Sports and Brand AppealBy: Shaun Mealey, Jude Schell-Sheehan, Tom Desiato

What Types of Advertising appeal make brands memorable in the context of sports programming?

Emotional AppealHumorMusic Sex

Rational AppealInformative

Background Information

National Football League

Olympic Games FIFA (Soccer)

Brand Recognition

Brand Awareness

Research Design

Survey

Focus Group

Data Analysis: Class Survey Results and Charts

How this Presentation can Benefit Future Researcher

Advertising Appeal and Example Survey/Focus Group Results