Springs Creative had one license for a design program that was not integrated with the Adobe® suite. The company was looking to expand the number of textile design software licenses in an aff ordable manner to augment its Adobe Photoshop® and Illustrator® work. The goal was to enable designers to stay within the native Adobe suite and not have to go out to a separate program for textile-specifi c activities as well as to maintain access to tools, such as brushes in Photoshop, throughout the design process.

The company has had several licenses for EFITM Fiery® DesignPro since 2014 and has found many ways to enable more creativity, improve productivity, and reduce costs.

Robust textile design solution unleashes creativity

Springs Creative Senior Stylist, Ashlyn Beck had previously used another textile design program that was not integrated with the Adobe suite. “One of the advantages of switching to Fiery DesignPro,” she says, “is that we are able to stay in the native Adobe suite and do not have to go out to another product. I love all the brushes we have in Photoshop, and I can still use them in conjunction with Fiery DesignPro. That was really important to me as a designer.”

Beck notes that with Fiery DesignPro, she has been able to save hours on complex patterns with half drops. “It’s so easy now,” she says. “I can do a half drop or quarter drop, by row or by column. With a complex pattern, it used to take me as much as an hour. Now it’s 5 to 10 minutes. Depending on my workload, I was able to do 3 to 4 designs per day

Springs Creative Jumps Ahead in DIY Fabric with Fiery DesignPro

EFI Fiery DesignProCase Study

Ashlyn Beck, Senior Stylist at Springs Creative, designing a textile repeat fi le.

Challenge:

“ Increasing the volume of design

output while staying in native

Adobe Creative Suite®.”

ASHLYN BECK, SENIOR STYLIST SPRINGS CREATIVE

2

before. Now I can do 9 to 12 — 3 times as many and without the headaches!” Another benefi t for Ashlyn is the ability to keep Illustrator designs in vector form for faster, easier scaling without risking rough edges.

In addition, she fi nds the weave tool in Fiery DesignPro to be both a creativity booster and a time saver. “Before, I would have to create weave patterns with layers and put on a texture or sun haze to create the pattern. Now I just draw stripes and hit a button, and I have my weaves and plaids. What used to take 1 to 2 hours now takes 5 minutes. I can now do 20 of these per week; before I was doing 1 or 2. It also allows me to experiment with lots of diff erent designs in a fast and effi cient way, choosing only the best ones to move forward with.” Ashlyn describes one unique application she was able to make with this tool: a furniture substrate with a tweed printed on top of it. “It’s very realistic,” she says. “It looks woven!”

Beck uses Fiery DesignPro to create or update seasonal palettes as well. “We can have as many as 5 to 10 palettes each season,”

In 1970, Springs Industries (formerly the 120-year-old Springs Mills and now Springs Global) bought the Finished Goods Division of Indian Head Mills of Massachusetts. From that acquisition, a new division, Springs Creative, was established — the Retail and Specialty Fabrics Division — to oversee the production of high-quality apparel and fi nished fabrics. Located in Rock Hill, South Carolina, Springs Creative is a leading supplier of fabric for the do-it-yourself market, off ering a wide assortment of printed and solid cottons, cotton blends, and high-tech fabrications in man-made fi bers, as well as digitally printed custom fabric. Springs Creative has 120 employees.

300 Chatham Avenue, Suite 100

Rock Hill, SC 29730

+1-803-324-6300

www.SpringsCreative.com

The presentation of a repeat fi le, including the color pitches and details, can be created with just 1 click of a button.

Solution:

“ Using the weave tool, especially with plaids,

is a real time saver. What took me hours

before can be done in 5 minutes. I can do

as many as 20 weave patterns per week;

before I was doing 1 or 2.”

ASHLYN BECK, SENIOR STYLIST SPRINGS CREATIVE

3

she notes. “Now not only can we create them faster, giving us more fl exibility in our collections, but it is also extremely easy to share them with the team.” She also loves the ability to print out color chips. “They are a great color communication tool,” she says. “I can choose my colors and then automatically create a set of chips using the Colorist module, which gives me a choice of a range of similar colors and tones. That lets us choose the exact right color during the development process. Then the fi nal color chip set is sent to our factories for them to match, both physically and digitally. This process was completely manual before. We had to create each square individually. It took hours. Now it is automatic, with results delivered in minutes.” In addition, Ashlyn creates trend palettes that she can easily share with her team.

For Beck and her team, the learning process was intuitive. “We had a full day of training, and experts are always available by phone if we need additional help,” she reports. “The Fiery DesignPro folks are proactive as well. They will often stop by to show us enhancements that have been added to the software.”

Design time for this type of design went from 3-4 per day to 9-12.

Result:

“I’ve been able to increase

my productivity by at least a

factor of 3 for complex

patterns with half drops.

Before, I was doing 3 to 4

designs per day; now I

can do 9 to 12.”

ASHLYN BECK, SENIOR STYLIST SPRINGS CREATIVE

GVP.004.01.19_US

For more information on Fiery DesignPro, visit www.efi.com/designpro.

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