Sports, Tourism, Recreation, Arts and Cultural Development

PUBLIC MEETING AGENDA

Sports, Tourism, Recreation, Arts and

Cultural Development Council Committee

Wednesday, November 02, 2011 3:00 PM

Harry E. Mitchell Government Center

Third Floor Conference Room 31 East Fifth Street Tempe, AZ 85281

AGENDA

Chair: Councilmember Mark Mitchell Call to Order

1. Public Appearances – The committee welcomes public comment. According to the

Arizona Open Meeting Law, the Committee may only discuss matters listed on the agenda. Matters brought up by the public under public appearances that are not listed on the agenda cannot be discussed by the Committee. A 3-minute limit per person will be in effect.

2. Review of Minutes: September 7, 2011 Sports, Tourism, Recreation, Arts & Cultural

Development Committee 3. Rock n Roll Marathon Update – Travis Dray, Community Services 4. Kiwanis Recreation Center Sustainable Cost Model – Travis Dray, Community Services 5. Papago Park Trail Rides Request For Proposal – Nancy Ryan, Community

Development 6. Future Agenda Items 7. Future Meeting Date – December 7, 2011 (first Wednesday of the month) at 3:00 p.m. 8. Announcements

The City of Tempe endeavors to make all public meetings accessible to persons with disabilities. With 72 hours advance notice, special assistance can also be provided for sight and/or hearing impaired persons at public meetings. Please call 350-2905 (voice) or 350-2750 (TDD) to request an accommodation to participate in this meeting.

Minutes of the meeting of the Sports, Tourism, Recreation, Arts and Cultural Development Council Committee held on Wednesday, September 7, 2011, 3:00 p.m., in the 3rd Floor Conference Room, Tempe City Hall, 31 E. 5th Street, Tempe, Arizona. Committee Member Present: Councilmember Mark Mitchell, Chair City Staff Present: Brigitta Kuiper, City Clerk Amber Wakeman, Assistant to City Council Travis Dray, Deputy Community Services Director – Recreation Kathy Berzins, Community Services Director Denise Rentschler, Community Outreach Marketing Coordinator II Chris Kabala, Senior Civil Engineer John Osgood, Deputy Public Works Director – Field Operations Nancy Ryan, Senior Planner Shelley Hearn, Community Relations Administrator Jyme Sue McLaren, Development Project Officer Guests Present: Dylan Leppert, Arizona State University (ASU) Sarah Smith, ASU State Press Justin Havriliak Stephanie Nowack, President & CEO, Tempe Convention and Visitors Bureau (TCVB) Councilmember Mitchell called the meeting to order at 3:02 p.m. and asked meeting attendees to introduce themselves. Agenda Item 1 – Public Appearances None. Agenda Item 2 – Review of Minutes The meeting minutes from August 3, 2011, were accepted, with a correction to a typographical error on page 4. Agenda Item 4 – Development and implementation of veterans outreach programs and efforts, including (in conjunction with Rio Salado Foundation) planning and development for Veterans Memorial, on Ash Avenue Bridge Outlook (Action Item 6) Nancy Ryan, Senior Planner, provided an update on the Veteran’s Memorial project, as follows:

• The memorial will be placed on Ash Avenue near the entrance to Tempe Beach Park • Project has three phases; it is a $2.3 million project; a public/private partnership • City staff is working with the Rio Salado Foundation to move forward with construction of Phase 1 of the project • Phase 1 includes restoration of the Ash Avenue abutment, Americans with Disabilities (ADA) access to the top,

landscaping, lighting and surface plaza landscaping • There is an item on the September 8, 2011 Formal Council Meeting agenda to modify the current agreement

with the Rio Salado Foundation • Plans for phase 1 are 60% complete

Minutes Sports, Tourism, Recreation, Arts & Cultural

Development Council Committee September 7, 2011

Agenda Item 2.

Sports, Tourism, Recreation, Arts & Cultural Development Council Committee Minutes September 7, 2011

2

• Construction will begin when approvals are granted • Rio Salado Foundation will conduct fundraising for Phases II and III of the project • Councilmember Mitchell requested an update on this project at a future Issue Review Session

Agenda Item 5 – Efforts to enhance Insight Bowl, Spring Training, and other sporting events (Action Item 11) Stephanie Nowack, President & CEO, Tempe Convention and Visitors Bureau TCVB, and Shelley Hearn, Community Relations Administrator, provided an update on the Insight Bowl, Spring Training and other sporting events, as outlined in the agenda packet. Presentation and discussion highlights include:

Insight Bowl:

• Strong cooperative marketing plan; multiple agencies are involved • ESPN mobile promotion was successful, as well as the “Pay Per Click” campaign and a banner advertisement • City promoted these events through various means, including social media; use of social media will continue to

grow • “Biggest bang for the buck” is that agencies work together to promote these types of events • Smith Travel Research indicated that December occupancy was 44.7% in 2009 and 51% in 2010 • Comparison of occupancy levels on game day vs. the day before and the day after revealed a large increase in

occupancy levels on game day. • Occupancy levels attributable to game and quality of teams • Insight Bowl is scheduled for December 30, 2011 • Fiesta Bowl is scheduled for January 1, 2012 • Perhaps TVCB could write a newspaper column pointing out occupancy rates and the positive economic impact

that sports tourism has on the community

Spring Training: • Promotional information was distributed to Angels season ticket holders • New program this year was a cooperative marketing campaign with Simon Malls, Southwest Airlines and a

Denver, Colorado radio station; there are plans to continue these efforts • Held a text to win contest, which generated over 2,000 entries • Spring training was promoted to the AAA automobile organization • ESPN campaign targeting the Giants, A’s, Rockies, and the Angels was successful • Golf game day packets were successful – staff plans to use a portion of Councilmember Mitchell’s Community

Focus video to promote these packages in the future • March topped an 80% occupancy rate: March 2010: 83%; March 2011: 86.6%

Future Opportunities: • Increase use of social media; accessibility to game and City information on mobile devices • Market events to alumni associations • Create resource list for alumni associations to utilize • Partner with Tempe Diablos, Downtown Tempe Community, Inc., business community, etc.

Agenda Item 3 – City of Tempe – Arizona State University (ASU) field facility Jyme Sue McLaren, Development Project Officer, stated that various City staff has met with ASU officials to discuss a potential shared use facility between ASU and the City of Tempe. Presentation and discussion highlights include:

• ASU has a need to relocate several intramural and sports fields; possible expansion of those facilities • Evaluation of the economic rate of return on investment to the City of Tempe is underway • A large 20 acre parcel on the north side of the Rio Salado, west of Tempe Center for the Arts, east of the City’s

Priest Public Works Yard is being considered for the site. • Looked at a variety of project aspects – concessions, number of tournament fields, stadium seating, parking, site

access

Agenda Item 2.

Sports, Tourism, Recreation, Arts & Cultural Development Council Committee Minutes September 7, 2011

3

• Challenges identified: who manages the facility (ASU or the City), cost sharing agreement, economic return on investment equal to the City’s contribution, parking, shared parking, off-site parking for special events, potential for encroachment into the City’s Public Works facility to the west to expand the project to attract tournament play; scheduling fields for use by ASU and the City; field materials

• Met with TCVB officials to discuss the economic return on competitive sports opportunities • Tourism is the second leading industry in Arizona; second to technology • The City would use the facility for large scale sports tournaments

Agenda Item 6 – Future agenda items

• P.F. Chang’s Rock ‘N Roll Marathon and half-marathon route Agenda Item 7 – Future meeting dates The next meeting is scheduled for Wednesday, October 5, 2011 at 3:00 p.m. Agenda Item 8 - Announcements

• The City of Tempe is one of 151 cities nationwide to be named a Playful City USA by KaBOOM! • Tempe Play Day 2012 has been scheduled for February 18, 2012

The meeting adjourned at 3:30 p.m. Reviewed by: Amber Wakeman, Assistant to City Council ___________________________ Brigitta M. Kuiper City Clerk

Agenda Item 2.

Agenda Item 3.

Agenda Item 3.

Agenda Item 3.

Agenda Item 3.

Memorandum Parks and Recreation Department

Date: October 26,, 2011 To: Chair: Mark Mitchell Sports, Tourism, Recreation, Arts, and Cultural Development Council

Committee From: Larry Funk, Senior Recreation Coordinator Kiwanis Recreation Center Reviewed by: David Bucher, Supervisor Kiwanis Recreation Center Travis Dray, Deputy Director Community Services Kathy Berzins, Community Services Director Subject: Proposed Facility Admission Fee Increases for Kiwanis Recreation Center The Kiwanis Recreation Center is seeking approval for facility admission fee increases for the Wave Pool, Tennis and Gymnasium. These proposed increases would be effective January 1, 2012. When the Kiwanis Recreation Center first opened, the mission was to deliver quality services to the community at a “cost recovery level” while offering “inexpensive admission fees”. This mission was accomplished and carried through the years leading up to the present. However, times have changed, economic pressures have increased and our facility prices remain the same as when the center first opened 20 years ago. Our expenses across the board (including administration, operations, supplies and utilities) have expanded due to the maintenance and upkeep to increase the quality and value of our facility. The tennis courts received a $975,000 facelift in the form of Rebound Ace court resurfacing. The Gymnasium boasts a 9,500 square foot Robbins wood flooring ($100,000.00 investment) which requires an annual maintenance of $10,000. Our wave pool has recently installed a new wave generation machine resulting in an addition $350,000 expense. Due to these financial investments in these facilities we continue to be recognized as having the best facilities for these recreational opportunities in the Valley. The past three years community services staff have been challenged with creating sustainable programs, and evaluating all programs and services and looking for strategic opportunities to create pricing structures that decrease and or eliminate the gap between expenses and revenues. The following attachments outline the historical data, and the proposed fees to bring the programs to a sustainable operation. In order to retain the myriad of enriching and engaging facilities/activities offered at the facility a slight increase in admission fees is being proposed. Based upon cost comparison between comparable facilities in the valley, (Mesa, Chandler, Scottsdale, Gilbert) the following is the draft proposed facility admission fee increase. Tennis Recommendations Resident Current Proposed

Daily Admission – Doubles Day $.75 each $2.25 each

Daily Admission – Doubles Night $1.13 each $3.00 each Non Resident

Daily Admission – Doubles Day $1.13 each $2.75 each

Daily Admission – Doubles Night $1.50 each $3.50 each Program Admission

Agenda Item 4.

Challenge Court – Day $2.00 each $3.00 each

Challenge Court – Night $2.00 each $4.00 each

Adult Drop In – Day $2.00 each $3.50 each

Mix & Match – Night $3.50 each $4.00 each Pool Recommendations Resident Wave Pool Admission Current Proposed

Daily Admission – Ages 2-12 $2.00 each $4.00 each

Daily Admission – Ages 13+ $4.00 each $5.00 each Resident Lap Swim Admission

Daily Admission – Ages 2-12 $.75 each $2.50 each

Daily Admission – Ages 13+ $1.50 each $3.50 each Non-Resident Wave Pool Admission


Daily Admission – Ages 13+ $6.00 each $7.00 each Non-Resident Lap Swim Admission

Daily Admission - Ages 2-12 $1.25 each $3.00 each

Daily Admission – Ages 13+ $2.25 each $4.00 each Gymnasium Admissions Resident Facility Admission Current Proposed

Daily Admission – Ages 2-12 $.75 each $1.50 each

Daily Admission – Ages 13+ $1.50 each $3.00 each Non-Resident Facility Admission


Daily Admission – 13+ $2.25 each $4.00 each The proposed facility fee increases will supplement the overall facility annual revenue by $50,000. Please note that when compared to local facilities, the new proposed rate is still below their comparable admissions by an average of $1.00 while not depreciating the value of the admission or experience. In addition, staff is researching and exploring the implementation of a customer loyalty program. By acknowledging both residents and non- residents who are frequent customers to the facility , will have the opportunity to participate in a program that rewards their visits without the hassle of daily pay, and a discounted visit along with incentivizing their experience. The tennis community made a suggestion of a program at the community meeting held in August, and staff is doing diligent work to offer a program that is fiscally responsible and yet a value to the customer. Part of the research component of the loyalty program was to survey visitors using the facility, one of the ”stand out” comments of the survey was the majority of customers who voted of “Have been coming to the facility for years”. The retention of the current customer is, first and foremost. The fee increase allows the program to become sustainable and continue the services levels that meet the expectations of the recreation centers customers Please feel free to contact David Bucher at 480-350-5791 if you have any questions or would like additional information.

Agenda Item 4.

STRACD Council Committee

Kiwanis Recreation Center

Tennis Budget Analysis & Recommendation

October 26, 2011

Agenda Item

4.

Overview

• Welcome & Introductions

• Tennis Background

• Tennis Expenses Analysis

• Tennis Budget Recommendation

• Questions & Comments

• Next Steps

Agenda Item

4.

Tennis Background

• Tennis Budget Right Sizing

• No rate increase in over 20 years & Facility

Improvements

• Reductions / Revenue Enhancements

• Public Tennis Facility Rate Comparison

Agenda Item

4.

Current Tennis Admission Comparison:

Play 1.5 hours of Evening Doubles

(per person)

$1.13$1.50

$2.75$3.00

$3.50

$5.00

$5.50

$0.00

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

Tempe

Resident

Tempe Non-

Resident

Phoenix Scottsdale Chandler

Resident

Chandler

Non-

Resident

Mesa

Agenda Item

4.

Tennis Expense Analysis

• Administration

- Tennis

Coordinators

- League Director

• Operations

- Teaching Professions

- Maintenance

- Front Desk Staff

- MOD staff

$84,300

$56,900

$18,700$13,200

$173,100

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

$180,000

Administration Operations Supplies Utilities FY 11 Total

• Utilities

- Lights

• Supplies

- Nets

Agenda Item

4.

Tennis Expense Recommendation

Expense FY 11 FY 12

Administration $84,300 $78,500

Operations $56,900 $53,400

Supplies $18,700 $16,300

Utilities $13,200 $14,200

Totals $173,100 $162,400

$173,100

$162,400

$156,000

$158,000

$160,000

$162,000

$164,000

$166,000

$168,000

$170,000

$172,000

$174,000

FY 11 Expense FY 12 Expense

Agenda Item

4.

Tennis Revenue Recommendation

Revenue FY 11 FY 12

Lessons & Camps $65,600 $66,500

Admissions & Passes $37,800 $50,400

Leagues $16,300 $20,300

Group Rentals $11,900 $16,500

Total $131,600 $153,700

$131,600

$173,100

$41,500

$153,700 $162,400

$9,700

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

$180,000

FY 11

Revenue

FY 11

Expense

FY 11

Variance

FY 12

Proposed

Revenue

Budget

FY 12

Expense

FY 12

Variance

Agenda Item

4.

Tennis Budget Recommendation

Proposed Revenue Enhancements Current Proposed

Resident Facility Admission:

• Daily Admission – Doubles Day $ .75 each $ 2.25 each

• Daily Admission – Doubles Night $ 1.13 each $ 3.00 each

Non-Resident Facility Admission:

• Daily Admission – Doubles Day $ 1.13 each $ 2.75 each

• Daily Admission – Doubles Night $ 1.50 each $ 3.50 each

Program Admission:

• Challenge Court – Day $ 2.00 each $ 3.00 each

• Challenge Court – Night $ 2.00 each $ 4.00 each

• Adult Drop-In – Day $ 2.00 each $ 3.50 each

• Mix & Match – Night $ 3.50 each $ 4.00 each

Agenda Item

4.

Proposed Tennis Admission Comparison:

Play 1.5 hours of Evening Doubles

(per person)

$3.00$3.50

$2.75$3.00

$3.50

$5.00

$5.50

$0.00

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

Tempe

Resident

Tempe Non-

Resident

Phoenix Scottsdale Chandler

Resident

Chandler

Non-

Resident

Mesa

Agenda Item

4.

Questions & Comments

Next Steps

• Reviewed comments and suggestions

from Tennis Community Meeting and have

added a tennis membership and unlimited

play pass for drop in programs.

• City Council Consideration

• Implementation in January 2012

Agenda Item

4.

Town of Gilbert- Freestone Recreation Center

Age Resident Non-Residents

Youth $2.50 $3.75

Adult (18 yrs+) $4.00 $6.00

City of Peoria- Rio Vista Recreation Center


Youth (5-18 yrs) $3.00 $4.00

Adult (19-61 yrs) $5.00 $6.00

City of Mesa- Jefferson Gym & Recreation Center

Age One Rate

Adult (16 yrs+) $3.00

City of Mesa- Red Mountain Multigenerational Center

Age One Rate

Youth (5-15 yrs) $3.00

Adult (16-54 yrs) $4.00

City of Chandler- Tumbleweed Recreation Center


Youth (1-12 yrs) $2.00 $3.00

Teen (13-19 yrs) $3.00 $4.00

Adult (20-54 yrs) $4.00 $6.00

City of Glendale - Foothills Recreation Center


Youth (5-12 yrs) $2.50 $3.00

Teen (13-19 yrs) $3.00 $4.00

Adult (20-54 yrs) $5.00 $6.00

Indoor Gymnasium Fee Benchmarks

Agenda Item 4.



Gym Budget Analysis & Recommendation

October 26, 2011

Agenda Item

4.

Overview

• KRC Gym Background

• KRC Gym Expenses Analysis

• KRC Gym Budget Recommendations


• Next Steps

Agenda Item

4.

KRC Gym Background

• KRC Gym Budget Right Sizing

• No rate increases in over 20 years


• Public Gym Facility Rate Comparison

Agenda Item

4.

Current Gym Admission Comparison:

Rate per person

$0.75

$1.25

$2.50

$3.00

$1.50

$2.25

$4.00 $4.00

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

Tempe

Youth

Resident

Tempe

Youth

Non-

Resident

Gilbert

Youth

Mesa &

Chandler

Youth

Tempe

Adult

Resident

Tempe

Adult

Non-

Resident

Gilbert

Adult

Mesa &

Chandler

Adult

Agenda Item

4.

KRC Gym Expense Analysis

• Administration

- Gym Supervisors

- Desk &

Managers

• Operations

- Equipment

- Annual Floor Maintenance

- Supplies

$14,100

$12,100

$7,600

$33,800

$0

$5,000

$10,000

$15,000

$20,000

$25,000

$30,000

$35,000

Administration Operations Utilities FY 11 Total

• Utilities

- Electric

- Gas

Agenda Item

4.

KRC Gym Revenue Recommendation

Revenue FY 11 FY 12

Admission $ 13,800 $ 19,000

Passes $ 200 $ 300

Total $ 14,000 $ 19,300

$14,000

$33,800

$19,800 $19,300

$28,600

$9,300

$0

$5,000

$10,000

$15,000

$20,000

$25,000

$30,000

$35,000

FY 11

Revenue

FY 11

Expense

FY 11

Variance

FY 12

Proposed

Revenue

Budget

FY 12

Proposed

Expense

FY 12

Proposed

Variance

Agenda Item

4.

KRC Gym Budget Recommendation

• Proposed Revenue Enhancements Current Proposed

• Resident Facility Admission:

• Daily Admission – Ages 2-12 $ .75 each $ 1.50 each

• Daily Admission – Ages 13 & over $ 1.50 each $ 3.00 each

• Non-Resident Facility Admission:

• Daily Admission – Ages 2-12 $ 1.25 each $ 2.50 each


Agenda Item

4.

Proposed Gym Admission Comparison:

Rate per person

$1.50

$2.50 $2.50

$3.00$3.00

$4.00 $4.00 $4.00

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

Tempe

Youth

Resident

Tempe

Youth

Non-

Resident

Gilbert

Youth

Mesa &

Chandler

Youth

Tempe

Adult

Resident

Tempe

Adult Non-

Resident

Gilbert

Adult

Mesa &

Chandler

Adult

Agenda Item

4.


Next Steps

• Review comments and suggestions from

Parks, Recreation & Golf Advisory Board.



Agenda Item

4.

Indoor Indoor Fee

Admission 3.00$ All ages 5.00$

Indoor/

Outdoor

Year

round

Ages Fee

Child (4-15) 3.00$

Adult (16 +) 4.00$

2 hour increments of lap swim time

Not specific on ages for lap swimmer

They also offer a splash time for parents to bring their

children 5 and younger to the pool to play in the lagoon

without waves

UtahDesert Wave Pool

Lap/Leisure/Open Swim Pool RatesArizona

Sierra Vista Lake Havasu City Aquatic Center

Monday -Sunday begins May 30th

Agenda Item 4.



Pool Budget Analysis & Recommendation

October 26, 2011

Agenda Item

4.

Overview

• KRC Pool Background

• KRC Pool Expenses Analysis

• KRC Pool Budget Recommendation


• Next Steps

Agenda Item

4.

KRC Pool Background

• KRC Pool Budget Right Sizing

• No rate increases in over 20 years


• Public Pool Facility Rate Comparison

Agenda Item

4.

Wave Pool Admission Comparison: Current rate per person

$2.00

$3.00

$4.50

$4.00$4.00

$6.00

$5.50

$6.00

$0.00

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

Tempe

Youth

Resident

Tempe

Youth

Non-

Resident

Lake

Havasu

Youth

Sierra

Vista

Youth

Tempe

Adult

Resident

Tempe

Adult

Non-

Resident

Lake

Havasu

Adult

Sierra

Vista

Adult

Agenda Item

4.

Lap Swim Admission Comparison:

Rate per person

$0.75

$1.25

$5.00

$3.00

$1.50

$2.25

$5.00

$3.00

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

$5.00

Tempe

Youth

Resident

Tempe

Youth

Non-

Resident

Lake

Havasu

Youth

Sierra

Vista

Youth

Tempe

Adult

Resident

Tempe

Adult

Non-

Resident

Lake

Havasu

Adult

Sierra

Vista

Adult

Agenda Item

4.

KRC Pool Expense Analysis • Administration

- PT Seasonal

Lifeguards

- FT Maintenance,

Desk &

Manager Staff

• Operations

- Chemicals

- Supplies

- Equipment

- Uniforms

$242,000

$61,000

$83,000

$386,000

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

Administration Operations Utilities Total

• Utilities

- Lights

- Pumps

- Gas

Agenda Item

4.

KRC Pool Budget Recommendation

Revenue FY 11 FY 12

Wave Pool Admission $106,200 $121,900

Wave Passes $ 4,100 $ 4,600

Lap Swim Admission $ 8,300 $ 13,400

Lap Swim Passes $ 7,800 $ 8,400

Total $126,400 $148,300

$126,400

$386,000

$259,600

$148,300

$386,000

$237,700

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

FY 11

Revenue

FY 11

Expense

FY 11

Variance

FY 12

Proposed

Revenue

Budget

FY 12

Proposed

Expense

FY 12

Proposed

Variance

Agenda Item

4.

KRC Pool Budget Recommendation

Proposed Revenue Enhancements Current Proposed

Resident Wave Pool Admission:



Resident Lap Swim Admission:

• Daily Admission – Ages 2-12 $ .75 each $ 2.50 each


Non-Resident Wave Pool Admission:



Non-Resident Lap Swim Admission:



Agenda Item

4.

Wave Pool Admission Comparison: Proposed rate per person

$4.00

$5.00$4.50

$4.00

$5.00

$7.00

$5.50$6.00

$0.00

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

Tempe

Youth

Resident

Tempe

Youth

Non-

Resident

Lake

Havasu

Youth

Sierra

Vista

Youth

Tempe

Adult

Resident

Tempe

Adult

Non-

Resident

Lake

Havasu

Adult

Sierra

Vista

Adult

Agenda Item

4.

Lap Swim Admission Comparison

Proposed rate per person

$2.50

$3.00

$5.00

$3.00$3.50

$4.00

$5.00

$3.00

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

$5.00

Tempe

Youth

Resident

Tempe

Youth

Non-

Resident

Lake

Havasu

Youth

Sierra

Vista

Youth

Tempe

Adult

Resident

Tempe

Adult

Non-

Resident

Lake

Havasu

Adult

Sierra

Vista

Adult

Agenda Item

4.


Next Steps

• Review comments and suggestions from

Parks, Recreation & Golf Advisory Board

and Community Meeting for Swim

Customers.



Agenda Item

4.

relax. succeed. enjoy.

Agenda Item

5.

www.tempe.gov/lake

A History of Trailrides

• Stable and trail rides

were established in

1965.

• With access to over

2,000 acres of

beautiful desert

foothills in Papago

Park

Agenda Item

5.

www.tempe.gov/lake

RFP Concepts

1. Lease of City land in LoPiano habitat

– Relate lease to land value, income potential, and

expense to develop

– Duration to allow amortization of development

– Leasee responsible for all costs

– Development could occur in defined phases

– What if the operation goes away – remaining

improvements and other uses

– 10.6 acres with Assessed Value of $3.4 Million or

4.5 acres actually used with Value of $1.8 Million

Agenda Item

5.

www.tempe.gov/lake

Challenges Challenges to development

– Access (ADOT & SRP)

– Utilities (Water & Sewer)

– Fire

– Sanitation

– Security

Agenda Item

5.

Opportunities

• Tradition of Arizona – culture

of the old West

• Important part of Papago Park

experience

• Unique attraction in an urban

setting

• Opportunity to partner with city

and school district, nonprofits

for activities

• Attract visitors to downtown

Tempe

• Income potential from

recreation concession

Agenda Item

5.

Development site

Agenda Item

5.

Development Cost

Agenda Item

5.

Revenues

Activity Revenue

Trail Rides ($30/hr) $ 78,000

Boarding ($300/mo) $108,000

Camps/Cookout Ride $ 36,000

Lessons/Certificate $ 5,820

Birthday Party

$ 450

TOTAL $228,270

Monthly Revenue $ 19,022

Agenda Item

5.

Financial Estimate

Monthly Options

A B

Monthly Expenses $4,850 $4,850

Rent per month $4,512* $2,256*

Amortized Improvement of $493,000/30 Yrs $2,650 $2,650

TOTAL Expense per month ($12,012) ($9,756)

Income per month $ 19,022 $19,022

Agenda Item

5.

Rent Rate of Return

Agenda Item

5.

Next Steps

• Commission recommendation

• Take to Council Committees

• Issue RFP

• Evaluate RFP to make recommendation

• Council approval of contract

Agenda Item

5.

relax. succeed. enjoy. 480 350-8625 www.tempe.gov/lake

Questions?

Agenda Item

5.

http://www.tempe.gov/lake

http://www.tempe.gov/lake

Documents

Sports, Tourism, Recreation, Arts and Cultural Development