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SPRING - 2017 SALES EVENT GUIDE
A&W BASE BRAND ONLY
START DATE: 2/27/17
December 2016
Spring - Sales Event 2017 Guide
• Sales Event Information
• Product Guide
Pub Battered Cod
Crunchy Shrimp
Fresh Coleslaw Cabbage Mix
Coleslaw Dressing
Sauces
Paper Products
Smallwares
• Recipes & Food Cost Information
• Fish Sandwich LSM Options
• Auto-shipment Information
• Courtesy Shipment Information
• Pre-order and Special Order Products
• Build Cards
2
Sales Event Information
Sales Event Information • Dates: 2/27/17 to 5/28/17
• 2 PC. Pub Battered Cod Basket with fries & coleslaw (photo on POP)
• 3 PC. Pub Battered Cod Basket with fries & coleslaw (price point option on POP)
• 21 PC. Crunchy Shrimp Basket with fries & coleslaw (photo on POP)
• LSM Option: Current Cod Fish Fillet Sandwich
• LSM Option: New 2 PC. Pub Battered Cod Sandwich
• Secondary Message: Made Fresh Root Beer Float Branding
3
Product Guide - Pub Battered Cod
Product Guide - Pub Battered Cod • Pub Battered Cod: 10# per case.
• 2 oz. portions w/ appx. 40 (2 pc) portions per case.
• Restaurants will be auto-shipped 1 case prior to start date. (cost per case appx.$38 - $40)
• Although there could be up to 10 cases per restaurant in each DC available for additional orders, operators are urged to let their DC know in advance(before 1-1-17) how many cases they will be ordering during this 13 week promotion.
• Note: Guests may want to order 2 pc. or 3 pc. pub battered cod either a la carte or in a basket with fries and slaw.
• Restaurant operators will also be able to feature the 2 pc. Pub Battered Cod as a fish sandwich, using LSM POP – contact your FGL for more information. Request to Sell FORM NEEDED!
• Note: Restaurant operators will also be able to feature the current 3.5 oz. fish fillet sandwich during this promotion, using LSM POP – contact your FGL for more information.
4
Product Guide - Crunchy Shrimp
Product Guide - Crunchy Shrimp • Crunchy Shrimp: 12 (3#) bags per case / appx. 90-96 orders per case
• This should be the same shrimp product everyone has been buying
over the last 5 years.
• There will be NO auto-shipment of Shrimp.
• Operators will need to order shrimp for this promotion.
• Although each DC will have stock on hand similar to last year’s usage
levels, operators are urged to let their DC know in advance
(before 1-1-17) how many cases they will be ordering during this
13 week promotion.
• SPECIAL NOTICE: If you DID NOT OFFER SHRIMP last year, but intend to
do so this year, YOU MUST NOTIFY YOUR DC ASAP.
• Note: Guests may want to order 21 pc. Crunchy shrimp either a la
carte or in a basket with fries and slaw.
5
Product Guide – DC Ordering Information
6
Gordon Foodservice 254710 251585
Kaleel Brothers 41703575 42900253
McLane 61436 60612
Reinhart Food service - Shawano 92802 A9822
Reinhart Foodservice - LaCrosse 92802 A9822
Reinhart Foodservice - Twin Cities 92802 A9822
Reinhart Foodservice - Milwaukee 92802 A9822
Reinhart Foodservice - Marshall 92802 A9822
Reinhart Foodservice - Cedar Rapids 92802 A9822
A&W Distributor Pub Battered
Cod Item #
Shrimp
Item #
Product Guide – Coleslaw Cabbage Mix
Product Guide – Coleslaw Cabbage Mix • There will be NO auto-shipment of fresh coleslaw cabbage mix.
• Coleslaw will be made in the back of house using fresh coleslaw cabbage mix and coleslaw dressing
• Each restaurant operator will need to order coleslaw mix from their DC.
• Although each DC will have stock on hand, operators are urged to let their DC know in advance(before 1-1-17) how many cases they will be ordering during this 13 week promotion.
• For all operators selling coleslaw for the first time, you must utilize a chopped coleslaw cabbage blend with carrots, with or without red cabbage.
• For all operators who are currently selling any type of house made coleslaw, you WILL NOT have to change to this coleslaw or coleslaw recipe.
• All operators will be required to use the 5.5 oz. plastic soufflé cup (4 oz. portion) in the Pub Battered Cod fish (2 pc. or 3 pc.) and 21 pc. shrimp baskets.
7
Coleslaw Cabbage Mix Options
Coleslaw Mix:
8
Coleslaw Cabbage Mix: Options
9
Brand Pack Size Item # Brand Pack Size Break Case Item #Gordon Foodservice GFS 4/1 gal. 106992 Markon 4 X 5 lb. Yes 293148
Gordon Foodservice Ken's 4/1 gal. 312646
Gordon Foodservice Litehouse 4/1 gal. 839381
Gordon Foodservice Ken's 4/1 gal. 188956
Gordon Foodservice Litehouse 4/1 gal. 132151
Kaleel Brothers Richelieu 4/1 gal. 35302945 Club Chef 4 X 5 lb. NO 90100075
Kaleel Brothers Katy's 4/1 gal. 91200010
McLane Ventura 4/1 gal. tbd Vary by DC 12 X 2.5 lb. N/A 41369
Reinhart Food service Marzetti 4/1 gal. 25934 Markon 4 X 5 lb. NO 75404
Reinhart Food service Kraft 4/1 gal. G5470
Reinhart Food service Kraft 4/1 gal. 17174
Reinhart Food service Reinhart 4/1 gal. 31470
Reinhart Food service Reinhart 4/1 gal. 17102
Coleslaw Cabbage mixColeslaw DressingsA&W Distributor
Brand Pack Size Item # Brand Pack Size Break Case Item #Gordon Foodservice GFS 4/1 gal. 106992 Markon 4 X 5 lb. Yes 293148
Gordon Foodservice Ken's 4/1 gal. 312646
Gordon Foodservice Litehouse 4/1 gal. 839381
Gordon Foodservice Ken's 4/1 gal. 188956
Gordon Foodservice Litehouse 4/1 gal. 132151
Kaleel Brothers Richelieu 4/1 gal. 35302945 Club Chef 4 X 5 lb. NO 90100075
Kaleel Brothers Katy's 4/1 gal. 91200010
McLane Ventura 4/1 gal. tbd Vary by DC 12 X 2.5 lb. N/A 41369
Reinhart Food service Marzetti 4/1 gal. 25934 Markon 4 X 5 lb. NO 75404
Reinhart Food service Kraft 4/1 gal. G5470
Reinhart Food service Kraft 4/1 gal. 17174
Reinhart Food service Reinhart 4/1 gal. 31470
Reinhart Food service Reinhart 4/1 gal. 17102
Coleslaw Cabbage mixColeslaw DressingsA&W Distributor
Coleslaw Cabbage Mix Options
Coleslaw Mix:
• IF you plan to buy coleslaw cabbage mix from your DC – YOU MUST NOTIFY YOUR DC AND MIKE SILADI ASAP: before 1/1/2017
10
Product Guide – Coleslaw Dressing
Product Guide – Coleslaw Dressing • There will be NO auto-shipment of coleslaw dressing.
• Coleslaw will be made in the back of house using fresh coleslaw cabbage mix and coleslaw dressing.
• Each restaurant operator will need to order coleslaw dressing from their DC.
• Each DC will be carrying different types of coleslaw dressing, with most dressing packed into 4 (1 gal) jars per case.
• Each 4 (1 gal) case of dressing should yield appx. 500 (4 oz.) portions of finished coleslaw.
• Note: Operators who order from McLane's will have just one case of Ventura Cole Slaw Dressing of stock on hand, operators are urged to let their DC know in advance(before 1-1-17) how many cases they will be ordering during this 13 week promotion.
• Note: Operators who order from McLane's: After the first case of dressing (which you will need to order – this is NOT an auto-shipment), all coleslaw dressing will require a special order with a 2-3 week lead time.
11
Coleslaw Dressing Options
12
Coleslaw Dressing:
• $30 to $47 per case*
• 4 – 1gal jars per case
• $0.08 per oz.*
McLane's Only:
– Special Order
– Ventura Deluxe Coleslaw Dressing
Brand Pack Size Item #Gordon Foodservice GFS 4/1 gal. 106992
Gordon Foodservice Ken's 4/1 gal. 312646
Gordon Foodservice Litehouse 4/1 gal. 839381
Gordon Foodservice Ken's 4/1 gal. 188956
Gordon Foodservice Litehouse 4/1 gal. 132151
Kaleel Brothers Richelieu 4/1 gal. 35302945
Kaleel Brothers Katy's 4/1 gal. 91200010
McLane Ventura 4/1 gal. tbd
Reinhart Food service Marzetti 4/1 gal. 25934
Reinhart Food service Kraft 4/1 gal. G5470
Reinhart Food service Kraft 4/1 gal. 17174
Reinhart Food service Reinhart 4/1 gal. 31470
Reinhart Food service Reinhart 4/1 gal. 17102
Coleslaw DressingsA&W Distributor
Product Guide: Sauces - Part 1
Product Guide: Sauces
• Sauces options include:
o Tartar Sauce – Bulk into 2 oz. soufflé cups or PC’s (Portion Control
Cups)
13
Brand Pack Size Item #Gordon Foodservice 316687 GFS 4/1 gal. 183237
Kaleel Brothers 12100315 Bonne Share 4/1 gal. 35300010
McLane 330084 LJS 10/.5 gal. 49116
Reinhart Food service - Shawano 32766 Reinhart 4/1 gal. 31076
Reinhart Foodservice - LaCrosse 32766 Reinhart 4/1 gal. 10262
Reinhart Foodservice - Twin Cities 32766 Reinhart 4/1 gal. 31076
Reinhart Foodservice - Milwaukee 32766 Reinhart 4/1 gal. 31076
Reinhart Foodservice - Marshall 32766 Reinhart 4/1 gal. 17132
Reinhart Foodservice - Cedar Rapids 14928 Reinhart 4/1 gal. 31076
Bulk Tartar SauceTartar Sauce
Dipping Cup A&W Distributor
Product Guide: Sauces – Part 2
Product Guide: Sauces
• Sauces options include:
o Cocktail (Seafood) Sauce - Bulk into 2 oz. soufflé cups or PC’s
o House made Cocktail Sauce – Bulk cocktail sauce and bulk horseradish
14
Brand Pack Size Break Case Item # Brand Item#Gordon Foodservice GFS 4/1 gal. NO 335371 Diamond 761841
Kaleel Brothers Heinz 6/#10 NO 59000150 PPI 12100310
McLane LJS 10/.5 gal NO 41117 Marzetti 330083
Reinhart Food service - Shawano Katy's Kitchen 4/1 gal. YES 17220 PPI H3064
Reinhart Foodservice - LaCrosse Silver Springs 4/1 gal. YES 72188 PPI 18202
Reinhart Foodservice - Twin Cities Silver Springs 4/1 gal. YES 72188 PPI 18202
Reinhart Foodservice - Milwaukee Silver Springs 4/1 gal. YES 72188 PPI 18202
Reinhart Foodservice - Marshall Katy's Kitchen 4/1 gal. YES 17220 PPI 18202
Reinhart Foodservice - Cedar Rapids Culinary Secrets 2/1 gal. YES 26114 PPI 18202
Bulk Cocktail SauceA&W Distributor
Cocktail Sauce
Dipping Cup Item #
Brand Pack Size Item #Gordon Foodservice GFS 6/32 oz. 283908
Kaleel Brothers Woeber's 12/32 oz. 15800020
McLane Special Order Special Order Special Order
Reinhart Food service Katy's 6/32 oz. 85628
Bulk HorseradishA&W Distributor
Product Guide: Sauces/Malt Vinegar Option
Product Guide: Sauces • New Sauce Option
o Heinz Malt Vinegar Single Serve 9 Gram PC
o 200 per case
o Case Price $15 - $17 per case
o $.08 each
o Will be special order only
o 2-3 week lead time
o Must place order with DC’s by 1/1/17
15
Brand Pack Size Item # StatusGordon Foodservice Heinz 9 gm X 200 383400 Stock
Kaleel Brothers Heinz 9 gm X 200 59005336 Stock
McLane Heinz 9 gm X 200 61440 Special order
Reinhart Food service Heinz 9 gm X 200 31334 Stock or S/O
Malt Vinegar PCsA&W Distributor
Paper Product Guide: To Go - Fish/Shrimp
Paper Product Guide: To Go - Fish/Shrimp • You will have two options to package the 2 pc. / 3 pc. pub
battered cod and 21 pc. shrimp baskets and/or a la carte for all to
go orders.
• Option#1: Fish or shrimp in the paper clamshell, fries in the medium
(regular)fry bag and coleslaw in the 5.5 oz. plastic soufflé cup w/lid and all put in the 12# paper to go bag.
• Option #2: Fish or shrimp, fries in the medium (regular)fry bag, and
coleslaw in the 5.5 oz. plastic soufflé cup w/lid, all in a
family/carton box with liner and put into the large die cut to-go bag. (1 family/carton box will fit into a 12# paper bag)
• Note: If you decide to use option #2, operators MUST let their DC
know in advance (before 1-1-17) how many cases of the Carton
Dinner boxes (400 per case) and die cut to-go bags (500 per case)they will be ordering during this 13 week promotion.
16
Family/Dinner Box & To-Go Bag Update
17
Paper Product Guide: Dine In - Fish/Shrimp
Paper Product Guide: Dine In - Fish/Shrimp • You will have two options to package the 2 pc. / 3 pc. pub battered
cod and 21 pc. shrimp baskets and/or a la carte for all dine in orders.
• Option#1: • 3# Food Tray with liner. • Fish or Shrimp on top of fries in the food tray.
• Coleslaw in the 5.5 oz. plastic soufflé cup w/lid, in the tray.
• Optional sauce, either 2 oz. soufflé cup or PC on the side.
• Option#2: • 2# Food Tray with liner. • Fish or Shrimp on top of fries in the food tray.
• Coleslaw in the 5.5 oz. plastic soufflé cup w/lid, in the tray.
• Optional sauce, either 2 oz. soufflé cup or PC on the side.
• Note: • Most restaurants are currently using either the 2# food tray or the 3# food tray.
• The Fish and Shrimp baskets do fit better in a 3# food tray.
• The 2# food tray, does work for this promotion.
• If you currently use the 2# food tray and want to use Option #1- 3# food tray for this promotion, YOU MUST CONTACT YOUR DC by 1/1/17 and let them know you will be ordering 3# food tray and how many cases (1000 food trays per case) you will need for this 13 week promotion.
18
Paper Product Guide:
Coleslaw (Plastic Soufflé Cups/Lids)
Paper Product Guide:
Coleslaw (Plastic Soufflé Cups/Lids) • There will be NO auto-shipment of the plastic soufflé cups (5.5 oz.)
and lids.
• This cup holds the 4 oz. portion of coleslaw that will be offered with
each basket.
• DC’s will not be stocking extra cases of these products.
• Note: Operators MUST let their DC know in advance
(before 1-1-17) how many more cases of the plastic soufflé cups @ $55 per case (2500 each per case) and lids @ $45 (2500 each per
case) they will be ordering during this 13 week promotion.
• Both the cup and lid will be considered special order items,
needing a 2-3 week lead time for your DC to receive and deliver the product to your location.
19
Coleslaw Packaging:
NO AUTO SHIPMENT
20
5.5 OZ Soufflé CUPS 10-250 YS550 Case Pack: 2500 ESTIMATED PRICE: $0.04 cup/lid Case Price: $55 cups $45 lids Total: $100 per restaurant
Item Product Description CS Size CS $ Each
YS550 5.5 oz. TRANS CUP 10-250 BG 2500 55.00$ 0.02$
YLS5FR 5 oz. CLEAR FLAT LID 10-250 BG 2500 45.00$ 0.02$
100.00$ 0.04$ Combo Cup/Lid Totals
Brand Description Pack Size GIN Order guide#Gordon Foodservice Pactiv 5.5 oz. soufflé' cup 2500 61433 271896
Gordon Foodservice Pactiv 5 oz. lid 2500 61432 195987
Reinhart Food service Pactiv 5.5 oz. soufflé' cup 2500 61433 23026
Reinhart Food service Pactiv 5 oz. lid 2500 61432 27734
McLane Special Order Special Order Special Order Special Order Special Order
A&W Distributor Cole Slaw Packaging
Product Guide - Smallwares
Product Guide - Smallwares • Smallwares needed to make coleslaw was provided FREE OF
CHARGE to all A&W Base Brand Operators last year.
• Contact Kevin Simmons at 614-737-8331 or
[email protected] @ RSCS Smallwares if you need more
smallwares to help you make coleslaw in house.
21
if 4 oz container
is chosen
E52007315Vollrath 47141 Ivory #10 S/S
Thumb Action Disher Scoop
$6.02 1 $6.02
if 5 oz container
is chosen
E52006499Vollrath 47139 White #6 S/S
Thumb Action Disher Scoop
$6.02 1 $6.02
686167
Vollrath® 52016 White 16-
5/8" Flexible Plastic Blade
Spatula
$1.45 1 $1.45
E52004565
Cambro® RFS18PP190
Translucent Round 18 Qt
Storage Container
$8.47 1 $8.47
E52004566
Cambro RFSC12PP190
Translucent Lid for 12 / 18
/22 Qt Round Containers
$2.42 1 $2.42
4 $18.36Grand Total
Recipes & Food Cost Information
Recipes & Food Cost Information • 2 PC. Pub Battered Cod Baskets – Dine-In
• 3 PC. Pub Battered Cod Baskets – Dine-In
• 21 PC. Crunchy Shrimp Baskets – Dine-In
• Baskets – To Go Cost Options
• Coleslaw – Batch, Sides & Yields
• Sauces – Tartar, Cocktail and house made Cocktail
• Fish Sandwich Options – Cod Fillet and Pub Battered Cod
22
Recipe & Food Cost Info:
2 PC. Pub battered Cod Baskets
23
Ingredients U/M Unit Cost Portion Total al la carte price F&P $ F&P %
Pub Battered Cod Fillet EA 0.48$ 2 0.95$ $3.99 1.13$ 28.2%
Liquid Shortening OZ 0.04$ 0.25 0.01$ $4.49 1.13$ 25.1%
Tartar Sauce - PC OZ 0.10$ 1 0.10$ $4.99 1.13$ 22.6%
Napkins EA 0.004$ 2 0.01$
Tray Liner Wrap - dine in EA 0.01$ 1 0.01$
2 or 3# Food Tray EA 0.02$ 1 0.02$ BASKET PRICE F&P $ F&P %
Dine In - Tray Liner EA 0.02$ 1 0.02$ $5.99 1.80$ 30.0%
1.13$ $6.49 1.80$ 27.7%
$6.99 1.80$ 25.7%
ADD $2 for Basket
Ingredients U/M Unit Cost Portion Total
Fries OZ 0.04$ 7 0.27$
Liquid Shortening OZ 0.04$ 0.25 0.01$
Fry Salt OZ 0.02$ 0.03 0.00$
Ketchup - PC EA 0.01$ 2 0.03$
MENU ITEM FOOD COST TOTAL 0.31$
Ingredients U/M Unit Cost Portion Total
Coleslaw- Finished Batch OZ 0.08$ 4 0.304$
5.5 oz. Plastic soufflé cup EA 0.02$ 1 0.022$
Lid for Cup EA 0.02$ 1 0.018$
Fork EA 0.02$ 1 0.016$
0.36$ MENU ITEM FOOD COST TOTAL
Coleslaw - Side Portion in Basket
$4.19
MENU ITEM FOOD COST TOTAL $4.69
$5.19
FRENCH FRIES - in Basket
PP $
$2.86
$3.36
$3.86
2 PC. Pub Battered Cod BASKET w/ Fries & Coleslaw
PP $
A&W Restaurants - SPRING 1 Sales Event - 2016
2 PC. Pub Battered Cod Basket with Fries and Slaw - DINE IN
Recipe and Food Cost Guide
Recipes Food Cost
2 PC. Pub Battered Cod 2 PC. Pub Battered Cod - al la carte
EXAMPLE PRICE POINTS ONLYUSE YOUR MENU MIX, COMPETIVIE PRICING SURVEY FOR YOUR AREA AND THE A&W PRICE GUIDE ON THE
FOOD COST FILE TO ESTABLISH YOUR PRICE POINT
EXAMPLE PRICE POINTS ONLY USE YOUR MENU MIX, COMPETITIVE PRICING SURVEY FOR YOUR AREA AND THE A&W PRICE GUIDE ON THE FOOD COST FILE TO ESTABLISH
YOUR PRICE POINT LOCATED ON WWW.TEAMAW.COM
Recipe & Food Cost Info:
3 PC. Pub Battered Cod Basket
24
EXAMPLE PRICE POINTS ONLY USE YOUR MENU MIX, COMPETIVIE PRICING SURVEY FOR YOUR AREA AND THE A&W PRICE GUIDE ON THE
FOOD COST FILE TO ESTABLISH YOUR PRICE POINT
Ingredients U/M Unit Cost Portion Total al la carte price F&P $ F&P %
Pub Battered Cod Fillet EA 0.48$ 3 1.43$ $4.99 1.72$ 34.4%
Liquid Shortening OZ 0.04$ 0.5 0.02$ $5.49 1.72$ 31.3%
Tartar Sauce - PC OZ 0.10$ 2 0.21$ $5.99 1.72$ 28.7%
Napkins EA 0.004$ 2 0.01$ ADD $1 for 3 PC.
Tray Liner Wrap - dine in EA 0.01$ 1 0.01$
2 or 3# Food Tray EA 0.02$ 1 0.02$ BASKET PRICE F&P $ F&P %
Dine In - Tray Liner EA 0.02$ 1 0.02$ $6.99 2.39$ 34.1%
1.72$ $7.49 2.39$ 31.9%
$7.99 2.39$ 29.9%
ADD $2 for Basket
Ingredients U/M Unit Cost Portion Total
Fries OZ 0.04$ 7 0.27$
Liquid Shortening OZ 0.04$ 0.25 0.01$
Fry Salt OZ 0.02$ 0.03 0.00$
Ketchup - PC EA 0.01$ 2 0.03$
MENU ITEM FOOD COST TOTAL 0.31$
Ingredients U/M Unit Cost Portion Total
Coleslaw- Finished Batch OZ 0.08$ 4 0.304$
5.5 oz. Plastic soufflé cup EA 0.02$ 1 0.022$
Lid for Cup EA 0.02$ 1 0.018$
Fork EA 0.02$ 1 0.016$
0.36$
MENU ITEM FOOD COST TOTAL $5.10
$5.60
FRENCH FRIES - in Basket
Coleslaw - Side Portion in Basket
MENU ITEM FOOD COST TOTAL
$3.27
$3.77
$4.27
3 PC. Pub Battered Cod BASKET w/ Fries & Coleslaw
PP $
$4.60
Recipe and Food Cost Guide
Recipes Food Cost
3 PC. Pub Battered Cod 3 PC. Pub Battered Cod - al la carte
PP $
A&W Restaurants - SPRING 1 Sales Event - 2016
3 PC. Pub Battered Cod Basket with Fries and Slaw - DINE IN
EXAMPLE PRICE POINTS ONLYUSE YOUR MENU MIX, COMPETIVIE PRICING SURVEY FOR YOUR AREA AND THE A&W PRICE GUIDE ON THE
FOOD COST FILE TO ESTABLISH YOUR PRICE POINT
EXAMPLE PRICE POINTS ONLY USE YOUR MENU MIX, COMPETITIVE PRICING SURVEY FOR YOUR AREA AND THE A&W PRICE GUIDE ON THE FOOD COST FILE TO ESTABLISH
YOUR PRICE POINT LOCATED ON WWW.TEAMAW.COM
Recipe & Food Cost Info:
21 PC. Crunchy Shrimp Basket
25
A&W Restaurants - SPRING 1 Sales Event - 2016 21 PC. Crunchy Shrimp Basket with Fries and Slaw - DINE IN
Recipe and Food Cost Guide
Recipes Food Cost
21 PC. Crunchy Shrimp 21 PC. Crunchy Shrimp - al la carte
Ingredients U/M Unit Cost Portion Total al la carte price F&P $ F&P % PP $
Crispy Shrimp OZ $ 0.19 6 $ 1.11 $4.99 $ 1.60 32.1% $3.39
Liquid Shortening OZ $ 0.04 0.5 $ 0.02 $5.49 $ 1.60 29.2% $3.89
Cocktail Sauce - PC EA $ 0.21 2 $ 0.41 $5.99 $ 1.60 26.8% $4.39
Napkins EA $ 0.004 2 $ 0.01 Same as 3 PC. Cod
Tray Liner Wrap - dine in EA $ 0.01 0.4 $ 0.01 21 PC. Crunchy Shrimp BASKET w/ Fries & Coleslaw
2 or 3# Food Tray EA $ 0.02 1 $ 0.02 BASKET PRICE F&P $ F&P % PP $
Dine In - Tray Liner EA $ 0.02 1 $ 0.02 $6.99 $ 2.27 32.5% $4.72
MENU ITEM FOOD COST TOTAL $ 1.60 $7.49 $ 2.27 30.3% $5.22
$7.99 $ 2.27 28.5% $5.72
FRENCH FRIES - in Basket ADD $2 for Basket
Ingredients U/M Unit Cost Portion Total
Fries OZ $ 0.04 7 $ 0.27
Liquid Shortening OZ $ 0.04 0.25 $ 0.01
Fry Salt OZ $ 0.02 0.03 $ 0.00
Ketchup - PC EA $ 0.01 2 $ 0.03
MENU ITEM FOOD COST TOTAL $ 0.31
Coleslaw - Side Portion in Basket
Ingredients U/M Unit Cost Portion Total
Coleslaw- Finished Batch OZ $ 0.08 4 $0.304
5.5 oz. Plastic soufflé cup EA $ 0.02 1 $0.022
Lid for Cup EA $ 0.02 1 $0.018
Fork EA $ 0.02 1 $0.016
MENU ITEM FOOD COST TOTAL $ 0.36
Ingredients U/M Unit Cost Portion Total al la carte price F&P $ F&P %
Crispy Shrimp OZ 0.19$ 6 1.11$ $4.99 1.60$ 32.1%
Liquid Shortening OZ 0.04$ 0.5 0.02$ $5.49 1.60$ 29.2%
Cocktail Sauce - PC EA 0.21$ 2 0.41$ $5.99 1.60$ 26.8%
Napkins EA 0.004$ 2 0.01$ Same as 3 PC. Cod
Tray Liner Wrap - dine in EA 0.01$ 0.4 0.01$
2 or 3# Food Tray EA 0.02$ 1 0.02$ BASKET PRICE F&P $ F&P %
Dine In - Tray Liner EA 0.02$ 1 0.02$ $6.99 2.27$ 32.5%
1.60$ $7.49 2.27$ 30.3%
$7.99 2.27$ 28.5%
ADD $2 for Basket
Ingredients U/M Unit Cost Portion Total
Fries OZ 0.04$ 7 0.27$
Liquid Shortening OZ 0.04$ 0.25 0.01$
Fry Salt OZ 0.02$ 0.03 0.00$
Ketchup - PC EA 0.01$ 2 0.03$
MENU ITEM FOOD COST TOTAL 0.31$
Ingredients U/M Unit Cost Portion Total
Coleslaw- Finished Batch OZ 0.08$ 4 0.304$
5.5 oz. Plastic soufflé cup EA 0.02$ 1 0.022$
Lid for Cup EA 0.02$ 1 0.018$
Fork EA 0.02$ 1 0.016$
0.36$
21 PC. Crunchy Shrimp BASKET w/ Fries & Coleslaw
$4.72
MENU ITEM FOOD COST TOTAL $5.22
$5.72
FRENCH FRIES - in Basket
Coleslaw - Side Portion in Basket
MENU ITEM FOOD COST TOTAL
PP $
Recipes Food Cost
21 PC. Crunchy Shrimp 21 PC. Crunchy Shrimp - al la carte
PP $
$3.39
$3.89
$4.39
A&W Restaurants - SPRING 1 Sales Event - 2016
21 PC. Crunchy Shrimp Basket with Fries and Slaw - DINE IN
Recipe and Food Cost Guide
EXAMPLE PRICE POINTS ONLYUSE YOUR MENU MIX, COMPETIVIE PRICING SURVEY FOR YOUR AREA AND THE A&W PRICE GUIDE ON THE
FOOD COST FILE TO ESTABLISH YOUR PRICE POINTPricing Guide on www.teamaw.com
EXAMPLE PRICE POINTS ONLY USE YOUR MENU MIX, COMPETITIVE PRICING SURVEY FOR YOUR AREA AND THE A&W PRICE GUIDE ON THE FOOD COST FILE TO ESTABLISH
YOUR PRICE POINT LOCATED ON WWW.TEAMAW.COM
Recipe & Food Cost Info:
To Go Baskets Options
26
Ingredients U/M Unit Cost Portion Total Ingredients U/M Unit Cost Portion Total
Dinner Box EA 0.12$ 1 0.12$ Burger Clamshell - Paper EA 0.07$ 1 0.07$
Die Cut To Go Bag OZ 0.07$ 1 0.07$ To Go - Paper Bag #12 EA 0.03$ 1 0.03$
Tray Liner Wrap - dine in EA 0.01$ 1 0.01$ Tray Liner Wrap - dine in EA 0.01$ 1 0.01$
A&W Fry Bag - MED EA 0.01$ 1 0.01$ A&W Fry Bag - MED EA 0.01$ 1 0.01$
5.5 oz. Plastic soufflé cup EA 0.02$ 1 0.022$ 5.5 oz. Plastic soufflé cup EA 0.02$ 1 0.022$
Lid for Cup EA 0.02$ 1 0.018$ Lid for Cup EA 0.02$ 1 0.018$
Fork EA 0.02$ 1 0.016$ Fork EA 0.02$ 1 0.016$
Napkins EA 0.004$ 2 0.008$ Napkins EA 0.004$ 2 0.008$
0.28$ 0.19$
Dinner Box Packaging Clamshell PackagingPub Battered Cod & Shrimp Baskets Pub Battered Cod & Shrimp Baskets
MENU ITEM FOOD COST TOTAL MENU ITEM FOOD COST TOTAL
Recipe & Food Cost Info:
Coleslaw
27
Ingredients U/M Unit Cost Portion Total
Coleslaw- Finished Batch OZ 0.08$ 4 0.30$
5.5 oz. Plastic soufflé cup EA 0.02$ 1 0.02$
Lid for Cup EA 0.02$ 1 0.02$
Fork EA 0.02$ 1 0.02$
0.36$ MENU ITEM FOOD COST TOTAL
Coleslaw - 4 oz. Portion / 5.5 oz. soufflé cup
4 - 5LB bags 320 oz.
@ 4 oz. per portion 80 portions per case
1 -5LB bag 80 oz.
@ 4 oz. per portion 20 portions per case
Coleslaw Yield
Ingredients U/M Unit Cost Portion Total
Cabbage Blend OZ 0.06$ 80 4.63$
Coleslaw Dressing OZ 0.07$ 20 1.45$
6.07$
0.08$
Coleslaw - 5 LB. Batch
MENU ITEM FOOD COST TOTAL
cost per finished oz. coleslaw
Recipe & Food Cost Info:
Sauces
28
Ingredients U/M Unit Cost Portion Total
Tartar Sauce - BULK OZ 0.04$ 2 0.08$
Cup - Soufflé - 2 oz. EA 0.01$ 1 0.01$
Lid - Soufflé - 2 oz. EA 0.01$ 1 0.01$
0.11$
Ingredients U/M Unit Cost Portion Total
Cocktail (Seafood) Sauce - BULK OZ 0.08$ 2 0.16$
Cup - Soufflé - 2 oz. EA 0.01$ 1 0.01$
Lid - Soufflé - 2 oz. EA 0.01$ 1 0.01$
0.18$
Ingredients U/M Unit Cost Portion Total
House Made Cocktail Sauce OZ 0.06$ 2 0.11$
Cup - Soufflé - 2 oz. EA 0.01$ 1 0.01$
Lid - Soufflé - 2 oz. EA 0.01$ 1 0.01$
0.14$
Ingredients U/M Unit Cost Portion Total
Ketchup OZ 0.03$ 15 0.50$
Horseradish OZ 0.14$ 3 0.41$
0.91$
0.06$
MENU ITEM FOOD COST TOTAL
House Made Cocktail Sauce - BULK
MENU ITEM FOOD COST TOTAL
House Made Cocktail Sauce
YIELD 16 OZ. - MENU ITEM FOOD COST TOTAL
MENU ITEM FOOD COST per oz.
Tartar Sauce - BULK
MENU ITEM FOOD COST TOTAL
Cocktail (Seafood) Sauce - BULK
Ingredients U/M Unit Cost Portion Total
Tartar Sauce - BULK OZ 0.04$ 2 0.08$
Cup - Soufflé - 2 oz. EA 0.01$ 1 0.01$
Lid - Soufflé - 2 oz. EA 0.01$ 1 0.01$
0.11$
Ingredients U/M Unit Cost Portion Total
Cocktail (Seafood) Sauce - BULK OZ 0.08$ 2 0.16$
Cup - Soufflé - 2 oz. EA 0.01$ 1 0.01$
Lid - Soufflé - 2 oz. EA 0.01$ 1 0.01$
0.18$
Ingredients U/M Unit Cost Portion Total
House Made Cocktail Sauce OZ 0.06$ 2 0.11$
Cup - Soufflé - 2 oz. EA 0.01$ 1 0.01$
Lid - Soufflé - 2 oz. EA 0.01$ 1 0.01$
0.14$
Ingredients U/M Unit Cost Portion Total
Ketchup OZ 0.03$ 15 0.50$
Horseradish OZ 0.14$ 3 0.41$
0.91$
0.06$
MENU ITEM FOOD COST TOTAL
House Made Cocktail Sauce - BULK
MENU ITEM FOOD COST TOTAL
House Made Cocktail Sauce
YIELD 16 OZ. - MENU ITEM FOOD COST TOTAL
MENU ITEM FOOD COST per oz.
Tartar Sauce - BULK
MENU ITEM FOOD COST TOTAL
Cocktail (Seafood) Sauce - BULK
Ingredients U/M Unit Cost Portion Total
Tartar Sauce - PC EA 0.10$ 1 0.10$
Cocktail Sauce - PC EA 0.13$ 1 0.13$
Tartar Sauce - Bulk EA 0.11$ 1 0.11$
Cocktail Sauce - Bulk EA 0.14$ 1 0.14$
House made Cocktail - Bulk EA 0.14$ 1 0.14$
Heinz Malt Vinegar PC EA 0.08$ 2 0.15$
Fish & Shrimp Basket Sauces
House Made Cocktail Sauce RECIPE
Recipe & Food Cost Info:
Fish Sandwich
29
Ingredients U/M Unit Cost Portion Total al la carte price F&P $ F&P %
Cod Fish Fillet EA 0.66$ 1 0.66$ $2.99 1.00$ 33.5%
Liquid Shortening OZ 0.04$ 0.25 0.01$ $3.99 1.00$ 25.1%
Hamburger Bun EA 0.13$ 1 0.13$ $4.99 1.00$ 20.1%
Bun Oil OZ 0.05$ 0.1 0.005$
Tartar Sauce OZ 0.04$ 0.5 0.02$
Lettuce - Shredded OZ 0.07$ 0.75 0.05$ al la carte price F&P $ F&P %
American Cheese Slice SL 0.06$ 1 0.06$ $3.99 1.31$ 32.7%
Napkins EA 0.004$ 2 0.01$ $4.99 1.31$ 26.2%
A&W Wrap - Papa Foil EA 0.03$ 1 0.03$ $5.99 1.31$ 21.8%
To Go - Paper Bag EA 0.03$ 0.6 0.02$ add *$1 to current fish fillet sandwich
Dine In - Tray Liner EA 0.02$ 0.4 0.01$
1.00$
Ingredients U/M Unit Cost Portion Total
Pub Battered Cod EA 0.48$ 2 0.96$
Liquid Shortening OZ 0.04$ 0.25 0.01$
Hamburger Bun EA 0.13$ 1 0.13$
Bun Oil OZ 0.05$ 0.1 0.005$
Tartar Sauce OZ 0.04$ 0.5 0.02$
Lettuce - Shredded OZ 0.07$ 0.75 0.05$
American Cheese Slice SL 0.06$ 1 0.06$
Napkins EA 0.004$ 2 0.01$
A&W Wrap - Papa Foil EA 0.03$ 1 0.03$
To Go - Paper Bag EA 0.03$ 0.6 0.02$
Dine In - Tray Liner EA 0.02$ 0.4 0.01$
1.31$ MENU ITEM FOOD COST TOTAL
Pub Battered Cod Sandwich - al la carte
PP $
$2.68
$3.68
$4.68
MENU ITEM FOOD COST TOTAL
Pub Battered Cod Sandwich - NEW
$1.99
$2.99
$3.99
Premium Cod Sandwich - al la carte
PP $
Cod Fish Fillet Sandwich - CURRENT
A&W Restaurants
Premium Cod Sandwich & Pub Battered Cod Sandwich
Recipe and Food Cost Guide
Recipes Food Cost
EXAMPLE PRICE POINTS ONLYUSE YOUR MENU MIX, COMPETIVIE PRICING SURVEY FOR YOUR AREA AND THE A&W PRICE GUIDE ON THE
FOOD COST FILE TO ESTABLISH YOUR PRICE POINT
30
Auto Shipment: Pub Battered Cod
• 10 LB. Case @ $38 per case
• 2 oz. portion
• Approximately 80 pc per case/40 (2 pc.) orders per case
• Auto-ship one case per restaurant
• Back-up at DC’s: o Special order and/or pre-order by
restaurant in advance of promotion
Auto Shipment: Pub Battered Cod
Operator Must Order, Pre-order &
Special Order Products
Operator Must Order, Pre-order & Special Order Products • Fresh Coleslaw Cabbage Mix: Choice and/or Source & DC Notice
• Coleslaw Dressing: Choice and/or DC Notice*McLane's only
• 5.5 oz. plastic Soufflé cups and lids (2500 per case of each)
• A&W #2 Food Tray and/or A&W #3 Food Tray: Choice and/or DC Notice
• Family/Dinner Box: Choice & DC Notice
• Die Cut Large to-Go Bag: Choice & DC Notice
• Tartar & Cocktail Sauces: Choice of flavors, bulk, pc’s and/or house made
• Malt Vinegar PC’s: Choice and special order from DC
• Shrimp: Pre-order amounts to DC
• Pub Battered Cod: Pre-order amounts to DC
• Fish Sandwich: Choice & FGL/LSM notice
31
REQUEST TO SELL FORM INFO
Request To Sell Form - Information • Contact your FGL if you decide to add any of the menu items, not
currently on your menu board, but listed in this Spring 2017 Sales
Event Guide, to your menu board and/or offer as LSM Menu Item.
• EXAMPLES: o You will need a Request to Sell form for approval to add coleslaw as a side
item to your menu board or as a LSM menu item
o You will need a Request to Sell form to add the 2 pc. cod sandwich to your
menu board or as a LSM menu item
32
DC and Product Ordering Contact
If you have any questions concerning ordering products from your DC, and/or your DC is not able to help with your ordering, please contact your FGL or:
Mike Siladi
Sr. Director of Program Mgmt., A&W
Restaurant Supply Chain Solutions, LLC
work – 502-891-2757
cell – 502-419-2093 fax – 502-721-5770
www.rscs.com
33
Build Cards – 21 PC. Shrimp
34
Build Cards – 21 PC. Shrimp
35
Build Cards – Pub Battered Cod Baskets
36
PUB BATTERED COD BASKET - TO GO / OPTION #1
A&WRestaurants ,Inc./JMA/Dec2015
2 PC. w/ Fries & Coleslaw
Tartar Sauce
- 2 oz. cup
or PC cup
2 PC. Pub Battered Fish
Coleslaw - 4 OZ.
portion in 5.5 oz. cup
Regular Fries - 4 OZ.
12 LB. To Go Bag
Paper Clamshell
3 PC. w/ Fries & Coleslaw
Tartar Sauce
- 2 oz. cup
or PC cup
3 PC. Pub Battered Fish
Coleslaw - 4 OZ.
portion in 5.5 oz. cup
Regular Fries - 4 OZ.
12 LB. To Go Bag
Paper Clamshell
Regular Fries -
4 OZ. in bagRegular Fries -
4 OZ. in bag
Coleslaw - 4 OZ.
portion in 5.5 OZ.
cup/lid
Coleslaw - 4 OZ.
portion in 5.5 OZ.
cup/lid
2 Pc. Pub Battered Fish
Paper Clamshell
Slaw - 4 oz. in 5.5 oz. soufflé cup/lid
Tartar Sauce2 oz. cup or PC cup
Slaw - 4 oz. in 5.5 oz. soufflé cup/lid
Fries - 4 oz. in regular fry bag
Fries - 4 oz. in regular fry bag
All into 12 LB. To-Go Bag
All into 12 LB. To-Go Bag
Tartar Sauce2 oz. cup or PC cup
Paper Clamshell
3 Pc. Pub Battered Fish
Build Cards - Pub Battered Cod Baskets
37 A&WRestaurants ,Inc./JMA/Dec2015
PUB BATTERED COD BASKET - TO GO / OPTION #2
2 PC. w/ Fries & Coleslaw
2 PC. Pub Battered Fish
Family Dinner Carton
with Tray Liner
Tartar Sauce - 2 oz. cup
or PC cup
Coleslaw - 4 OZ. portion
in 5.5 oz. cup/lid
Die Cut To-Go Bag
Regular Fries -
4 OZ. in bag
3 PC. w/ Fries & Coleslaw
3 PC. Pub Battered Fish
Family Dinner Carton
with Tray Liner
Tartar Sauce - 2 oz. cup
or PC cup
Coleslaw - 4 OZ. portion
in 5.5 oz. cup/lid
Die Cut To-Go Bag
Regular Fries -
4 OZ. in bag
2 Pc. Pub Battered Fish
Fries - 4 oz. in regular fry bag
Slaw - 4 oz. in 5.5 oz. soufflé cup/lid
Tartar Sauce2 oz. cup or PC cup
All into Carton Dinner Box with tray liner
All into Die Cut To-Go Bag
All into Carton Dinner Box with tray liner
All into Die Cut To-Go Bag
Tartar Sauce2 oz. cup or PC cup
Slaw - 4 oz. in 5.5 oz. soufflé cup/lid
Fries - 4 oz. in regular fry bag
3 Pc. Pub Battered Fish
Build Cards - Pub Battered Cod Baskets
38
PUB BATTERED COD BASKET - DINE IN
A&WRestaurants ,Inc./JMA/Dec2015
2 PC. w/ Fries & Coleslaw
Tartar Sauce - 2 oz. cup
or PC cup
2 PC. Pub Battered Fish
Coleslaw - 4 OZ. portion
in 5.5 oz. cup
Regular Fries - 4 OZ.
2 LB. or 3 LB. Food Tray
with Tray Liner
3 PC. w/ Fries & Coleslaw
Tartar Sauce - 2 oz. cup
or PC cup
3 PC. Pub Battered Fish
Coleslaw - 4 OZ.
portion in 5.5 oz. cup
Regular Fries - 4 OZ.
2 LB. or 3 LB. Food Tray
with Tray Liner
Slaw - 4 oz. in 5.5 oz. soufflé cup/lid
Fries - 4 oz.
2 Pc. Pub Battered Fish
All into 2 LB. or 3 LB. Food Tray with Tray Liner
All into 2 LB. or 3 LB. Food Tray with Tray Liner
Slaw - 4 oz. in 5.5 oz. soufflé cup/lid
Fries - 4 oz.
3 Pc. Pub Battered Fish
Tartar Sauce2 oz. cup or PC cup
Tartar Sauce2 oz. cup or PC cup
Build Cards – Fish Sandwich Optional
39
A&W American Cheese - 1 Slice
Shredded Lettuce3/4 Ounce
Pub Battered Cod
Tartar Sauce 2 Pieces
1/2 Ounce
Top Bun4" High Top Plain Bottom BunButtered and Buttered and
Caramelized Caramelized
A&WRestaurants ,Inc./JMA/Dec2015
2 PC. PUB BATTERED COD SANDWICH
Top Dress Bottom Dress
A&W American Cheese - 1 Slice
Shredded Lettuce3/4 Ounce
Cod Fish Fillet
Tartar Sauce 1 Piece
1/2 Ounce
Top Bun4" High Top Plain Bottom BunButtered and Buttered and
Caramelized Caramelized
A&WRestaurants ,Inc./JMA/Dec2015
COD FISH FILLET SANDWICH
Top Dress Bottom Dress