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Steve Weinger, Director of Marketing – SSDs @ Samsung
Sylvie Kadivar, Sr. Director of Strategic Marketing @ Samsung
Robert Hormuth, Sr. Distinguished Engineer @ Dell
SSDs & Memory Why it matters what you choose?
Legal Disclaimer
This presentation is intended to provide information concerning SSD and memory industry. We do our best to make sure that information presented is accurate and fully up-to-date. However, the presentation may be subject to technical inaccuracies, information that is not up-to-date or typographical errors. As a consequence, Samsung does not in any way guarantee the accuracy or completeness of information provided on this presentation.
The information in this presentation or accompanying oral statements may include forward-looking statements.
These forward-looking statements include all matters that are not historical facts, statements regarding the Samsung Electronics' intentions, beliefs or current expectations concerning, among other things, market prospects, growth, strategies, and the industry in which Samsung operates. By their nature, forward-looking statements involve risks and uncertainties, because they relate to events and depend on circumstances that may or may not occur in the future. Samsung cautions you that forward looking statements are not guarantees of future performance and that the actual developments of Samsung, the market, or industry in which Samsung operates may differ materially from those made or suggested by the forward-looking statements contained in this presentation or in the accompanying oral statements. In addition, even if the information contained herein or the oral statements are shown to be accurate, those developments may not be indicative developments in future periods.
Memory Visual Display Mobile Comm.
Device Solutions
IT & Mobile Communication
Consumer Electronics
System LSI
Digital Imaging LED
Digital Appliances
Printing Solutions / Health&Medical Equipment
Network
Samsung Business Divisions
Change in User Environment: PC Mobile + Cloud
2012: Mobile connected devices exceeded the world's population
Units, M
1
10
100
1,000
10,000
100,000
1960 2020 1970 1980 1990 2000 2010
Mainframe
Minicomputer
PC
Wired Internet (Billion Devices)
Mobile Internet (10 Billion Devices)
Source: Morgan Stanley
10X Computing Growth Drivers Over Time
Mobile Data Traffic Growth
2G 3G
4G
More Connections
Faster Speeds
More Users
More Video
>10B Devices 134EB
5EB: The total data created between the dawn of civilization and 2003
Holiday Card
Happy
Holidays from
the Weingers
8.7B Pages / day
1.8PB / day
65% mobile
400M Tweets / day
3.8TB / day
70% mobile
350M Pictures / day
18TB / day
100% mobile
Impact of Social Networking
Time to 50 million users
91% of adults have mobile phones within arm’s reach 24/7
13 Years
4 Years
3.5 Years
50 Days
TV
Internet
Draw Something
Impact on Datacenter Infrastructure
* 1000 PB: 1EB (1018)
More applications for data Data traffic: 78% CAGR
Source: Cisco Visual Networking Index
More video is uploaded to YouTube
in one month than the 3 major US
networks created in 60 years
Billions of
Devices!
Data Center Impact
>3 Million: # of Data Centers WW and Growing...
One Data Center can use more power than a
medium-sized town.
Data Centers consume >2% of US Electricity
NY Times Article September, 2012; IDC Data
IT Concerns
Reference : Emerson’s Data Center Users’ Group Special Report '12
Data Storage
10.4%
Management Capability
46.3% Consolidation
14.6%
Power Density
27.4%
Space 23.2%
Availability (uptime)
45.7%
Security
17.1%
Heat Density
34.8%
Energy Efficiency
48.2%
Technology Change
20.7%
Memory Market Evolution
PC
W/W Memory rev.($B) Card
SSD
Smartphone Tablet
PC Mobile Big Data
Datacenter
(Source: isuppli, Samsung)
1985 1990 1995 2000 2005 2010 2015
PC DRAM
Mobile DRAM
NAND
Enterprise
(PC SSD)
41
63GB DRAM
64GB DRAM
Actual DRAM Available DRAM
OS
DRAM
63GB DRAM
64GB DRAM
Actual DRAM Available DRAM
46GB DRAM
128GB DRAM
128GB DRAM
Actual DRAM Available DRAM
110GB DRAM
128GB System Virtualization
64GB System Virtualization
64GB System No Virtualization
Virtualization Driving Memory Content
System Power Reduction
Server using Samsung 2ynm class 4Gb 1.35V DDR3 memory can save 15% of the system power consumed by 40nm class 2Gb 1.5V DDR3
40nm Class 2Gb 1.5V DDR3 2ynm Class 4Gb 1.35V DDR3 40nm Class 2Gb 1.5V DDR3 2ynm Class 4Gb 1.35V DDR3
Source: Samsung Lab.
Standardt Solution Green Solution Green Solution Standard Solution
Memory Power Savings 128 GB - based Server
System Power Savings 128 GB - based Server
52 % Savings
15 % Savings
CPU CPU
Others Others
52% Savings 246.8 W
289.2 W
Memory
Memory
57 W
27.2W
Why an SSD?
Three things that dictate the speed of your PC/Server: • CPU, DRAM, and HDD
– Everything is speeding up.. Except the HDD
Processor: •Multi-core •Higher bandwidth
Memory: •Larger footprint •Higher bandwidth
Storage: •Minor throughput improvements •Currently solved with spindles
Time
Perform
ance
Closing the gap with Solid State Storage
HDD vs. SSD - Durability
SSD is 23 times more shock resistant than a HDD
1500G @ 0.5ms 63G @ 2ms
vs.
HDD Replacement
Replace boot drive or main storage
Fastest and easiest way to experience SSDs
SSD HDD
Server
HDD
SSD
Storage
Caching Appliance
Read and/or Write Cache
Caching will take place in one of the following:
• Between servers and storage, typically in a SAN
• Inside server
Used to speed up legacy or slower storage
HDD
SSD
Servers Cache
Storage
SSD
Tiered Storage
An external storage device (NAS, SAN)
Only puts “hot” or “critical” data on SSD
Most of the storage is still on HDD
SSD
Storage
HDD HDD
Servers
All Flash Storage
External storage based on 100% SSD/Flash
Typically uses MLC and de-duplication/compression to achieve better pricing
Designers of these systems are Flash experts
SSD SSD SSD
Storage
Servers
Based on Application Server
To Support 50K Users...
CURRENT
SOLUTION
1.8GHz CPU
64GB DRAM
1200GB HDD
13 Servers (3,970 per)
HIGH-EFFICIENCY
CPU SOLUTION
2.6GHz CPU
64GB DRAM
1200GB HDD
9 Servers (5,900 per)
LEADING-EDGE
MEMORY SOLUTION
1.8GHz CPU
128GB DRAM
960GB SSD
8 Servers (6,360 per)
5,900
3,970
6,360 Users
A : Current Solution B : High-Efficiency CPU Solution C : Leading-Edge Memory Solution
A B C
PERFORMANCE / SERVER
60% Increase
3.1 3.4
2.3
A : Current Solution B : High-Efficiency CPU Solution C : Leading-Edge Memory Solution
A B C
32% Decrease
ENERGY CONSUMPTION
KWatt
PURCHASE COST
$36K
$41K -11%
USD ($)
A : Current Solution B : High-Efficiency CPU Solution C : Leading-Edge Memory Solut
ion
A B C
$31K
23% Decrease
Cost Savings
23%
A C
Energy Efficiency
32%
A C
A : Current Solution C : Leading-Edge Memory Solution
Performance Increase
60%
A C
Summary: To Support 50K Users...
DDR3 to DDR4
Key Features DDR3 DDR4
Speed (MT/s) 800-1866 Mbps 2133 – 2400 Mbps
Power Savings Baseline 40% lower (*)
RDIMM Capacity 4-16 GB 8 - 32GB
LRDIMM Capacity 32 - 64 GB 64 GB
DDR4 benefits for Key Enterprise Applications
● Cloud and Big Data
• Higher Performance, lower power
● Virtualization
• Higher Capacity
● High Performance Computing
• Higher performance
Source : IDT
NAND Flash Ubiquity
NAND is now an integral part of virtually every consumer device
NAND Flash
By 2020 >50B things will be connected… …And they will all need flash
Has Moore’s Law Come to an End for NAND?
Maintaining planar evolution so far… But, Scaling is getting difficult
• Sub-1ynm hitting the limit of cell reliability Enterprise ?
• Tremendous investment cost required to continue Consumer ?
120nm 1Gb
70nm 4Gb
90nm 2Gb
60nm 8Gb
19nm 128Gb
40nm 32Gb
50nm 16Gb
Cost of Patterning
Future die shrinks: Prohibitively expensive, reliability concerns, diminishing wafer productivity
How to power the Internet of Everything with NAND?
Disruptive technology is required to continue to satisfy capacity, cost and reliability requirements
V-NAND Era for the Future
2D Planar
‘05 ‘13 ‘07 ‘09 ‘11 Year
Design Rule (nm)
‘03
3D V-NAND / No Patterning Limitation
128Gb
16Gb
8 stack
128Gb
24 stack
1Tb
‘17 ‘15
Value Proposition of V-NAND
High Endurance High Performance Low Power Consumption
x10 Program/Erase cycle
x2 Write speed
40% less power consumption
Planar V-NAND (2-bit)
Planar V-NAND (2-bit)
Planar V-NAND (2-bit)
Shipping to datacenter customers and receiving positive feedback
World’s 1st V-NAND Based Enterprise SSD
• SATA 6Gbps • 2.5” Form Factor • 960GB • Power-Loss Data Protection
Improved Latency
83% CPU
PCIe SSD
Based on SATA vs NVMe Protocol overhead
Next Gen SSD’s Improve Performance
Green Data Center – Big Data Performance Enhancement
Samsung SSD allows server to perform 14.5X faster • Saves 94% of system power consumption
(Watts)
(Minutes)
Source: Microsoft Technology Center (MTC) September 2012. Cold Cache Test: 4 Queries of TPC-H for Decision Support (DSS); When data are accessed from Disk
SSD: ~11 minutes 126 watts
HDD: ~2 hours 41 minutes 2,196 watts
Cold Cache Test: TPC-H
VDI Enhancements with SSDs
2X the VDI Users using Samsung SSD’s with Dell R720 Servers
Users
Source: Principaled Technologies, Dell, and Samsung Comparing SAS HDD vs Samsung SSD using Dell PowerEdge R720 running VMWare View and VSPhere
User Responsiveness no longer acceptable
Dell Customer “Case Study”- CloudMosa
Accelerating and enriching mobile
web browsing experience through
cloud computing
1000+ Servers and Growing
100+ Dell R610
256GB Samsung PM830 SSD + 192GB DRAM
100+ Dell R620
500GB SAS HDD + 192GB DRAM
300+ Dell R210-II
256GB Samsung PM830 SSD + 32GB DRAM
500+ Dell Mini-Server (C5220 Cassis)
100GB Samsung SM825 SSD + 32GB DRAM
Data Center
Samsung SSD
Chose Samsung SSD for speed & reliability
Install Samsung SSD on all CloudMosa’s new servers
Samsung DRAM
Chose Samsung DRAM for low power consumption
Dell agrees to adopt Samsung DRAM for CloudMosa
Samsung SSD+ DRAM
Low power consumption to fit 48x Dell mini-servers:
(4x C5220) in one 208V/20A circuit
CloudMosa’s Feedback
CEO S. Shen
•
Voice of Customer
CloudMosa likes the performance & reliability
of the Samsung Green SSDs & DDR3 memory
[…] the most important thing is, Samsung
Low Power Green Memory save us money
(CEO CloudMosa)
• Much deeper than a vendor-supplier relationship
• Partnership to advance the industry thru open standards
– JEDEC
– NVM Express
– SSD Form Factor Working Group
Dell & Samsung Partnership
JEDEC
Global Standards for the Microelectronics Industry JEDEC is the global leader in developing open standards for the microelectronics industry, with more than 4,000 volunteers representing nearly 300 member companies
DDR3 to DDR4 Benefits • Lower Power • Higher Performance • Greater Density • Improved RAS
DDR3 DDR4
NVM Express
NVM Express is a scalable host controller interface designed to address the needs of Enterprise, Data Center and Client systems that utilize PCI Express based solid state drives.
SSD Form Factor Working Group
Promote enterprise storage usage of PCIe SSDs, by enabling serviceability, high-availability, ease of integration, interoperability and scalability of Solid-State Storage.
Key Focus Areas: Form Factors Connector Hot-plug behavior
Results of Partnership
PowerEdge PCIe Express Flash SSD
• Dell PCIe Express Flash SSD’s* • Launched on selected 12th Generation Servers
• Dell & Samsung are working to bring NVM Express
solid state drives to the market thru open industry standards
• Dell & Samsung are working to bring the benefits of DDR4 to the Enterprise
*Pre NVM Express Compliant
DDR4
For more information, feel
free to contact us.
Steve Weinger, [email protected] Sylvie Kadivar, [email protected]