SRTC Portfolio of Brands 2013

Portfolioof Brands

Our Portfolio of BrandsThank you for your interest in SRTC and our portfolio of brands. For 15 years we

have introduced some of the most trusted and popular casual dining and fast casual

restaurant franchises from North America: Ruby Tuesday, Lime Fresh, Denny’s

and Sbarro. Likewise with similar passion we have created new concepts like ICA

(gastronomically renown Peruvian cuisine), and Kaffa (popular coffee shops with

home cooked food).

Today, we are focused on growing throughout Chile and adding new brands in

order to reach a diversity of consumer tastes while keeping the food quality and

friendly service our sophisticated guests are accustomed to receiving.

As we explore these growth opportunities, we’re excited to learn more about

your company, the way you function and your international growth plans. SRTC

are specifically looking for top-of-the-mind brands like yours to facilitate our positive

corporate image and growth expectations.

At the same time we offer capital and seasoned infrastructure (IT, HR, importation,

marketing & accountability), necessary to fully commit to developing these famous

brands.

In the following pages, you will find more information about each of our restaurants,

including their positioning, menu, signature items and some key financial metrics.

We look forward to continuing the dialogue once you have had the opportunity to

become more familiar with our portfolio.

Gian Paul Ricapito.

Marketing Director

01

Who we areSRTC’s family of franchise restaurants and creative brands is built on15 years of

learning from our guests. Our culinary inspiration comes from the growing demand

for American style Bar & Grill restaurants with high food quality and consistency

that deliver distinctive tastes and exciting new flavors to Chileans, previously only

experienced on their travels to the USA. Nowadays these special gastronomic

profiles are icons for those who visit our establishments.

Opened in 1999, Chile was the first international Ruby Tuesday franchisee,

because of our success and respect for brand culture & processes their Maryville,

Tennessee headquarters continued to expand the band to other continents. We are

proud to have won the “Best Ruby Tuesday Franchisee Award” twice due to our

expansion, sales growth, and recognized outstanding operation standards.

Currently, we own and operate 6 brands with 20 restaurants and 700 employees

that contribute to serve over 1 million guests a year. This increasing guest count

reveals something telling about how we do business. Through serving that many

meals, we’ve come to know our guests extremely well. From them, we’ve realized

what it takes to create an environment of natural hospitality and to build enduring

brands. It’s why we’re able to make our guests feel so welcome, satisfied and

wanting to repeat their dining experience.

02

Our Restaurants

Ruby Tuesday has been the market leader in American casual dining since the first restaurant opened in 1999.

It introduced the Baby Back Ribs, classic burgers and our signature drinks. Nowadays we are the biggest chain

with 11 locals in shopping malls and free standing as well as in the international wing of the airport. Every restaurant

offers high quality authentic imported product served in a warm friendly environment. Weather you just want to

watch a game and enjoy Happy Hour or indulge in our extended menu options you will crave to return.

Ruby Tuesday

Denny’s allows families the feeling of being at home, offering American breakfast, lunch and dinner options of

classic Slams, Omelet’s, Skillets, Burgers or Salads. We are open for everyone, every hour of every day.

Eating at Denny’s in Santiago is going beyond a classic diner experience.

Denny’s

Lime Fresh Mexican Grill is high energy. We use the best ingredients available, prepared on-site for all our

homemade salsas, sauces and ingredients for favorite tacos, quesadillas, fajitas or burritos. Lime makes your

meal however you want it and very fast. What once started as one bumpin’ burrito shop in South Beach, Miami has

expanded rapidly throughout the States and now its first international franchise with 2 in Chile. Fast & very casual

Lime provides awesome frozen margaritas or a diversity of beers to go with the fun paced eating atmosphere.

Lime Fresh

03

Sbarro since 2009, has been a family-oriented restaurant that offers buffet-style quick service designed to

minimize customer waiting time and facilitate table turnover. Sbarro’s diverse menu of authentic Italian food offers

its customers a compelling alternative to traditional fast food. All of our entrees are prepared fresh daily according to

especial recipes developed by us.

Sbarro

ICA brings the unique flavors of Perú with its Ceviches, tiraditos, causas or piqueos, constructed from only the

finest ingredients. Because of its talented chefs’ creations food critics award ICA a 6 fork rating (highest), and with

one of the 10 best dishes of Santiago Chile. A 2011 SRTC revelation, now with 3 superb locations and remarkably

popular ICA has positioned itself as the top Peruvian cousin concept in Chile.

ICA

Kaffa started under the concept of a little coffee shop in 2011, providing a new alternative in an accelerated

business neighborhood. A year later, Kaffa Restaurant arrives to meet the need of Chilean home cooking, giving a

little break to the stress and providing a warm place for breakfast or enjoying a simple meeting. In Kaffa, you are “en

su casa”.

Kaffa

04

Ruby Tuesday is driven by uncompromising

freshness and quality, gracious hospitality and

a growing list of restaurants destined to be the

envy of the casual dining business.

At Ruby Tuesday, we’re fully committed to

preparing and serving food of uncompromising

freshness and quality - with signature choices

like our premium Handcrafted Burgers and our

bountiful, Create Your Own Garden Bar - and

we’re grateful that our restaurants are made

possible by passionate employees who make it

their business to delight each and every guest

with an excellent dining experience. From our

ongoing efforts to bring you the best menu in

casual dining and the best Handcrafted Burgers

anywhere, to the gracious smiles and genuine

hospitality that greet you at our doors, Ruby

Tuesday wants to make our Simple Fresh

American Dining your favorite dining anywhere.

Our History

Brand Promise

We’re fully committed to preparing and serving food of uncompromising freshness and quality.

Fresh, delicious food

We are convinced that your child is our main guest and we’ll entertain them like a king.

All Kids Welcome

We care about every detail. Soft chairs, smooth tables, sports on TV and a chill music full of hits.

Comfortable

We have employees who delight every guest with an excellent dining experience. Next time, we’ll remember your name.

Friendly Team

07

Brand InfoTOTAL SALES: $ 20 Million

NUMBER OF RESTAURANTS: 11

AVERAGE RESTAURANT SALES/YEAR: $ 1.820.000

AVERAGE CHECK PER PERSON: $ 22,00

WEBSITE: www.rubytuesday.cl

(lunch and dinner combined)

All data is for fiscal year ending December 2012. SRTC methology for calculating guest counts and average check is based on entrées sold, and may differ from other approaches employed in the restaurant industry.

08

Signature Items

New Orleans SeafoodClassic Barbecue Baby-Rack Ribs

Frozen Fruit Daiquiri & Star - Spangled Rita Double Chocolate Cake

09

Menu Overview

10

Denny’s is the franchisor and operator of

one of America’s largest full-service restaurant

chains, based on number of units. As

Denny’s approaches its 1,700th location and

60th anniversary, we open in 2013 our first

restaurant in the best business neighborhood

in Santiago. Our promise is to give attention 24

hours a day and 7 days a week, the 365 days

of the year, offering good quality American

breakfast, Burgers and all the classics that

everyone that have traveled to USA, had

enjoyed.

Our History

Brand Promise

You are welcome every time, we’ll never close our doors.

Open 24/7

As like home, you will say hello to our Slams and cheers with a cup of coffee.

Legendary Breakfast

We’ll remember your name and suggest what you order in your last visit.

Warmly Welcomed

Big dishes for big people, we’ll be happy to see you hungry again.

Hungry no more

13

Brand InfoTOTAL SALES: $ 3.6 Million




WEBSITE: www.dennys.cl



14

Santa Fe SkilletAll-American Slam

Macho Nacho Burger The Grand Slamwich

Signature Items

15

Menu Overview

16

In 2013, we had imported a fresh Mexican

concept that has been a big success in Miami

and other places of USA, with more than

26 restaurants since 2004. The inventor of

Lime, John Kunkel trust on us and nowadays,

we have the only restaurants outside North

America with the vision of complementing the

vibrant and food-conscious culture of South

Beach with re-invented Mexican.

This healthier and refreshingly fresh

alternative to Mexican quickly became a local

epicenter, with lines of beautiful (and hungry)

people snaking down South Beach’s famed

Alton Road for a taste of Lime.

No matter how big this little burrito shop

from South Beach grows, Lime maintains an

outgoing staff who remember regulars and

welcome newcomers, produce delivered and

prepared on-site, daily.

Lime truly set, and continues to elevate, the

industry standard for the fast-casual segment.

Our History

Brand Promise

Place your order and if you want to eat fast, don’t worry. We take 3-5 minutes to deliver your dishes at your table.

Incredible Fast

We use the best ingredients available, prepared on-site for all our homemade salsa, sauces and sides.

Fresh, Healthy & Organic

Celebrate with your Amigos with one of our fresh & frozen signature drinks, everyday can be a big party with us.

We are in FIESTA

If you like chicken, steak or baja style fish, you can change it. Pass through our fresh salsa bar, refill your soda and take one of our more than 40 original imported spicy sauces.

As you want

19





WEBSITE: www.limefresh.cl



20

Queso BurritoFajita Platter

I Wanna Tijuana Taco Key Lime Pie

Signature Items

21

Menu Overview

22

Extraordinary food and atmosphere, time-

honored family recipes and the finest quality

ingredients are the hallmarks of the Sbarro

brand. From the moment our customers walk

through the door, they know that dining at

Sbarro will be a distinctive Italian experience.

The Sbarro brand currently owns and

franchises over 1,000 units in 44 countries

and has become synonymous with pizza and

fresh and inventive Italian food. The company’s

mission — to satisfy our customers — has

been the dynamic spirit behind over 50 years

of fine cuisine. Sbarro was rated the #1 Quick

Service Restaurant in the Italian segment by

Entrepreneur magazine. It has held this title

multiple times over the years.

Our History

Brand Promise

Order your New York Style Thin-Crust Pizzas or maybe a Lasagna with layers of pasta, Sbarro meatballs and our signature tomato sauce. Delicious like Mama’s.

Fresh & Delicious

Our Spaghetti has 100% semolina pasta, topped with our special-recipe of tomato sauce and served with a homemade breadstick.

Homemade like in Italy

If you are running out of time, don’t worry. At Sbarro you can bite a pizza piece faster than saying: “Mamma Mia”.

Fast Happiness

Picture hand-stretched dough, signature sauce made with plum tomatoes, fresh basil, olive oil and spices, topped with mozzarella cheese and baked to crisp.

Culinary Expertise

25

Brand InfoTOTAL SALES: $ 1 Million




WEBSITE: www.sbarro.com



26

Baked Ziti with Meat sauce Supreme New York Style Pizza

Yummy Stuffed Pizza baked Ziti

Signature Items

27

Menu Overview

28

Bringing the unique flavors of Perú,

ceviches, tiraditos, causas or piqueos, has

been our inspiration since April 2012, when

we start delighting the Chilean market with a

new kind of imported ingredients and cousine.

Nowadays, less than 2 years later, we have

3 restaurants with the same concept of

comfortable seats, sophisticated atmosphere,

friendly attention and our awarded typical

Peruvian pisco sour drink.

But what means ICA?

Ica is a city of south central Perú, located

near the Andes Mountains. Nasca & Paracas

civilizations lived in Ica and they reached an

extraordinary textile development, hydraulic

engineering knowledge and also they were

merchant mariners with “excellent relations”

with the Incas.

Our History

Brand Promise

Our elegant atmosphere, welcomes you to have a private conversation, business meeting or even a romantic date, full of exotic flavors.

Complemented with Wine

Try all our Peruvian preparations with amazing imported ingredients that INCA’s used.

Perú at 5 minutes home

We’ll remember your name and suggest what you order in your last visit.

Forever Welcomed

Our employees wants to delight you with an excellent dining experience. We want to spread smiles.

We are friends

31





WEBSITE: www.icarestaurant.cl



32

Ceviche Frutos del PacíficoAjí de Gallina

Lomo Saltado a la Criolla Chilcano cocktail

Signature Items

33

Menu Overview

34

Kaffa, is a break in our fast life, full of work,

meetings, problems and space where you

can taste our daily bakery, fresh handmade

coffee or some of our classic Chilean dishes,

accompanied with a friendly attention in a

modern and relaxed place. Since we open our

first little coffee shop in 2011, we had grown to

a big restaurant, also in the middle of the most

popular business neighborhood in Santiago de

Chile.

Our History

Brand Promise

We’re fully committed to preparing and serving food of uncompromising freshness and quality.

Fresh, delicious food

We are convinced that your child is our main guest and we’ll entertain them like a king.

All Kids Welcome

We care about every detail. Soft chairs, smooth tables, sports on TV and a chill music full of hits.

Comfortable

We have employees who delight every guest with an excellent dining experience. Next time, we’ll remember your name.

Friendly Team

37



AVERAGE RESTAURANT SALES/YEAR: $ 650.000


WEBSITE: www.kaffacafe.cl



38

Fetuccini a La HuancainaTequeños

Sadwich Lomo Saltado Torta Chocolate

Signature Items

39

Menu Overview

40

For more information:+56 2 2440 3400

[email protected]

Documents

SRTC Portfolio of Brands 2013