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SponSorShipS & on-Site AdvertiSing
high point Market is the industry’s biggest and most important home furnishings trade show, attracting tens of thousands of buyers and designers. Competition for their attention is fierce. Which is why exhibitors should seize every opportunity to connect.
iMC locations in high point are the heart of the Market and the most heavily trafficked properties.
tAke Your MeSSAge BeYond Your ShoWrooM to BooSt trAffiC And SAleS
IHFC | Showplace | Plaza Suites | Furniture Plaza | National Furniture Mart | Market Square | Market Square Textile Tower
Suites at Market Square | 300 S. Main | C&D Building | Hamilton Market | 200/320/330 N. Hamilton
retailers whose livelihoods depend on closing the sale know that when the customer is in the store is when the real salesmanship begins. point of sale advertising continues to be a popular tactic for a simple reason: it works.
in the same way that point of sale advertising works for retailers, on-site messaging works for exhibitors. on-site messaging is the final and, experts agree, most critical part of the marketing mix. With the prospect on the property and in the buying state of mind, your message has its highest potential to incite action. grab these opportunities while they are available. Many are first-come, first-served.
on-Site MeSSAging: inStAnt reSultS
80%of the population
responds to on-site messaging stating that it influences their buying
decisions...
more than 40% of messaging at
secondary sites (away from showrooms)
is effective at increasing sales.
half of the messaging at
highly trafficked sites directly
increases sales and...
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External Signage & Windows Bridge Banners ...........................................4 Commerce Wall Boards ...............................4 Commerce Window Boxes ..........................5 Entrance Doors ...........................................5 Main Street Windows ..................................6 Other IMC Locations ...................................6 Outdoor Signage .........................................7
Elevators & Interior Signage Elevator Signage .........................................8 Escalator Signage .......................................8 Banners in Buildings ...................................9 Other Opportunities .....................................9 Other Opportunities Hand Sanitizers ......................................... 10 Official Show Bags .................................... 10 Table Wraps ............................................... 11 Water Barrels & Bottles ............................. 11 Plasma TVs ...............................................12 Commerce Video Wall ...............................12 Sponsorship Contact Information .......................13
Con
ten
tS:
We view our exterior signage at ihfC as critical to our marketing. it’s our last and most important opportunity to drive traffi c to our showroom. ”“
i can’t count the number of buyers who have mentioned the bags. We tie the look on the shopping bag to our print advertising to enlarge the impact of our brand message. it has worked wonderfully. ”
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everyone at Market sees our Window Boxes. it’s the best money we spend with a depend-able return. ”
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Big news demands a big presence…and a big audience. Take your message outside to the most visible locations at Market.
exterior SignAge & WindoWS
Connecting high visibility and your advertising message. This is an ideal location to advertise your brand. Large format allows you to dominate the space that connects the buildings. The active on-the-go buyer is sure to see your message. Restrictions and availability may apply.
$15,000
Bridge Banners
Large format advertising generates constant 24-hour-a-day exposure to sell your product. Our wall boards are big, bold and effective, creating long-lasting impressions, significant coverage, and reaching a prime audience. Attract the attention of all bus transportation traffic and heavy foot traffic during High Point Market with a powerful approach to promote your message. Restrictions and availability may apply.
Call for details.
Commerce Wall Boards
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exterior SignAge & WindoWS
This is the highest traffic entrance with heavy foot traffic and all bus traffic arriving and departing from this area. This is a prime location for your advertising message during High Point Market. Make a strong impression on buyers and make sure your message is seen. Restrictions and availability may apply.
$4,900
Commerce Window Boxes
Here’s an open opportunity to greet retailers as they enter IMC buildings to shop. Great first impression and great space for your advertising. Restrictions and availability may apply.
Call for details.
entrance doors
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exterior SignAge & WindoWS
Over 95% of all Market attendees enter the IHFC. This promotional landmark is a key advertising opportunity. Create advertising buzz with this prime location.
Costs vary by location.
Main Street Windows
Opportunities are available for window and entry advertising placements at other IMC Properties such as Showplace, Market Square & Suites, Furniture Plaza, National Furniture Mart. Plaza Suites, Hamilton and C&D Building. Ask your Account Executive for complete details and availability.
Costs vary by location.
other iMC locations
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exterior SignAge & WindoWS
Let your message be the first to welcome buyers to Market. Outdoor exposure can refresh your branding strategy. These exclusive outdoor sponsorships look great and are strategically positioned for heavy traffic and high visibility. Outdoor displays, Flag Pole Banners, Sidewalk Graphics and more. Locations are limited to IMC Properties and are to be determined and agreed upon in advance. Ask your Account Executive for complete details and availability.
Costs vary by type, location, quantity and production methods.
outdoor Signage
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Move buyers with a clever message and format. Ask for complete details for IMC Properties that offer you an upward opportunity.
Costs vary by design and location.
elevAtorS & interior SignAge
Reach thousands of buyers every day. Move buyers with your message that drives traffic to your showroom. Ask for complete details for all IMC Properties – IHFC, Showplace, Market Square & Suites at Market Square, Furniture Plaza, National Furniture Mart, Plaza Suites, Hamilton and C&D Building.
$4,900
elevator Advertising
escalator Advertising
Your last, best opportunity to capture the attention of your customer; numerous opportunities to drive traffic right to your front door.
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elevAtorS & interior SignAge
Large format banners command attention with premier locations in various IMC buildings. Positioned for best visibility, these impressive banners showcase your leadership position.
Costs vary by type, size and IMC building.
Banners in Buildings
Help buyers locate your showroom and reinforce your brand as a showroom to visit during the busy Market week. Ask for details about specific IMC properties.
Costs vary by location and quantity.
other opportunities
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other opportunitieS
#passthePurell Add your branding to one or more of our Purell hand sanitizers. Units are placed in high traffic areas to help buyers stop the spread of germs.
Call for details.
hand Sanitizers
Create your brand recognition that buyers take with them. Attendees carry them wherever they go. A “must-have” for many buyers.
Includes: 10,000 bags produced and supplied by the sponsor to be distributed at key registration areas in IMC buildings.
$10,000
official Show Bags
New and non-traditional tactics can be among the most effective in the savvy marketer’s arsenal; a number of imaginative ways to take your message to your customer.
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other opportunitieS
We’ve got you covered with this creative advertising opportunity. Your image on tables located inside and outside of IMC properties delivers your message as buyers eat, relax and gather to discuss their business. A cost-effective and highly visible approach to reach buyers.
$250/table
table Wraps
You can lead a buyer to water—and during Market, they’ll be sure to drink it! Your company’s signature bottled water distributed at Market just might be the highest visibility and most appreciated sponsorship available.
Call for details.
Water Barrels & Bottles
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TVs located throughout the first floor IHFC registration area, dining, elevator and escalator areas. Your clip highlights your product in a video format.
Costs vary.
plasma tvs
An impressive 2x2 video wall located above the Commerce entrance of IHFC highlights your product in a video format.
$10,000
Commerce video Wall
other opportunitieS
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About IMC:International Market Centers, L.P. (IMC) is the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. International Market Centers owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC’s mission is to build and operate an innovative, sustainable, profi table and scalable platform for the furnishings, home décor and gift industries.
On-site advertising means never missing an opportunity to remind buyers that they have to visit our showroom. I know it works because buyers tell me it works. ”
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IMC Sponsorship Contacts:
Vanessa Gentile, Sr. Account Executive 336.821.1528 [email protected]
Bill Utley, Account Executive 336.888.3782 [email protected]
Trey Shalley, Account Executive 336.822.0433 [email protected]
Diane Rice, Account Executive 336.888.3703 [email protected]
Patti Preston, Account Executive 336.821.1504 [email protected]
Ansley Spencer, Production Manager 336.888.3751 [email protected]
Mary Malcolm, Adv. Prod. Specialist 336.888.3746 [email protected]
Shantelle Stotts, Adv. Prod. Specialist 336.821.1522 [email protected]
Tanisha Ramsey, Admin. Assistant 336.888.3735 [email protected]
Meet with your Account Executive to plan an advertising program that maximizes your exposure and achieves your goals. IMC reserves the right at any time to discontinue offering any items.
A Customized Approach
