SSS-TDM Retail Marketing plan draft 2015-03-25

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SS15 RETAIL MARKETING planSun and Sand SportsThe Dubai MallDubai, U.A.E.

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Floor Layout/Zoning

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INSTALLATION FROM 15TH APR UNTIL 28TH APR

Store opening

May 3, 2023 SS15 Retail Marketing plan - SSS-TDM (DXB, UAE)

4SS15 Retail Marketing plan - SSS-TDM (DXB, UAE)May 3, 2023

Window: Right 1


Event/Initiative Area


FB: Category zone view DRAFT


FB: Wall view

Adidas

PUM

A

NikeNikeAdidas

DISCREPANCY: Elevation vs. Zoning


FB: Floor-plan view

Adidas

Nik

e

Pum

a

AdidasNike

Nik e

NikeHome and

Away Replica Jerseys

AdidasHome and

Away Replica Jerseys Amplify

Pum

a

H/A

Jers

eys

AdidasFanwear(jerseys)

NikeFanwear

Adidas Nike

Nik

eAd

idas

UHL

Accessories Adidas Haters

Nike Proximo/ Football X

Nike Proximo/ Football X

Adidas Predos Haters (predator)/F50/Messi

Nike Proximo

Nike Football X Apparel

Nike Club kits Apparel

Adidas apparel Messi

Adidas Messi, Real Madrid, Chelsea, Munich, milan, argentina)


FB: Engage Adidas apparel Haters


FB: Engage Nike FB X


FB: Footwear wall

Fixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Nike MERCURIAL (waiting)

Fixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Nike MAGISTA (waiting)

Fixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15, Adidas Haters predator

Fixture: Media Screen (L)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Nike Football X (waiting)

Fixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15, Adidas Messi

Fixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15, Adidas Video Needed! (gareth Bale/exclusive coluorway)


FB: Footwear Wall (Nike/Puma)


FB: Engage Adidas apparel Messi


FB: Apparel wallFixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Nike Club Kits (waiting)


FB: Trial Zone


Communication/Signage


FB: Browse/Buying Guide & Seating


FB: Browse/Buying Guide screen


FB: Wall fixture x 5 clockwise: Nike, Adidas, UHL, Adidas, Nike


FB: Mid-Floor fixture Adidas Fanswear


FB: Mid-Floor fixture Nike Fanswear


FB: Mid-Floor fixture Nike Fanswear


FB: Mid-Floor fixture Puma


FB: Mid-Floor fixture Nike Club Kits


FB: Mid-Floor fixture Adidas Messi/Nike Club Kits


BB: Category zone view DRAFT


BB: Wall view

Nike AdidasAdidas

UA

Hoops


BB: Floor-plan view

Nike AdidasAdidas

Nike

Under Armour

UA

Hoops Balls

Adi Boost/Lillard/D Rose (mix FTW)

Nike (ELITE) + Jordan Footwear Nike Hare Jordan

Stance + Adidas Derek Rose /NBA

Curry

Adidas (NBA) 2.5 wallStance Socks (0.5 wall)

Nike Apparel Elite

UA Curry FW + other generic apparel

UA all FTW


BB: Engage UA (Curry FW + other generic apparel)


BB: Engage Nike (Hare Jordan) /Under Armour (curry)


BB: Apparel wall and Footwear WallFixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 D Rose

Fixture: Media Screen (L)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Nike Elite Series Kobe X

Fixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Nike Elite Series Kobe X OR KD VII OR Lebron XII


BB: Apparel wall

Fixture: Media Screen (L)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 NBA Swingman (Bulls/Lakers)

Fixture: Media Screen (L)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Nike Hare Jordan (missing)


BB: Engage Nike Elite


BB: Footwear wall x 2, Apparel wall x 1 Adidas, UA


BB: Trial Zone




BB: Browse Guide x 1, Buying Guide x 1, Seating DRAFT


BB: Browse Guide x 1, Buying Guide x 1 DRAFT


UB: Category zone view DRAFT


UB: Wall view

NikeAdidas

NikeRB

K

PMA

SK8 Boards / Rollerblade

Stance

OTVans

DISCREPANCY: ‘Urban’ category signage placement


UB: Floor-plan view

Adidas

Nike AdidasNike

RBK

Nike SB

Vans

NSB

RBK

OT

Vans

Stance

SK8

Boar

ds /

Ro

llerb

lade

Adidas Porsche + Pharell Superstar (story)

Adidas Pharell (story) +Porsche + original

Nike Air max (max One)

Nike Tech Pack

Nike Free ( Nike UB Boardfeel/control etc…)

Vans everything

Vans Everything

Neff (engage) / New Era (2 walls) / Starter (1 wall)

PMA

Six pack france (story)/Kamikaze/ventilator

Sunset/chocolate/girl

Ventilator Day Glo (story) /kamikaze

Puma brooklyn

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UB: Engage Adidas (Pharell -story/ Porsche/Original)

SS15 Retail Marketing plan - SSS-TDM (DXB, UAE)May 3, 2023

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UB: Engage Nike Tech pack


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UB: Engage Nike Tech Pack


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UB: Engage Apparel Reebok (6 Pack France-story/Kamikaze/Ventilator)



UB: Footwear wall

Fixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Adidas superstar

Fixture: Media Screen (L)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Adidas superstar

Fixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Nike Air Max (waiting)

Fixture: Media Screen (L)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Nike Air Max (waiting)

Check stock Pharell supercolor


UB: Footwear wall contd.

Fixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Vans no video (Make)

Fixture: Media Screen (L)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Vans Only General Video (can we use it?)

Fixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 OT No video

Fixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Nike sb Free

Fixture: Media Screen (L)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Reebok Ventilator Day Glo

Fixture: Media Screen ( 2 S + 1L)

Where is OT assortment?

Fixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 RbK Kamikaze No video (Make)


UB/AS: Fitting Room (men’s) 1/2/3 view DRAFT


AS: Category zone view DRAFT


AS: Wall view

NikeRB

K

PMA

SK8 Boards / Rollerblade

Stance

OTVansSupreme Neff

Monkey Business New Era

DISCREPANCY: ‘Urban’ category signage placement


AS: Floor-plan view

Adidas

Nike AdidasNike

RBK

Nike SB

Vans

NSB

RBK

OT

Vans

Stance

SK8

Boar

ds /

Ro

llerb

lade

Adidas Porsche+ pharell superstar (story)

Adidas Pharell (story) +Porshe + original

Nike Air max (max One)

Nike Tech Pack

Nike Free

Reebok Kamikaze/Ventilator (story)

Vans everything

Vans everything

Neff (engage) / New Era (2 walls)/ Starter (1 wall)

Girl/Chocolate/Sunset

PMA

RBK brooklyn

Rbk ventilator/ 6 pack france (story)/ kamikaze


AS: Footwear wall contd.

Fixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Vans no video (Make)

Fixture: Media Screen (L)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Vans Only General Video (can we use it?)

Fixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 OT No video

Fixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Nike sb Free

Fixture: Media Screen (L)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Reebok Ventilator Day Glo

Fixture: Media Screen ( 2 S + 1L)

Where is OT assortment?

Fixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 RbK Kamikaze No video (Make)


AS: Engage Puma (brooklyn)

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AS: Engage Vans (general)


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AS: Engage Neff (table) Waiting for Danielle



AS: Apparel wall

Fixture: Media Screen (L)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 New Era (no video)

Where is assortment for Starter


UB/AS: Browse/Buying Guide & Seating


UB/AS: Browse/Buying Guide screen


WS: Category Zone view DRAFT


WS: Wall view

Fixture: Media Screen (L)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Arena (missing)


WS: Floor-plan view

N/AGeneral products

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WS: Engage Hurley (Phantom Julian Elite)


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WS: Engage volcom (guideline to be sent)



WS: Customization Zone




WS: Browse/Buying Guide & Seating


WS: Browse/Buying Guide screen


HF: Category zone view DRAFT


HF: Wall view


HF: Floor-plan view

N/A

Whey protein

Weight gainer

Pre workout and post workout

Weight loss replacement


HF: Engage (Wearable Tech)

Fixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15

No adidas productGarmin

Video missing!

suunto


HF: TreadmillsCARDIO – BRANDSNORDICTRACKKETTLERPROFORMNAUTILUS

CARDIO -TREADMILLS

Kettler

Nautilus

Nordictrack

Proform


HF: Wall fixture x 3 balance (accessories)


HF: Other Equipment

Kettler

Nordic

Nordic

Nautilus


HF: wall fixture x 2 Strength (accessories)


HF: Others KettlerKettler


HF: Browse/Buying Guide


HF: Browse/Buying Guide screen


MF: Category zone view DRAFT


MF: Wall view

AdidasNikeAdidas

PumaSaucony


MF: Floor-plan view

NikeUnder Armour

Adidas

Com

pres

sion

Zone

Reebok

Puma

Nik

eAd

idas

Und

er A

.`r

eebo

k

Nike

AdidasNike

Asics

Sauc

ony

Puma Adidas

adi essentials

Nike Dri Fit TBC

Nike Hypercool Tank (TBC)

Climacool /all kind

Free

Crossfit (story)+ Generic + spartan

Ignite/ PWR Cool (story)+ General

Nike Dri Fit TBC

Boost

Adi climachill

Superhero + all products

Skins

RBK crossfit/ ZpumpAll ftw

Saucony Iso Series (Zealot + hurricane I50..)


MF: Engage Adidas Climachill


MF: Engage Reebok Crossfit (story)/SpartanPuma Ignite/PWR Cool (story)


MF: Engage (Dri Fit TBC waiting for guideline)


MF: Engage UA (Superhero)


MF: Footwear wallFixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Saucony running ISO Series (triumph) Fixture: Media Screen (L)

Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Puma running all FWT (screen need story)

Fixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Adidas training missing video

Fixture: Media Screen (S and L)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Nike (training) Free Missing video

Fixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Adidas Boost (running) : waiting for updated version of boost video from Duarte


MF: Wall fixture x 2 Under Armour/Nike (merchandising)


MF: Mid-Floor fixture x 2 Under Armour (Superhero/all)/Nike (Dri Fit)


MF: Browse/Buying Guide & Seating


MF: Browse/Buying Guide screen


MF: Fitting Room (men’s) 4/5 view DRAFT


WF: Category zone view DRAFT


WF: Wall view

NikeSupergaVans

Sauc

ony

AdidasNikeAdidasNike Pran

a

Puma Asics

NB


WF: Floor-plan view

NikePrana

RBK

Under Armour

Adidas

RBKUA NikeADI

NikeAdidasSaucony

AsicsNikeVansADI

Adi Orig

NikeNSW

NB

PMA

Superga

Vans

RBK

PMA

Adidas (Running)

PMA

UA

RBK Adidas

Adidas Stella Sport

Adidas general (video!)

Adidas Boost + all others

Adidas Rita Ora

Nike Drifit (TBC)Nike Tech Pack

UA (Superhero + all kind)

RBK everything/Crossfit (storry)

Puma PWR Cool (story) + All keystyle training + ignite

GeminiRBK General

Dri Fit Cool

Training

Nike Hypercool Tank

Nike Free (campaign to come)

Adi Boost training

Nike Dri Fit Cool

RBK Melody ehsani

Nike

RBK ventilator

RBK

saucony which ?

RBK Crossfit

Asics which ?Vans missing campaign

Superga missing campaign/key styles

NB missing campaign/ key styles

UA

Adi

Puma General

Adi


WF: Engage Adidas Stella Sport


WF: Apparel wall (Training)

Fixture: Media Screen (L)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Adidas Apparel General!


WF: Tights module UA, RBK, ADI, Nike


WF: Footwear wall

Fixture: Media Screen (S)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Nike Free (waiting for video)

Fixture: Media Screen (L)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 adidas Boost (need another story, cant put 2 boosts whereas other shoes bought)

Fixture: Media Screen (s)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Adidas Boost (waiting new video boost for women)


WF: Engage NIKE Dri Fit (TBC/guideline to be sent)


WF: Apparel wall (Running)

Fixture: Media Screen (L)Size: 1920 x 1080Dimensions: 46" flat panel signage screensAsset: SS15 Nike Dri Fit Cool apparel (waiting for video)


WF: Engage Nike tech pack/Adidas rita Ora

Rita Ora guideline to be sentGot video


WF: Footwear wall (Running) Superga 3 walls/Vans 2 walls


WF: Engage RBK (Melody Ehsani)

Got guidelines


WF: Browse/Buying Guide & Seating x 2 (TBC)


WF: Browse/Buying Guide screen


WF: Wall fixture x 5 (TBC)


WF: Mid-Floor fixture (TBC)


RN: Trial Zone DRAFT



110May 3, 2023 SS15 Retail Marketing plan - SSS-TDM (DXB, UAE)

INSTALLATION FROM 20TH APR UNTIL 28TH APR

Store Environ


Social Zone view


Social Zone: Heritage view


Social Zone: Heritage




Fitting Room: Women’s entrance view DRAFT


Fitting Room: Women’s (consultation lobby) view DRAFT


Fitting Room: Women’s (trial/interior) x 4 view DRAFT




Pillars: Manifesto


Pillars: Manifesto contd.




Cash Desk view DRAFT



124May 3, 2023 SS15 Retail Marketing plan - SSS-TDM (DXB, UAE)

DELIVER TO STORE BY 20TH APRCommunication/Signage Hierarchy


Pelmets: Category Header view DRAFT













Documents

SSS-TDM Retail Marketing plan draft 2015-03-25