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8/14/2019 Spoons Deliverable Examples
1/5
Spoons Across America Angeles, M
Persona matrix, 1.0
11 August 2003
Primary persona Secondary persona
Peter Vaccaro
Executive chefRole: Program organizer
"I love the Dinner Party project and thejoy it brings to children. I'd like to beable to share my ideas with newprogram organizers and find out what
ideas worked in their projects."
Background informationPeter is the executive chef and owner
of a catering company.
Peter has done 3 Dinner Parties. He
does it because he loves seeing thesense of satisfaction and happinessthat comes over the kids who get somuch out of something as simple as
chopping carrots. Peter thinks a lot oftime is spent planning a Dinner Partyand the lessons learned in planningshould be captured and shared so new
program organizers (P.O.s) can rampup quickly. He would also like to beable to learn about creative ideas otherP.O's have come up with.
Peter likes well-organized sites that gethis to what he needs quickly. He often
has his assistants do her computerresearch for him.
Goals
!Share lessons learned!Find new creative ideas for her futureprograms!Find out what's new with Spoons
Sue Stegman
Events ManagerRole: Spoons Staff
"I need to keep track of program
organizers and point them to theinformation they need to get a programgoing. I need an easy-to-use site that
will help my people find what they needwithout me."
Background informationSue produces the events and
administrates the programs. She is themain hub through which programmaterials and information pass from
staff to organizers. She contactsvolunteers and organizers andcoordinates a lot of their activities.
Sue is a no-nonsense person that likesWeb sites that keep you oriented andthat provide most to all of theinformation you need without having to
make a call to someone. She likes sitesthat are easy to navigate. She dislikessites that are gimmicky or cluttered,sites that don't have enough
information available, or sites thatrequire her to "work too hard" to getthings done.
Goals Track program organizerselectronically.
!Publish the information her programorganizers need.
Cal Selfridge
CEO, Selfridge VinyardRole: Corporate Sponsor
"I'm pretty busy and don't get to thecomputer much unless it's work relatedor to read email. I like web sites thatget me to the information I need
quickly."
Background informationCal is the owner of a vinyard and winery inCalifornia, where he produces Selfridgewine. He took over his family's businesswhen he was 20 and has been in thebusiness for 23 years. He spends a lot oftime managing the business and ensuringthat operations run smoothly. He alsotravels quite a bit to festivals to sell hisproduct.
Cal's time on the Internet is limited. He's aregular email user, but doesn't surf theWeb unless there is something specific hewants to check out . He mainly visits food-industry sites that he is familiar with or thatare recommended to him on the road or by
friends and colleagues in email.
Recently, he was approached by a friendto check out the Spoons organization withhopes that he might support it.
Goals Learn quickly about what Spoons doesso he can quickly figure out why he wouldwant to fund it. Learn who the beneficiaries are. Learn how his money will be used. Learn how to make a donation.
Omar Kidd
Student
Role: Beneficiary
"I like to use the computer to playvideo games. Sometimes I use theInternet at school or at the
library to do homework."
Background informationOmar is a 4th grader in PS 170 in BroNew York. He likes school and sometgets to use the computer there or at tlibrary to play games or do his homewHe doesn't have a computer at home
Omar enjoys playing sports like baskin the park with his dad. Both of hisparents work a lot, so he really enjoystime he gets with them on the weeke
Omar was recently invited to participaa Dinner Party project and thought it w"the best day in his life". He learned hto cut vegetables and make wraps.
Goals Find fun things to do like play game Look at pictures of the Dinner Partyhelped plan and cook.
Pamela "Pam" Vazquez
TeacherRole: Prospective volunteer
"I'm interested in getting involved involunteer work, but I need to knowexactly who and what I'm volunteeringfor and how I'll be investing my time.
Background informationPam is a third grade school teacher inBrooklyn. In summers she has time todevote to some volunteer work, so she'slooking for a worthy organization todevote her time to. She loves helpingkids, which is why she became teacher inthe first place. At her school, she oftenuses creative projects using PCs to getkids interested.
Pam has come to the Spoons site afterhearing about the program from a fellowteacher in New York City. She comes tothe site to find out more about theorganization. She is specifically interestedin who they help and how they do it. Shewants to see what they've done in thepast and if she's interested in theorganization, would like to know what isrequired of a volunteer.
Goals!Learn more about the organization andwho they benefit!Find out what volunteering entails!Sign up to volunteer
8/14/2019 Spoons Deliverable Examples
2/5
Prospective volunteers Sponsors
personas
personas
Likes and dislikesLikes Dislikes Goals
Inform & learnExploring, learning, joining
Connect & collaborateCollaborating, sharing, tracking,organizing, exploring, playing
Pushing(CMS)
Pushing Pulling(CollaboraCommuni
Matching likes and dislikes to tasks
Spoons Across America Angeles, M.
Persona attributes, tasks, goals, 1.0
5 August 2003
Simplicity, easy to use Navigation ease, breadcrumbtrails Visually appealing graphics Good use of white space andcolor Sites that make you feel smart Links that lead to lots of info. Imight be interested in Uses: Google, CitySearch Uses web for: Shopping, research
Too many things on a page Gimmicks Obtuse, insincere or insulting copy Distractions, innesentialinformation Pages that are slow to load Flashing graphics Plug-ins Pop-up windows to othersites
StaffWin / IE 6Mac OS X/ IE 5.22-5 hoursonline
Organizinginformation Pushing info. to POs Tracking andanalyzing PO andSponsor info.
Matching tasks to high-level goals
SponsorWin / IE 6
8/14/2019 Spoons Deliverable Examples
3/5
Spoons Across America Angeles, M
Template system 1.1, Home page
Date
Logo
About us | Programs | News and publications | Spoons Network | Things we recommend
Mission statement Get involved (call to action)
Programs
The Dinner partyLorem ipsum dolor sit amet
nonummy consectateur.info | discuss | photos | new docs
Days of TasteLorem ipsum dolor sit ametnonummy consectateur.info | discuss | photos | new docs
Photo
Search... goSign in | Discuss | Help | Contact us
Photo
Photo
Photo
Program organizersLorem ipsum dolor sit ametconsectateur. More...
KidsLorem ipsum dolor sit ametconsectateur. More...
Sponsors
Key & notes
The home page will attemphelp users understand whaSpoons is, make sense of tcontent it contains and thenstart navigating to their areof interest.
1. Navigation bar1.1 Logo - links to home1.2 Supplementary navigat1.3 Search1.4 Global navigation
2. Introduction to Spoons2.1 Mission statement2.2 Call to action -- Initially
be "Get involved". Can berotated/randomized tohighlight a program, speciaevent or timely call to actio
3. Pathfinders -- Pages tohelp our targeted users findthe specific information the
1. Navigation
2.1 Mission
3. Pathfinders
2.2. Call to action
1.11.2 1.3
1.4
2. Introduction
4. Programs
8/14/2019 Spoons Deliverable Examples
4/5
Spoons Across America Angeles, M
Template system 1.2, Home page; Task analysis for Prospective sponsors
7 August 2003
Logo
About us | Program development | Programs | News & publications | Spoons Network |Recommendations
The source for children'sculinary education[mission statement here]
Get involvedLearn about the differentways you can get involved:[insert list of ways here]
(c) 2003 Spoons Across America | Terms of use | Privacy information
Programs
The Dinner partyLorem ipsum dolor sit ametnonummy consectateur.
info | discuss | photos | new docs
Days of TasteLorem ipsum dolor sit ametnonummy consectateur.
info | discuss | photos | new docs
SaludLorem ipsum dolor sit ametnonummy consectateur.
info | discuss | photos | new docs
SpotlightLorem ipsum dolor sit ametnonummy consectateur.
info | discuss | photos | new docs
On the FarmLorem ipsum dolor sit ametnonummy consectateur.
info | discuss | photos | new docs
News* News item 1* News item 2* News item 3
* News item 4* News item 5* More...
Photo
Search... goSign in | Discuss | Help | Contact us
Photo
Photo
Photo
SponsorshipopportunitiesLorem ipsum dolor sit amet.
Learn more ...
Program development
Lorem ipsum dolor sit ametconsectateur.Learn more...
Volunteer opportunitiesLorem ipsum dolor sit ametconsectateur.Find out more...
Discussion* Discussion thread 1* Discussion thread 2* Discussion thread 3
* Discussion thread 4* Discussion thread 5* More...
1. Navigation
2.1 Mission
3. Pathfinders
5. Recent news
7. Footer
2.2. Call to action
1.11.2 1.3
1.4
2. Introduction
4. Programs
6. Recent discussion
get involvedlearn more about us
Home page wireframe Task analysis
Cal SelfridgeCEO, Prospective sponsor
Cal was recently approached by a friend tocheck out the Spoons organization with hopesthat he might support it. He's visiting the sitefor the first time in an attempt to f ind out whatSpoons does, who they benefit, and how hismoney would be put to use.
What is Spoons Across America?
Who are their beneficiaries?
How would my money be put to use?
How do I become a sponsor?
Designing the UI around user tasks andexpectations
8/14/2019 Spoons Deliverable Examples
5/5
Spoons Across America Angeles, M
Template system 1.1, Home page
Date
Logo
About us | Program development | Programs | News & publications | Spoons Network |Recommendations
The source for children'sculinary education[mission statement here]
Get involvedLearn about the differentways you can get involved:[insert list of ways here]
(c) 2003 Spoons Across America | Terms of use | Privacy information
Programs
The Dinner partyLorem ipsum dolor sit ametnonummy consectateur.info | discuss | photos | new docs
Days of TasteLorem ipsum dolor sit ametnonummy consectateur.info | discuss | photos | new docs
SaludLorem ipsum dolor sit ametnonummy consectateur.
info | discuss | photos | new docs
SpotlightLorem ipsum dolor sit ametnonummy consectateur.
info | discuss | photos | new docs
On the FarmLorem ipsum dolor sit ametnonummy consectateur.info | discuss | photos | new docs
News* News item 1* News item 2* News item 3
* News item 4* News item 5* More...
Photo
Search... goSign in | Discuss | Help | Contact us
Photo
Photo
Photo
SponsorshipopportunitiesLorem ipsum dolor sit amet.Learn more ...
Program development
Lorem ipsum dolor sit ametconsectateur.
Learn more...
Volunteer opportunitiesLorem ipsum dolor sit ametconsectateur.
Find out more...
Discussion* Discussion thread 1* Discussion thread 2* Discussion thread 3
* Discussion thread 4* Discussion thread 5* More...
1. Navigation
2.1 Mission
3. Pathfinders
5. Recent news
7. Footer
2.2. Call to action
1.11.2 1.3
1.4
2. Introduction
4. Programs
6. Recent discussion
get involvedlearn more about us
Home page wireframe Design compUI requirements become design requirements