SS13 Intro Task Massive Movement2

7/29/2019 SS13 Intro Task Massive Movement2

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SS 2013 Universitt fr Angewandte Kunst, Wien, o. Univ. Prof. Greg Lynn

Martin Murero, Guvenc Ozel, Maja Ozvaldic, Bence Pap

Ss 2013>> MASSIVE MOVEMENT II - TOKYO

THEME

PROGRAM

This semester we will continue with the theme o Massive Movement in a dierent scale and

programmatic context. We will look at the design o a large moving room that can inuence and

transorm its surroundings. We will specifcally be looking into retail environments which have

changing oor plan and wall confgurations, but instead o operable walls there should be an

architectural element in the orm o a large volume that moves through the space in order to

subdivide and reconfgure the overall structure, program and orm.

The program is a 5 storey department store that sits on a ootprint o roughly 500 m2. Each team

will pick one o these 3 brand options below and tailor a store concept based on their knowledge

o the brand, merchandise size, inventory, retail requirements and programmatic specifcities.

Overall each option will need to have display areas, an event space, a prominent entry lobby and

a large moving room that reconfgures the overall building. Based on the brand you pick, you

might have to have additional elements such as bathrooms, kitchen, ftting rooms and other areas

that require a specifc experience or interacting with the products such as digital displays

etc. It is up to each team to fnd a programmatic signifcance or what is inside the moving

volume and what it does to the organization o the building and to its surroundings as it moves.

The brand options are below:


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SS 2013>> MASSIVE MOVEMENT II - TOKYOSS 2013: Universitt fr Angewandte Kunst, Wien, o. Univ. Prof. Greg Lynn


PROGRAM

site

1- Muji

Muji is personal items, stationery, very small things mostly. Inventory is on the oor or

most items (everything in inventory is typically displayed or the customer to put in a basket

or cart and take to the register).

2- Hermes

Hermes is clothing and luggage with one item o each object displayed in sections defning

typologies and gender. Inventory is in cases on the oor or in another room. The customer

interacts with a service person who then gets the items and brings it to P.O.P. (point o pur-

chase).

3- Sega

Sega is electronics and entertainment in a cloud based transition with video games and virtual

content so will have little inventory at all and will be more o a brand experience center.

There should be personal and collective consoles or playing with their products. Large and

small screens or display and the ability or theater like events and launches.

The site is located in the busy shopping district o Ginza in Tokyo. It is a centrally located

corner site. The dimensions are 17m by 30 m. We will be replacing the brown building in the cor-

ner.


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Ss 2013>> MASSIVE MOVEMENT II - TOKYOSS 2013 Universitt fr Angewandte Kunst, Wien, o. Univ. Prof. Greg Lynn


sCHEDULE (preliminary)

MARCH

Mon 18 Kick o meeting 2pm

TUE 19 - 22 studio task start (descrits tuesday/thursday)

Mon 25 - start easter break

APRIL

Mon - 07 easter break ends

Tue 09 pin up with guests

Thu 25 Exhibition studio hadid/rashid/lynn - prague

MAY (Midterm presentations)

Wed 22 symposium in Prague

JUNE

Thu 20 FINALS studio / diplomas

Fri 21 FINALS studio / diplomas

thu 27 essence exhibition opening

Documents

SS13 Intro Task Massive Movement2