Sports & Entertainment Marketing Mr. Bernstein Review of Recreational Sports pp 219-223 May 7, 2013

Sports & Entertainment Marketing

Mr. Bernstein

Review of Recreational Sportspp 219-223

May 7, 2013

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Sports & Entertainment MarketingMr. Bernstein

Review: Recreation MarketingWhat is recreation?

Kaser & Oelkers: Renewing or rejuvenating your body or mind with play or amusing activity

What are recreational activities?Kaser & Oelkers: Those activities associated with travel, tourism and amateur sports not associated with educational institutions

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Review: Recreation MarketingTypically requires purchase of a combination of

products and services:LessonsPractice facilitiesEquipmentTravelBranded merchandise

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Review: Professional Recreational SportsSome professional sports entertainment attempts to

leverage the popularity of a recreational sportExample: Pro BowlingA marketable figure is important to professional

recreational sportsExample: Tiger Woods and golf

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Amateur Recreational SportsNon-competitive team and individual sportsOutdoor activitiesFitness

What recreational sports do you plan to participate in?

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Recreational Sports in CollegeFind a college you are considering attending. Search their website for recreational sports activities. Describe opportunities this college provides.

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Recreational Sports in College and AfterwardsOn a scale of one to ten, rate the importance of recreational sports opportunities as a factor is your college decision?

On a scale of one to ten, rate the importance of recreational sports opportunities as a factor is where you would like to work after graduating college.

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Recreational Sports in College and AfterwardsSelect a recreational sport and make recommendations for marketing that sport to young adults like yourself. This can include recommendations for one or more of the 4 P’s.

Documents

Sports & Entertainment Marketing Mr. Bernstein Review of Recreational Sports pp 219-223 May 7, 2013