate (AUD 17,932 or 53% of the total advertising spacerate)

Media Type Volume Audience ASR (in AUD)

AM Radio 4 0 $2,071

FM Radio 8 0 $2,570

Newspaper 11 116,462 $6,746

Online News 2 4,537 $4,329

Social Network 57 87,439 $0

TV 6 84,000 $17,932

COPYRIGHT This report and its contents are for the internal research use of Mediaportal subscribers only and must notbe provided to any third party by any means for any purpose without the express permission of Isentia and/or the relevantcopyright owner. For more information contact [email protected]

DISCLAIMER Isentia makes no representations and, to the extent permitted by law, excludes all warranties in relation tothe information contained in the report and is not liable for any losses, costs or expenses, resulting from any use or misuseof the report.

WED 29 JULY 2015


Total media types6

Total items88





AM Radio 4 0 $2,071

FM Radio 8 0 $2,570

Newspaper 11 116,462 $6,746

Online News 2 4,537 $4,329


TV 6 84,000 $17,932



2017 Media Coverage Breakdown

MediaTypeBreakdown(Volume)

*ASRisnotavailableforsocialcontent

OnlineNews:2

Newspaper:11

FMRadio:8

SocialNetworks:57

AMRadio:4

TV:6

Online News Newspaper FM Radio Social Networks AM Radio

TV

meta-chart.com

WED 29 JULY 2015


Total media types6

Total items88





AM Radio 4 0 $2,071

FM Radio 8 0 $2,570

Newspaper 11 116,462 $6,746

Online News 2 4,537 $4,329


TV 6 84,000 $17,932



Documents

SPONSORSHIP PROPOSAL BIKE RIDE 2018 2018... · PROPOSAL TOWNSVILLE TO CAIRNS BIKE RIDE 2018. A Unique Experience ... Opportunity for sponsor to provide access to discounted media,