Spring2010 adelphia showpiece

Spring 2010

Celebrate life in all its stages.

Table of Contents:

Message from Account Manager......................................2DEC Team Members..........................................................3Campaign Overview/Creative Mandatories.....................4Print Media......................................................................5 - 11Public Relations...............................................................12Corporate Name Suggestions..........................................13Future Suggestions..........................................................14Thank You........................................................................15

Message from Account Manager

As my job as account manager comes to a close, I can honestly saythat working with DEC and Adelphia has truly been a rewarding experience! Throughout the past few months I have learned what it takes to be an account manager in leading my team throughout their creative efforts to create some wonderful work for the Adelphia campaign. Without my team’s hard work ethics and determination none of this would have been possible. Working for this agency has given me a new found respect and appreciation to the advertising world and my experiences here will be very beneficial for the future. I would like to give my thanks and gratitude to my to my team members, Dr. Marra, and Liz Fifis for giving me this wonderful opportunity.

Amanda DaltonAccount ManagerDiamond Edge Communications

DEC Team Members

Amanda Dalton | Account Manager | [email protected] |484.686.2443

Cindy Cun | Creative Director | [email protected] | 267.872.8570

Tricia Cigna | Art Director | [email protected] | 412.605.9611

Chanel Alli | Copywriter | [email protected] | 609.556.5979

Jess Phelan | Chief Executive Officer | [email protected] | 484.547.6935

Mike Hagel | Chief Operating Officer | [email protected] | 717.779.7605

Ian Downey | Exec. Creative Director | [email protected] | 215.284.8624

Campaign Overview

This semester the Adelphia team’s main focus was to re-introduce the “celebrate life in all its stages” theme. We incorporated the theme into a more updated look and feel for future print and press material. We have maintained the Adelphia family feel while highlighting the unique experience it offers its customers.

Creative Mandatories• Adelphia logo• “Celebrate Life in All its Stages”• Website (location copy)

Celebrate life in all its stages

www.adelphiarestaurant.com

1750 CLEMENTS BRIDGE ROADDEPFORD, NJ 08096

TELEPHONE856.845.8200

DGE ROD, NJ 0809

PHONE6.845.8245.82

750 CLEMENDEPFOR

NTS BRID

The Adelphia Restaurant, Banquet Room and Nightspot is the

Bar in Runnemede, NJ and Kaminski’s in Cherry Hill.

Enjoy fine cuisine, have a drink in our bar and nightclub area, or celebrate a big event in our grand ballroom. No matter what you choose,

So come to Adelphia, where you can

Quarter Page Magazine Ads









Adelphia has over 22 years of experience in bringing families and friends together to celebrate. Just as sure as the leaves will fall, the tradition continues. Come celebrate this

autumn with food and fun at Adelphia.

Ce lebrate life in all its sta ge s




Adelphia has been celebrating in style for over 22 years. This New Year’s Eve, come experience our exceptional food and fun.

Ring in the New Year with Adelphia.





DGE ROD, NJ 0809

PHONE6.845.8245.82

750 CLEMENDEPFOR

NTS BRID

www.adelphiarestaurant.comThe Adelphia Restaurant, Banquet Room and Nightspot is the


Adelphia knows love. We’ve been in the romance business for over 22 years. Adelphia is the perfect place to bring your special someone and enjoy a romantic evening this

Valentine’s Day.







Happy Birthday! Come celebrate with Adelphia. With a restaurant, banquet hall, and night club, we can help you celebrate any way you want to. After

all, it’s your party.





DGE ROJ 08096

NE82

D, N

PH6.8845.82

750 CLEMENDEPFOR

NTS BRI



Show mom your appreciation by treating her to an exceptional dining experience with Adelphia flare. Whether it’s breakfast, lunch,

or dinner, come celebrate with Adelphia.





DGE ROD, NJ 0809

PHONE6.845.8245.82

750 CLEMENDEPFOR

NTS BRID

www.adelphiarestaurant.comThe Adelphia Restaurant, Banquet Room and Nightspot is the


Spring is here. Bring the family to Adelphia and celebrate with food and fun. Join us for a spectacular

Easter brunch at Adelphia.

Full-Page Bridal Cover Page

Adelphia combines over 22 years of experience with a premium facility.

come celebrate life in all its stages. Entrust your special occasion to the Adelphia Family.






The Adelphia Restaurant, Banquet Room and Nightspot is the one and only. Our affiliations are with Phily Diner and Sports



Adelphia has been celebrating love for over 22 years. We have the experience and exceptional facilities to make your special day everything you’ve ever dreamed of. Have your wedding at Adelphia, the perfect

place to

Full-Page Bridal Spread

Full-Page Bridal Cover Page


Pan Athenian Dinner ServiceA five and a half hour reception with one hour separate cocktail reception room featuring an ultra premium bar, butlered hors d’oeuvres and displayed appetizer stations.Sparkling ToastWine Served with DinnerTureen Served Soup Selection and Pan Athenian Tableside Salad Service.

Select three entrees to be plated tableside to your guest.

Sample Menu

Filet Mignon a la ChateaubriandCenter cut beef tenderloin steak finished with mushrooms and shallots in sauce bordelaise.

Chicken alla PrimaveraChicken cutlet stuffed with spinach, roasted pepper and asparagus saute, and mozzarella cheese and finished with sauce Estragon.

Stuffed Shrimp a la HomardCrab imperial-stuffed jumbo shrimp, topped with a panko-herb crumb and finished with a rich lobster sauce.

At Adelphia, your affair combines your taste and specifications with our premium facility. Imagine your rehearsal dinner, engagement party, or your reception reflecting the elegance of your perfect wedding. Fine cuisine, stunning ballrooms, and a state-of-the-art sound system create a flawless evening.

Reception takes new form.

Adelphia



MEDIUM SHOT OF ADELPHIA NIGHTCLUB WHERE A MAN IS LAUGHING AT THE BAR WITH A WOMAN

ANNOUNCER VO: This is where it all starts.

MAN AND WOMAN LEAVING ADELPHIA, STANDING OUT IN FRONT OF RESTAURANT EXCHANGING PHONE NUMBERS

ANNOUNCER VO: A great meal, a few drinks, laughs, and Adelphia atmosphere brings people together.

MAN AND WOMAN DINING AT ADELPHIA, ROMANTIC DINNER SETTING THAT HIGHLIGHTS FOOD

MAN AND WOMAN ANNOUNCED AT WEDDING RECEPTION IN BALLROOM, WIDE SHOTS OF BALLROOM STAGED TO CAPACITY.

COUPLE BEGINS TO DANCE

ANNOUNCER VO: We have over 22 years of experience to facilitate you from

COUPLE SMILING INTO CAMERA. SUPER: Adelphia address and call to action. Fade from photo of Adelphia.

ANNOUNCER VO: Come to Adelphia and celebrate life in all its stages.

:30 Television Spot

Storyboard Option #1

Adelphia

AD

856.845.8200

COUPLE SITTING ON VERANDA AT ADELPHIA, ENJOYING DRINKS

SFX: soft romantic music

WIDE SHOT OF BALLROOM AND GUESTS ENJOYING THE RECEPTION

ANNOUNCER VO: Adelphia has been celebrating love for over 22 years with the care and experience to take you from engagement…

SHOT OF BANNER THAT READS: HAPPY 25TH YEAR ANNIVERSARY, THE COUPLE ARE ANNOUNCED AGAIN TO A FULL BALLROOM

ANNOUNCER VO:… to the anniversary.

Long shot of Adelphia. Fade from photo of Adelphia to brown ground with logo and address.ANNOUNCER VO: Come to Adelphia and celebrate life in all it’s stages.

MAN GETS ON ONE KNEE AND PROPOSES TO WOMAN

ANNOUNCER VO: This is where it all starts.

COUPLE IS ANNOUNCED IN BALLROOM AS MAN AND WIFE, CAMERA PANS OVER GUESTS PLATES TO HIGHLIGHT FOOD

SWIRL FRAME TRANSITION

:30 Television Spot

Storyboard Option #2

Press Release

Diamond Edge Communications

Press Release for Adelphia

Headline: Adelphia Restaurant Unveils Renovated Ballroom

South Jersey’s food and entertainment gem, Adelphia, is making additions to its already impressive dining experience. The Adelphia family intro-duces a re-designed Pan Athenian ballroom that can accommodate over 400 guests. The $500,000 renovation yields crystal chandeliers, stained glass ceilings, and stunning lighting. It is the premier facility for any wedding, conference, or party. With over 22 years of experience hosting celebra-tions for any occasion, Adelphia offers fine dining, delicious drinks, and entertainment. The restaurant is combining its family experience with fresh ideas that include an overhaul of the menu. The Greek-owned restaurant is incorporating International, French, and Mediterranean flare into the delectable meal choices. Adelphia still offers a family-owned restaurant experience with fine dining style.

Corporate Name Suggestions

P A K Corp.

A P K Group

SOJO Corp

Future Suggestions

• Groupon.com

• Restaurant.com

• Awards Ad

• Dinnerware Ad

Thank you for trusting us with your business. It was a pleasure working with you this semester!

Amanda, Cindy, Tricia, Chanel

Documents

Spring2010 adelphia showpiece