[email protected] Phone: +351 22 6196100

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.CURRICULUM VITAE

Personnel Details

Susana Cristina Lima da Costa e Silva1,

E-mail: [email protected]

Phone: +351 22 6196100 (Ext. 417) / +351 93 6896090

Skype: susana.costa.silva

Academics qualifications

2007: PhD in Marketing from Michael Smurfit School of Business – University College Dublin - Ireland,

with the thesis: “The importance of trust and relational quality in the performance of international

alliances”.

2002: Master in Economics from Faculdade de Economia do Porto, University of Porto – Portugal, with

the thesis: “The internationalisation of firms and the industrial network model: the Vitrocristal case”.

1996: Graduation in Management and Business Administration at Faculdade de Ciências Económicas e

Empresariais - Universidade Católica Portuguesa (Catholic University of Portugal)2.

Professional experience

Since 1997: Lecturer at the School of Economics and Management of the Catholic University of

Portugal.

Lectureship in the following courses:

Graduation in Management and in Economics – Marketing Management, New Marketing Trends

(currently), Introduction to Business Studies, Final Project, Marketing I, Marketing II, International

Economics, Management and European Integration and Social Economics (before).

MSc (Marketing) – Marketing and International Marketing (currently), Commercial Management,

Marketing B2B and Advances Marketing Topics (before); MSc. in Management – Marketing; MSc. in

Services Management – Services Marketing; MSc. in Social Economics - Management of Social

Economic Organizations (currently).

MSc (all master courses) – Research Seminars.

MBA – International Marketing and Business Plan (currently) and Value Chain Management (before).

Post-Graduation Studies – Social Marketing and Cause-Related Marketing.

1 Author has publications with the following names: Susana Lorga, Susana Costa e Silva Lorga and Susana Costa e Silva. 2 98,1% percentil.

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Executive Masters – Marketing, Marketing Plan, Marketing and New Technologies, Multichannel

Marketing, International Marketing (currently), Marketing & Strategy and Marketing & Value Creation

(before) .

Since 2013: Researcher at ESPM Group affiliated at CNPQ (Brazil).

Since 2007: Director of the MSc. in Marketing Program of the School of Economics and Management of

Catholic University of Portugal, Porto.

Since 2004: Researcher at Centre of Studies in Economics and Management (CEGE) of the Catholic

University of Portugal, Porto.

Since 2004: Visiting professor and guest speaker at several universities: Pontifícia Universidade

Católica de São Paulo, Brazil, Escola Superior de Propaganda e Marketing (São Paulo), Brazil, University of Saint Joseph, Macao, University of Vaasa, Finland, Central Ostrobothnia Polytechnic,

Kokkola, Finland, University of Wrocław, Poland, University of Évora, Portugal; Catholic University of

Portugal – Braga, Portugal; and School of Arts, and School of Law, Catholic University of Portugal,

Portugal. Guest lecturer also at The Michael Smurfit Graduate School of Business, University College

Dublin, Ireland, Faculty of Organization and Informatics, University of Zagreb, Croatia, Business

Academy Aarhus, Denmark; and University of Uppsala, Sweden.

Since 2014: Enhancing Studies and Practice of the Social Economy and Social Capital in Higher

Education Curriculum development project with the support of the Erasmus Mundus programme of the

European Union. A Consortium of York Saint John University, University of San Antonio Abad del

Cusco, Peru; Centre for African Studies, University of Oporto, Portugal and Mondragon University - MIK,

Spain.

2007/2014: Director of the Department of Marketing at the School of Economics and Management of the


2007/2010: International project for the supervision of PhD thesis on the DBA programme of Brno

International Business School (Czech Republic), Nottingham Trent University (United Kingdom), and

Jyväskylä University (Finland).

2007/2010: Director of the Post-Graduation Studies degree in Marketing and of Marketing section of the

International MBA at Católica Porto Business School, Portugal.

2007/2008: Coordinator of the training programme in Internationalization for entrepreneurs, executives

and trainees, developed by Human Value in coordination with the Industrial Association of Minho, in

partnership with Prime, financed by the FSE.

2004/2006: International cooperation project with University of Vaasa (Finland) for the study of

international joint ventures, performance, and trust (research leader: Prof. Jorma Larimo).

2000/2005: Auditor at Dynargie Portugal, Ldª.

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2004: Researcher at Faculteit der Economische Wetenschappen, Universiteit van Tilburg, The Netherlands, with a short-term grant of Fundação Calouste Gulbenkian.

Since 2002: Independent consultant on marketing, international marketing, internationalisation, strategic

marketing, social marketing and cooperation - Projects with private and public organizations, national

and international.

Since 2001: Column writer at Marketeer,MktOnline.net, HiperSuper, FocusSocial, Exame, Executive

Digest

1998/2002: Supervisor of international trainees from the Programa Contacto from ICEP - Investimentos,

Comércio e Turismo de Portugal (Foreign Trade and Investment Board – Ministry of Economy).

Since 1997: Researcher at Research Centre in Applied Economics and Management (CEGEA) of the


1996/1998: Advisor at Management Library of Universidade Católica Portuguesa - Centro Regional do

Porto.

1996/1997: Management Trainee at the company: Jerónimo Martins Group (Recheio Cash & Carry,

Feira Nova Hypermarkets, Pingo Doce Supermarkets).

1995/1996: Coordinator at CESOP – Centro de Sondagens da Universidade Católica Portuguesa

(survey election centre).

Filiations

Since 2003: Affiliated of the European International Business Academy (EIBA). National representative

for Portugal of EIBA from Dec 2013 to Dec 2016.

2002/2015: Affiliated of the Portuguese Academy of Marketing (ADMES).

International Projects

Present: Enhancing Studies and Practice of the Social Economy and Social Capital in Higher Education

Curriculum development project with the support of the Erasmus Mundus programme of the European

Union. A Consortium of York Saint John University, UK; niversity of San Antonio Abad del Cusco, Peru;

Centre for African Studies, University of Porto, Portugal and Mondragon University - MIK, Spain.

2007/2010: International project for the supervision of PhD thesis on the DBA programme of Brno

International Business School (Czech Republic), Nottingham Trent University (United Kingdom), and

Jyväskylä University (Finland).

2010: International project “Marketing and Sales Management” at Tiniguena, project sponsored by

European Union, in Bissau, Guinea-Bissau.

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2004/2006: International cooperation project with University of Vaasa (Finland) for the study of

international joint ventures, performance, and trust (research leader: Prof. Jorma Larimo).

Publications

Peer-reviewed journals

Santos, D. Silva, S. C. and Machado, J. C. (forthcoming), “Como avaliar estratégias de co-branding –

estudo de caso EDP Continente”, European Journal of Applied Business and Management.

Silva, S. C. and Duarte, P. (2014), “Suggestions for international research using electronic surveys”,

The Marketing Review, Vol. 14, nº 3, 297-310.

Yamazaki, V. Ponchio, M., Silva, S. C. and Rocha, T. (2013), “O consumo de cirurgia estética: a

influência da auto-estima e do materialismo”, Revista de Gestão em Sistemas de Saúde, Vol. 2, nº2,

pp- 30-52.

Rodrigues, T. and Silva, S. (2013), "O “need for touch” no retalho online", Revista Portuguesa de

Marketing, Nº 30, pp. 70-90.

Silva, S.C., Pacheco, E., Meneses, R., and Brito, C. M. (2012), “The importance of second-hand

knowledge in the revised Uppsala Model: can European textiles producers export to China?” Journal of

Global Marketing, Vol. 24, nº 3, pp. 141-160.

Silva, S. C. and Santos, M. C. (2012), “How to capitalize on a tribe”, The Marketing Review, Vol. 12, nº

4, pp. 419-436.

Silva, S. C. (2012), “Book Review: Aneel Karnani, (2011) Fighting Poverty Together”, International

Journal of Rural Management, Vol. 8, 1-2, pp. 146-149.

Silva, S. C. and Silva, M. F. (2012), “Aneel Karnani - Fighting the Poverty Together: Rethinking

strategies for business, governments, and civil society to reduce poverty”, Africana Studia, nº 18, pp.

269-273.

Silva, S. C. e Silva, M. F. (2012), “Failure is a stepping stone for success”, International Review on

Public and Nonprofit Marketing, Vol. 9, nº 2, pp. 153-179.

Silva, S. C., Bradley, F. and Sousa, C. M. (2012) “Empirical test of the trust-performance link in

international alliances context”, International Business Review, Vol. 21 (2): 293-306.

Rocha, T. V. and Silva, S. C. (2011), “The adaptation versus standardization dilemma: the case of an

american company in Brazil”, Internext – Revista Eletrônica de Negócios Internacionais da ESPM, São

Paulo, v.6, n.1, Jan. /Jun. pp.63-83.

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Silva, M. F. and Silva, S. C. (2011), “De Portugal para a UEMOA, com escala na Guiné-Bissau: análise

das oportunidades e constrangimentos do investimento português na Guiné-Bissau”, Africana Studia, nº

16, pp. 175-185.

Silva, S. C., Filho, F. F. and Guedes, M. J., (2010), “Understanding the internationalization process of

Havaianas: the important role of brand”, Tourism and Management Studies, n. 6, pp. 118-130.

Brito, C. and Silva, S. C. (2009), “When trust becomes the fourth “C” of cooperation”, in The Marketing

Review Vol. 9 (4), pp. 289-299.

Silva, S. C. and Sousa, Maria João (2009), “Consórcios internacionais de empresas de construção civil

– o caso da Mota-Engil”, Revista Portuguesa e Brasileira de Gestão, nº 2, pp. 51-63.

Silva, S. C. (2003), “A internacionalização e as redes de negócios da Vitrocristal, ACE”, in Revista

Portuguesa de Marketing, Dezembro, pp. 55-67.

Case studies published

Silva, S. C. e Reis, A. B. (2015),”Vegetable garden by the door, Lipor: promoting change”, ECCH

(European Case Clearing House), Ref. No. P515-134-1 and Ref. No. P515-134-8.

Silva, S. C. and Prazeres, M. (2015),”Dream Football: The Impact of Football in the Change of Social

Behaviors”, ECCH (European Case Clearing House), Ref. No. 515-027-1and P515-027-1.

Silva, S. C. and Frade, T. F. (2015), “Frezite: Internationalization in Brazil”, ECCH (European Case

Clearing House), Ref. No. P515-029-1 and P515-029-8.

Silva, S. C. et al. (2013), “Di Nôs i Mindjor: Development of Local Products at Guinea-Bissau”, ECCH

(European Case Clearing House), Ref. P513-074-1 and P513-074-8.

Silva, S. C., Sousa, R. S. and Oberdieck, L. (2012),”Kyaia- Shoes that fly off the shelves”, ECCH

(European Case Clearing House), Ref. No. 312-001-1 and 312-001-8.

Silva, S. C. e Fernandes, H. (2012),”Jac Motors – Revolucionando o mercado brasileiro de

automóveis”, ECCH (European Case Clearing House), Ref. No. P511-103-1 and P511-103-8.

Silva, S. C. and Soares, R. R. (2012),”Havaianas – O impacto do reposicionamento da marca na

estratégia de internacionalização da empresa”, ECCH (European Case Clearing House), Ref. P511-

107-1 and P511-107-8.

Books

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Jain, V. and Silva, S. C. (2015), Multinational Workplaces: War of Culturally Seasoned Minds,

CreateSpace Independent Publishing, USA (ISBN 978-151-8889-83-7).

Lorga, S. Costa e Silva (2003), Internacionalização e Redes de Empresas: conceitos e teorias, Editorial

Verbo, Lisboa (ISBN 972-22-2243-0).

Brito, C and Lorga, S. (1999), “O Marketing Internacional”, Sociedade Portuguesa de Inovação, Porto

(ISBN 972-8589-03-4).

Book chapters

Silva, S. C. (2014), “Marketing Internacional”, in Brito, C. and Lencastre, P. (eds.), Novos Horizontes do

Marketing, Dom Quixote, Lisboa, pp. 175-191.

Rodrigues,T. Silva, S. C. and Lencastre, P. (2013) Need for touch – o impacto da informação háptica

textual na interação de compra on-line, in Perez, C. e Eneus, T., Por uma Publicidade Livre Sempre, pp.

599-634, IV ProPesq, São Paulo.

Silva, S. C., Duarte, P. and Ferraz, S. (2012), “Global careers in Portugal”, in Baruch, Y. and Reis, C.

(eds.), New Perspectives on Global Careers, pp. 161-184, Routledge, NY.

Silva, S. C. (2012), “O papel das alianças na internacionalização como forma de cooperação”, in

Coelho, A. and Mugnol, R. (ed.), Os desafios da internacionalização, pp. 237-264, Editora da

Universidade de Caxias do Sul, RS, Brasil.

Silva, S. C. and Perez, C. (2011), “Marketing Internacional”, in Zenone (ed.), A visão estratégica de

marketing: conceitos e técnicas em mercados competitivos, pp. 267-298, Editora Atlas, São Paulo.

Silva, S. C. and Nardon, L. (2008), “An exploratory study of cultural distance and perceptions of

relational risk”, New Perspectives in IB Research - Progress in International Business Research,

Volume 3, pp. 46-57, edited by Maryann P. Feldman and Grazia D. Santangelo.

Brito, C. M. and Silva, S. C. (2004), “Caso Jerónimo Martins – Internacionalização”, in Rodrigues, J.

V. e Dionísio, P. (coord.), Manual de Casos Portugueses Mercator XXI, pp. 1-13, Dom Quixote, Lisboa.

Lorga, S. (2000), “O Marketing Internacional” in Brito, C. e Lencastre, P. (Ed.) “Horizontes do

Marketing”, Universidade Católica Portuguesa e Verbo Editora, Lisboa.

Working-papers

Santos, M. C. and Silva, S. C. (2013), “The 3 C’S Model Of Millennials Brand Awareness”. Paper

registered at SSRN working paper series: http://ideas.repec.org/p/cap/mpaper/022013.html.

Brito, C. and Silva, S. C. (2011), “The collective nature of export grouping schemes”. Paper registered

at SSRN working paper series: http://ideas.repec.org/p/cap/mpaper/042011.html.

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Ferreira, M. P. and Silva, S. C. (2009), “Domestic impact of internationalization. The Case of JM”. Paper

registered at SSRN working paper series: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1478593.

Sousa, M. J. and Silva, S. C. (2008) “The use of consortia for the internationalization of firms – Mota-

Engil case study”, WP 012008, Faculdade de Economia e Gestão. Universidade Católica Portuguesa,

November.

Silva, S. C. and Ferreira, M. P. (2006), “Databases in the research of international alliances”, WP – 06 –

001, Faculdade de Economia e Gestão. Universidade Católica Portuguesa, November, ISSN:0873-

6898.

Lorga, S. (2002) “A internacionalização e os mecanismos de cooperação em rede na Vitrocristal, ACE”,

Universidade Católica Portuguesa – Centro Regional do Porto.

Papers presented at International Conferences

Silva, S. C., Meneses, R. & Radomska, J. (2015), “Understanding the herding behavior on firms in

international market selection”, in 41st EIBA (European International Business Conference), Rio de

Janeiro, Brazil, 1st-3rd December.

Camargo, A. Rocha, T. & Silva, S. C. (2015), “Marketing strategies in the internationalization process of

Brazilian franchises”, in 41st EIBA (European International Business Conference), Rio de Janeiro, Brazil,

1st-3rd December.

Silva, S. C. (2015), “Jac Motors – How a Chinese car manufacturer approached the Brazilian market”, in

41st EIBA (European International Business Conference), Rio de Janeiro, Brazil, 1st-3rd December.

Wegner, D, Silva, S. C., Campos, J. M. and Rossi, G. (2015), “Networking for internationalization: the

cases of Vitrocristal (Portugal) and Wines of Brasil (Brazil)”, in 11th IIBC (Iberian International Business

Conference), Porto, Portugal, 2nd-3th October 2015 (ISBN 978-972-99847-5-4).

Elo, M. and Silva, S. C. (2015), “The role of satisfaction on labor diaspora dynamics - An analysis of

entry and exit of Portuguese nurses”, in 11th IIBC (Iberian International Business Conference), Porto,

Portugal, 2nd-3th October 2015 (ISBN 978-972-99847-5-4).

Silva, S. C., Meneses, R. & Larimo, J. (2015), “International alliances: do we really know what are we

researching on?”, in 13th Vaasa Conference on International Business, Vaasa, Finland, 27th-28th

August.

Andrade, A., Silva, S. & Rebeca, G. (2015), “O comércio eletrónico como modo de entrada em

mercados internacionais: uma abordagem sistémica à avaliação de oportunidades”, in 10ª Conferência

Ibérica de Sistemas e Tecnologias de Informação, Aveiro, 17th -22th June.

Machado, J., Salim, L., Vacas de Carvalho, L. Mendes, A. e Silva, S. (2015), “Towards a typology of

consumer-brand interaction on Facebook”, in 44th EMAC (European Marketing Academy Conference),

Leuven, Belgium, 26th-29th May. ISBN: 978-90-823-8330-0.

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Silva, S. and Meneses, R. (2014), “International alliances: de we really know what are we researching

on?”, in 40th EIBA (European International Business Academy) Conference, Uppsala, Sweden, 11th -

14th December.

Silva, S., Reis, N. and Santos, J. (2014), “What cultural differences really matter for managers?

Towards a new model of cultural distance”, in 40th EIBA (European International Business Academy)

Conference, Uppsala, Sweden, 11th -14th December.

Cunha, C. B. and Silva, S (2014), “Cultural distance's influence in entry mode decision”, in 40th EIBA

(European International Business Academy) Conference, Uppsala, Sweden, 11th-14th December.

Roxo, M. T., Silva, S. C. and Lisboa, A. (2014), “Determinants of export performance”, in 10th IIBC

(Iberian International Business Conference), Zaragoza, Spain, 26th-27th September 2014. ISBN: 978-84-

697-1287.

Silva, S. C., Machado, J. C. and Duarte, P. (2014), “A influência das causas sociais na intenção de

compra dos consumidores”, in V Pró-Pesq, ECA – USP, São Paulo, Brazil, 21st -23rd May.

Silva, S. C. and Sousa, C. M. (2013), “The influence of relational capital on the success of international

alliances”, in 39th EIBA (European International Business Academy) Conference, Bremen, Germany,

11th-15th Dec.

Brzoskowska, E. and Silva, S. C. (2013), “International Market selection – the case of Portuguese

companies in Poland”, in 39th EIBA (European International Business Academy) Conference, Bremen,

Germany, 11th-15th Dec.

Yamazaki, V. Ponchio, M. Silva, S. C. and Rocha, T. V. (2013), “O consumo de cirurgia estética: a

influência da autoestima e do materialismo”, in XVIth SemeAd (Seminários em Administração), FEA-

USP, São Paulo, Brazil, 24th-25th October.

Yamazaki, V. Rocha. T. V., Duarte, P. and Silva, S. C. (2013), “Evidence of a glocal marketing strategy:

a case study in the Brazilian telecommunication market”, Iberian International Business Conference,

Braga, Portugal, 4th-5th October. ISBN: 9789899850101.

Brzoskowska, E. e Silva, S. C. (2013), “International Market selection – the case of Portuguese

companies in Poland”, in 13th EURAM (European Academy of Management) Conference, Istambul, Turquia, 26th -29th June.

Silva, S. C. and Rodrigues, T. (2013), “Need for touch: impactos para a comunicação e para o

marketing”, IV Pró-Pesq. PP Encontro Nacional de Pesquisadores em Publicidade e Propaganda,

Universidade de São Paulo, São Paulo, 22nd-24th May.

Oliveira, A. R., Silva, S. C. and Morais, R. A. (2013), “Design-thinking in brand management”, 8th Global

Brand Conference (of the Academy of Marketing Brand, Corporate Identity and Reputation Special

Interest Group), Porto, 3rd – 5th April.

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Araújo, F. and Silva, S. C. (2012), “Os media sociais no social corporate marketing”, IV International

Congress of Cases in Non Profit and Public Marketing, Felgueiras, 14th Dec.

Silva, S. C., Duarte, P. and Ferraz, S. (2012), “Understanding expatriates satisfaction”, in 38th EIBA

(European International Business Academy), Brighton, UK, 7th-9th Dec. ISBN: 9789949430239.

Ferreira, C.; Martins, M.; Martins, R.; Nascimento, A.; Alves, P. and Silva; S. (2012), “Understanding the

burdens of illicit drugs at school”, in European Social marketing Conference, Lisbon, 27th-28th

November.

Rocha, T. and Silva, S. C. (2012), "Subsidiaries’ ability to innovate in marketing in emerging

economies", in AIB – Academy of International Business - 2012, Washington, DC, USA, June 30th – July

3rd. ISSN: 2078-0435.

Silva, S.C. and Santos, M. C. (2012), "How to benefit effectively from the rising tribalisation

phenomenon – The Toyota Prius case study”, EMAC (European Marketing Academy Conference),

Lisbon, 22nd-24th May ISBN:9789897320040..

Silva, S.C. and Santos, M. C. (2012), "How to capitalize the tribe - the Toyota Prius case study”,

International Marketing Trends Conference, Venice, Italy, 19th to 21st Jan.

Silva, S.C., Sousa, M. J. and Figueira-Lemos, F. (2011), "Consortia in construction industry

internationalization: an exploratory study on its motivations", 37th EIBA (European International Business

Academy) Conference, Bucharest, Romenia, 8th -10th December. ISBN: 9786065054998.

Silva, S. C. and Silva, M. F. (2011), “Failure is a stepping stone to success”, 10th International

Congress of the International Association on Public and Nonprofit Marketing (IAPNM 2011), Porto,

Portugal, 15th -18th June.

Silva, S. C., Pacheco, E. and Meneses, R. (2011), “The importance of second-hand knowledge in the

revised Uppsala model”, in 11st EURAM – European Academy of Management Conference, Tallin,

Estonia, 1st-4th June. ISBN: 9789949430239.

Rocha, T. and Silva, S. C. (2011), "Balancing subsidiaries", in CIMaR - Consortium for International

Marketing Research - 2011, Atlanta, GA, USA, 6th-10th April.

Sousa, M. J. G., Silva, S. C. and Filho, F. F. (2010). “Brand reposition impact in the internationalization

of Brazilian footwear companies: the Havaianas case”, in 10th EURAM – European Academy of

Management Conference, Rome, Italy, 19th-22nd May.

Ferreira, M. P. and Silva, S. C. (2009), "Domestic impact of internationalisation. The JM Case.", in 35th

EIBA (European International Business Academy) Conference, Valencia (Spain), 13th – 15th December.

Sousa, M. J. G. and Silva, S. C. (2009). “The use of consortia in the internationalization of construction

firms – Mota-Engil case study”, in 2nd EURAM – European Academy of Management Conference,

Liverpool, UK, 11th-14th May.

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Brito, C. and Silva, S. C. (2008), “Understanding export grouping schemes as issue-based nets”, in 34th

EIBA - European International Business Academy Conference, Tallinn, 11th- 13th December. ISBN:

9789949430239.

Sousa, M. J. G, and Silva, S. C. (2008). “A utilização de consórcios na internacionalização de empresas

de construção - O caso da Mota-Engil”, in 2º Encontro Luso-Brasileiro de Estratégia, Lisboa, 20th to 22nd

November.

Sousa, M. J. G. and Silva, S. C. (2008). “The use of consortia in the internationalization of construction

firms – Mota-Engil case study”, in 2nd Annual Copenhagen Conference on Partnerships: Creating

Innovative Solutions through Collaboration, Copenhagen, 18th-19th November.

Silva, S. C. and Nardon, L. (2007), “An exploratory study of cultural differences and perceptions of

relational risk”, in 33rd EIBA (European International Business Academy) Conference, Catania, Italy,

13th-15th December.

Silva, S.C. and Ferreira, M.P. (2007), “Researching on international alliances – the problem of lack of

sources”, in EURAM (European Academy of Management) Conference, Paris, 16th-19th May.

Silva, S. (2006), “Empirical test of the trust-performance link”, in 32nd EIBA (European International

Business Academy) Conference, Fribourg, Switzerland, 7th-10th December [Award “Best International

Marketing Paper”, by International Marketing Review”].

Brito, C. M. and Silva, S.C. (2006), “The collective nature of export grouping schemes: methodological

implications”, in 35th EMAC (European Marketing Academy Conference) Conference, Athens, Greece,

23rd -26th May.

Silva, S. C. (2005), “Growing pains of a Web-based survey on international alliances”, in 31st EIBA

(European International Business Academy) Conference, Oslo, Norway, 10th-13th December.

Brito, C. and Silva, S. C. (2005), “A methodological approach for the study of export grouping schemes”,

in 1st IIBC (Iberian International Business Conference), Porto, Portugal, 30th September- 1st October.

Brito, C. and Silva, S. C. (2005), “Toward a model of Inter-organisational co-operation”, in BAM (British

Academy of Management) Conference, Oxford, U.K., 13th-15th September.

Silva, S. C. (2004), "Internationalisation theories: a revolutionary change or a Darwinian approach?", in

30th EIBA (European International Business Academy) Annual Conference, Ljubljana, Slovenia, 5th-8th

December.

Silva, S. and Madureira, R. (2004), “Late Starter: A Situation or a Process?”, in IMP – Industrial

Marketing and Purchasing Group, Copenhagen, Denmark, 2nd-4th September.

Garcia, J. and Silva, S. C. (2004), “Trust: Theoretical Framework, Underlying Disciplines, and

Measures, in EURAM - European Academy of Management, St. Andrews, Scotland, U.K., 5th- 8th May.

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Silva, S. C. (2004), “The impact of trust in the performance of alliances between Portuguese and foreign

partners”, in 2nd Preconference for Doctoral Students – EURAM – European Academy of Management,

St. Andrews, Scotland, U.K., 5th – 8th May.

Brito, C. and Silva, S. C. (2004), "The four Cs of Cooperation – The case of Vitrocristal”, in 10th

Commemorative International Conference on Productivity and Quality Research, Miami, U.S.A., 16th-

19th February.

Silva, S.C. (2003), "The impact of trust in international alliances - how satisfied are foreign companies

with their cooperation with Portuguese partners?", in 17th Doctoral Tutorial of EIBA (European

International Business Academy), Copenhagen, Denmark, 10th-11th December.

Lages, C., Lages, L. F., Lages C. R. and Lorga, S. (2003), "A measurement scale to assess trust

communication with relationship parties in an exporting context", in 2nd Workshop on Trust Within and

Between Organisations, Amsterdam, The Netherlands, 23rd-24th October.

Lorga, S. (2003), "Internationalisation theories: a revolutionary change or a Darwinian evolutionary

process?", in IAM - Irish Academy of Management - Conference, Dublin, Ireland, 2nd-3rd September.

Lorga, S. (2003), “The impact of trust in the performance of alliances taking place between Portuguese

partners and foreign ones”, EDAMBA – European Doctoral Programmes Association for Management

and Business Administration – a Summer School, Soréze, France, 19th-24th July.

Magazines

Silva, S. e Rodrigues, M. (2015), “Vendas on-line: o que pode correr mal”, in Marketeer, nº 231, pp. 88-90.

Lima, D. e Silva, S. (2015), “Não há um Brasil, há vários “brasis””, in Marketeer, nº 224, pp. 120-122.

Silva, S. (2014), “As artimanhas dos contratos de distribuição moderna”, in Marketeer, nº 217, Agosto,

pp. 87-89.

Castro, S. R. and Silva, S. C. (2014), “O património cultural na atração de turistas ao Porto”, in

Marketeer, nº 216, pp. 81-83.

Ferreira, C. and Silva, S. (2014), "Métricas úteis para o marketing digital", in Marketeer nº 213, Abril,

pp. 85-88.

Silva, S. (2014), "O que o marketing digital muda nas PMEs?", in Marketeer nº 212, Março, pp. 87-89.

Moreira, F. and Silva, S. C. (2014), “QR Codes uma ferramenta por explorar em Portugal”, in

Marketeer, nº 211, Feb. Pp. 92-94.

André, A. R., Leal, A. E. and Silva, S. C. (2013), “Como tirar partido do cliente mistério”, in Marketeer,

nº 202, May, pp. 87-88.

12

Rosas, A. F., Costa, A. and Silva, S. C. (2013), “O negócio dos sites dos usados em Portugal”, in


Príncipe, F. and Silva, S. C. (2013), “O etnocentrismo investido e o marketing”, in Marketeer, nº 199,

pp. 71-73.

Coelho, L. and Silva, S. C. and Oliveira. M. F. (2013), “Red Carpet –Tudo a postos para receber o

cliente chinês?”, in Marketeer, nº 198, pp. 74-76.

Silva, S. C. and Oliveira. M. F. (2012), “A força do Islão no Marketing”, in Executive Digest, nº 81. Pp.

52-56.

Silva, S. C. and Silva, M. F. (2012), “O que é afinal o marketing social?”, in FocusSocial, nº 1, Maio, pp.

37-41.

Campos, J. M. and Silva, S. C. (2012), “Quem são os vencedores de uma guerra de preços?”, in

Marketeer”, nº 191, 85-88.

Silva, S. C. and Silva, M. F. (2012), “Fighting the poverty together”, in Executive Digest, nº 175, pp. 88 a

91.

Rendeiro, J. B. and Silva, S. C. (2012), “Marketing 3.0: do produto e do consumidor ao espírito

humano”, in Executive Digest, nº 174, pp. 72-75.

Silva, S. C. and Santos, P. L. (2012), “O que a nova tecnologia muda no marketing”, in Marketeer, nº

189, Maio, pp. 77-82.

Silva, S. C. and Morais, C. (2012), “Promoção de venda: não se pode gerir o que não se pode medir”,

HiperSuper, 27/4, p. 5.

Silva, S. C. (2012), “O comércio justo humaniza a globalização”, in Família Cristã, Feb., p.41.

Silva, S. C. and Silva, M. (2011), “O que é afinal o marketing social?”, in Marketeer, nº 185, Dezembro,

pp.88-91.

Silva, S. C. and Alheiro, C. (2011), “Por mares já navegados… à descoberta dos BOP”, in Executive

Digest, nº 64, July, pp.48-52.

Silva, S. C. and Nascimento, J. (2011), “Pensar “fora da caixa” nos países Bottom-of-Pyramid”, in

HiperSuper, nº 290, 22nd July, pp.7-8.

Silva, S. C. (2011), “O que é o retro marketing?”, in Marketeer, nº 178, Maio, pp.93-95.

Silva, S. C. and Silva, M. F. (2011), “Bissau! Hora tchiga?”, in Marketeer, nº 175, Jan., pp. 85-89.

13

Silva, S. (2010), “O desenvolvimento sustentável e as necessidades de formação”, in Diário

Económico, 14/09, p. U/5.

Silva, S. C. (2010), “Uma dúzia de bons conselhos para quando estiver a desenvolver um plano de

negócios…”, in Marketeer, nº 169, Ag., pp. 87-89.

Silva, S. C. (2010), “Humanizar a globalização: a importância de iniciativas como as do comércio justo”,

in Marketeer, nº 163, Fev., pp. 81-83.

Silva, S. C., et. al. (2009), “Do Marketing Social”, in Marketeer, nº 159, Out., pp. 85-88.

Silva, S. C. and Ferreira, J. (2009), “Gerir o luxo em tempos de crise”, in Marketeer, nº 151, Fev., pp.

44-45.

Silva, S. C. and Coelho, J. (2008), “O que as empresas podem ganhar com o geomarketing”, in

Marketeer, nº 146, Set., pp. 48-55.

Silva, S. C. (2008), “O que é o Marketing Gay ou Marketing para Homossexuais?”, in Marketeer, nº

144, Jul., pp. 52-56.

Silva, S. C. (2008), “Marketing Tribal: os casos da Apple e da Mini”, in Marketeer, nº 143, Jun., pp. 68-

75.

Silva, S. C. (2007), “Como fazer um esboço de um plano de internacionalização”, in Marketeer, nº 137,

Dez., pp. 68-70.

Silva, S. C. (2007), “As vantagens do sal tradicional do Algarve”, entrevista, Hipersuper, nº 196, 14/09,

pp. 18-19.

Silva, S. C. (2007), “O caso da flor de sal”, in Marketeer, nº 132, Jul., pp. 30-32.

Silva, S. C. (2007), “O que faz da Finlândia uma das economias mais competitivas do mundo?”, in

Marketeer, nº. 131, Jun., pp. 64-66.

Silva, S. C. (2006), “Humanizar a globalização”, in Revista da associação Comercial e Industrial da

Bairrada (Bairrada Industrial – Pacto Para o Futuro), 2ª edição, p. 82.

Silva, S. C. (2006), “Para quê cooperar?”, in Marketeer, nº. 124, Nov., pp. 110-111.

Silva, S. C. (2006), “Globalização: o fim de uma era?”, in Marketeer, nº 116, pp. 94-95.

Silva, S. C. (2006), "Competitividade da Finlândia", in Revista Exame, nº 261, pp. 74-78.

Silva, S. C. (2005), “A importância das cores no Marketing e Negócio Internacional”, in Marketeer, nº

112, pp. 126-127.

14

Silva, S. C. (2004), "Vitrocristal: internacionalização e mecanismos de cooperação em rede", in


Silva, S. C. (2004), “O milagre celta”, in Ideias & Negócios, Julho, pp. 62-66.

Silva, S. C. (2004), “Portugal vs. Irlanda – tão perto e tão longe”, in Economia Pura, Março, pp. 62-66.

Sousa, C.P. and Silva, S.C. (2003), "O papel dos gestores nas estratégias de marketing de

exportação", in O Molde, nº 59, pp. 42-44.

Lorga, Susana Costa e Silva (2003), “Criar redes industriais para o comércio externo”, Semanário

Económico, Caderno Management, 7/11/2003, pp. 2-3.

Sousa, C.P. and Lorga, S.C.S. (2003), "Marketing de exportação: a importância dos gestores", in


Lorga, S. (2003), “O marketing global existe?”, Marketeer, nº 79, pp. 90-91.

Lorga, S. (2001), “Marketing Internacional”, Marketeer, nº 63, pp. 74- 78.

Presentations as a guest speaker

Silva, S. C. (2015), Moderation of the Pannel: New Retail Challenge (speakers: Hugo Bethlem, Jeff

Turnas & Frank Witek), CIRAI (Conferência Internacional de Retalho Alimentar e Inovação), 18th

March, Porto, Portugal

Silva, S. C. (2015), Moderation of the Pannel: Out-Of-The-Box (speakers: Rui Costa, Nuno Miguel

Peres e José Luís Pio Abreu), QSP Summit, 12th March, Porto, Portugal

Silva, S. C. (2015), Novos Modelos de Negócio, Ted Talk, 4th February, Porto, Portugal.

Silva, S. C. (2014), Doctoral Training in Management Research: The Next 25 Years - A social-concern

perspective, EIASM EDEN 25th Anniversary & 2nd EIASM Forum on Research Quality, 29th September,

Brussels, Belgium.

Silva, S. C. (2014), “Como escrever artigos científicos e publicá-los”, Seminar for PhD students, ESPM

– Escola Superior de Propaganda e Marketing, 20 May São Paulo, Brazil.

Silva, S. C. (2011), "The growing pains of an article", ESPM – Escola Superior de Propaganda e

Marketing, 9th August, São Paulo, Brazil.

Silva, S. C. (2010), “Os desafios do marketing na Guiné-Bissau”, Workshop para dirigentes, Tiniguena,

17 September, Bissau, Guinea.

Silva, S. C. (2009), “Research Methods – an Exploratory Overview”, Iseki Food 3 and Iseki Mundus 2,

1st Overall Meeting, 2nd July, Gothenburg, Sweden.

15

Silva, S. C. (2009), “A mundialização do Marketing”, PUC – Pontifícia Universidade Católica de São

Paulo (COGEAE), 29th May – 6th June, São Paulo, Brazil.

Silva, S. C. (2009), “A experiência das empresas portuguesas no Brasil”, ESPM – Escola Superior de

Propaganda e Marketing, 2nd June, São Paulo, Brazil.

Silva, S. C. (2008), “Workshop in International Marketing”, Associação industrial do Distrito de Aveiro, ,

1st April, Aveiro, Portugal.

Silva, S. C. (2006), “Humanizar a Globalização”, Bairrada Pacto Industrial para o Futuro, 2nd edition, ,

6th November, Anadia, Portugal.

Silva, S. C. (2006), “Marketing Internacional e Vendas”, ExpoMarketing – Marketing Internacional e

Industrial, 19th October, Leiria, Portugal.

Silva, S. C. (2004), “The impact of trust in international alliances performance”, Seminar for Doctoral

Students, at University of Vaasa, Marketing Department, 8th April, Vaasa, Finland.

Silva, S. C. (2004), “A estratégia de internacionalização do Grupo Jerónimo Martins”, presentation

given at ISCTE – Instituto Superior de Ciências do Trabalho e da Empresa, 9th December Lisbon,

Portugal.

Lorga, S. C. (2002), “A internacionalização e redes de negócios”, presentation given at ADMES

(Associação de Docentes de Marketing do Ensino Superior) – Portuguese Academy of Marketing, 2nd

July, Instituto Politécnico de Leiria, Leiria, Portugal.

Lorga, S. (2002), "Internacionalização de empresas e redes industriais: o caso da Vitrocristal, ACE",

Seminários Internos da Universidade Católica Portuguesa, 19 de Maio, Porto, Portugal.

Boards of Journals

Revista Encontros Científicos (Scietific Meetings Review), Universidade do Algarve, Portugal.

Revista Brasileira de Docência, Ensino e Pesquisa em Administração, Brazil.

International Journal of Business Research and Management, Malaysia.

Invited reviewer at: Journal of Management Studies, (UK), Marketing Planning Intelligence Group and

Organization Management (USA) and Journal of Business Research (UK).

Complementary qualifications with diploma

2012: Structural Equation Models of short course taught by Professor Maria de Fátima Salgueiro, the

Portuguese Statistical Society and sponsored by the Catholic University of Portugal – Porto.

16

2006: Participation certificate at “Programa de Actualização de Competências Pedagógicas - Instituto

de Educação da Universidade Católica Portuguesa.

2005: Course of “Research Methods for Marketing”, with Professors Jan-Benedikt Steenkamp, Hans

Baumgartner e Tammo Bijmolt, at TIAS Business School, Tilburg University, in collaboration with EIASM

– European Institute for Advanced Studies in Management.

2005: Certificate of Competency in English (ECCE) of the University of Michigan English Language

Institute.

2004: Course of “Modelling for Business Research”, with Professors Joe Hair, Philip Samouel and

Arthur Money, at Henley Management College, in collaboration with EUDOKMA - European Doctoral

School on Knowledge and Management.

1996: Diploma for the participation of the seminar: Leadership and decision making process UCP,

Porto.

1991: Diploma for the participation of the course: Initiating Computers, from Inforjovem3.

Awards and scholarships

2015: Award for the 5 shortlisted best Portuguese cases studies, produced at business schools, funded

by The Forum de Administradores de Empresas (CEOs Forum), Portugal.

2006: Award for the best paper in International Marketing presented at EIBA (European International

Business Academy) Conference held in Fribourg, Switzerland, awarded by International Marketing

Review.

2002/2006: 48 months scholarship from FCT – Fundação para a Ciência e Tecnologia (from the

Portuguese Minister of Technology and Science) for PhD Thesis at University College Dublin, Ireland.

2004 e 2011: Erasmus grant for the exchange of teachers for teaching activity in Central Ostrobothnia

Polytechnic, Kokkola, Finland and in University of Uppsala, Sweden.

2004: Visiting researcher at Tilburg University – The Netherlands with a short-term scholarship from

Fundação Calouste Gulbenkian, Portugal.

1992/1996: Five year scholarship from Universidade Católica Portuguesa.

1995: Merit diploma from Universidade Católica Portuguesa, for the participation in extra-curricular

activities of human and social interest.

1995: Six months Erasmus scholarship in the undergraduate course of Management, at Turku

University, Finland.

3 With a final mark of 19/20.

17

Master thesis supervised 2015: Óscar Alberto Madureira – Corporate social responsibility in Macau gaming industry (Master thesis presented at University of Saint Joseph,Macau, China) 2015: Luís Carlos Silva Morais Cavadas - What is inhibiting Portuguese consumers from buying on-line? The morphology of the barriers to online shopping in Portugal (co-supervisor – António Andrade)

2015: Jorge Miguel Moreira da Silva - The influence of the need-for-touch on the online purchase propensity: a comparative study between Portugal and China.

2015: Sandra Raquel Nogueira Castro – Marketing digital na promoção de um destino turístico. O caso da cidade do Porto.

2015: Gustavo Alves Costa Arruda - Estratégias Empresariais de Responsabilidade Corporativa. O Encontro da Busca de Geração de Valor Econômico com a Vertente Social.

2015: Francisco Santos – O impacto do novo fenómeno de emigração na DREX. O caso do Millennium bcp (co-supervision with João Luís Serra Moreira de Campos).

2015: Ana Raquel André – Consumer engagement with a brand on Facebook (co-supervision with Joana César Machado).

2014: Sandro Filipe Mota Santos Oliveira - Partner selection in international joint ventures: factors for

the selection of partners in IJVs.

2014: Bruno Botelho de Almeida - Tribal marketing: is there a tribe within the tribe?

2014: Adriana Branco Reis – Marketing against poverty.

2014: Gonçalo Pereira Rabeca – Development of a Business Model for E-Commerce B2C at Sonae

MC.

2014: João Pedro Coimbra Brandão Fonseca – Decision factors of Portuguese SMEs regarding

International market research.

2014: Cláudia Sofia Freitas Braga da Cunha – The problem of cultural distance in International

Business: Cultural distance’s influence in Zippy’s entry mode process.

2014: Tiago Assis Vilarinho - Pursuit of competitive advantage for Online Travel Agencies: Driving from

price to value.

2014: Inês Ribeiro dos Santos Capelo - Millennials Brand Awareness

2014: Filipe Principe Ferreira - Financial Guilt and Crisis - Exploring Marketing Opportunities to

Southern European Countries.

2014: Mafalda Teles Roxo - Export Performance: The case of the exports of cork stoppers from Portugal

to emergent economies.

2014: Mariana Coelho Rodrigues de Sousa – The importance of historic factors on the formation and

success of the business Cluster of the Galerias Paris.

18

2014: Bernardo Nuno Andrade Barreiros Pavia – Corporate volunteering and the firm – study of the

case UNICER.

2013: João Nuno Vilaverde e Cunha – Sales Team control at Auto Sueco.

2013: Miguel Pires Prazeres – The football impact in changing social behaviours – The DreamFootball

case study.

2013: Miguel Vieira de Campos Cerqueira Gomes – Factors that influence international negotiation –

the Portuguese Case.

2013: Diana Ferreira dos Santos – Co-Branding strategies – the case of “Plan EDP-Continente”.

2013: Ana Luís Henriques de Lima Sampaio Leite - Service quality measurement at Grupo Auto-Sueco.

2013: João Luís Moreira de Campos - Optimization of marketing processes in a context of customer-

centric retailing.

2013: Nuno Manuel Costa Soares - Red carpet trend and the Chinese market potential for city

marketing - Porto case study.

2013: Rita Amado Santos Pinto - Middle class increase in Brazil.

2013: Francisco José Ferreira Capelas – The social activity of “Celestial Ordem Terceira da Santíssima

Trindade”.

2013: Miguel Augusto Fontoura de Almeida Oliveira – Consumer guilt dimensions – implications for

cause-related marketing.

2013: Maria Isabel Calheiros Lopo de Andrade Gouveia –Cause-related Marketing – The influence of

social causes in buying intention in cause-related marketing (co-supervision with Joana César

Machado).

2013: Li Danchan - Analysis of the decrease of dehydrated Knorr soups in the wholesales channel.

2012: Pedro Jorge Magalhães Pinho de Sousa - Understanding the internationalization process of

Silampos.

2012: Emilia Anna Brzoskowska– International Market Selection - The case of Portuguese companies in

Poland.

2012: Nuno Fernando da Costa Barbosa – Implementing new clients recruitment strategy at Schmitt

Elevators.

2012: João Miguel de Sousa Pratinha Gomes – The strengthening of internationalization competencies:

the market selection stage of firms internationalization.

19

2012: João Neves Prisco Ribeiro – Franchising as an entry mode – what are the critical success

factors?

2012: Filipa Alexandra da Costa Araújo – The importance of social media for corporate social marketing

(co-supervision with António Andrade).

2012: Stamatia Papatzika – Portugal and Greece: Is there room for an improvement in economic

relations?

2012: António Paulo Luís Jorge – The critical factors for the success of International branding – the

Brodheim Group case study.

2012: Bárbara Patrícia da Silva e Sousa Marques de Pinho – The importance of expatriates in

International management.

2012: João Manuel Silva Póvoas - Internationalization – franchising as an entry mode in Portugal – The

RE/MAX® case study.

2012: Sandra Mónica da Costa Nascimento – Neuromarketing: the application of neurosciences to

marketing.

2012: Tomé Seiça Neves Marques Rodrigues – The need for touch on online retail – The impact of

textual haptic information.

2012: Sílvia Cristina Filipe Moreira da Silva Ferraz – Are Portuguese expatriates satisfied with their

expatriation experience?

2011: Mariana Carnido Santos – How to capitalize the tribe – the Toyota Prius case study.

2011: Jorge Paulo Moreira da Silva – Key Account Management application in industrial markets: the

SPSA case.

2011: Catarina Alves Moreira Gomes de Almeida – Adira – Identification and conditions for

implementing a CRM solution.

2011: Paulo Rui Lopes Miguel – Everyday Low Pricing Policies in B2B markets. (co-supervision with

Angelo Manaresi).

2011: Eugénia Maria Ferreira Pacheco – Understanding how relationships influence firm’s

internationalization process.

2010: Nuno Alexandre Dias Gonçalves da Costa – Bosch Termotecnologia S.A. – Economic viability of

the hot water distribution system.

2009: Joana Simões do Carmo Dias – Marketing plan for the implementation of a system to collect

domestic oil.

20

2008: Maria João G. R. Sousa – The importance of consortia in the firm’s internationalization process.

The case Mota-Engil.

2008: Fernando M. F. Filho – The impact of brand re-positioning in the internationalization of Brazilian

footwear industry: the Havaianas case.

MSc. Juris External to the School of Economics and Management/Catholic University of Portugal

2013: Fernando Afonso Carrapatoso Lima - Design Organizacional das Indústrias Criativas MSc. in

Management of Creative Industries from School of Arts from Catholic University of Porto.

2013: Hugo Gabriel Oliveira Gonçalo Qualidade do serviço do internet banking em Portugal, impactos

ao nível do relacionamento e lealdade: uma análise de equações estruturais com recurso ao PLS. MSc.

in Communications Sciences from University Fernando Pessoa

2013: Joana Reid de Lacerda - The impact of business associations on business internationalization:

The APPICAPS Case. MSc. in Management of Creative Industries from School of Arts from Catholic

University of Porto.

2012: Inês Regina Fernandes Nunes de Sousa - O impacto do design de moda - subsector das

indústrias criativas - na indústria têxtil e do vestuário portuguesa. MSc. in Management of Creative

Industries from School of Arts from Catholic University of Porto.

2012: Mafalda de Noronha Guedes - Marca Porto Criativo. MSc. in Management of Creative Industries

from School of Arts from Catholic University of Porto.

2012: João Paulo Gomes dos Reis Ferreira Inovação social criativa - Ser Humano - Hip Hop por uma

causa. MSc. in Management of Creative Industries from School of Arts from Catholic University of Porto.

2011: Jordana Rocha Nicolau Lopes da Costa - O impacto da ideologia no processo de decisão de

voto. MSc. in Communications Sciences from Faculty of Arts from University of Porto.

2011: Mara de Lima Ramalho - O marketing político e a sua importância em campanhas políticas. MSc.

in Communications Sciences from Faculty of Arts from University of Porto.

2011: Ana Cristina Gomes de Castro - Bullet Solutions: projeto de internacionalização para uma

empresa portuguesa de software. MSc. in Marketing from Faculty of Economics from University of

Porto.

PhD Juris

2015: Ana Cristina Furão Neves Estima – O gap entre a formação de marketing e o mercado de

trabalho em Portugal: uma análise baseada na definição de perfis profissionais – University of Aveiro,

Portugal – external examiner and main opponent.

21

2015: Nuno José Martins Guerra – A adoção e implementação das aplicações de social media. Caso:

as grandes empresas portuguesas – University of Évora, Portugal – external examiner and main

opponent.

2014: Suzanne Fonseca Amaro – Determinants of intentions of purchase travel online – an holistic

approach - University of Aveiro, Portugal – external examiner and main opponent.

2010: Raquel Meneses Moutinho – Estrutura e dinâmica das international new ventures (Structure and

dynamics of international new ventures), PhD thesis at Faculty of Economics of Ecnomics, University of

Porto, Portugal.

Research and interests

Research on the fields of internationalisation and international marketing, trust, relational risk and their

importance on the satisfaction of firms engaged in international alliances; the impact of national culture

on international business, international alliances, IJVs and the factors that lead to its success; expats.

Investigation on the areas of marketing, social marketing, cause-related marketing, marketing and

poverty, bottom-of-the-pyramid markets. Research on need for touch and tribal marketing.

On-line publications

Título Data Co-author

O que é o Marketing Internacional? (www.mktonline.pt) 25-11-2004 Marketing Internacional ou Marketing Global? (www.mktonline.pt) 03-03-2005 O que é a globalização? (www.mktonline.pt) 08-03-2006 O que é o Growth Competitiveness Index do WEF? (www.mktonline.pt) 01-06-2006 Globalização - vantagens e desvantagens (www.mktonline.pt) 16-10-2006 Redes de Empresas (www.mktonline.pt) 13-12-2006 Investir no marketing pessoal (www.mktonline.pt) 16-04-2007 Produtos Biológicos (www.mktonline.pt) 13-08-2007 Como fazer um esboço de um plano de internacionalização (www.mktonline.pt) 23-01-2008 Marketing Religioso (www.mktonline.pt) 16-04-2008 Miguel Silva Marketing Tribal (www.mktonline.pt) 23-07-2008 Geomarketing (www.mktonline.pt) 17-09-2008 João Coelho Estudo sobre papel gestores (www.mktonline.pt) 13-11-2008 Carlos Sousa Marketing Territorial (www.mktonline.pt) 14-01-2009 Joana Dias

Diferenças culturais e internacionalização (www.mktonline.pt) 28-01-2009 Raquel

Ferreira da Silva

Secret Shopping (www.mktonline.pt) 26-03-2009 Joana Ferreira Marketing ambiental, verde ou ecológico? (www.mktonline.pt) 12-06-2009 Joana Dias O farmacêutico e o marketing relacional (www.mktonline.pt) 07-10-2009 Está o marketing preparado para a crítica? (www.mktonline.pt) 14-12-2010 A cooperação de empresas em consequência da globalização (www.mktonline.pt) 05-04-2010

O que é o neuromarketing? (www.mktonline.pt) 01-06-2010 Cláudia Rodrigues

50 anos sobre a miopia do marketing (www.mktonline.pt) 11-07-2010 Carlos Patoilo O que é o retro marketing? (www.mktonline.pt) 23-11-2010 Marketing social, marketing de organizações sem fins lucrativos e marketing de causas: as diferenças (www.mktonline.pt) 25-01-2011

Fazer (o) bem mas olhar a quem (www.mktonline.pt) 29-03-2011 Miguel Silva Novos modelos de negócio em mercados emergentes (www.mktonline.pt) 20-05-2011 Rui Coelho O Brasil está a investir forte em Portugal! (www.mktonline.pt) 09-09-2011 Raquel Soares Uma Aventura na Guiné-Bissau (www.mktonline.pt) 14-09-2011 O marketing e o pequeno comércio retalhista em Portugal (www.mktonline.pt) 13-01-2012 Como avaliar uma estratégia de promoção de vendas (www.mktonline.pt) 09-03-2012 Carlos Morais Os novos 4 Ps do Marketing na Web (http://www.hipersuper.pt/2012/05/07/os-novos-4ps-do-marketing-na-web/) 07-05-2012 João Manso

Almeida Que condições salvaguardar para garantir o sucesso de uma boa campanha de Marketing Viral? (www.mktonline.pt) 31/05/2012 Li Dachan

O que é afinalo o demarketing? (www.hipersuper.pt) 31/05/2012 Bernardo

22

Pavia

Quando a pechincha está na moda (www.hipersuper.pt) 14/06/2012 Miguel Prazeres

Sucessos instantâneos e sucessos casuísticos em marketing (http://www.hipersuper.pt/2012/06/25/exemplos-de-sucessos-casuisticos-e-instantaneos-em-marketing-por-diogo-machado-e-susana-costa-e-silva-catolica-porto/)

26/6/2012 Diogo Machado

O que é o product placement? (http://www.mktonline.net/index.php?cat=7&item=15943&hrq=) 28/08/2012 Diana Santos A classe média – o novo mercado mundial (http://www.hipersuper.pt/2012/09/14/a-classe-media-o-novo-mercado-mundial-por-susana-silva-e-andre-lopes-catolica-porto/)

14/09/2012 André Lopes

Há uma linha que separa a arte do comércio: product placement, quanto vale? (http://www.hipersuper.pt/2012/12/19/ha-uma-linha-que-separa-a-arte-do-comercio-product-placement-quanto-vale-por-susana-costa-e-silva-catolica-porto/)

19/12/2012 Mafalda Telles Roxo

Que efeitos da globalização no marketing: etnocentrismo? Ou etnocentrismo invertido? (http://www.hipersuper.pt/2012/12/27/que-efeitos-da-globalizacao-no-marketing-etnocentrismo-ou-etnocentrismo-invertido-por-maria-madalena-costa-e-susana-costa-e-silva-catolica-porto/)

27/12/2012 Maria

Madalena Costa

Os Millennials merecem a atenção do marketing (http://www.hipersuper.pt/2013/01/07/videojogos-o-proximo-passo-do-product-placement-por-susana-costa-e-silva-e-joao-lima-catolica-porto/ ) 04/01/2013 Rúben Oliveira

Videojogos: próximo passo do product placement? (http://www.hipersuper.pt/2013/01/07/videojogos-o-proximo-passo-do-product-placement-por-susana-costa-e-silva-e-joao-lima-catolica-porto/) 07/01/2013 João Lima

Etnomarketing ajuda a dimensionar o mercado (http://www.hipersuper.pt/2013/01/28/etnomarketing-ajuda-a-dimensionar-o-mercado-por-susana-costa-e-silva-e-carolina-martins-catolica-porto/) 28/01/2013

Carolina Sócrates Martins

Que marketing em tempos de crise? (http://www.pt.cision.com/o4kptwebnewlayout/clientuser/getClippingDetails.aspx?id=3790eb3c-c8c9-4e3f-8454-dde0a1e99706&userid=0625b8fe-c0a6-459c-967e-ec81abbfa171)

13/02/2013 José Cevada

Como comunicar uma cidade? (http://www.hipersuper.pt/2013/04/09/como-comunicar-uma-cidade-por-jose-martins-e-susana-costa-e-silva-catolica-porto/) 09/04/2013 José Nuno

Martins Os factores de atracção de visitantes a uma cidade (http://www.hipersuper.pt/2013/11/20/os-factores-de-atraccao-de-visitantes-a-uma-cidade-por-susana-costa-e-silva-catolica-porto/) 20/11/2013 Maria Teresa

Stanislaus O que é e para que serve o Google Adwords? (http://www.hipersuper.pt/2013/12/10/google-adwords-o-que-e-e-para-que-serve-por-susana-costa-e-silva-catolica-porto/) 10/12/2013 António Gil

Cardoso 3.0: a evolução do paradigma de marketing (http://www.hipersuper.pt/2013/12/18/3-0-a-evolucao-do-paradigma-do-marketing-por-susana-costa-e-silva-catolica-porto/) 18/12/2013 Maria Aguiar

Alarcão Quando a geografia dá coordenadas ao marketing (http://www.hipersuper.pt/2014/02/12/quando-a-geografia-da-coordenadas-ao-marketing-por-susana-costa-e-silva-catolica-porto/) 13/2/2014 Diogo Cruz e

Daniela Leite

Como criar uma campanha de marketing viral? http://www.hipersuper.pt/2014/02/25/como-criar-uma-campanha-de-marketing-viral-por-susana-costa-e-silva-catolica-porto/ 25/2/2014

Carlos Guilherme

Silva Marketing digital: como podem as métricas ajudar a sua empresa? http://www.hipersuper.pt/2014/07/02/internet-como-podem-as-metricas-ajudar-a-sua-empresa/ 02/07/2014 Camilo

Ferreira Os QR Codes e o contexto português http://www.hipersuper.pt/2014/11/14/os-qr-codes-e-o-contexto-portugues/?fb_action_ids=10204711188635184&fb_action_types=og.likes&fb_ref=.VHYUW88lEik.like 14/11/2014 Francisca

Moreira Acordos de fornecimento. O que está por detrás dos contratos da distribuição moderna em Portugal? http://www.hipersuper.pt/2015/01/29/acordos-de-fornecimento-o-que-esta-por-detras-dos-contratos-da-distribuicao-moderna-em-portugal/#.VMvmCcX3n8A.facebook

29/01/2015 André Esteves

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