Spring2ACTion 101

February 11, 2020

ACT is Alexandria’s Community Foundation

About ACT for Alexandria

Turning ideas into actionand resources into results

Sponsors

Eshom ‘n Wilhelm Fund

Brandi Yee

ACT Chief Program Officer

Your S2A ACT Team

Celeste Flores

Spring2ACTion Project Director

Kara Hill

ACT Marketing & Program Coordinator

Rebekah Casad

Sr. Project Manager

Your S2A GiveGab Team

Laurel Maley

Project Coordinator

Isaiah Smith

Project Coordinator

● What is Spring2ACTion?

○ Benefits of Participation

● What is GiveGab?

● Register for Spring2ACTion

● Create Your Spring2ACTion Profile

● Your Spring2ACTion Resources

● Next Steps

● Questions

Agenda

● Alexandria’s Giving Day - one day when our community comes together to support nonprofits!

● 24-hour online giving event on April 29 through a single giving platform GiveGab

● Connects donors to the charitable causes they care about most and encourages them to take action

● Capacity Building Tool providing customized trainings, tools, templates, and guides to optimize your fundraising efforts all-year round!

● Crowdfunding and peer to peer fundraising mixed with friendly competition

What is Spring2ACTion?

Spring2ACTion Over the Years

2017 2018 2019

Total Donations $1,592,459 $1,772,254 $2,090,338

Total Gifts 12,819 12,950 13,480

Average Gift $124.23 $141.78 $155.06

Who is GiveGab?

GiveGab’s mission is to make it incredibly easy for fundraising professionals to be great at their jobs!

Designed for cause-based organizations, community foundations, higher education institutions, and public media outlets, GiveGab offers a complete suite of products and services including Giving Days, everyday giving, and year-round fundraising solutions. GiveGab provides a quick and easy way for fundraising professionals to raise money online.

Quick Guide To GiveGab

● Safe, secure, and reliable platform

● Ultimate donor experience

○ Mobile responsive

○ Easy-to-use donation form

○ Immediate “Thank You”

● Dedicated platform support team

Secure & Reliable

● Partnered with Stripe - PCI Level 1 Payment Processor for donation processing and direct deposit of funds

● All participating organizations verified as IRS and state-recognized nonprofits

● Fail-safe redundancy plans for Spring2ACTion website● Complete transparency with nonprofits and donors

Building Donor Trust

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Transparent Pricing

Credit Card:

2% Platform Fee +

2.5% ACT for Alexandria+

$0.30 per transaction & 2.2% transaction fee

(Stripe)=

6.7% + $0.30

ACH:

2% Platform Fee+

2.5% ACT for Alexandria+

$3.00 flat bank fee=

4.5% + $3.00

*minimum donation

Transparent Pricing

● Donors can cover all fees on behalf of your organization, with more info right in the donation form

● Historically, 65-75% of donors do cover fees during a giving day○ In 2019, 72.1% of donations were

covered by donors

Easy & Accessible

● On average 61% of all emails are opened on a mobile device

● Your Spring2ACTion profile is completely mobile responsive on every page

● Donors can give easily on any internet enabled device○ In 2019, 41.14% of donations came through

mobile or tablet devices

Simple Donation Processing

● All major credit cards accepted

● Quick, easy and fun donation flow

● Log right into your bank using the Plaid/ACH payment

● Securely processed through Stripe

● GiveGab’s chat support available right within the donation form for your supporters!

Give, Give, and Give Again!

GiveGab’s Gift Basket makes it quick and convenient for donors to support as many causes in their community as they like!

Instantaneous Donor Delight

● Customizable Thank You Emails that come from your organization

○ Add your own text, photo, or video!

● Sent immediately after the gift is made

● Includes your organization’s EIN and donation amount to act as a tax-deductible receipt

● Social Share & Fundraising links encourage further online engagement

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Giving Day Support & Resources

● Visit Our Help Center○ https://support.givegab.com/

● Check Our Our Blog○ https://www.givegab.com/blog/

● Send us an Email○ CustomerSuccess@givegab.com

● Chat with GiveGab’s Customer Success Team whenever you have questions or need a hand!○ Look for the little blue chat bubble!

Registering for Spring2ACTion

If I participated last year, do I need to register/search for my

organization this year?

Yes! You will need to search for your organization to ensure you don’t duplicate organization

profiles. You will also answer a few questions before your registration is completed.

Copy Your 2019 Profile

Your Preparation Checklist

Your Preparation Checklist

The Basics

● Logo

● Tagline

● Website

● Causes

○ Select up to 3!

Telling Your Story

Highlighting Impact

● Custom Amounts

● Unique Descriptions

● Optional Photos

● Unlimited Levels

Personal Gratitude

● Write your own custom thank you message

● Add your own photo or video

● Sent immediately to your donor’s email when they make a gift

● Comes from the individual listed with your organization’s contact information!

Free Agent Fundraising

● What is a free agent fundraiser?○ A champion for your organization who agrees

to raise money for your cause for Spring2ACTion

● Who can be a free agent fundraiser?○ Board members, volunteers, donors, staff, etc.

● Why do you want free agent fundraisers?○ Extend your reach by using their networks○ Compete on separate leaderboard and adds to

your organization’s total dollars raised and donors received

Organizations with fundraisers raise on average 2.5x more than organizations without fundraisers.

Free Agent Fundraisers

Viewing & Sharing Your Profile

Tips, Tools, and Resources

The Nonprofit Toolkit has everything you need to reach your Spring2ACTion goals!

● Customizable Templates● Communication Timelines● Spring2ACTion Graphics ● Resources for board members,

volunteers, staff and fundraisers● More training videos for online

fundraising strategies!

● What is the minimum/maximum donation? ○ $10 minimum, no maximum

● Can donors cover the fees?○ Yes! Each donor is given the option to cover the credit card, platform, and

Spring2ACTion fees. ● Who receives the donor information?

○ Each individual organization receives their own donor information. The Spring2ACTion team and GiveGab also has access to this information. GiveGab will never contact your donors without your permission except donation receipts.

FAQs

● Can I add sponsor matching to my campaign?○ Yes! If you have previously acquired a matching gift opportunity from a

sponsor, you can include that on your profile to encourage and excite donors to make a gift.

● Can donors search for my organization’s page?○ Yes! There are search options on the main Spring2ACTion landing page.

FAQs

● When do early donations begin?○ Early donations for Spring2ACTion will begin April 15.

● Do I need to issue a receipt to donors?○ No! Immediately after your donor makes a gift, they will receive a receipt

from your organization automatically.● When will I receive my donations from S2A?

○ Within 5-7 business days after the donation is made via direct deposit to the bank account you provided during registration.

FAQs

Visit FAQs at www.Spring2ACTion.org for more details.

Your Next Steps

● Register for Spring2ACTion by February 29

● Follow Spring2ACTion on Social Media!

○ Use #Spring2ACTion

● Watch your inbox for important emails

● Sign up for upcoming trainings

● Explore the Nonprofit Toolkit

February 11 - Office Hours with your GiveGab Team

February 29 - Deadline to register for Spring2ACTion (and print materials deadline)

March 10 - Social Media, Marketing & Storytelling

March 31 - Deadline to register for Spring2ACTion ($50 registration fee)

April 2 - Final Steps to Success Webinar and Q&A

April 10 - Complete your giving day profile

April 15 - 28 - Early Giving for Spring2ACTion

April 29 - Spring2ACTion – Alexandria’s Giving Day!

Upcoming Dates

Questions?

Thank you!