Spread The Warmth

Case Study From Age UK

OverviewSpread The Warmth is the Age UK flagship winter campaign aimed at keeping older people warm and well.

What did we do with the software?

• As part of the ‘Warm Homes’ strand of STW we set up an ‘email your MP’ action using Engaging Networks.

• We reached around 300,000 and gained 350 signups.

What did you do in a wider context?

OnlineSpread The Warmth Hub

• Text goes here

OfflineSocial Events (Vitality Ball)

What did you do in a wider context?

Radio – The Wireless Partnerships – Innocent

ResultsFacebook Nov-Dec

• 3,700 New Page Likes• Growth rate increase of

200%• Reached 740,000 People

Twitter Nov-Dec

• 7,600 New Followers• Growth rate increase of

110%• Reached 1.2 Million

People

What Went Well• Our ability to alter content

for our different social channels based on our audiences.

• All of our social channels cater to different audiences so it was important to get the tone voice channel appropriate.

What Went Well

Improvements?• We generated a huge

amount of reach during the two month campaign but we need to work on converting that reach into more specific engagement with us.

• Whilst we grew our social audience. Our goal for the next campaign is to convert our social audience to offline actions.