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• • • • • AAAAApri l 7 - pri l 7 - pri l 7 - pri l 7 - pri l 7 - AAAAApri l 20,pri l 20,pri l 20,pri l 20,pri l 20, 2008 2008 2008 2008 2008 • • • • • VVVVVolume olume olume olume olume 99999 no no no no no..... 2020202020 • • • • • TTTTThe ofhe ofhe ofhe ofhe offfffficial neicial neicial neicial neicial newsletter ofwsletter ofwsletter ofwsletter ofwsletter of De La Salle-Colle De La Salle-Colle De La Salle-Colle De La Salle-Colle De La Salle-Colleggggge ofe ofe ofe ofe of Saint Benilde Saint Benilde Saint Benilde Saint Benilde Saint Benilde •••••

e r s p e c t i v e

Event photos

at pages 4-5

What’sWhat’sWhat’sWhat’sWhat’s BRAVO

P8

Passion, it is said, is the only

thing you need to succeed –

whether in one’s job, academics

and life in general. It’s no different

in the glamorous world of fashion

where style and detail count.

Passion is the ultimate obsession

in this profession.

This could be the reason why

the School of Design and Arts

(SDA) of De La Salle-College of

Saint Benilde chose the theme,

“Fashion To Passion: Weaving

Business and Art,” in a recent

event held at the SDA Campus.

“Fashion to Passion” was the

first-ever fashion forum in the

country to be held in an academic

setting, organizers said. It was a

lecture series on various topics and

aspects of the fashion industry

geared towards developing the

knowledge and skills needed for a

career or enterprise in fashion.

The SDA conducted the

forum with the aim of providing

supplemental information for the

academic programs of the

school, to promote fashion

enterprise as a profitable creative

industry and to educate fashion

students and enthusiasts on the

latest trends and developments

in the fashion industry.

Turn to page 5

The School of Design and Arts scores a coup with

a successful fashion forum, the first of its kind in

the country to be held in an academic setting.

P3

L AL AL AL AL AT I NOT I NOT I NOT I NOT I NO

Benildeans

in the

Spotlight!Spotlight!Spotlight!Spotlight!Spotlight!Spotlight!Spotlight!Spotlight!Spotlight!Spotlight!for JUSTICE

WALKfor LAND

WALK

e r s p e c t i v eP• Page 2 • April 7 - April 20, 2008 •

Photos by Meps

Artagame (SAO) and

Lawrence Ofrin

(MCO). Text by Meps

Artagame.

The extraordinary journey of the Sumilao farmers captured our

imagination and their eventual triumph taught us to hope. They

endured hardships for 12 long years before finally reclaiming

their ancestral land on March 28. The Sumilao farmers

exemplify the Benildean value of doing ordinary things,

extraordinarily well. The school is indeed honored to have been

part of their quest for justice and victory.

for JUSTICE

WALKfor LAND

WALK

e r s p e c t i v eP • Page 3 • April 7 - April 20, 2008 •

Life is what you make it. This could

be the guiding principle of Diana Pria B.

Bañas who, despite being deaf, has

opted to live a productive life amidst the

difficulties she faces everyday.

This alumna of the School of Deaf

Education and Applied Studies (SDEAS)

of De La Salle-College of Saint Benilde

(DLS-CSB) is currently a chef aide at one

of the country’s top hotels — The

Peninsula Manila. She held the same job

at the Dusit Hotel in Makati City prior to

her Pen posting.

But that’s not all. Bañas is also an

entrepreneur having put up Fria’s

Chocolates which provides handmade

chocolates to individual retailers and

companies as corporate giveaways. Her

chocolate business has been featured in

Go Negosyo, the entrepreneurship

A woman in a hurry

Spotlight!Spotlight!Spotlight!Spotlight!Spotlight!Benildeans

in the

Spotlight!Spotlight!Spotlight!Spotlight!Spotlight!

program advocated by Lasallian Joey

Concepcion III.

This inspiring story caught the eye

of Sunsilk which wasted no time

contacting Bañas to inform her of the

company’s intention to include her in its

promotional activities.

Jem Perez, assistant brand

manager of Sunsilk, said in an email to

SDEAS coordinator Noemi M.

Pamintuan-Jara that Bañas fitted the

requirements of a “Sunsilk Ambassador”

that the company was looking for.

“We needed real 20-something

women who have shown tenacity and who

didn’t let anything stop them from seizing

opportunities and living for today,” Perez

stated in the email.

“We want to encourage women to

stop making excuses for not going after

their dreams, and instead, do something

about their dreams. Hence the title, Life

Can’t Wait,” added Perez.

Perez said Sunsilk wanted someone

with a “compelling story, one that was

also inspiring and yet would not leave

people doubting that it’s just a made-up

story for PR purposes.”

When Sunsilk went looking around,

Perez said they didn’t exactly look for the

‘right’ age, looks, or social status. “As

you may know, some of the other people

we got were 30-plus already or not the

skinny type. What matters is that the

person was confident about her self and

how she looks, and had the right attitude

towards life.”

Life, indeed, can’t wait for this young

woman in a hurry to succeed.

F For her tenacity in life despite

being deaf, DLS-CSB alumna

Diana Bañas was chosen one of

Sunsilk’s Ambassadors for its

‘Life Can’t Wait’ ad campaign.

• Pages 4-5 • April 7 - April 20, 2008 •• Pages 4-5 • April 7 - April 20, 2008 •• Pages 4-5 • April 7 - April 20, 2008 •• Pages 4-5 • April 7 - April 20, 2008 •• Pages 4-5 • April 7 - April 20, 2008 •

e r s p e c t i v eP

Photos by Mochie

Cuyco, Valerie Villamar

and JC Salamat.

The event held last April 4 and 5 gathered

the fashion industry’s most prominent

personalities, including Rajo Laurel, Dita

Sandico Ong, Wynn Wynn Ong, Joey Espino,

Mike Mariano and Thelma San Juan.

Among topics discussed were styling

and fashion photography, fashion accessories,

fashion concert party, visual merchandizing,

organizing a fashion show and a crash course

on style and smart clothing.

The proceeds of the event will go to the

college scholarship fund.

From

page 1

e r s p e c t i v eP• Page 6 • April 7 - April 20, 2008 •

pageTurners

SummerReads

Mouse TracksThe Story of Walt Disney RecordsBy Tim Hollis and Greg Ehrbar

For all of us who grew up watching Disney cartoons and movies, this

book provides the opportunity to know the persons who gave the voice

and music that accompanied those beloved classics. It chronicles the

50-year history of Walt Disney Records launched by Walt and Roy

Disney in the mid-50s. The book provides a perspective on Disney

favorites and feature anecdotes, reminiscences and biographies of the

artists who brought Disney magic to audio.

New Glass ArchitectureBy Brent Richards

The book traces the history

and key moments of glass in

architecture; explains the

importance of glass artists in

the second half of the

twentieth century and

describes the developments

in architectural glass

technology in the last 20

years. The author was able to

effectively show the ability of

glass architecture to provide a

multi-sensory experience.

A Little AnthropologyBy Dennison Nash

This book, now on its second edition,

attempts to attract the interest of

students in the subject of anthropology

and in what it has to offer. Aware of the

declining appeal of anthropology among

the new generation of students, the

book aims to entice audiences to

understand anthropology in an engaging

and easy-to-read manner.

The Rise of Bronze Age SocietyTravels, Transmissions and TransformationsBy Kristian Kristiansen and Thomas Larsson

In this book, the authors reconstruct the travel and transmission of

knowledge that took place among the Near East, the Mediterranean

and Europe during the Bronze Age (3000 BC to 500 BC). It explores

how the Bronze Age populace was informed about religious, political

and social concepts through long-distance connections and alliances

among local elites. The book presents an important new interpretation

of social change during the period making it good reading for students

of archaeology, anthropology and early European society.

SSummer is vacation mode for most people when

there’s more time in their hands to go to the

beach or...read a book. But sometimes, you

don’t even need to go outdoors to enjoy the

great places in the country and the world – a

book can take you anywhere your heart desires;

or it can cause you to learn something new, or

perhaps, discover or rediscover the wonders of

our world...all these, right in the comfort of our

homes. Here are some interesting finds at the

Learning Resource Center.

e r s p e c t i v eP • Page 7 • April 7 - April 20, 2008 •

I

The best things I remember

about summer are the out-of-

town trips that I had with my

friends and family.

— Katrina Prieto, BSBA-BM

It’s just a short part of the year comprising only a couple of

months, but summer has always evoked fun and happy

memories. With the intense heat now driving people to the

best recreation spots in the country, we asked our students

this question:

What do you remembermost about summer?

Summertime is fiesta celebration in our town

in Bacoor, Cavite. Together with my family and

friends, we go to our church and decorate it.

We also enjoy watching the Santacruzan.

— Hersh Santos, BSBA-MM

The thing I remember most about

summer is campaigning for my

father who is an elected public

official in San Juan.

— Leandro Celles, BSBA-BM

Summer is always spent

traveling to different parts of the

country with my family,

particularly my sisters.

— Ryan Veloso, BSBA-MM

Because I’m Filipino-Japanese, it is

during summer that I usually come

home from Japan. That’s the only

time I get to see my relatives in

Bulacan. But that was when I was

still a child because now, I’m

temporarily based here for my

college studies.

— Megumi Inoue, AB-CDA

Photos by Melvin

Calimag, MCO

e r s p e c t i v e

TTTTThe he he he he perperperperperspectispectispectispectispectivvvvveeeee is published for tnightly by the Marketing Communications Office.

TTTTThe he he he he perperperperperspectispectispectispectispectivvvvveeeee welcomes contributions from the DLS-CSB community. Coordinate with Romeo Catap or Jhen Espiritu for particulars and appropriate arrangements.

TTTTThe he he he he perperperperperspectispectispectispectispectivvvvveeeee reserves the right to edit articles submitted for publication. Direct all concerns to Duerr 104, 526-7441 to 47 local 253, or e-mail mco@dls-csb.edu.ph.

MarMarMarMarMarkkkkketing Commeting Commeting Commeting Commeting Communicaunicaunicaunicaunications Oftions Oftions Oftions Oftions Of ffffficeiceiceiceice

Duerr 104

De La Salle-College of Saint Benilde

2544 Taft Avenue, Manila 1004

e r s p e c t i v eP• Page 8 • April 7 - April 20, 2008 •

As the School of Hotel, Restaurant and Institution

Management’s Young Hoteliers’ Exposition (YHE) turned

21, it celebrated by going Nuevo Latino al Veinte Uno.

Taking place in the AKIC Campus last March 10 to 14,

2008, the YHE seems to get better each term.

In keeping with the theme, the AKIC campus halls

were decorated with festive overhangs. Inside the kitchens

and laboratories, students lined up fiery competitions in

Live Pasta Cookery, Best Coffee Concoction and Market

Basket. The Benildean Flair Factor, YHE Singing Idol and

SHRIM Picture Puzzle added zest, while samples from the

Mocktail Punch competition thrilled the crowd.

Events in Table Set-up, Chocolate Praline and

Packaging and Bathroom Amenities showcased Latino

creativity. The Culinary Challenge, Bed-making competition

and Travelogue contest also exhibited participants’ talents

in the three major tracks.

Each term, the week-long event allows students the

opportunity to display the talents and skills acquired

through one of the three tracks of SHRIM—culinary arts,

travel and tourism, and hospitality management—within the

spirit of competition and fair play.

The 21st YHE was handled by Batch 106. Armed with

new concepts, they continued their predecessors’

achievements while throwing in a little Latino heat and

making it one of the most colorful and festive YHE events.

Avid fans of the YHE can say olé and look forward to

next term as YHE goes back to the World Trade Center

the second time around.

TThe latest version of SHRIM’s flagship event had a heavy Latino flavor

in it. And, as usual, the participants relished it with much gusto.

This is the last issue of the Perspective for SY 2007-2008. Publication will resume next school year.

LALALALALATINOTINOTINOTINOTINOBRA

BRA

BRA

BRA

BRAVO

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