Submitted to: Sachin Bhatnagar

Submitted by: Rahul Raj Sana Khan Visakha Daga Ashruta Singh Anisha Modi

The Company

The Spykar story started way back in 1992, when Mr. Prasad Pabrekar led by ambition ventured into fashion apparels and accessories to make use of his vast repertoire of technical knowledge in processing of denim garments.

He started the company with the firm belief that the best investment for the Co. was Human Capital, starting with just a handful, and slowly built up a company with over 150 employees. He gave them the best possible infrastructure to work within, resulting in a strong & dedicated team.

SPYKAR products are available at over 500 MBOs across the country, apart from the large format stores like Shopper's Stop, Globus, Lifestyle, Pantaloons, Pyramids, etc. and at the Exclusive Spykar Jeans outlet at Ahmedabad, Ghaziabad, Hyderabad, Indore, Kolkata, Lucknow, Mumbai, Nasik, New Delhi and Pune. Spykar jeans has almost over 200 Exclusive brand outlets in India.

Journey

1992 - Proprietary concern set up to launch ready to wear garments.

1999 – First exclusive Store in Hyderabad.

2003 - First Flag ship retail store in Phoenix Mall – Mumbai.

2005 - Set up its own washing unit in Kharine , Navi Mumbai.

2006 - Set up an exclusive store in UK, London and 200 Stores in India.

1993 – Emergence of Brand (Spykar)

Company Profile

Bring it onFounded 1992 (Mumbai)

Industry Retail

Sector Private

Company Type MNC

Products Clothing and Fashion Accessory

Area Services India and UK

Website www.spykar.com

Vision

Vision of the Company

Deliver cutting edge fashion to the Indian youth and become a

youth cult(ure).

Spykar is looking forward to take its store count to 300 in 2015-16. Spykar also expects to grow revenues by over 30

per cent for the fiscal year and is looking to clock a revenue

upwards of Rs 250 crore.

Organizational Structure

Company

Company warehouse

CNF

Distributor

Multi Brand

Outlets

In Multi Brand Outlets

Organizational Structure

In Exclusive Brand Outlets:

Firstly, Products comes to the company’s corporate office i.e Sampling.

Secondly, Products goes to company’s warehouse i.e Stock/Inventory.

And finally it goes to the Franchisee stores as per the demand of the product.

Product line

Product Range

Merchandise Range

Denims (Male & Female) 2299 - 4899

Casual Shirts (Male) 1799 - 2299

T-shirts (Round neck) 999 – 1299

T-Shirts (Polo neck) 1199 - 1599

Casual Trousers 2299 - 2999

Stores in Patna

There are five stores in Patna:

• C-148, Maurya complex, Patna-800001

• Shop no. LB-3, Dumraon Place Frazer road, Patna.

• Spkyar Yellow Ticket Store 16/17, Radhe krishna apt, Bhattacharya Road.

• Shop no – 4,Ground Floor, Harihar Chambers, Boring road, Patna.

• Spykar Yellow Ticket Store, kankarbagh Main Road.

Store Visited: Maurya lok, Patna

Marketting and Promotions

• Free Samples : Looking for key areas, pointing out targetted groups and giving out free samples.

• Spykar also presents a refreshed new attitude of strength, trends and utility in its knitwear line, with an addition of a vast flat knit range to its existing range of T-shirts.

• Festival Offers

• End of season sale

Future Plans

Expansion plans of the company is focusing on the southern markets, followed by the central region.

Online Store: Spykar will come up with online stores.

Spykar denims are targeting for 1100 Retail outlets across 300 cities and 100 more EBO’s by 2020.

Spykar is targetting to earn Rs 255 cr by March 2016, while ambitiously chasing to have the turnover of Rs 1,000 cr by 2020. Whereas, Present turnover is Rs 200cr and till 2018 aiming to grow by 30 per cent annually.

References

• www.spykar.com

• www.Denimsandjeans.com

• www.Company.monsterindia.com

• www.google.com