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Sponsorship Proposal‘Music is my lifeline’
Prelude
• Objectives
• Campaign Idea
• Exploitation
• Sponsorship packages
Objectives
• To own the platform of music
• To create affiliation with youth by a campaign larger than life
• Create top of mind recall for the brand
The Connect – Big Idea
• Connecting to the pulse of the youth through…‘Music’– Since ‘music is the lifeline’ of today's youth– Activities and ideas to be linked along the big
idea
Positioning
• The only radio station that understands me, my life, my aspirations and my music taste and delivers accordingly
Essence
• Music is my lifeline!
Platform
• Music is my lifeline– Connecting with the youth– Bonding with the target on interests that
matter to them• Music• Events
Music is my lifeline…
A platform that truly allows us to connect with out targetA platform that truly allows us to connect with out target
MusicMusic EventsEvents
Music
• Brand fit– The anthem of the youth – Radio 1 song– An outlet, entertainment and a platform that
unites all– Perfect expression of youth, passion,vibrancy
and self expression
Music is my
lifeline
Advertising TV
Malls
Graffiti
Outdoor
Radio
Online Promotion
Bringing ‘the idea’ alive
Brand World
Activation
Activation concerts
• Series of concerts, in 3 cities and one back to school concert. Radio doing live updates- Radio & TV to air the concerts at a later date.
Exploitation plan for concerts
• Posters• Direct Mailers• Radio invites• TV & Radio coverage• Standy
Creative Strategy
• Idea– Music is my lifeline
• Mood and tone– Vibrant and youthful appeal– Playing on the insights of the target– How radio1 understands their musical needs
and delivers accordingly
Creative showcase
Truck backs
Wall Graffiti's
Wall Graffiti's
Outdoor
Print Ad